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# Banks using Facebook Custom Audiences

Facebook Custom Audiences detected at 52% of the banks listed here. Who they are, what else they run and how to reach the people behind it.

By Enrich.chat Editorial. Updated October 21, 2026.

**Short answer:** Facebook Custom Audiences was detected at 52% of the banks listed on this site, including Halifax, Santander Bank Polska, ICICI Bank, BNL BNP Paribas and Santander. Below are who they are, the other tools they run and how big they are.

## Which banks use Facebook Custom Audiences?

Facebook Custom Audiences was detected at 52% of the banks listed on this site. They include Halifax, Santander Bank Polska, ICICI Bank, BNL BNP Paribas and Santander. The table lists a selection of larger ones in alphabetical order; names link to company profiles.

| Company | Size | Tools detected |
| --- | --- | --- |
| [ANZ](https://enrich.chat/company/anz/) | 50,000 to 100,000 | 55 |
| [Axis Bank](https://enrich.chat/company/axis-bank/) | 100,000+ | 47 |
| [Banco Bradesco](https://enrich.chat/company/banco-bradesco/) | 50,000 to 100,000 | 32 |
| [BBVA](https://enrich.chat/company/bbva/) | 100,000+ | 43 |
| [BNL BNP Paribas](https://enrich.chat/company/bnl-bnp-paribas/) | 100,000+ | 13 |
| [Caisse d’Epargne](https://enrich.chat/company/caisse-d-epargne/) | 50,000 to 100,000 | 40 |
| [CaixaBank](https://enrich.chat/company/caixabank/) | 25,000 to 50,000 | 21 |
| [Canara Bank](https://enrich.chat/company/canara-bank/) | 50,000 to 100,000 | 15 |
| [CIBC](https://enrich.chat/company/cibc/) | 25,000 to 50,000 | 64 |
| [Credit Suisse](https://enrich.chat/company/credit-suisse/) | 50,000 to 100,000 | 47 |
| [Desjardins](https://enrich.chat/company/desjardins/) | 50,000 to 100,000 | 41 |
| [Halifax](https://enrich.chat/company/halifax/) | 100,000+ | 38 |
| [ICICI Bank](https://enrich.chat/company/icici-bank/) | 100,000+ | 21 |
| [IDFC FIRST Bank](https://enrich.chat/company/idfc-first-bank/) | 25,000 to 50,000 | 37 |
| [IndusInd Bank](https://enrich.chat/company/indusind-bank/) | 50,000 to 100,000 | 40 |
| [Intesa Sanpaolo](https://enrich.chat/company/intesa-sanpaolo/) | 50,000 to 100,000 | 39 |
| [Itaú Unibanco](https://enrich.chat/company/ita-unibanco/) | 100,000+ | 53 |
| [Kotak Mahindra Bank](https://enrich.chat/company/kotak-mahindra-bank/) | 100,000+ | 46 |
| [NAB](https://enrich.chat/company/nab/) | 25,000 to 50,000 | 46 |
| [NatWest Group](https://enrich.chat/company/natwest-group/) | 50,000 to 100,000 | 62 |
| [PT Bank Central Asia Tbk (BCA)](https://enrich.chat/company/pt-bank-central-asia-tbk-bca/) | 50,000 to 100,000 | 21 |
| [PT Bank Mandiri (Persero) Tbk.](https://enrich.chat/company/pt-bank-mandiri-persero-tbk/) | 25,000 to 50,000 | 21 |
| [RBC](https://enrich.chat/company/rbc/) | 50,000 to 100,000 | 73 |
| [Santander](https://enrich.chat/company/santander/) | 100,000+ | 37 |
| [Santander Bank Polska](https://enrich.chat/company/santander-bank-polska/) | 100,000+ | 31 |
| [Santander Brasil](https://enrich.chat/company/santander-brasil/) | 50,000 to 100,000 | 55 |
| [Scotiabank](https://enrich.chat/company/scotiabank/) | 50,000 to 100,000 | 81 |
| [Societe Generale](https://enrich.chat/company/societe-generale/) | 100,000+ | 30 |
| [Westpac](https://enrich.chat/company/westpac/) | 25,000 to 50,000 | 52 |
| [Yes Bank](https://enrich.chat/company/yes-bank/) | 25,000 to 50,000 | 27 |

## What else do banks that use Facebook Custom Audiences run?

These tools stand out among them: each is detected more often here than across all the organizations listed. The tick on each bar marks that wider average.

**Figure: Tools found with Facebook Custom Audiences at banks.** Bars for the share of banks using Facebook Custom Audiences where each other tool was also detected: DoubleClick Floodlight 46%, Ruxit (Dynatrace) 25%, Adobe Marketing Cloud 24%, Adobe Analytics (Omniture) 18%, SOASTA 17%, Adobe Experience Manager (CQ) 13%, AppDynamics 12%, Tealium 11%.

