> Enrich.chat gives AI agents verified work emails and mobiles. To use it from an agent, read https://enrich.chat/agents.md . This is the Markdown version of https://enrich.chat/blog/dun-and-bradstreet-hoovers-pricing/

# D&B Hoovers pricing in 2026: what D&B publishes, what it quotes and what buyers have paid

D&B sells Hoovers Essentials at a public price and the full editions by quote. Here is every price we could source, what each one covers and the contract terms behind them.

By Enrich.chat Editorial. Updated October 16, 2026.

**Short answer:** D&B Hoovers publishes a price only for Essentials: [$49 a month or $529 a year in the US](https://www.dnb.com/en-us/products/dnb-hoovers-smb.html), and [£99 a month or £599 a year plus VAT in the UK](https://www.dnb.co.uk/products/hoovers-essentials.html). Explore, Focus and Predict are quoted per seat, but [D&B's UK public-sector price list](https://assets.applytosupply.digitalmarketplace.service.gov.uk/g-cloud-15/documents/93073/848128717301285-pricing-document-2026-01-28-1058.pdf) shows £1,048 to £2,533 a seat a year, and [US Department of Labor records](https://www.usaspending.gov/award/CONT_AWD_1605C521F00009_1605_GS00F022DA_4732) work out to $1,353 to $1,660 a seat for Focus.

## Key takeaways

- D&B publishes Essentials prices only: $49 a month or $529 a year in the US (150 or 1,800 company and contact credits), and £99 or £599 plus VAT in the UK.
- Explore, Focus and Predict are quote only. Public records give per-seat guides: £1,048, £1,744 and £2,533 a year on the UK G-Cloud 15 list, and $1,353 to $1,660 for Focus in US federal records (our arithmetic).
- Vendr's median across all D&B products is $41,400 a year (109 purchases, from $6,922 to $147,552). It is not a Hoovers-only figure.
- Essentials renews at the list price in effect. D&B's UK page allows a rise of up to 5% at renewal, and a UK G-Cloud 14 price document allows up to 6% a year on multi-year contracts.
- Credits belong to each seat: a company credit is used when a company is first downloaded, and a contact credit when a contact is first revealed.

## Plans and prices

Prices as listed by D&B Hoovers Essentials on October 16, 2026. [Source](https://www.dnb.com/en-us/products/dnb-hoovers-smb.html). US dollars from D&B's US page, pounds from its UK page. Essentials is the only Hoovers plan D&B prices publicly. Explore, Focus and Predict are quoted, and the evidence for them is in the article below.

| Plan | Price | Notes |
| --- | --- | --- |
| US monthly | $49 /month | First month free |
| US annual | $529 /year | About $44 a month |
| UK yearly | £599 /year | Plus VAT. Or £99 a month plus VAT |
| Explore, Focus, Predict | Quote per seat | Not on D&B's pricing pages |

## How much does D&B Hoovers cost in 2026?

D&B Hoovers has one public price list and one quote-only list. Essentials, the self-serve plan, costs [$49 a month or $529 a year on D&B's US page](https://www.dnb.com/en-us/products/dnb-hoovers-smb.html) and [£99 a month or £599 a year plus VAT on its UK page](https://www.dnb.co.uk/products/hoovers-essentials.html). The full editions, Explore, Focus and Predict, have no price on D&B's [US Hoovers page](https://www.dnb.com/en-us/products/dnb-hoovers.html), only a form to request a free trial.

Four other public sources put numbers on those editions: a UK government price document, a Salesforce marketplace listing, US federal contract records and a buyer-data service. We read every page on October 16, 2026.

