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# Automakers and auto suppliers using Google Analytics

Google Analytics detected at 67% of the automakers and auto suppliers listed here. Who they are, what else they run and how to reach the people behind it.

By Enrich.chat Editorial. Updated October 21, 2026.

**Short answer:** Google Analytics was detected at 67% of the automakers and auto suppliers listed on this site, including Stellantis, Peugeot, Continental, Motherson Group and ZF Group. Below are who they are, the other tools they run and how big they are.

## Which automakers and auto suppliers use Google Analytics?

Google Analytics was detected at 67% of the automakers and auto suppliers listed on this site. They include Stellantis, Peugeot, Continental, Motherson Group and ZF Group. The table lists a selection of larger ones in alphabetical order; names link to company profiles.

| Company | Size | Tools detected |
| --- | --- | --- |
| [Adient](https://enrich.chat/company/adient/) | 50,000 to 100,000 | 24 |
| [AUDI](https://enrich.chat/company/audi/) | 50,000 to 100,000 | 57 |
| [BMW Group](https://enrich.chat/company/bmw-group/) | 100,000+ | 38 |
| [Bridgestone Americas](https://enrich.chat/company/bridgestone-americas/) | 50,000 to 100,000 | 25 |
| [Continental](https://enrich.chat/company/continental/) | 100,000+ | 20 |
| [Cummins](https://enrich.chat/company/cummins/) | 50,000 to 100,000 | 36 |
| [Daimler Truck](https://enrich.chat/company/daimler-truck/) | 100,000+ | 48 |
| [DRÄXLMAIER Group](https://enrich.chat/company/dr-xlmaier-group/) | 50,000 to 100,000 | 15 |
| [Firestone](https://enrich.chat/company/firestone/) | 50,000 to 100,000 | 24 |
| [Ford Motor](https://enrich.chat/company/ford-motor/) | 100,000+ | 88 |
| [Hitachi Astemo](https://enrich.chat/company/hitachi-astemo/) | 50,000 to 100,000 | 19 |
| [MAN Truck & Bus SE](https://enrich.chat/company/man-truck-and-bus-se/) | 50,000 to 100,000 | 30 |
| [Mercedes-Benz](https://enrich.chat/company/mercedes-benz/) | 100,000+ | 55 |
| [Motherson Group](https://enrich.chat/company/motherson-group/) | 100,000+ | 27 |
| [Nissan Motor](https://enrich.chat/company/nissan-motor/) | 100,000+ | 11 |
| [Peugeot](https://enrich.chat/company/peugeot/) | 100,000+ | 66 |
| [Renault](https://enrich.chat/company/renault/) | 100,000+ | 56 |
| [Renault Group](https://enrich.chat/company/renault-group/) | 100,000+ | 56 |
| [Scania Group](https://enrich.chat/company/scania-group/) | 50,000 to 100,000 | 49 |
| [Stellantis](https://enrich.chat/company/stellantis/) | 100,000+ | 56 |
| [Tata Motors](https://enrich.chat/company/tata-motors/) | 50,000 to 100,000 | 47 |
| [Tenneco](https://enrich.chat/company/tenneco/) | 50,000 to 100,000 | 15 |
| [TESLA](https://enrich.chat/company/tesla/) | 100,000+ | 57 |
| [The AA](https://enrich.chat/company/the-aa/) | 100,000+ | 89 |
| [The Goodyear Tire & Rubber](https://enrich.chat/company/the-goodyear-tire-and-rubber/) | 50,000 to 100,000 | 58 |
| [Toyota North America](https://enrich.chat/company/toyota-north-america/) | 100,000+ | 81 |
| [Valeo](https://enrich.chat/company/valeo/) | 100,000+ | 22 |
| [Volvo Cars](https://enrich.chat/company/volvo-cars/) | 100,000+ | 96 |
| [Volvo Group](https://enrich.chat/company/volvo-group/) | 100,000+ | 32 |
| [ZF Group](https://enrich.chat/company/zf-group/) | 100,000+ | 47 |

## What else do automakers and auto suppliers that use Google Analytics run?

These tools stand out among them: each is detected more often here than across all the organizations listed. The tick on each bar marks that wider average.

**Figure: Tools found with Google Analytics at automakers and auto suppliers.** Bars for the share of automakers and auto suppliers using Google Analytics where each other tool was also detected: DoubleClick Floodlight 41%, Adobe Marketing Cloud 19%, AppNexus (Xandr) 18%, SAP SuccessFactors 17%, SOASTA 16%, Teads 13%, Amazon Associates 12%, Taboola 11%.

