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# Retailers using BlueKai

BlueKai detected at 5% of the retailers listed here. Who they are, what else they run and how to reach the people behind it.

By Enrich.chat Editorial. Updated October 21, 2026.

**Short answer:** BlueKai was detected at 5% of the retailers listed on this site, including Safeway, Kohl's, Marks and Spencer, Toys"R"Us and Bass Pro Shops. Below are who they are, the other tools they run and how big they are.

## Which retailers use BlueKai?

BlueKai was detected at 5% of the retailers listed on this site. They include Safeway, Kohl's, Marks and Spencer, Toys"R"Us and Bass Pro Shops. The table lists a selection of larger ones in alphabetical order; names link to company profiles.

| Company | Size | Tools detected |
| --- | --- | --- |
| Aaron's | 10,000 to 25,000 | 36 |
| [Abercrombie & Fitch](https://enrich.chat/company/abercrombie-and-fitch/) | 25,000 to 50,000 | 16 |
| [Any Any](https://enrich.chat/company/any-any/) | 10,000 to 25,000 | 28 |
| [Azadea Group](https://enrich.chat/company/azadea-group/) | 10,000 to 25,000 | 34 |
| [Bass Pro Shops](https://enrich.chat/company/bass-pro-shops/) | 25,000 to 50,000 | 35 |
| [BIG W](https://enrich.chat/company/big-w/) | 10,000 to 25,000 | 13 |
| [Brookshire Grocery](https://enrich.chat/company/brookshire-grocery/) | 10,000 to 25,000 | 24 |
| Centauro | 5,000 to 10,000 | 59 |
| [Charlotte Russe](https://enrich.chat/company/charlotte-russe/) | 10,000 to 25,000 | 24 |
| [Debenhams](https://enrich.chat/company/debenhams/) | 25,000 to 50,000 | 42 |
| DSW Designer Shoe Warehouse | 5,000 to 10,000 | 53 |
| Dubai Duty Free | 5,000 to 10,000 | 25 |
| [GameStop](https://enrich.chat/company/gamestop/) | 10,000 to 25,000 | 78 |
| Grocery Outlet | 5,000 to 10,000 | 36 |
| [IGA](https://enrich.chat/company/iga/) | 10,000 to 25,000 | 26 |
| [Journeys](https://enrich.chat/company/journeys/) | 10,000 to 25,000 | 48 |
| KIABI | 5,000 to 10,000 | 47 |
| [Kohl's](https://enrich.chat/company/kohls/) | 50,000 to 100,000 | 96 |
| Lifestyle International | 5,000 to 10,000 | 48 |
| [Marks and Spencer](https://enrich.chat/company/marks-and-spencer/) | 50,000 to 100,000 | 69 |
| [Migros Ticaret](https://enrich.chat/company/migros-ticaret/) | 10,000 to 25,000 | 38 |
| New Look | 5,000 to 10,000 | 42 |
| [Next](https://enrich.chat/company/next/) | 10,000 to 25,000 | 47 |
| [Office Depot](https://enrich.chat/company/office-depot/) | 25,000 to 50,000 | 13 |
| Rede Condor | 5,000 to 10,000 | 30 |
| [Safeway](https://enrich.chat/company/safeway/) | 100,000+ | 36 |
| Supermercados Guanabara | 10,000 to 25,000 | 31 |
| [The Guitar Center](https://enrich.chat/company/the-guitar-center/) | 10,000 to 25,000 | 37 |
| [Toys"R"Us](https://enrich.chat/company/toys-r-us/) | 50,000 to 100,000 | 76 |
| [Wawa](https://enrich.chat/company/wawa/) | 25,000 to 50,000 | 43 |

## What else do retailers that use BlueKai run?

These tools stand out among them: each is detected more often here than across all the organizations listed. The tick on each bar marks that wider average.

**Figure: Tools found with BlueKai at retailers.** Bars for the share of retailers using BlueKai where each other tool was also detected: Krux (Salesforce DMP) 22%, Salesforce Commerce Cloud 18%, Smart AdServer 18%, BrightRoll 14%, Navegg 14%, smartclip 14%, Klarna 12%, Videology 10%.

*Share of retailers using BlueKai where each other tool was also detected. The tick marks the share across all listed organizations.*

## How big are retailers that use BlueKai?

The columns show how these retailers spread across six size ranges.

**Figure: Size of retailers using BlueKai.** Six columns for the share of retailers using BlueKai in each size range from 2,000 to over 100,000 employees: 2-5K 33%, 5-10K 22%, 10-25K 27%, 25-50K 10%, 50-100K 6%, 100K+ 2%.

*Share of retailers using BlueKai in each size range.*

## More from Retail and BlueKai

Other tools in retail:

[Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/retail/)[Google Analytics](https://enrich.chat/companies-using/google-analytics/retail/)[Facebook Login](https://enrich.chat/companies-using/facebook-login/retail/)[Microsoft 365](https://enrich.chat/companies-using/microsoft-365/retail/)[Facebook Widget](https://enrich.chat/companies-using/facebook-widget/retail/)[Facebook Custom Audiences](https://enrich.chat/companies-using/facebook-custom-audiences/retail/)[Microsoft Outlook](https://enrich.chat/companies-using/microsoft-outlook/retail/)[Vimeo](https://enrich.chat/companies-using/vimeo/retail/)[DoubleClick](https://enrich.chat/companies-using/doubleclick/retail/)[Google Dynamic Remarketing](https://enrich.chat/companies-using/google-dynamic-remarketing/retail/)

Other industries that use BlueKai:

[Information technology and services](https://enrich.chat/companies-using/bluekai/information-technology-and-services/)

## How do you reach the people who run BlueKai at retailers?

BlueKai is usually owned by advertising and paid media leaders. Pick an organization from the table, then ask your AI agent for them.

```text
Use www.enrich.chat to find chief merchandising officers, ecommerce heads and CIOs at [company], with titles and verified work emails
```

## Frequently asked questions

### Which retailers use BlueKai?

BlueKai was detected at 5% of the retailers listed here, including Safeway, Kohl's, Marks and Spencer, Toys"R"Us and Bass Pro Shops.

### What else do retailers that use BlueKai run?

They most often also run Krux (Salesforce DMP), Salesforce Commerce Cloud, Smart AdServer and BrightRoll.

### How is BlueKai detected?

From public signals: code and tags on a company's website, HTTP headers and DNS records. A detected tool shows it was seen, not what the company pays for it.

### Who should I contact?

Usually advertising and paid media leaders for the tool, and chief merchandising officers, ecommerce heads and CIOs for the buying decision. Ask your AI agent to use www.enrich.chat to find them with verified work emails.

## Try this prompt

Find the people who run BlueKai

```text
Use www.enrich.chat to find chief merchandising officers, ecommerce heads and CIOs at [company], with titles and verified work emails
```

## Related

- [Companies using a technology](https://enrich.chat/companies-using/)
- [Retailers using Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/retail/)
- [Retailers using Google Analytics](https://enrich.chat/companies-using/google-analytics/retail/)
- [Retailers using Facebook Login](https://enrich.chat/companies-using/facebook-login/retail/)
- [Retailers using Microsoft 365](https://enrich.chat/companies-using/microsoft-365/retail/)
- [Software and technology services companies using BlueKai](https://enrich.chat/companies-using/bluekai/information-technology-and-services/)
- [Tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/)