| Price point | Price | What it covers and where it comes from |
| --- | --- | --- |
| Essentials, US monthly | $49 a month | 150 company and 150 contact credits. [D&B US page](https://www.dnb.com/en-us/products/dnb-hoovers-smb.html) |
| Essentials, US annual | $529 a year | 1,800 company and 1,800 contact credits. [D&B US page](https://www.dnb.com/en-us/products/dnb-hoovers-smb.html) |
| Essentials, UK monthly | £99 a month plus VAT | 100 company and 100 contact credits, one seat. [D&B UK page](https://www.dnb.co.uk/products/hoovers-essentials.html) |
| Essentials, UK annual | £599 a year plus VAT | 1,500 company and 1,500 contact credits, one seat. [D&B UK page](https://www.dnb.co.uk/products/hoovers-essentials.html) |
| Focus on Salesforce AppExchange | From $2,100 a user a year | Listed by D&B. The page shows "Last Updated 06/12/2023". [AppExchange listing](https://appexchange.salesforce.com/appxListingDetail?listingId=3a61bb1c-496a-4289-a398-5f014ade20a0) |
| Explore, Focus and Predict, UK public sector | £1,048, £1,744 and £2,533 for one seat a year | 5,000 company and 5,000 contact downloads per seat, VAT extra, 12-month minimum. [G-Cloud 15 pricing document](https://assets.applytosupply.digitalmarketplace.service.gov.uk/g-cloud-15/documents/93073/848128717301285-pricing-document-2026-01-28-1058.pdf) |
| Focus, US Department of Labor | $20,300 to $24,902 a year | 15 seats with 5,000 company and 5,000 contact exports per seat. [USAspending record](https://www.usaspending.gov/award/CONT_AWD_1605C521F00009_1605_GS00F022DA_4732) |
| All D&B products, buyer data | $41,400 median a year | 109 purchases, from $6,922 to $147,552. [Vendr](https://www.vendr.com/marketplace/dun-and-bradstreet) |

Read the last row with care. [Vendr's Dun & Bradstreet page](https://www.vendr.com/marketplace/dun-and-bradstreet) lists D&B Hoovers, Business Information Report and D&B Credit Insights as products and gives no Hoovers-only median, so the $41,400 covers more than Hoovers. Our [best B2B data providers](https://enrich.chat/blog/best-b2b-data-providers/) guide shows how Essentials sits next to other plans that publish prices. Figure 1 sorts D&B's prices into published and quote-only.

**Figure 1: What D&B publishes and what it quotes.** Two columns. D&B publishes Essentials at $49 a month or $529 a year in the US and £99 a month or £599 a year plus VAT in the UK, Focus from $2,100 a user a year on Salesforce AppExchange, £1,048 to £2,533 a seat a year on the UK G-Cloud list, and $20,300 to $24,902 a year on US federal orders for 15 seats. The commercial Explore, Focus and Predict price, add-ons, extra credits, Audience Builder, D&B Connect and Direct+ are quote only.

*What D&B puts a price on and what it leaves to a quote, checked October 16, 2026. Sources: [D&B US Essentials](https://www.dnb.com/en-us/products/dnb-hoovers-smb.html), [D&B UK Essentials](https://www.dnb.co.uk/products/hoovers-essentials.html), [Salesforce AppExchange](https://appexchange.salesforce.com/appxListingDetail?listingId=3a61bb1c-496a-4289-a398-5f014ade20a0), [G-Cloud 15](https://assets.applytosupply.digitalmarketplace.service.gov.uk/g-cloud-15/documents/93073/848128717301285-pricing-document-2026-01-28-1058.pdf), [USAspending](https://www.usaspending.gov/award/CONT_AWD_1605C521F00009_1605_GS00F022DA_4732).*

## How much does D&B Hoovers Essentials cost?

D&B Hoovers Essentials costs $49 a month or $529 a year in the US, and £99 a month or £599 a year plus VAT in the UK. It is D&B's only self-serve Hoovers plan, and the prices in the plan cards above come from D&B's own pages.

On D&B's [US Essentials page](https://www.dnb.com/en-us/products/dnb-hoovers-smb.html), the monthly plan includes 150 company credits and 150 contact credits. The annual plan includes 1,800 of each. Twelve monthly payments would cost $588, so the annual plan is $59 cheaper for the same credits (our arithmetic). The page says the first month is free, you can cancel anytime and you can add more credits at any time. It gives no price for extra credits.

The [UK Essentials page](https://www.dnb.co.uk/products/hoovers-essentials.html) sells one seat. The monthly plan gives 100 company and 100 contact credits for £99 plus VAT. The yearly plan gives 1,500 of each for £599 plus VAT. If you spend every credit, that is £0.99 for a company and a contact on the monthly plan and about £0.40 on the yearly plan (our arithmetic).

The UK page also shows what Essentials leaves out. Essentials includes direct email and phone access, list upload, website content search, news and trigger alerts, a D&B Prescreen Score and a one-way CRM connector to HubSpot, Salesforce, Microsoft Dynamics and Marketo. Corporate family trees, advanced financials, prospect scoring, Bombora intent, Visitor Intelligence, Technology Insights and Precision Research sit only on the full Hoovers side. It has unlimited seats and 5,000 company and 5,000 contact credits per seat.

D&B's own record counts differ by page. The US Essentials page cites 330M+ companies and 520M+ contacts, the UK page 313M+ companies and 490M+ contacts, and the [G-Cloud listing](https://www.applytosupply.digitalmarketplace.service.gov.uk/g-cloud/services/848128717301285) 297 million business records. Ask D&B for counts in the countries and job titles you sell to.

