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# Insurance companies using Google Ads Conversion Tracking

Google Ads Conversion Tracking detected at 35% of the insurance companies listed here. Who they are, what else they run and how to reach the people behind it.

By Enrich.chat Editorial. Updated October 21, 2026.

**Short answer:** Google Ads Conversion Tracking was detected at 35% of the insurance companies listed on this site, including Humana, Progressive Insurance, The Allstate, Farmers Group and Liberty Mutual Insurance. Below are who they are, the other tools they run and how big they are.

## Which insurance companies use Google Ads Conversion Tracking?

Google Ads Conversion Tracking was detected at 35% of the insurance companies listed on this site. They include Humana, Progressive Insurance, The Allstate, Farmers Group and Liberty Mutual Insurance. The table lists a selection of larger ones in alphabetical order; names link to company profiles.

| Company | Size | Tools detected |
| --- | --- | --- |
| [AFLAC](https://enrich.chat/company/aflac/) | 10,000 to 25,000 | 74 |
| [Assurant](https://enrich.chat/company/assurant/) | 10,000 to 25,000 | 39 |
| [Aviva](https://enrich.chat/company/aviva/) | 25,000 to 50,000 | 56 |
| [Bajaj Allianz General Insurance](https://enrich.chat/company/bajaj-allianz-general-insurance/) | 10,000 to 25,000 | 38 |
| [Bajaj Allianz Life Insurance](https://enrich.chat/company/bajaj-allianz-life-insurance/) | 10,000 to 25,000 | 28 |
| [Chubb](https://enrich.chat/company/chubb/) | 25,000 to 50,000 | 79 |
| [ERGO Group](https://enrich.chat/company/ergo-group/) | 25,000 to 50,000 | 49 |
| [Farmers Group](https://enrich.chat/company/farmers-group/) | 50,000 to 100,000 | 66 |
| [GEICO](https://enrich.chat/company/geico/) | 25,000 to 50,000 | 48 |
| [GNP Seguros](https://enrich.chat/company/gnp-seguros/) | 10,000 to 25,000 | 37 |
| [Great Eastern](https://enrich.chat/company/great-eastern/) | 10,000 to 25,000 | 37 |
| [HDFC Life](https://enrich.chat/company/hdfc-life/) | 25,000 to 50,000 | 55 |
| [Highmark](https://enrich.chat/company/highmark/) | 25,000 to 50,000 | 37 |
| [Humana](https://enrich.chat/company/humana/) | 50,000 to 100,000 | 63 |
| [ICICI Lombard](https://enrich.chat/company/icici-lombard/) | 10,000 to 25,000 | 40 |
| [Kotak Life](https://enrich.chat/company/kotak-life/) | 10,000 to 25,000 | 48 |
| [Liberty Mutual Insurance](https://enrich.chat/company/liberty-mutual-insurance/) | 25,000 to 50,000 | 65 |
| [Lockton Companies](https://enrich.chat/company/lockton-companies/) | 10,000 to 25,000 | 41 |
| [Manulife](https://enrich.chat/company/manulife/) | 25,000 to 50,000 | 56 |
| [Markel](https://enrich.chat/company/markel/) | 10,000 to 25,000 | 32 |
| [Marsh](https://enrich.chat/company/marsh/) | 25,000 to 50,000 | 39 |
| [MetLife](https://enrich.chat/company/metlife/) | 25,000 to 50,000 | 53 |
| [PNB MetLife India Insurance](https://enrich.chat/company/pnb-metlife-india-insurance/) | 10,000 to 25,000 | 24 |
| [Policybazaar.com](https://enrich.chat/company/policybazaar-com/) | 10,000 to 25,000 | 41 |
| [Progressive Insurance](https://enrich.chat/company/progressive-insurance/) | 50,000 to 100,000 | 51 |
| [PZU](https://enrich.chat/company/pzu/) | 25,000 to 50,000 | 25 |
| [QBE Insurance](https://enrich.chat/company/qbe-insurance/) | 10,000 to 25,000 | 44 |
| [Tata AIA Life Insurance](https://enrich.chat/company/tata-aia-life-insurance/) | 10,000 to 25,000 | 31 |
| [The Allstate](https://enrich.chat/company/the-allstate/) | 50,000 to 100,000 | 66 |
| [Travelers](https://enrich.chat/company/travelers/) | 25,000 to 50,000 | 69 |

## What else do insurance companies that use Google Ads Conversion Tracking run?

These tools stand out among them: each is detected more often here than across all the organizations listed. The tick on each bar marks that wider average.

**Figure: Tools found with Google Ads Conversion Tracking at insurance companies.** Bars for the share of insurance companies using Google Ads Conversion Tracking where each other tool was also detected: Ruxit (Dynatrace) 43%, Adobe Analytics (Omniture) 28%, Yahoo Analytics 22%, Visual Website Optimizer (VWO) 21%, Yahoo Ad Manager Plus 21%, Amazon Associates 16%, Adobe Experience Manager (CQ) 13%, AppDynamics 11%.

