> Enrich.chat gives AI agents verified work emails and mobiles. To use it from an agent, read https://enrich.chat/agents.md . This is the Markdown version of https://enrich.chat/companies-using/bluekai/

# Companies using BlueKai

BlueKai, now part of Oracle Advertising, is a data management platform for collecting and activating audience data. Here are the organizations where it was detected, where it is most common and how to reach the people who run it.

By Enrich.chat Editorial. Updated October 21, 2026.

**Short answer:** Organizations that use BlueKai include McDonald's, Siemens, Aramark Uniform Services, Dunkin'​ and Safeway. BlueKai is in the advertising and retargeting category; below are the industries where it is most common, how adoption changes with size and the tools found alongside it.

## What is BlueKai?

BlueKai, now part of Oracle Advertising, is a data management platform for collecting and activating audience data. It sits in the advertising and retargeting category and is usually owned by advertising and paid media leaders.

## Which companies use BlueKai?

Organizations where BlueKai was detected include McDonald's, Siemens, Aramark Uniform Services, Dunkin'​ and Safeway. The table lists a selection of larger ones in alphabetical order; names link to company profiles.

| Company | Industry | Size |
| --- | --- | --- |
| [Abbott](https://enrich.chat/company/abbott/) | Hospitals and health care | 100,000+ |
| [Aramark Uniform Services](https://enrich.chat/company/aramark-uniform-services/) | Facilities services | 100,000+ |
| [AUDI](https://enrich.chat/company/audi/) | Automotive | 50,000 to 100,000 |
| [BT Group](https://enrich.chat/company/bt-group/) | Telecommunications | 50,000 to 100,000 |
| [Citi](https://enrich.chat/company/citi/) | Financial services | 100,000+ |
| [Cummins](https://enrich.chat/company/cummins/) | Automotive | 50,000 to 100,000 |
| [Dunkin'​](https://enrich.chat/company/dunkin/) | Food and beverages | 100,000+ |
| [DXC Technology](https://enrich.chat/company/dxc-technology/) | Information technology and services | 100,000+ |
| [Forvia](https://enrich.chat/company/forvia/) | Automotive | 100,000+ |
| [Hilton Austin](https://enrich.chat/company/hilton-austin/) | Hospitality | 100,000+ |
| [Intel](https://enrich.chat/company/intel/) | Semiconductors | 100,000+ |
| [John Deere](https://enrich.chat/company/john-deere/) | Machinery | 50,000 to 100,000 |
| [Kohl's](https://enrich.chat/company/kohls/) | Retail | 50,000 to 100,000 |
| [LG Electronics U.S.A.](https://enrich.chat/company/lg-electronics-u-s-a/) | Electrical and electronic manufacturing | 50,000 to 100,000 |
| [McDonald's](https://enrich.chat/company/mcdonalds/) | Restaurants | 100,000+ |
| [Safeway](https://enrich.chat/company/safeway/) | Retail | 100,000+ |
| [Safran](https://enrich.chat/company/safran/) | Aviation and aerospace | 50,000 to 100,000 |
| [Salesforce](https://enrich.chat/company/salesforce/) | Information technology and services | 50,000 to 100,000 |
| [Scotiabank](https://enrich.chat/company/scotiabank/) | Banking | 50,000 to 100,000 |
| [Siemens](https://enrich.chat/company/siemens/) | Machinery | 100,000+ |
| [Spectrum](https://enrich.chat/company/spectrum/) | Telecommunications | 50,000 to 100,000 |
| [Toshiba](https://enrich.chat/company/toshiba/) | Electrical and electronic manufacturing | 100,000+ |
| [Toyota North America](https://enrich.chat/company/toyota-north-america/) | Automotive | 100,000+ |
| [United Airlines](https://enrich.chat/company/united-airlines/) | Airlines and aviation | 50,000 to 100,000 |
| [Valeo](https://enrich.chat/company/valeo/) | Automotive | 100,000+ |
| [Verizon](https://enrich.chat/company/verizon/) | Information technology and services | 100,000+ |
| [Viajes El Corte Ingles](https://enrich.chat/company/viajes-el-corte-ingles/) | Leisure, travel and tourism | 50,000 to 100,000 |
| [Vodafone](https://enrich.chat/company/vodafone/) | Telecommunications | 100,000+ |
| [Volvo Cars](https://enrich.chat/company/volvo-cars/) | Automotive | 100,000+ |
| [Volvo Group](https://enrich.chat/company/volvo-group/) | Automotive | 100,000+ |

## Which industries use BlueKai most?

The bars show, for each industry, the share of listed organizations where BlueKai was detected.

