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# Companies using AB Tasty

AB Tasty is an experimentation and personalization platform for running A/B tests and optimizing digital experiences. Here are the organizations where it was detected, where it is most common and how to reach the people who run it.

By Enrich.chat Editorial. Updated October 21, 2026.

**Short answer:** Organizations that use AB Tasty include La Poste Groupe, Hilton Austin, EDF, Cma Cgm and E.Leclerc. AB Tasty is in the analytics and tracking category; below are the industries where it is most common, how adoption changes with size and the tools found alongside it.

## What is AB Tasty?

AB Tasty is an experimentation and personalization platform for running A/B tests and optimizing digital experiences. It sits in the analytics and tracking category and is usually owned by product and growth leaders.

## Which companies use AB Tasty?

Organizations where AB Tasty was detected include La Poste Groupe, Hilton Austin, EDF, Cma Cgm and E.Leclerc. The table lists a selection of larger ones in alphabetical order; names link to company profiles.

| Company | Industry | Size |
| --- | --- | --- |
| [Air France](https://enrich.chat/company/air-france/) | Airlines and aviation | 50,000 to 100,000 |
| [Air France-KLM](https://enrich.chat/company/air-france-klm/) | Airlines and aviation | 50,000 to 100,000 |
| [Cma Cgm](https://enrich.chat/company/cma-cgm/) | Logistics and supply chain | 100,000+ |
| [Daikin Comfort](https://enrich.chat/company/daikin-comfort/) | Machinery | 50,000 to 100,000 |
| [Decathlon Sports India](https://enrich.chat/company/decathlon-sports-india/) | Retail | 50,000 to 100,000 |
| [Duke University](https://enrich.chat/company/duke-university/) | Higher education | 25,000 to 50,000 |
| [E.Leclerc](https://enrich.chat/company/e-leclerc/) | Retail | 100,000+ |
| [EDF](https://enrich.chat/company/edf/) | Environmental services | 100,000+ |
| [Emory University](https://enrich.chat/company/emory-university/) | Higher education | 50,000 to 100,000 |
| [France Travail](https://enrich.chat/company/france-travail/) | Government administration | 50,000 to 100,000 |
| [Groupe Caisse des Dépôts](https://enrich.chat/company/groupe-caisse-des-d-p-ts/) | Government administration | 25,000 to 50,000 |
| [Harvard University](https://enrich.chat/company/harvard-university/) | Higher education | 25,000 to 50,000 |
| [Hilton Austin](https://enrich.chat/company/hilton-austin/) | Hospitality | 100,000+ |
| [Iberostar Group](https://enrich.chat/company/iberostar-group/) | Hospitality | 25,000 to 50,000 |
| [La Banque Postale](https://enrich.chat/company/la-banque-postale/) | Banking | 25,000 to 50,000 |
| [La Poste Groupe](https://enrich.chat/company/la-poste-groupe/) | Logistics and supply chain | 100,000+ |
| [LexisNexis](https://enrich.chat/company/lexisnexis/) | Information technology and services | 25,000 to 50,000 |
| [McKinsey & Company](https://enrich.chat/company/mckinsey-and/) | Management consulting | 25,000 to 50,000 |
| [Mehiläinen](https://enrich.chat/company/mehil-inen/) | Hospitals and health care | 25,000 to 50,000 |
| [Nielsen Holdings](https://enrich.chat/company/nielsen-holdings/) | Information technology and services | 25,000 to 50,000 |
| [PostNL](https://enrich.chat/company/postnl/) | Logistics and supply chain | 25,000 to 50,000 |
| [Procter & Gamble](https://enrich.chat/company/procter-and-gamble/) | Mechanical or industrial engineering | 100,000+ |
| [Riachuelo](https://enrich.chat/company/riachuelo/) | Retail | 25,000 to 50,000 |
| [SoftBank](https://enrich.chat/company/softbank/) | Information technology and services | 50,000 to 100,000 |
| [Teach For America](https://enrich.chat/company/teach-for-america/) | Government administration | 50,000 to 100,000 |
| [Teaching Personnel](https://enrich.chat/company/teaching-personnel/) | Staffing and recruiting | 50,000 to 100,000 |
| [Telefónica](https://enrich.chat/company/telef-nica/) | Telecommunications | 100,000+ |
| [Ulta Beauty](https://enrich.chat/company/ulta-beauty/) | Retail | 25,000 to 50,000 |
| [University of Toronto](https://enrich.chat/company/university-of-toronto/) | Higher education | 25,000 to 50,000 |
| [University of Washington](https://enrich.chat/company/university-of-washington/) | Higher education | 25,000 to 50,000 |