*Share of automakers and auto suppliers using Google Analytics where each other tool was also detected. The tick marks the share across all listed organizations.*

## How big are automakers and auto suppliers that use Google Analytics?

The columns show how these automakers and auto suppliers spread across six size ranges.

**Figure: Size of automakers and auto suppliers using Google Analytics.** Six columns for the share of automakers and auto suppliers using Google Analytics in each size range from 2,000 to over 100,000 employees: 2-5K 42%, 5-10K 18%, 10-25K 20%, 25-50K 6%, 50-100K 6%, 100K+ 8%.

*Share of automakers and auto suppliers using Google Analytics in each size range.*

## More from Automotive and Google Analytics

Other tools in automotive:

[Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/automotive/)[Microsoft 365](https://enrich.chat/companies-using/microsoft-365/automotive/)[Microsoft Outlook](https://enrich.chat/companies-using/microsoft-outlook/automotive/)[Vimeo](https://enrich.chat/companies-using/vimeo/automotive/)[Facebook Login](https://enrich.chat/companies-using/facebook-login/automotive/)[Facebook Widget](https://enrich.chat/companies-using/facebook-widget/automotive/)[YouTube](https://enrich.chat/companies-using/youtube/automotive/)[Google Maps](https://enrich.chat/companies-using/google-maps/automotive/)[Facebook Custom Audiences](https://enrich.chat/companies-using/facebook-custom-audiences/automotive/)[Adobe Media Optimizer](https://enrich.chat/companies-using/adobe-media-optimizer/automotive/)

Other industries that use Google Analytics:

[Information technology and services](https://enrich.chat/companies-using/google-analytics/information-technology-and-services/)[Hospitals and health care](https://enrich.chat/companies-using/google-analytics/hospitals-and-health-care/)[Retail](https://enrich.chat/companies-using/google-analytics/retail/)[Higher education](https://enrich.chat/companies-using/google-analytics/higher-education/)[Government administration](https://enrich.chat/companies-using/google-analytics/government-administration/)[Financial services](https://enrich.chat/companies-using/google-analytics/financial-services/)[Banking](https://enrich.chat/companies-using/google-analytics/banking/)[Insurance](https://enrich.chat/companies-using/google-analytics/insurance/)[Telecommunications](https://enrich.chat/companies-using/google-analytics/telecommunications/)[Machinery](https://enrich.chat/companies-using/google-analytics/machinery/)

## How do you reach the people who run Google Analytics at automakers and auto suppliers?

Google Analytics is usually owned by marketing analytics and web analytics leaders. Pick an organization from the table, then ask your AI agent for them.

```text
Use www.enrich.chat to find heads of manufacturing, supply chain leaders and CIOs at [company], with titles and verified work emails
```

## Frequently asked questions

### Which automakers and auto suppliers use Google Analytics?

Google Analytics was detected at 67% of the automakers and auto suppliers listed here, including Stellantis, Peugeot, Continental, Motherson Group and ZF Group.

### What else do automakers and auto suppliers that use Google Analytics run?

They most often also run DoubleClick Floodlight, Adobe Marketing Cloud, AppNexus (Xandr) and SAP SuccessFactors.

### How is Google Analytics detected?

From public signals: code and tags on a company's website, HTTP headers and DNS records. A detected tool shows it was seen, not what the company pays for it.

### Who should I contact?

Usually marketing analytics and web analytics leaders for the tool, and heads of manufacturing, supply chain leaders and CIOs for the buying decision. Ask your AI agent to use www.enrich.chat to find them with verified work emails.

## Try this prompt

Find the people who run Google Analytics

```text
Use www.enrich.chat to find heads of manufacturing, supply chain leaders and CIOs at [company], with titles and verified work emails
```

## Related

- [Companies using a technology](https://enrich.chat/companies-using/)
- [Automakers and auto suppliers using Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/automotive/)
- [Automakers and auto suppliers using Microsoft 365](https://enrich.chat/companies-using/microsoft-365/automotive/)
- [Automakers and auto suppliers using Microsoft Outlook](https://enrich.chat/companies-using/microsoft-outlook/automotive/)
- [Automakers and auto suppliers using Vimeo](https://enrich.chat/companies-using/vimeo/automotive/)
- [Software and technology services companies using Google Analytics](https://enrich.chat/companies-using/google-analytics/information-technology-and-services/)
- [Hospitals and health systems using Google Analytics](https://enrich.chat/companies-using/google-analytics/hospitals-and-health-care/)
- [Retailers using Google Analytics](https://enrich.chat/companies-using/google-analytics/retail/)
- [Colleges and universities using Google Analytics](https://enrich.chat/companies-using/google-analytics/higher-education/)
- [Tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/)
