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# Financial services firms using ExactTarget (Salesforce Marketing Cloud)

ExactTarget (Salesforce Marketing Cloud) detected at 9% of the financial services firms listed here. Who they are, what else they run and how to reach the people behind it.

By Enrich.chat Editorial. Updated October 21, 2026.

**Short answer:** ExactTarget (Salesforce Marketing Cloud) was detected at 9% of the financial services firms listed on this site, including J.P. Morgan, Citi, Deutsche Bank, Morgan Stanley and RBC Wealth Management. Below are who they are, the other tools they run and how big they are.

## Which financial services firms use ExactTarget (Salesforce Marketing Cloud)?

ExactTarget (Salesforce Marketing Cloud) was detected at 9% of the financial services firms listed on this site. They include J.P. Morgan, Citi, Deutsche Bank, Morgan Stanley and RBC Wealth Management. The table lists a selection of larger ones in alphabetical order; names link to company profiles.

| Company | Size | Tools detected |
| --- | --- | --- |
| [Absa Group](https://enrich.chat/company/absa-group/) | 25,000 to 50,000 | 27 |
| [Ally](https://enrich.chat/company/ally/) | 10,000 to 25,000 | 21 |
| [Ayvens](https://enrich.chat/company/ayvens/) | 10,000 to 25,000 | 48 |
| Bankwest | 5,000 to 10,000 | 29 |
| [BBVA en Colombia](https://enrich.chat/company/bbva-en-colombia/) | 10,000 to 25,000 | 33 |
| [BBVA en México](https://enrich.chat/company/bbva-en-m-xico/) | 25,000 to 50,000 | 68 |
| [Belfius](https://enrich.chat/company/belfius/) | 25,000 to 50,000 | 24 |
| [Capital International](https://enrich.chat/company/capital-international/) | 10,000 to 25,000 | 65 |
| [Capital One Financial](https://enrich.chat/company/capital-one-financial/) | 50,000 to 100,000 | 19 |
| [Citi](https://enrich.chat/company/citi/) | 100,000+ | 33 |
| [Deutsche Bank](https://enrich.chat/company/deutsche-bank/) | 50,000 to 100,000 | 8 |
| [Discover](https://enrich.chat/company/discover/) | 10,000 to 25,000 | 55 |
| E-Trade Financial | 5,000 to 10,000 | 15 |
| [Fannie Mae](https://enrich.chat/company/fannie-mae/) | 10,000 to 25,000 | 47 |
| Guardian Life | 5,000 to 10,000 | 61 |
| [J.P. Morgan](https://enrich.chat/company/j-p-morgan/) | 100,000+ | 70 |
| [Lincoln National](https://enrich.chat/company/lincoln-national/) | 10,000 to 25,000 | 32 |
| [Macquarie Group](https://enrich.chat/company/macquarie-group/) | 10,000 to 25,000 | 33 |
| [Massachusetts Mutual Life Insurance](https://enrich.chat/company/massachusetts-mutual-life-insurance/) | 10,000 to 25,000 | 54 |
| [Morgan Stanley](https://enrich.chat/company/morgan-stanley/) | 50,000 to 100,000 | 16 |
| MUFG Pension & Market Services | 10,000 to 25,000 | 27 |
| [Natixis Corporate & Investment Banking](https://enrich.chat/company/natixis-corporate-and-investment-banking/) | 10,000 to 25,000 | 36 |
| [PNC Financial Services Group](https://enrich.chat/company/pnc-financial-services-group/) | 50,000 to 100,000 | 11 |
| [Principal Financial Group](https://enrich.chat/company/principal-financial-group/) | 10,000 to 25,000 | 58 |
| [RBC Wealth Management](https://enrich.chat/company/rbc-wealth-management/) | 50,000 to 100,000 | 72 |
| [Sicoob](https://enrich.chat/company/sicoob/) | 10,000 to 25,000 | 45 |
| [SONAE](https://enrich.chat/company/sonae/) | 10,000 to 25,000 | 21 |
| [The Hartford](https://enrich.chat/company/the-hartford/) | 10,000 to 25,000 | 53 |
| [The Western Union](https://enrich.chat/company/the-western-union/) | 10,000 to 25,000 | 89 |
| [USAA](https://enrich.chat/company/usaa/) | 25,000 to 50,000 | 35 |

## What else do financial services firms that use ExactTarget (Salesforce Marketing Cloud) run?

These tools stand out among them: each is detected more often here than across all the organizations listed. The tick on each bar marks that wider average.

