> Enrich.chat gives AI agents verified work emails and mobiles. To use it from an agent, read https://enrich.chat/agents.md . This is the Markdown version of https://enrich.chat/companies-using/facebook-conversion-tracking/ # Companies using Facebook Conversion Tracking Facebook conversion tracking measures purchases and sign ups that follow Facebook ad interactions, using a pixel on the website. Here are the organizations where it was detected, where it is most common and how to reach the people who run it. By Enrich.chat Editorial. Updated October 21, 2026. **Short answer:** Organizations that use Facebook Conversion Tracking include 7-Eleven, Lockheed Martin, Scotiabank, The California State University and Freelancer.com. Facebook Conversion Tracking is in the advertising and retargeting category; below are the industries where it is most common, how adoption changes with size and the tools found alongside it. ## What is Facebook Conversion Tracking? Facebook conversion tracking measures purchases and sign ups that follow Facebook ad interactions, using a pixel on the website. It sits in the advertising and retargeting category and is usually owned by advertising and paid media leaders. ## Which companies use Facebook Conversion Tracking? Organizations where Facebook Conversion Tracking was detected include 7-Eleven, Lockheed Martin, Scotiabank, The California State University and Freelancer.com. The table lists a selection of larger ones in alphabetical order; names link to company profiles. | Company | Industry | Size | | --- | --- | --- | | [7-Eleven](https://enrich.chat/company/7-eleven/) | Retail | 100,000+ | | [Amway](https://enrich.chat/company/amway/) | Mechanical or industrial engineering | 10,000 to 25,000 | | [ASUS](https://enrich.chat/company/asus/) | Computer hardware | 10,000 to 25,000 | | [Autodesk](https://enrich.chat/company/autodesk/) | Information technology and services | 10,000 to 25,000 | | [Booking.com](https://enrich.chat/company/booking-com/) | Information technology and services | 10,000 to 25,000 | | [Brigham and Women's Hospital](https://enrich.chat/company/brigham-and-womens-hospital/) | Hospitals and health care | 10,000 to 25,000 | | [Casey's](https://enrich.chat/company/caseys/) | Food and beverages | 25,000 to 50,000 | | [Currys](https://enrich.chat/company/currys/) | Retail | 25,000 to 50,000 | | [Debenhams](https://enrich.chat/company/debenhams/) | Retail | 25,000 to 50,000 | | [Dignity Health](https://enrich.chat/company/dignity-health/) | Hospitals and health care | 50,000 to 100,000 | | [Freelancer.com](https://enrich.chat/company/freelancer-com/) | Information technology and services | 50,000 to 100,000 | | [Hyundai Motor America](https://enrich.chat/company/hyundai-motor-america/) | Automotive | 10,000 to 25,000 | | [Indeed](https://enrich.chat/company/indeed/) | Information technology and services | 10,000 to 25,000 | | [JCPenney](https://enrich.chat/company/jcpenney/) | Retail | 50,000 to 100,000 | | [Lockheed Martin](https://enrich.chat/company/lockheed-martin/) | Defense and space | 100,000+ | | [Lyft](https://enrich.chat/company/lyft/) | Transportation, trucking and railroad | 25,000 to 50,000 | | [Michael Kors](https://enrich.chat/company/michael-kors/) | Apparel and fashion | 10,000 to 25,000 | | [NetSuite](https://enrich.chat/company/netsuite/) | Information technology and services | 10,000 to 25,000 | | [Reply](https://enrich.chat/company/reply/) | Information technology and services | 10,000 to 25,000 | | [Sanford Health](https://enrich.chat/company/sanford-health/) | Hospitals and health care | 25,000 to 50,000 | | [Scotiabank](https://enrich.chat/company/scotiabank/) | Banking | 50,000 to 100,000 | | [SHEIN](https://enrich.chat/company/shein/) | Apparel and fashion | 10,000 to 25,000 | | [Staples](https://enrich.chat/company/staples/) | Retail | 50,000 to 100,000 | | [Staples Canada](https://enrich.chat/company/staples-canada/) | Retail | 10,000 to 25,000 | | [Telstra](https://enrich.chat/company/telstra/) | Telecommunications | 25,000 to 50,000 | | [The California State University](https://enrich.chat/company/the-california-state-university/) | Higher education | 50,000 to 100,000 | | [The Goodyear Tire & Rubber](https://enrich.chat/company/the-goodyear-tire-and-rubber/) | Automotive | 50,000 to 100,000 | | [UBA Group](https://enrich.chat/company/uba-group/) | Banking | 10,000 to 25,000 | | [Vanderbilt University Medical Center](https://enrich.chat/company/vanderbilt-university-medical-center/) | Hospitals and health care | 25,000 to 50,000 | | [Whirlpool](https://enrich.chat/company/whirlpool/) | Mechanical or industrial engineering | 50,000 to 100,000 | ## Which industries use Facebook Conversion Tracking most? The bars show, for each industry, the share of listed organizations where Facebook Conversion Tracking was detected. **Figure: Where Facebook Conversion Tracking shows up most often.