## What do Explore, Focus and Predict cost?

D&B publishes no commercial price for Explore, Focus or Predict, but three public records give per-seat numbers for Focus. US federal records show $1,353 to $1,660 a seat a year, the UK price list shows £1,744, and Salesforce AppExchange says from $2,100. Ten seats at $2,100 would be $21,000 a year before add-ons (our arithmetic).

D&B's [Hoovers brochure](https://www.dnb.com/content/dam/web/int/et/assets/files/DNB-Hoovers-external-broshure-long-NE-24-03.pdf), last changed in March 2024, describes the three editions this way. Explore is for basic research and list building. Focus is for deeper research and targeting, from small teams to enterprises. Predict is for predictive indicators and larger data needs, and only Predict has Spend Capacity, Growth Trajectory, Decision HQ and Prospect Scoring.

### UK public-sector price list

The UK Digital Marketplace lists D&B Hoovers under [G-Cloud 15](https://www.applytosupply.digitalmarketplace.service.gov.uk/g-cloud/services/848128717301285) and [G-Cloud 14](https://www.applytosupply.digitalmarketplace.service.gov.uk/g-cloud/services/551186325743170). D&B's [G-Cloud 15 pricing document](https://assets.applytosupply.digitalmarketplace.service.gov.uk/g-cloud-15/documents/93073/848128717301285-pricing-document-2026-01-28-1058.pdf) (the file name is dated January 28, 2026) says price depends on seats, downloadable records above 5,000, and the edition. It prices one to three users, each with 5,000 record downloads. All prices exclude VAT and carry a 12-month minimum.

| Seats and records | Explore | Focus | Predict |
| --- | --- | --- | --- |
| 1 seat, 5,000 records | £1,048 | £1,744 | £2,533 |
| 2 seats, 10,000 records | £2,095 | £3,488 | £5,065 |
| 3 seats, 15,000 records | £3,143 | £5,233 | £7,603 |

The price grows in a straight line with seats, at about £1,048, £1,744 and £2,533 a seat (our arithmetic). The older [G-Cloud 14 document](https://assets.applytosupply.digitalmarketplace.service.gov.uk/g-cloud-14/documents/93073/551186325743170-pricing-document-2024-05-03-1059.pdf), dated March 2024, lists £2,056, £3,423 and £4,971 for two seats, so G-Cloud 15 is 1.9% higher. The G-Cloud 14 listing headline reads "£2,056 a licence a year", but that is the two-seat price, or £1,028 a seat. In both lists, corporate family, annual reports, SEC filings and three years of standardised financial statements start at Focus. Predict adds First Research industry profiles.

### Salesforce AppExchange and US federal records

D&B lists D&B Hoovers Focus on [Salesforce AppExchange](https://appexchange.salesforce.com/appxListingDetail?listingId=3a61bb1c-496a-4289-a398-5f014ade20a0) at "Starting at $2,100" a user a year, with a 3-day free trial. The page shows "Last Updated 06/12/2023", so treat it as a floor, not a quote.

US agencies publish their contract obligations on USAspending.gov. A [Department of Labor order](https://www.usaspending.gov/award/CONT_AWD_1605C521F00009_1605_GS00F022DA_4732) covers "15 seats - D&B Hoovers Focus package, includes 5,000 company and 5,000 contact exports per seat". Its four yearly amounts are $24,172.31, $24,534.90, $24,902.32 and $20,300.00. That is $1,353 to $1,660 a seat (our arithmetic). The [Export-Import Bank](https://www.usaspending.gov/award/CONT_AWD_83310123F0053_8300_GS00F022DA_4732) obligated $34,339.28 to $40,349.00 a year for a "Focus account", and [CISA](https://www.usaspending.gov/award/CONT_AWD_70RCSA22P00000015_7001_-NONE-_-NONE-) obligated $91,693.56 a year for Hoovers desktop licenses. Neither record gives a seat count.

**Figure 2: Yearly amounts on three US federal D&B Hoovers orders.** Bar chart of yearly amounts. Department of Labor, 15 seats of Focus: $24,172, $24,535, $24,902 and $20,300. Export-Import Bank, Focus account: $39,174, $40,349, $34,339 and $35,369. CISA, Hoovers desktop licenses: $91,694 in each of three years. Most yearly changes are rises of 1.5% to 3.0%, with two drops of 14.9% and 18.5%.