*Share of banks using Facebook Custom Audiences where each other tool was also detected. The tick marks the share across all listed organizations.*

## How big are banks that use Facebook Custom Audiences?

The columns show how these banks spread across six size ranges.

**Figure: Size of banks using Facebook Custom Audiences.** Six columns for the share of banks using Facebook Custom Audiences in each size range from 2,000 to over 100,000 employees: 2-5K 41%, 5-10K 25%, 10-25K 15%, 25-50K 9%, 50-100K 5%, 100K+ 4%.

*Share of banks using Facebook Custom Audiences in each size range.*

## More from Banking and Facebook Custom Audiences

Other tools in banking:

[Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/banking/)[Microsoft 365](https://enrich.chat/companies-using/microsoft-365/banking/)[Google Analytics](https://enrich.chat/companies-using/google-analytics/banking/)[Facebook Widget](https://enrich.chat/companies-using/facebook-widget/banking/)[Facebook Login](https://enrich.chat/companies-using/facebook-login/banking/)[Microsoft Outlook](https://enrich.chat/companies-using/microsoft-outlook/banking/)[Google Maps](https://enrich.chat/companies-using/google-maps/banking/)[DoubleClick](https://enrich.chat/companies-using/doubleclick/banking/)[Vimeo](https://enrich.chat/companies-using/vimeo/banking/)[DoubleClick Conversion Tracking](https://enrich.chat/companies-using/doubleclick-conversion/banking/)

Other industries that use Facebook Custom Audiences:

[Information technology and services](https://enrich.chat/companies-using/facebook-custom-audiences/information-technology-and-services/)[Retail](https://enrich.chat/companies-using/facebook-custom-audiences/retail/)[Higher education](https://enrich.chat/companies-using/facebook-custom-audiences/higher-education/)[Hospitals and health care](https://enrich.chat/companies-using/facebook-custom-audiences/hospitals-and-health-care/)[Financial services](https://enrich.chat/companies-using/facebook-custom-audiences/financial-services/)[Government administration](https://enrich.chat/companies-using/facebook-custom-audiences/government-administration/)[Insurance](https://enrich.chat/companies-using/facebook-custom-audiences/insurance/)[Telecommunications](https://enrich.chat/companies-using/facebook-custom-audiences/telecommunications/)[Automotive](https://enrich.chat/companies-using/facebook-custom-audiences/automotive/)[Machinery](https://enrich.chat/companies-using/facebook-custom-audiences/machinery/)

## How do you reach the people who run Facebook Custom Audiences at banks?

Facebook Custom Audiences is usually owned by advertising and paid media leaders. Pick an organization from the table, then ask your AI agent for them.

```text
Use www.enrich.chat to find CIOs, CISOs and heads of retail banking at [company], with titles and verified work emails
```

## Frequently asked questions

### Which banks use Facebook Custom Audiences?

Facebook Custom Audiences was detected at 52% of the banks listed here, including Halifax, Santander Bank Polska, ICICI Bank, BNL BNP Paribas and Santander.

### What else do banks that use Facebook Custom Audiences run?

They most often also run DoubleClick Floodlight, Ruxit (Dynatrace), Adobe Marketing Cloud and Adobe Analytics (Omniture).

### How is Facebook Custom Audiences detected?

From public signals: code and tags on a company's website, HTTP headers and DNS records. A detected tool shows it was seen, not what the company pays for it.

### Who should I contact?

Usually advertising and paid media leaders for the tool, and CIOs, CISOs and heads of retail banking for the buying decision. Ask your AI agent to use www.enrich.chat to find them with verified work emails.

## Try this prompt

Find the people who run Facebook Custom Audiences

```text
Use www.enrich.chat to find CIOs, CISOs and heads of retail banking at [company], with titles and verified work emails
```

## Related

- [Companies using a technology](https://enrich.chat/companies-using/)
- [Banks using Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/banking/)
- [Banks using Microsoft 365](https://enrich.chat/companies-using/microsoft-365/banking/)
- [Banks using Google Analytics](https://enrich.chat/companies-using/google-analytics/banking/)
- [Banks using Facebook Widget](https://enrich.chat/companies-using/facebook-widget/banking/)
- [Software and technology services companies using Facebook Custom Audiences](https://enrich.chat/companies-using/facebook-custom-audiences/information-technology-and-services/)
- [Retailers using Facebook Custom Audiences](https://enrich.chat/companies-using/facebook-custom-audiences/retail/)
- [Colleges and universities using Facebook Custom Audiences](https://enrich.chat/companies-using/facebook-custom-audiences/higher-education/)
- [Hospitals and health systems using Facebook Custom Audiences](https://enrich.chat/companies-using/facebook-custom-audiences/hospitals-and-health-care/)
- [Tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/)