**Figure: Tools found with ExactTarget (Salesforce Marketing Cloud) at financial services firms.** Bars for the share of financial services firms using ExactTarget (Salesforce Marketing Cloud) where each other tool was also detected: MongoDB 21%, Taboola 21%, ON24 19%, Adobe Experience Manager (CQ) 17%, AppDynamics 11%, Datadog 11%, igodigital (Salesforce) 11%, Teads 11%.

*Share of financial services firms using ExactTarget (Salesforce Marketing Cloud) where each other tool was also detected. The tick marks the share across all listed organizations.*

## How big are financial services firms that use ExactTarget (Salesforce Marketing Cloud)?

The columns show how these financial services firms spread across six size ranges.

**Figure: Size of financial services firms using ExactTarget (Salesforce Marketing Cloud).** Six columns for the share of financial services firms using ExactTarget (Salesforce Marketing Cloud) in each size range from 2,000 to over 100,000 employees: 2-5K 30%, 5-10K 27%, 10-25K 25%, 25-50K 6%, 50-100K 8%, 100K+ 3%.

*Share of financial services firms using ExactTarget (Salesforce Marketing Cloud) in each size range.*

## More from Financial services and ExactTarget (Salesforce Marketing Cloud)

Other tools in financial services:

[Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/financial-services/)[Microsoft 365](https://enrich.chat/companies-using/microsoft-365/financial-services/)[Google Analytics](https://enrich.chat/companies-using/google-analytics/financial-services/)[Facebook Login](https://enrich.chat/companies-using/facebook-login/financial-services/)[Facebook Widget](https://enrich.chat/companies-using/facebook-widget/financial-services/)[Facebook Custom Audiences](https://enrich.chat/companies-using/facebook-custom-audiences/financial-services/)[Microsoft Outlook](https://enrich.chat/companies-using/microsoft-outlook/financial-services/)[Vimeo](https://enrich.chat/companies-using/vimeo/financial-services/)[DoubleClick](https://enrich.chat/companies-using/doubleclick/financial-services/)[WordPress (self-hosted)](https://enrich.chat/companies-using/wordpress-org/financial-services/)

Other industries that use ExactTarget (Salesforce Marketing Cloud):

[Retail](https://enrich.chat/companies-using/exacttarget/retail/)[Higher education](https://enrich.chat/companies-using/exacttarget/higher-education/)[Banking](https://enrich.chat/companies-using/exacttarget/banking/)

## How do you reach the people who run ExactTarget (Salesforce Marketing Cloud) at financial services firms?

ExactTarget (Salesforce Marketing Cloud) is usually owned by marketing operations and demand generation leaders. Pick an organization from the table, then ask your AI agent for them.

```text
Use www.enrich.chat to find CFOs, CIOs and heads of digital banking at [company], with titles and verified work emails
```

## Frequently asked questions

### Which financial services firms use ExactTarget (Salesforce Marketing Cloud)?

ExactTarget (Salesforce Marketing Cloud) was detected at 9% of the financial services firms listed here, including J.P. Morgan, Citi, Deutsche Bank, Morgan Stanley and RBC Wealth Management.

### What else do financial services firms that use ExactTarget (Salesforce Marketing Cloud) run?

They most often also run MongoDB, Taboola, ON24 and Adobe Experience Manager (CQ).

### How is ExactTarget (Salesforce Marketing Cloud) detected?

From public signals: code and tags on a company's website, HTTP headers and DNS records. A detected tool shows it was seen, not what the company pays for it.

### Who should I contact?

Usually marketing operations and demand generation leaders for the tool, and CFOs, CIOs and heads of digital banking for the buying decision. Ask your AI agent to use www.enrich.chat to find them with verified work emails.

## Try this prompt

Find the people who run ExactTarget (Salesforce Marketing Cloud)

```text
Use www.enrich.chat to find CFOs, CIOs and heads of digital banking at [company], with titles and verified work emails
```

## Related

- [Companies using a technology](https://enrich.chat/companies-using/)
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- [Financial services firms using Microsoft 365](https://enrich.chat/companies-using/microsoft-365/financial-services/)
- [Financial services firms using Google Analytics](https://enrich.chat/companies-using/google-analytics/financial-services/)
- [Financial services firms using Facebook Login](https://enrich.chat/companies-using/facebook-login/financial-services/)
- [Retailers using ExactTarget (Salesforce Marketing Cloud)](https://enrich.chat/companies-using/exacttarget/retail/)
- [Colleges and universities using ExactTarget (Salesforce Marketing Cloud)](https://enrich.chat/companies-using/exacttarget/higher-education/)
- [Banks using ExactTarget (Salesforce Marketing Cloud)](https://enrich.chat/companies-using/exacttarget/banking/)
- [Tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/)