*One amount per year on each order, in order of action date. Orange bars are drops. Option years are federal choices, not auto-renewals, and one agency's deal says little about yours. Sources: USAspending records for the [Department of Labor](https://www.usaspending.gov/award/CONT_AWD_1605C521F00009_1605_GS00F022DA_4732), [Export-Import Bank](https://www.usaspending.gov/award/CONT_AWD_83310123F0053_8300_GS00F022DA_4732) and [CISA](https://www.usaspending.gov/award/CONT_AWD_70RCSA22P00000015_7001_-NONE-_-NONE-), read October 16, 2026.*

## How do credits and add-ons change the D&B Hoovers bill?

A D&B Hoovers bill has more parts than the seat price. Credits are tied to each seat, extra downloads cost more, and add-ons are priced on their own.

### Credits

D&B's [credit management guide](https://community.dnb.com/administrators-for-hoovers-75/credit-management-administrator-user-guide-784) says a company credit is used the first time a company is downloaded, tracked by its D-U-N-S Number. After that, anyone on your account can download it again without another credit. A contact credit is used the first time an email address or direct dial is revealed, exported or used in a SmartMail message. Contact credits are shared across your site. In the Explore, Focus and Predict editions, credits belong to each seat, and extra credits come through your account manager or a data package.

### Seats, volume and add-ons

- **Seats.** D&B's [G-Cloud supplier terms](https://assets.applytosupply.digitalmarketplace.service.gov.uk/g-cloud-15/documents/93073/848128717301285-terms-and-conditions-2026-01-28-1058.pdf) count each named user as one seat, active or not. Sharing a login is not allowed, except for a handover of up to 30 days.
- **Downloads above 5,000.** The G-Cloud documents say 5,000 records per seat are in the base price and more volume is a price factor.
- **Add-ons.** D&B's [Hoovers brochure](https://www.dnb.com/content/dam/web/int/et/assets/files/DNB-Hoovers-external-broshure-long-NE-24-03.pdf) lists Bombora Intent, Visitor Intelligence, Technology Insights and Precision Research as add-ons for Focus and Predict. The G-Cloud terms include one CRM connector with Focus and Predict. A custom Buyer Intent model needs at least 80 keywords, and D&B's terms cap setup at one day of services before its daily rate applies.
- **Audience Builder.** The [Audience Builder page](https://www.dnb.co.uk/products/dnb-hoovers/audience-builder.html) describes a product that joins your customer data to D&B data to build marketing audiences, and it shows no price.
- **Training.** Online training is free, and the [G-Cloud 14 document](https://assets.applytosupply.digitalmarketplace.service.gov.uk/g-cloud-14/documents/93073/551186325743170-pricing-document-2024-05-03-1059.pdf) charges £1,280 per on-site visit.
- **Hoovers Everywhere.** D&B's [community post](https://community.dnb.com/additional-resources-for-hoovers-76/d-b-hoovers-chrome-extension-d-b-hoovers-853) says all Hoovers users can use this Chrome extension, and its [login page](https://hoovers-everywhere.dnb.com/index.html) asks for a Hoovers account. Neither names a price or says whether lookups use contact credits, so ask.

One term helps you. The G-Cloud terms say D&B replaces contact credits for undeliverable emails, once a quarter, if you send a bounce report.

### What library licenses show

Libraries buy Hoovers by seat and with limits. The [University of Michigan's Ross library](https://kresgeguides.bus.umich.edu/az/d-and-b-hoovers) lists 25 seats shared across three campuses and list downloads capped at 100 records. The [New York Public Library](https://www.nypl.org/node/423234) does not enable list downloads, and [Seton Hill University](https://setonhill.libguides.com/Hoovers/Overview) cannot save or print lists. None gives a price.

## What are D&B Hoovers' contract and auto-renewal terms?

D&B Hoovers Essentials renews on its own at D&B's list price, and enterprise contracts run at least 12 months with price rises written in. D&B's own documents set out the main rules.

### Essentials in the US

The footnote on the [US Essentials page](https://www.dnb.com/en-us/products/dnb-hoovers-smb.html) says the plan renews each term at the list price in effect then, which may be higher than today's price. Discounts from your first purchase do not carry over. To stop renewal, you call D&B or choose "Cancel Renewal" in your account before the term ends. The footnote links to D&B's [Small Business Cancellation and Refund Policy](https://www.dnb.com/en-us/utilities/small-business-cancellation-and-refund-policy.html), updated September 11, 2024.

| When you cancel the renewal | What D&B's policy says |
| --- | --- |
| By midnight Pacific Time on the renewal date | The subscription ends and you are not charged for a renewal term |
| Within 45 days after the renewal date | You receive a refund for 11 months |
| More than 45 days after the renewal date | The next renewal is cancelled and you keep access to the end of the current term. The policy offers no refund |

The policy gives no cash refunds or service credits outside these rules. A full 30-day refund applies only if you decline the legal terms at first login. It says current list prices for auto-renewing products sit at dnb.com/autorenewalpricelist, which opens D&B's [Small Business pricing schedule](https://www.dnb.com/en-us/utilities/small-business-pricing.html). That schedule did not list Hoovers Essentials when we read it, so ask D&B for your renewal price in writing.

