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# Pharmaceutical companies using Facebook Custom Audiences

Facebook Custom Audiences detected at 31% of the pharmaceutical companies listed here. Who they are, what else they run and how to reach the people behind it.

By Enrich.chat Editorial. Updated October 21, 2026.

**Short answer:** Facebook Custom Audiences was detected at 31% of the pharmaceutical companies listed on this site, including Novartis, Pfizer, AstraZeneca, Novo Nordisk and Merck. Below are who they are, the other tools they run and how big they are.

## Which pharmaceutical companies use Facebook Custom Audiences?

Facebook Custom Audiences was detected at 31% of the pharmaceutical companies listed on this site. They include Novartis, Pfizer, AstraZeneca, Novo Nordisk and Merck. The table lists a selection of larger ones in alphabetical order; names link to company profiles.

| Company | Size | Tools detected |
| --- | --- | --- |
| [Apoteket](https://enrich.chat/company/apoteket/) | 10,000 to 25,000 | 21 |
| [AstraZeneca](https://enrich.chat/company/astrazeneca/) | 50,000 to 100,000 | 51 |
| BioLife Plasma Services | 10,000 to 25,000 | 38 |
| Cadila Pharmaceuticals | 5,000 to 10,000 | 12 |
| [CSL Plasma](https://enrich.chat/company/csl-plasma/) | 10,000 to 25,000 | 26 |
| [CVS Pharmacy](https://enrich.chat/company/cvs-pharmacy/) | 50,000 to 100,000 | 64 |
| [Dr. Reddy's Laboratories](https://enrich.chat/company/dr-reddys-laboratories/) | 25,000 to 50,000 | 29 |
| Elanco | 10,000 to 25,000 | 46 |
| Eurofarma | 5,000 to 10,000 | 13 |
| EVA pharma | 5,000 to 10,000 | 14 |
| Galderma | 5,000 to 10,000 | 22 |
| Hypera | 10,000 to 25,000 | 15 |
| [Janssen Global Services](https://enrich.chat/company/janssen-global-services/) | 25,000 to 50,000 | 31 |
| [Krka](https://enrich.chat/company/krka/) | 10,000 to 25,000 | 10 |
| [Lonza](https://enrich.chat/company/lonza/) | 10,000 to 25,000 | 45 |
| [Lupin](https://enrich.chat/company/lupin/) | 10,000 to 25,000 | 24 |
| [Mankind Pharma](https://enrich.chat/company/mankind-pharma/) | 10,000 to 25,000 | 22 |
| [Merck](https://enrich.chat/company/merck/) | 50,000 to 100,000 | 41 |
| [MSD](https://enrich.chat/company/msd/) | 25,000 to 50,000 | 38 |
| [Novartis](https://enrich.chat/company/novartis/) | 100,000+ | 49 |
| [Novo Nordisk](https://enrich.chat/company/novo-nordisk/) | 50,000 to 100,000 | 48 |
| Organon | 10,000 to 25,000 | 23 |
| [Parexel](https://enrich.chat/company/parexel/) | 10,000 to 25,000 | 38 |
| [Pfizer](https://enrich.chat/company/pfizer/) | 100,000+ | 52 |
| Pierre Fabre Laboratories | 5,000 to 10,000 | 27 |
| [Takeda Pharmaceutical](https://enrich.chat/company/takeda-pharmaceutical/) | 50,000 to 100,000 | 47 |
| [UCB](https://enrich.chat/company/ucb/) | 10,000 to 25,000 | 31 |
| [Viatris](https://enrich.chat/company/viatris/) | 10,000 to 25,000 | 22 |
| [Zoetis](https://enrich.chat/company/zoetis/) | 10,000 to 25,000 | 45 |
| [Zydus Group](https://enrich.chat/company/zydus-group/) | 25,000 to 50,000 | 12 |

## What else do pharmaceutical companies that use Facebook Custom Audiences run?

These tools stand out among them: each is detected more often here than across all the organizations listed. The tick on each bar marks that wider average.

**Figure: Tools found with Facebook Custom Audiences at pharmaceutical companies.** Bars for the share of pharmaceutical companies using Facebook Custom Audiences where each other tool was also detected: Facebook Login 100%, Workday Recruiting 30%, X Ads (Twitter Advertising) 27%, Microsoft Azure Hosting 21%, Gravity Forms 13%, Dropbox 10%, LiveRamp 10%, Mailgun (Rackspace) 10%.

*Share of pharmaceutical companies using Facebook Custom Audiences where each other tool was also detected. The tick marks the share across all listed organizations.*

## How big are pharmaceutical companies that use Facebook Custom Audiences?

The columns show how these pharmaceutical companies spread across six size ranges.

