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# Retailers using Adform

Adform detected at 6% of the retailers listed here. Who they are, what else they run and how to reach the people behind it.

By Enrich.chat Editorial. Updated October 21, 2026.

**Short answer:** Adform was detected at 6% of the retailers listed on this site, including Lidl in Germany, Aldi Süd, E.Leclerc, Conad and Netto, Salling Group. Below are who they are, the other tools they run and how big they are.

## Which retailers use Adform?

Adform was detected at 6% of the retailers listed on this site. They include Lidl in Germany, Aldi Süd, E.Leclerc, Conad and Netto, Salling Group. The table lists a selection of larger ones in alphabetical order; names link to company profiles.

| Company | Size | Tools detected |
| --- | --- | --- |
| [Acosta](https://enrich.chat/company/acosta/) | 25,000 to 50,000 | 30 |
| [Aldi Süd](https://enrich.chat/company/aldi-s-d/) | 100,000+ | 63 |
| [Boots UK](https://enrich.chat/company/boots-uk/) | 50,000 to 100,000 | 78 |
| [Carrefour Italia](https://enrich.chat/company/carrefour-italia/) | 10,000 to 25,000 | 81 |
| Castorama | 5,000 to 10,000 | 59 |
| [Clicks Group](https://enrich.chat/company/clicks-group/) | 10,000 to 25,000 | 41 |
| [Colruyt Group](https://enrich.chat/company/colruyt-group/) | 25,000 to 50,000 | 40 |
| [Conad](https://enrich.chat/company/conad/) | 50,000 to 100,000 | 38 |
| [Coop Danmark](https://enrich.chat/company/coop-danmark/) | 25,000 to 50,000 | 44 |
| [Coppel](https://enrich.chat/company/coppel/) | 25,000 to 50,000 | 54 |
| [Debenhams](https://enrich.chat/company/debenhams/) | 25,000 to 50,000 | 42 |
| [DeFacto](https://enrich.chat/company/defacto/) | 10,000 to 25,000 | 36 |
| [Deichmann](https://enrich.chat/company/deichmann/) | 25,000 to 50,000 | 49 |
| [E.Leclerc](https://enrich.chat/company/e-leclerc/) | 100,000+ | 41 |
| Eurospin | 5,000 to 10,000 | 39 |
| [HEMA](https://enrich.chat/company/hema/) | 10,000 to 25,000 | 58 |
| [Kesko - K-Group](https://enrich.chat/company/kesko-k-group/) | 10,000 to 25,000 | 20 |
| KIABI | 5,000 to 10,000 | 47 |
| [Koton](https://enrich.chat/company/koton/) | 10,000 to 25,000 | 36 |
| [LC Waikiki](https://enrich.chat/company/lc-waikiki/) | 10,000 to 25,000 | 34 |
| Lidl España | 5,000 to 10,000 | 45 |
| [Lidl France](https://enrich.chat/company/lidl-france/) | 10,000 to 25,000 | 40 |
| [Lidl in Germany](https://enrich.chat/company/lidl-in-germany/) | 100,000+ | 50 |
| [Lidl Polska](https://enrich.chat/company/lidl-polska/) | 25,000 to 50,000 | 37 |
| [Migros Ticaret](https://enrich.chat/company/migros-ticaret/) | 10,000 to 25,000 | 38 |
| [Netto, Salling Group](https://enrich.chat/company/netto-salling-group/) | 50,000 to 100,000 | 24 |
| [Noon](https://enrich.chat/company/noon/) | 25,000 to 50,000 | 48 |
| [OBI Group Holding](https://enrich.chat/company/obi-group-holding/) | 25,000 to 50,000 | 57 |
| [PUMA Group](https://enrich.chat/company/puma-group/) | 10,000 to 25,000 | 103 |
| Takealot.com | 5,000 to 10,000 | 49 |

## What else do retailers that use Adform run?

These tools stand out among them: each is detected more often here than across all the organizations listed. The tick on each bar marks that wider average.

**Figure: Tools found with Adform at retailers.** Bars for the share of retailers using Adform where each other tool was also detected: RTB House 69%, TripleLift 65%, Rubicon Project 61%, 33Across 60%, OpenX Ad Exchange 58%, Awin (Affiliate Window) 23%, Emarsys 19%, Flix Media 15%.

*Share of retailers using Adform where each other tool was also detected. The tick marks the share across all listed organizations.*

## How big are retailers that use Adform?

The columns show how these retailers spread across six size ranges.

**Figure: Size of retailers using Adform.** Six columns for the share of retailers using Adform in each size range from 2,000 to over 100,000 employees: 2-5K 35%, 5-10K 24%, 10-25K 16%, 25-50K 15%, 50-100K 5%, 100K+ 5%.

*Share of retailers using Adform in each size range.*

## More from Retail and Adform

Other tools in retail:

[Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/retail/)[Google Analytics](https://enrich.chat/companies-using/google-analytics/retail/)[Facebook Login](https://enrich.chat/companies-using/facebook-login/retail/)[Microsoft 365](https://enrich.chat/companies-using/microsoft-365/retail/)[Facebook Widget](https://enrich.chat/companies-using/facebook-widget/retail/)[Facebook Custom Audiences](https://enrich.chat/companies-using/facebook-custom-audiences/retail/)[Microsoft Outlook](https://enrich.chat/companies-using/microsoft-outlook/retail/)[Vimeo](https://enrich.chat/companies-using/vimeo/retail/)[DoubleClick](https://enrich.chat/companies-using/doubleclick/retail/)[Google Dynamic Remarketing](https://enrich.chat/companies-using/google-dynamic-remarketing/retail/)

Other industries that use Adform:

## How do you reach the people who run Adform at retailers?

Adform is usually owned by advertising and paid media leaders. Pick an organization from the table, then ask your AI agent for them.

```text
Use www.enrich.chat to find chief merchandising officers, ecommerce heads and CIOs at [company], with titles and verified work emails
```

## Frequently asked questions

### Which retailers use Adform?

Adform was detected at 6% of the retailers listed here, including Lidl in Germany, Aldi Süd, E.Leclerc, Conad and Netto, Salling Group.

### What else do retailers that use Adform run?

They most often also run RTB House, TripleLift, Rubicon Project and 33Across.

### How is Adform detected?

From public signals: code and tags on a company's website, HTTP headers and DNS records. A detected tool shows it was seen, not what the company pays for it.

### Who should I contact?

Usually advertising and paid media leaders for the tool, and chief merchandising officers, ecommerce heads and CIOs for the buying decision. Ask your AI agent to use www.enrich.chat to find them with verified work emails.

## Try this prompt

Find the people who run Adform

```text
Use www.enrich.chat to find chief merchandising officers, ecommerce heads and CIOs at [company], with titles and verified work emails
```

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- [Companies using a technology](https://enrich.chat/companies-using/)
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- [Retailers using Google Analytics](https://enrich.chat/companies-using/google-analytics/retail/)
- [Retailers using Facebook Login](https://enrich.chat/companies-using/facebook-login/retail/)
- [Retailers using Microsoft 365](https://enrich.chat/companies-using/microsoft-365/retail/)
- [Tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/)