### Essentials in the UK and enterprise contracts

The UK Essentials page says the licence renews each month or year. At renewal, D&B may raise the fee by up to 5% of the then-current fee. You cancel by form with at least 14 business days' notice before a renewal.

For enterprise editions, the [G-Cloud 14 document](https://assets.applytosupply.digitalmarketplace.service.gov.uk/g-cloud-14/documents/93073/551186325743170-pricing-document-2024-05-03-1059.pdf) says D&B may raise prices by up to 6% a year on multi-year contracts. The G-Cloud 15 document keeps the 12-month minimum and the VAT note but drops that line. D&B's [service definition](https://assets.applytosupply.digitalmarketplace.service.gov.uk/g-cloud-15/documents/93073/848128717301285-service-definition-document-2026-01-28-1615.pdf) says it invoices in advance, payable 30 days after the invoice. [Vendr's page](https://www.vendr.com/marketplace/dun-and-bradstreet) shows buyer comments. One says D&B adds 6% a year, and others report flat renewals, a 3% uplift cap or auto-renewal taken out.

The G-Cloud supplier terms also limit use. They allow access only in the UK and Ireland and cap included exports at 10 million company and 10 million contact records. They forbid using the data to train or tune generative AI, or in any public-facing generative AI. Commercial contracts may differ, so check these with D&B.

## Is there a free D&B Hoovers trial or free plan?

D&B Hoovers has no free plan, but it offers a free trial on request, and US Essentials gives a free first month. D&B's pages give different trial lengths.

- **Trial request.** The [US Hoovers page](https://www.dnb.com/en-us/products/dnb-hoovers.html) and the [UK page](https://www.dnb.co.uk/products/dnb-hoovers.html) both send you to a trial request form. The UK page calls it "no risk, no obligation" and neither page gives a length.
- **Trial length.** The G-Cloud 15 [service definition](https://assets.applytosupply.digitalmarketplace.service.gov.uk/g-cloud-15/documents/93073/848128717301285-service-definition-document-2026-01-28-1615.pdf) says 7 days. The AppExchange listing for Focus says 3 days.
- **Trial limits.** The G-Cloud supplier terms limit a trial to internal testing, with no commercial use.
- **First month free.** The US Essentials page says "Your first month is free". The renewal terms above still apply when the month ends.

## How much do the D&B API and D&B Connect cost?

D&B publishes no price for its API, called D&B Direct+, or for D&B Connect. Its only public per-record price is a UK public-sector price document.

The [Direct+ page](https://www.dnb.com/en-us/products/dnb-direct-plus.html) ends with "Request More Information". The [Data Blocks page](https://www.dnb.com/en-us/products/data-blocks.html) lists delivery by MCP server, API, cloud platforms, batch files and D&B Connect, with no prices. The [D&B Connect page](https://www.dnb.com/en-us/products/dnb-connect.html) offers a free trial request and says you license the insights you want from more than 1,600 on offer. The Hoovers app has no API: the G-Cloud 14 listing says "API: No". D&B's [US Hoovers page](https://www.dnb.com/en-us/products/dnb-hoovers.html) now advertises an MCP connection into Hoovers and gives no price for it.

The one public data price is in a [G-Cloud 15 pricing document](https://assets.applytosupply.digitalmarketplace.service.gov.uk/g-cloud-15/documents/93073/847811077159917-pricing-document-2026-01-28-1051.pdf) for D&B data blocks, dated December 2025. It sets cleanse and match at £0.16 a record. It prices two example sets of 1,500 supply-chain records, 1,000 in the UK and Europe and 500 elsewhere, at £9,288 and £26,962, depending on the blocks. Monitoring is extra, and the minimum term is 12 months. Taking two to five domains cuts the overall price by 13% to 21%. The examples work out to £6.19 and £17.97 a record (our arithmetic). They cover UK public-sector supplier checks, not sales prospecting.