**Figure: Size of pharmaceutical companies using Facebook Custom Audiences.** Six columns for the share of pharmaceutical companies using Facebook Custom Audiences in each size range from 2,000 to over 100,000 employees: 2-5K 37%, 5-10K 27%, 10-25K 20%, 25-50K 6%, 50-100K 7%, 100K+ 3%.

*Share of pharmaceutical companies using Facebook Custom Audiences in each size range.*

## More from Pharmaceuticals and Facebook Custom Audiences

Other tools in pharmaceuticals:

[Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/pharmaceuticals/)[Microsoft Outlook](https://enrich.chat/companies-using/microsoft-outlook/pharmaceuticals/)[Microsoft 365](https://enrich.chat/companies-using/microsoft-365/pharmaceuticals/)[Google Analytics](https://enrich.chat/companies-using/google-analytics/pharmaceuticals/)[WordPress (self-hosted)](https://enrich.chat/companies-using/wordpress-org/pharmaceuticals/)[Vimeo](https://enrich.chat/companies-using/vimeo/pharmaceuticals/)[YouTube](https://enrich.chat/companies-using/youtube/pharmaceuticals/)[Salesforce](https://enrich.chat/companies-using/salesforce/pharmaceuticals/)[Facebook Login](https://enrich.chat/companies-using/facebook-login/pharmaceuticals/)[Facebook Widget](https://enrich.chat/companies-using/facebook-widget/pharmaceuticals/)

Other industries that use Facebook Custom Audiences:

[Information technology and services](https://enrich.chat/companies-using/facebook-custom-audiences/information-technology-and-services/)[Retail](https://enrich.chat/companies-using/facebook-custom-audiences/retail/)[Higher education](https://enrich.chat/companies-using/facebook-custom-audiences/higher-education/)[Hospitals and health care](https://enrich.chat/companies-using/facebook-custom-audiences/hospitals-and-health-care/)[Financial services](https://enrich.chat/companies-using/facebook-custom-audiences/financial-services/)[Government administration](https://enrich.chat/companies-using/facebook-custom-audiences/government-administration/)[Banking](https://enrich.chat/companies-using/facebook-custom-audiences/banking/)[Insurance](https://enrich.chat/companies-using/facebook-custom-audiences/insurance/)[Telecommunications](https://enrich.chat/companies-using/facebook-custom-audiences/telecommunications/)[Automotive](https://enrich.chat/companies-using/facebook-custom-audiences/automotive/)

## How do you reach the people who run Facebook Custom Audiences at pharmaceutical companies?

Facebook Custom Audiences is usually owned by advertising and paid media leaders. Pick an organization from the table, then ask your AI agent for them.

```text
Use www.enrich.chat to find heads of commercial operations, regulatory leaders and CIOs at [company], with titles and verified work emails
```

## Frequently asked questions

### Which pharmaceutical companies use Facebook Custom Audiences?

Facebook Custom Audiences was detected at 31% of the pharmaceutical companies listed here, including Novartis, Pfizer, AstraZeneca, Novo Nordisk and Merck.

### What else do pharmaceutical companies that use Facebook Custom Audiences run?

They most often also run Facebook Login, Workday Recruiting, X Ads (Twitter Advertising) and Microsoft Azure Hosting.

### How is Facebook Custom Audiences detected?

From public signals: code and tags on a company's website, HTTP headers and DNS records. A detected tool shows it was seen, not what the company pays for it.

### Who should I contact?

Usually advertising and paid media leaders for the tool, and heads of commercial operations, regulatory leaders and CIOs for the buying decision. Ask your AI agent to use www.enrich.chat to find them with verified work emails.

## Try this prompt

Find the people who run Facebook Custom Audiences

```text
Use www.enrich.chat to find heads of commercial operations, regulatory leaders and CIOs at [company], with titles and verified work emails
```

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- [Companies using a technology](https://enrich.chat/companies-using/)
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- [Pharmaceutical companies using Microsoft Outlook](https://enrich.chat/companies-using/microsoft-outlook/pharmaceuticals/)
- [Pharmaceutical companies using Microsoft 365](https://enrich.chat/companies-using/microsoft-365/pharmaceuticals/)
- [Pharmaceutical companies using Google Analytics](https://enrich.chat/companies-using/google-analytics/pharmaceuticals/)
- [Software and technology services companies using Facebook Custom Audiences](https://enrich.chat/companies-using/facebook-custom-audiences/information-technology-and-services/)
- [Retailers using Facebook Custom Audiences](https://enrich.chat/companies-using/facebook-custom-audiences/retail/)
- [Colleges and universities using Facebook Custom Audiences](https://enrich.chat/companies-using/facebook-custom-audiences/higher-education/)
- [Hospitals and health systems using Facebook Custom Audiences](https://enrich.chat/companies-using/facebook-custom-audiences/hospitals-and-health-care/)
- [Tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/)