*Share of insurance companies using Google Ads Conversion Tracking where each other tool was also detected. The tick marks the share across all listed organizations.*

## How big are insurance companies that use Google Ads Conversion Tracking?

The columns show how these insurance companies spread across six size ranges.

**Figure: Size of insurance companies using Google Ads Conversion Tracking.** Six columns for the share of insurance companies using Google Ads Conversion Tracking in each size range from 2,000 to over 100,000 employees: 2-5K 49%, 5-10K 20%, 10-25K 19%, 25-50K 9%, 50-100K 3%, 100K+ 0%.

*Share of insurance companies using Google Ads Conversion Tracking in each size range.*

## More from Insurance and Google Ads Conversion Tracking

Other tools in insurance:

[Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/insurance/)[Microsoft 365](https://enrich.chat/companies-using/microsoft-365/insurance/)[Google Analytics](https://enrich.chat/companies-using/google-analytics/insurance/)[Facebook Login](https://enrich.chat/companies-using/facebook-login/insurance/)[Facebook Widget](https://enrich.chat/companies-using/facebook-widget/insurance/)[Facebook Custom Audiences](https://enrich.chat/companies-using/facebook-custom-audiences/insurance/)[Microsoft Outlook](https://enrich.chat/companies-using/microsoft-outlook/insurance/)[DoubleClick](https://enrich.chat/companies-using/doubleclick/insurance/)[Vimeo](https://enrich.chat/companies-using/vimeo/insurance/)[DoubleClick Conversion Tracking](https://enrich.chat/companies-using/doubleclick-conversion/insurance/)

Other industries that use Google Ads Conversion Tracking:

[Information technology and services](https://enrich.chat/companies-using/google-adwords-conversion/information-technology-and-services/)[Retail](https://enrich.chat/companies-using/google-adwords-conversion/retail/)[Higher education](https://enrich.chat/companies-using/google-adwords-conversion/higher-education/)[Hospitals and health care](https://enrich.chat/companies-using/google-adwords-conversion/hospitals-and-health-care/)[Financial services](https://enrich.chat/companies-using/google-adwords-conversion/financial-services/)[Banking](https://enrich.chat/companies-using/google-adwords-conversion/banking/)[Telecommunications](https://enrich.chat/companies-using/google-adwords-conversion/telecommunications/)[Automotive](https://enrich.chat/companies-using/google-adwords-conversion/automotive/)[Machinery](https://enrich.chat/companies-using/google-adwords-conversion/machinery/)[Government administration](https://enrich.chat/companies-using/google-adwords-conversion/government-administration/)

## How do you reach the people who run Google Ads Conversion Tracking at insurance companies?

Google Ads Conversion Tracking is usually owned by advertising and paid media leaders. Pick an organization from the table, then ask your AI agent for them.

```text
Use www.enrich.chat to find chief underwriting officers, CIOs and claims leaders at [company], with titles and verified work emails
```

## Frequently asked questions

### Which insurance companies use Google Ads Conversion Tracking?

Google Ads Conversion Tracking was detected at 35% of the insurance companies listed here, including Humana, Progressive Insurance, The Allstate, Farmers Group and Liberty Mutual Insurance.

### What else do insurance companies that use Google Ads Conversion Tracking run?

They most often also run Ruxit (Dynatrace), Adobe Analytics (Omniture), Yahoo Analytics and Visual Website Optimizer (VWO).

### How is Google Ads Conversion Tracking detected?

From public signals: code and tags on a company's website, HTTP headers and DNS records. A detected tool shows it was seen, not what the company pays for it.

### Who should I contact?

Usually advertising and paid media leaders for the tool, and chief underwriting officers, CIOs and claims leaders for the buying decision. Ask your AI agent to use www.enrich.chat to find them with verified work emails.

## Try this prompt

Find the people who run Google Ads Conversion Tracking

```text
Use www.enrich.chat to find chief underwriting officers, CIOs and claims leaders at [company], with titles and verified work emails
```

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- [Companies using a technology](https://enrich.chat/companies-using/)
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- [Software and technology services companies using Google Ads Conversion Tracking](https://enrich.chat/companies-using/google-adwords-conversion/information-technology-and-services/)
- [Retailers using Google Ads Conversion Tracking](https://enrich.chat/companies-using/google-adwords-conversion/retail/)
- [Colleges and universities using Google Ads Conversion Tracking](https://enrich.chat/companies-using/google-adwords-conversion/higher-education/)
- [Hospitals and health systems using Google Ads Conversion Tracking](https://enrich.chat/companies-using/google-adwords-conversion/hospitals-and-health-care/)
- [Tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/)