## How does a D&B Hoovers lookup compare with Enrich.chat?

An Enrich.chat company lookup uses 5 credits, and a lookup that finds nothing uses 0. D&B Hoovers spends a company credit on a company's first export and a contact credit on a contact's first reveal. The two products do different jobs, so this compares prices, not features.

On US Essentials, $49 a month buys 150 company and 150 contact credits. A company with one revealed contact then costs about $0.33 if you spend every credit, and about $0.29 on the annual plan (our arithmetic). Enrich.chat sells monthly plans: Growth $29 for 100,000 credits, Scale $90 for 500,000 credits, Pro $299 for 2,500,000 credits. Every plan has unlimited seats, and you can cancel anytime. A profile found uses 5 credits and a work email 10. If you spend every credit in Growth, a profile works out to $0.00145 and an email to $0.0029. Each IP also gets 10 free lookups a day. See [Enrich.chat pricing](https://enrich.chat/pricing/).

The same 150 companies with one work email each need 2,250 credits, which fits the Growth plan at $29 a month. A mobile for each adds 37,500 credits and still fits Growth. Figure 3 shows 150 and 1,500 lookups a month.

**Figure 3: Monthly bill for 150 and 1,500 company and contact lookups.** Bar chart on October 16, 2026. For 150 companies and 150 contacts a month, D&B Essentials costs $49 on the US monthly plan or about $44 a month on the annual plan, and the Enrich.chat Growth plan costs $29. For 1,500 of each, D&B Essentials has a 150-credit allowance and no public price for extra credits, while the Enrich.chat Growth plan still costs $29.

*Not like for like: D&B Essentials is a search-and-export web app, and the Enrich.chat bars price a lookup of each company you name. They are the monthly plan price, with unlimited seats, billed monthly. Lookups that find nothing use 0 credits. Sources: [D&B US Essentials](https://www.dnb.com/en-us/products/dnb-hoovers-smb.html), [Enrich.chat pricing](https://enrich.chat/pricing/).*

An Enrich.chat company lookup takes a website domain, a LinkedIn company page or a company id and returns the name, domain, industry, size band and location, plus a revenue band, founded year and latest funding stage where we hold them. See the [company enrichment API](https://enrich.chat/api/company-enrichment/), or find companies by filter with [company search](https://enrich.chat/features/company-search/). D&B's pages describe far more fields: its Connect page says you can license from more than 1,600 insights. Enrich.chat has real gaps next to D&B:

- **No D-U-N-S Numbers.** Records do not match to supplier, credit or master data systems keyed on that ID.
- **No corporate family trees.** You cannot see parents and subsidiaries.
- **No financial risk scores or credit data.** There are no filings or financial statements, and revenue is a band, not a figure.
- **Company lookups need a website domain, a LinkedIn company page or a company id.** A company name alone is not supported for a lookup, and there are no intent signals or trigger events.

Your agent can reach Enrich.chat through the [MCP server](https://enrich.chat/install/) or the [plain HTTPS API](https://enrich.chat/agents/). For a wider view, see the [best company data APIs](https://enrich.chat/blog/best-company-data-apis/) and the [Crunchbase API pricing](https://enrich.chat/blog/crunchbase-api-pricing/) guide. To price your own list, paste this into your agent:

```text
Use www.enrich.chat to look up the company profile for each website below, mark any not found, and give me the match count and total credits_used so I can compare it with a D&B Hoovers quote: [paste one company website per row]
```

## When is D&B Hoovers the better choice?

D&B Hoovers is the better choice when you need D&B's structure and financial data, or a search app for a sales team, more than a cheap lookup. It fits these cases:

- **You need D-U-N-S Numbers or family trees.** D&B keys its records to the D-U-N-S Number, a nine-digit business ID, and the G-Cloud price document puts Corporate Family in Focus and Predict. Our [firmographic data guide](https://enrich.chat/blog/firmographic-data/) explains these fields.
- **You research companies, not only contacts.** Focus and Predict add annual reports, SEC filings, SWOT, and three years of income statements, balance sheets and cash flows.
- **Your reps prospect in a web app.** The G-Cloud price document cites 175 search filters and SmartLists that update on their own, with a Salesforce connector on Focus and Predict.
- **You buy through UK public-sector frameworks.** G-Cloud lists prices that most vendors do not publish.
- **You want low-cost trigger alerts for a small team.** Essentials at $49 a month gives news and trigger alerts and 150 contact credits. Our [sales intelligence tools](https://enrich.chat/blog/best-sales-intelligence-tools/) guide compares it with other entry plans.