** Bars for the share of organizations in each of 4 industries where Facebook Conversion Tracking was detected, from Telecommunications at 3% down to Retail at 1%. *Share of listed organizations in each industry where Facebook Conversion Tracking was detected.* ## Do larger companies use Facebook Conversion Tracking more? For each size range, the column shows the share of listed organizations where Facebook Conversion Tracking was detected. **Figure: Facebook Conversion Tracking by company size.** Six columns, one per size range from 2,000 to over 100,000 employees, showing the share of organizations where Facebook Conversion Tracking was detected: 2-5K 1%, 5-10K 1%, 10-25K 1%, 25-50K 1%, 50-100K 2%, 100K+ 1%. *Share of listed organizations in each size range where Facebook Conversion Tracking was detected.* ## What tools go with Facebook Conversion Tracking? Among the organizations that use Facebook Conversion Tracking, these tools stand out: each is detected more often alongside Facebook Conversion Tracking than across all the organizations listed. The tick on each bar marks that wider average. **Figure: Tools that stand out among Facebook Conversion Tracking users.** Bars for the share of Facebook Conversion Tracking users that also use each tool, with a tick for the share across all listed organizations: Optimizely 17% against 4%, PayPal 17% against 4%, AT Internet 14% against 4%, FullStory 14% against 4%, Statuspage 14% against 3%, Taboola Newsroom 12% against 2%, Google Remarketing 10% against 3%, TripleLift 10% against 2%. *Share of organizations using Facebook Conversion Tracking where each tool was also detected. The tick marks the share across all listed organizations.* [Optimizely](https://enrich.chat/companies-using/optimizely/)[PayPal](https://enrich.chat/companies-using/paypal/)[AT Internet](https://enrich.chat/companies-using/at-internet/)[FullStory](https://enrich.chat/companies-using/fullstory/)[Statuspage](https://enrich.chat/companies-using/statuspage-io/)[Taboola Newsroom](https://enrich.chat/companies-using/taboola-newsroom/)[Google Remarketing](https://enrich.chat/companies-using/google-remarketing/)[TripleLift](https://enrich.chat/companies-using/triplelift/) ## How do you reach the people who run Facebook Conversion Tracking? The tool tells you what a company already runs; the people to talk to are usually advertising and paid media leaders. Pick an account from the table, then ask your AI agent for them. ```text Use www.enrich.chat to find the advertising and paid media leaders at [company], with titles and verified work emails ``` Check any other company with the free [tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/), or find a company's [email format](https://enrich.chat/tools/email-format-finder/). ## Frequently asked questions ### What companies use Facebook Conversion Tracking? Organizations where Facebook Conversion Tracking was detected include 7-Eleven, Lockheed Martin, Scotiabank, The California State University and Freelancer.com. The page lists a selection of larger ones with links to their profiles. ### Which industries use Facebook Conversion Tracking most? Facebook Conversion Tracking shows up most often in telecommunications, higher education and information technology and services. ### How is Facebook Conversion Tracking usage detected? From public signals: code and tags on a company's website, the HTTP headers its servers send, and DNS records. A detected tool shows it was seen, not what the company pays for it. ### Who should I contact at a company that uses Facebook Conversion Tracking? Usually advertising and paid media leaders. Ask your AI agent to use www.enrich.chat to find people in those roles at the account, with verified work emails. ## Try this prompt Find the people who run Facebook Conversion Tracking ```text Use www.enrich.chat to find the advertising and paid media leaders at [company], with titles and verified work emails ``` ## Related - [Companies using a technology](https://enrich.chat/companies-using/) - [Companies using Facebook Custom Audiences](https://enrich.chat/companies-using/facebook-custom-audiences/) - [Companies using DoubleClick](https://enrich.chat/companies-using/doubleclick/) - [Companies using Adobe Media Optimizer](https://enrich.chat/companies-using/adobe-media-optimizer/) - [Companies using DoubleClick Conversion Tracking](https://enrich.chat/companies-using/doubleclick-conversion/) - [Companies using Google Dynamic Remarketing](https://enrich.chat/companies-using/google-dynamic-remarketing/) - [Companies using LinkedIn Marketing Solutions](https://enrich.chat/companies-using/linkedin-marketing-solutions/) - [Companies using Google Ads Conversion Tracking](https://enrich.chat/companies-using/google-adwords-conversion/) - [Companies using DoubleClick Floodlight](https://enrich.chat/companies-using/doubleclick-floodlight/) - [Tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/)