**Figure: Where BlueKai shows up most often.** Bars for the share of organizations in each of 8 industries where BlueKai was detected, from Publishing at 31% down to Airlines and aviation at 6%.

*Share of listed organizations in each industry where BlueKai was detected.*

## Do larger companies use BlueKai more?

For each size range, the column shows the share of listed organizations where BlueKai was detected.

**Figure: BlueKai by company size.** Six columns, one per size range from 2,000 to over 100,000 employees, showing the share of organizations where BlueKai was detected: 2-5K 3%, 5-10K 5%, 10-25K 5%, 25-50K 5%, 50-100K 6%, 100K+ 6%.

*Share of listed organizations in each size range where BlueKai was detected.*

## What tools go with BlueKai?

Among the organizations that use BlueKai, these tools stand out: each is detected more often alongside BlueKai than across all the organizations listed. The tick on each bar marks that wider average.

**Figure: Tools that stand out among BlueKai users.** Bars for the share of BlueKai users that also use each tool, with a tick for the share across all listed organizations: Lotame 22% against 2%, OpenX Ad Exchange 20% against 2%, Krux (Salesforce DMP) 20% against 2%, Rubicon Project 17% against 2%, Smart AdServer 17% against 1%, Flashtalking 11% against 2%, smartclip 11% against 1%, Navegg 10% against 1%.

*Share of organizations using BlueKai where each tool was also detected. The tick marks the share across all listed organizations.*

[Lotame](https://enrich.chat/companies-using/lotame/)[OpenX Ad Exchange](https://enrich.chat/companies-using/openx/)[Krux (Salesforce DMP)](https://enrich.chat/companies-using/krux/)[Rubicon Project](https://enrich.chat/companies-using/rubicon-project/)[Smart AdServer](https://enrich.chat/companies-using/smart-adserver/)[Flashtalking](https://enrich.chat/companies-using/flashtalking/)[smartclip](https://enrich.chat/companies-using/smartclip/)[Navegg](https://enrich.chat/companies-using/navegg/)

## BlueKai by industry

Open an industry to see the organizations in it that use BlueKai.

[Information technology and services](https://enrich.chat/companies-using/bluekai/information-technology-and-services/)[Retail](https://enrich.chat/companies-using/bluekai/retail/)

## How do you reach the people who run BlueKai?

The tool tells you what a company already runs; the people to talk to are usually advertising and paid media leaders. Pick an account from the table, then ask your AI agent for them.

```text
Use www.enrich.chat to find the advertising and paid media leaders at [company], with titles and verified work emails
```

Check any other company with the free [tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/), or find a company's [email format](https://enrich.chat/tools/email-format-finder/).

## Frequently asked questions

### What companies use BlueKai?

Organizations where BlueKai was detected include McDonald's, Siemens, Aramark Uniform Services, Dunkin'​ and Safeway. The page lists a selection of larger ones with links to their profiles.

### Which industries use BlueKai most?

BlueKai shows up most often in publishing, real estate and entertainment.

### How is BlueKai usage detected?

From public signals: code and tags on a company's website, the HTTP headers its servers send, and DNS records. A detected tool shows it was seen, not what the company pays for it.

### Who should I contact at a company that uses BlueKai?

Usually advertising and paid media leaders. Ask your AI agent to use www.enrich.chat to find people in those roles at the account, with verified work emails.

## Try this prompt

Find the people who run BlueKai

```text
Use www.enrich.chat to find the advertising and paid media leaders at [company], with titles and verified work emails
```

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