Look elsewhere if your agent or app needs a lookup API, since the Hoovers app has none and D&B's API is quoted. See the [ZoomInfo pricing](https://enrich.chat/blog/zoominfo-pricing/) guide for another enterprise quote, and our [data enrichment platforms](https://enrich.chat/blog/data-enrichment-platforms/) guide for how the options split.

## Frequently asked questions

### How much does D&B Hoovers cost per month?

D&B Hoovers Essentials costs [$49 a month in the US](https://www.dnb.com/en-us/products/dnb-hoovers-smb.html) and [£99 plus VAT a month in the UK](https://www.dnb.co.uk/products/hoovers-essentials.html), per D&B's own pages checked October 16, 2026. Explore, Focus and Predict are not sold by the month. The yearly [G-Cloud 15 prices](https://assets.applytosupply.digitalmarketplace.service.gov.uk/g-cloud-15/documents/93073/848128717301285-pricing-document-2026-01-28-1058.pdf) work out to about £87, £145 and £211 a seat a month, by our arithmetic.

### How much does D&B Hoovers cost per user?

D&B publishes no commercial per-user price. Its [Salesforce AppExchange listing](https://appexchange.salesforce.com/appxListingDetail?listingId=3a61bb1c-496a-4289-a398-5f014ade20a0) says Focus starts at $2,100 a user a year. The [UK G-Cloud 15 list](https://assets.applytosupply.digitalmarketplace.service.gov.uk/g-cloud-15/documents/93073/848128717301285-pricing-document-2026-01-28-1058.pdf) shows £1,048 for Explore, £1,744 for Focus and £2,533 for Predict for one seat. A [US Department of Labor order](https://www.usaspending.gov/award/CONT_AWD_1605C521F00009_1605_GS00F022DA_4732) for 15 Focus seats works out to $1,353 to $1,660 a seat a year, by our arithmetic.

### Does D&B Hoovers have a free trial?

Yes, on request. D&B's [US Hoovers page](https://www.dnb.com/en-us/products/dnb-hoovers.html) and [UK page](https://www.dnb.co.uk/products/dnb-hoovers.html) send you to a trial request form and give no length. The G-Cloud 15 service definition says 7 days, and the AppExchange listing for Focus says 3. There is no free plan, but [US Essentials](https://www.dnb.com/en-us/products/dnb-hoovers-smb.html) gives a free first month.

### Does D&B Hoovers auto-renew?

Essentials does. D&B's [US page](https://www.dnb.com/en-us/products/dnb-hoovers-smb.html) says it renews at the list price in effect, which may be higher than your first price, and you must cancel the renewal before the term ends. The [UK page](https://www.dnb.co.uk/products/hoovers-essentials.html) allows a fee rise of up to 5% and asks for 14 business days' notice. A [G-Cloud 14 price document](https://assets.applytosupply.digitalmarketplace.service.gov.uk/g-cloud-14/documents/93073/551186325743170-pricing-document-2024-05-03-1059.pdf) allows up to 6% a year on multi-year contracts.

### How much does the D&B API cost?

D&B publishes no price for its API, [D&B Direct+](https://www.dnb.com/en-us/products/dnb-direct-plus.html). The only public figures sit in a [G-Cloud 15 price document](https://assets.applytosupply.digitalmarketplace.service.gov.uk/g-cloud-15/documents/93073/847811077159917-pricing-document-2026-01-28-1051.pdf) for D&B data blocks: £0.16 a record to cleanse and match, and example sets of 1,500 supply-chain records at £9,288 and £26,962. Monitoring is extra and the term is at least 12 months. The Hoovers app has no API.

### Is there a cheaper alternative to D&B Hoovers for company data?

For company profiles by website, a credit plan costs less. Enrich.chat plans start at $29 a month, against $49 for US Essentials: Growth $29 for 100,000 credits, Scale $90 for 500,000 credits, Pro $299 for 2,500,000 credits. A profile found uses 5 credits, and a lookup that finds nothing uses 0. It has no D-U-N-S Numbers, family trees or risk data. See the [best company data APIs](https://enrich.chat/blog/best-company-data-apis/) and the [company enrichment API](https://enrich.chat/api/company-enrichment/).