## Which industries use AB Tasty most?

The bars show, for each industry, the share of listed organizations where AB Tasty was detected.

**Figure: Where AB Tasty shows up most often.** Bars for the share of organizations in each of 7 industries where AB Tasty was detected, from Higher education at 9% down to Government administration at 1%.

*Share of listed organizations in each industry where AB Tasty was detected.*

## Do larger companies use AB Tasty more?

For each size range, the column shows the share of listed organizations where AB Tasty was detected.

**Figure: AB Tasty by company size.** Six columns, one per size range from 2,000 to over 100,000 employees, showing the share of organizations where AB Tasty was detected: 2-5K 1%, 5-10K 2%, 10-25K 2%, 25-50K 3%, 50-100K 2%, 100K+ 2%.

*Share of listed organizations in each size range where AB Tasty was detected.*

## What tools go with AB Tasty?

Among the organizations that use AB Tasty, these tools stand out: each is detected more often alongside AB Tasty than across all the organizations listed. The tick on each bar marks that wider average.

**Figure: Tools that stand out among AB Tasty users.** Bars for the share of AB Tasty users that also use each tool, with a tick for the share across all listed organizations: Segment 33% against 4%, Intercom 22% against 3%, Userlike 21% against 1%, Pingdom 18% against 2%, Teads 16% against 3%, Heap Analytics 14% against 2%, Apple Pay 13% against 2%, Parse.ly 11% against 1%.

*Share of organizations using AB Tasty where each tool was also detected. The tick marks the share across all listed organizations.*

[Segment](https://enrich.chat/companies-using/segment/)[Intercom](https://enrich.chat/companies-using/intercom/)[Userlike](https://enrich.chat/companies-using/userlike/)[Pingdom](https://enrich.chat/companies-using/pingdom/)[Teads](https://enrich.chat/companies-using/teads/)[Heap Analytics](https://enrich.chat/companies-using/heap-analytics/)[Apple Pay](https://enrich.chat/companies-using/apple-pay/)[Parse.ly](https://enrich.chat/companies-using/parse-ly/)

## AB Tasty by industry

Open an industry to see the organizations in it that use AB Tasty.

[Higher education](https://enrich.chat/companies-using/ab-tasty/higher-education/)

## How do you reach the people who run AB Tasty?

The tool tells you what a company already runs; the people to talk to are usually product and growth leaders. Pick an account from the table, then ask your AI agent for them.

```text
Use www.enrich.chat to find the product and growth leaders at [company], with titles and verified work emails
```

Check any other company with the free [tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/), or find a company's [email format](https://enrich.chat/tools/email-format-finder/).

## Frequently asked questions

### What companies use AB Tasty?

Organizations where AB Tasty was detected include La Poste Groupe, Hilton Austin, EDF, Cma Cgm and E.Leclerc. The page lists a selection of larger ones with links to their profiles.

### Which industries use AB Tasty most?

AB Tasty shows up most often in higher education, apparel and fashion and retail.

### How is AB Tasty usage detected?

From public signals: code and tags on a company's website, the HTTP headers its servers send, and DNS records. A detected tool shows it was seen, not what the company pays for it.

### Who should I contact at a company that uses AB Tasty?

Usually product and growth leaders. Ask your AI agent to use www.enrich.chat to find people in those roles at the account, with verified work emails.

## Try this prompt

Find the people who run AB Tasty

```text
Use www.enrich.chat to find the product and growth leaders at [company], with titles and verified work emails
```

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