## Sources

1. [D&B Hoovers Essentials (US)](https://www.dnb.com/en-us/products/dnb-hoovers-smb.html)
2. [D&B Hoovers Essentials (UK)](https://www.dnb.co.uk/products/hoovers-essentials.html)
3. [D&B Hoovers (US)](https://www.dnb.com/en-us/products/dnb-hoovers.html)
4. [D&B Hoovers (UK)](https://www.dnb.co.uk/products/dnb-hoovers.html)
5. [Small Business Cancellation and Refund Policy](https://www.dnb.com/en-us/utilities/small-business-cancellation-and-refund-policy.html)
6. [Pricing Information for Small Business Products](https://www.dnb.com/en-us/utilities/small-business-pricing.html)
7. [D&B Hoovers listing, G-Cloud 15](https://www.applytosupply.digitalmarketplace.service.gov.uk/g-cloud/services/848128717301285)
8. [D&B Hoovers pricing document, G-Cloud 15](https://assets.applytosupply.digitalmarketplace.service.gov.uk/g-cloud-15/documents/93073/848128717301285-pricing-document-2026-01-28-1058.pdf)
9. [D&B Hoovers supplier terms, G-Cloud 15](https://assets.applytosupply.digitalmarketplace.service.gov.uk/g-cloud-15/documents/93073/848128717301285-terms-and-conditions-2026-01-28-1058.pdf)
10. [D&B Hoovers service definition, G-Cloud 15](https://assets.applytosupply.digitalmarketplace.service.gov.uk/g-cloud-15/documents/93073/848128717301285-service-definition-document-2026-01-28-1615.pdf)
11. [D&B Hoovers listing, G-Cloud 14](https://www.applytosupply.digitalmarketplace.service.gov.uk/g-cloud/services/551186325743170)
12. [D&B Hoovers pricing document, G-Cloud 14](https://assets.applytosupply.digitalmarketplace.service.gov.uk/g-cloud-14/documents/93073/551186325743170-pricing-document-2024-05-03-1059.pdf)
13. [D&B data blocks pricing document, G-Cloud 15](https://assets.applytosupply.digitalmarketplace.service.gov.uk/g-cloud-15/documents/93073/847811077159917-pricing-document-2026-01-28-1051.pdf)
14. [D&B Hoovers on Salesforce AppExchange](https://appexchange.salesforce.com/appxListingDetail?listingId=3a61bb1c-496a-4289-a398-5f014ade20a0)
15. [USAspending: Department of Labor order for D&B Hoovers Focus](https://www.usaspending.gov/award/CONT_AWD_1605C521F00009_1605_GS00F022DA_4732)
16. [USAspending: Export-Import Bank order for D&B Hoovers Focus](https://www.usaspending.gov/award/CONT_AWD_83310123F0053_8300_GS00F022DA_4732)
17. [USAspending: CISA order for D&B Hoovers licenses](https://www.usaspending.gov/award/CONT_AWD_70RCSA22P00000015_7001_-NONE-_-NONE-)
18. [Dun & Bradstreet Software Pricing & Plans](https://www.vendr.com/marketplace/dun-and-bradstreet)
19. [Credit Management (Administrator User Guide)](https://community.dnb.com/administrators-for-hoovers-75/credit-management-administrator-user-guide-784)
20. [D&B Hoovers brochure](https://www.dnb.com/content/dam/web/int/et/assets/files/DNB-Hoovers-external-broshure-long-NE-24-03.pdf)
21. [D&B Hoovers Chrome Extension](https://community.dnb.com/additional-resources-for-hoovers-76/d-b-hoovers-chrome-extension-d-b-hoovers-853)
22. [D&B Hoovers Everywhere login](https://hoovers-everywhere.dnb.com/index.html)
23. [D&B Hoovers Audience Builder (UK)](https://www.dnb.co.uk/products/dnb-hoovers/audience-builder.html)
24. [D&B Direct+](https://www.dnb.com/en-us/products/dnb-direct-plus.html)
25. [D&B Data Blocks](https://www.dnb.com/en-us/products/data-blocks.html)
26. [D&B Connect](https://www.dnb.com/en-us/products/dnb-connect.html)
27. [D&B Hoovers, Kresge Library](https://kresgeguides.bus.umich.edu/az/d-and-b-hoovers)
28. [D&B Hoovers, New York Public Library](https://www.nypl.org/node/423234)
29. [D&B Hoovers: Desktop Overview and Search Options](https://setonhill.libguides.com/Hoovers/Overview)

## Try this prompt

Price your company list before a D&B quote

```text
Use www.enrich.chat to look up the company profile for each website below, mark any not found, and give me the match count and total credits_used so I can compare it with a D&B Hoovers quote: [paste one company website per row]
```

## Related

- [Best company data APIs (2026): 9 compared on fields and price](https://enrich.chat/blog/best-company-data-apis/)
- [Crunchbase API pricing and terms](https://enrich.chat/blog/crunchbase-api-pricing/)
- [ZoomInfo pricing: what buyers actually pay](https://enrich.chat/blog/zoominfo-pricing/)