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# Financial services firms using Google Analytics

Google Analytics detected at 64% of the financial services firms listed here. Who they are, what else they run and how to reach the people behind it.

By Enrich.chat Editorial. Updated October 21, 2026.

**Short answer:** Google Analytics was detected at 64% of the financial services firms listed on this site, including Ping An, Empower, J.P. Morgan, HDFC and Sparkasse. Below are who they are, the other tools they run and how big they are.

## Which financial services firms use Google Analytics?

Google Analytics was detected at 64% of the financial services firms listed on this site. They include Ping An, Empower, J.P. Morgan, HDFC and Sparkasse. The table lists a selection of larger ones in alphabetical order; names link to company profiles.

| Company | Size | Tools detected |
| --- | --- | --- |
| [Absa Group](https://enrich.chat/company/absa-group/) | 25,000 to 50,000 | 27 |
| [Allianz](https://enrich.chat/company/allianz/) | 100,000+ | 31 |
| [American Express](https://enrich.chat/company/american-express/) | 50,000 to 100,000 | 28 |
| [Bajaj Finserv](https://enrich.chat/company/bajaj-finserv/) | 50,000 to 100,000 | 39 |
| [BBVA en México](https://enrich.chat/company/bbva-en-m-xico/) | 25,000 to 50,000 | 68 |
| [BMO](https://enrich.chat/company/bmo/) | 50,000 to 100,000 | 84 |
| [BNY Mellon](https://enrich.chat/company/bny-mellon/) | 50,000 to 100,000 | 51 |
| [Commonwealth Bank](https://enrich.chat/company/commonwealth-bank/) | 25,000 to 50,000 | 49 |
| [Edward Jones](https://enrich.chat/company/edward-jones/) | 50,000 to 100,000 | 51 |
| [Empower](https://enrich.chat/company/empower/) | 100,000+ | 50 |
| [Goldman Sachs](https://enrich.chat/company/goldman-sachs/) | 50,000 to 100,000 | 45 |
| [HDFC](https://enrich.chat/company/hdfc/) | 100,000+ | 40 |
| [J.P. Morgan](https://enrich.chat/company/j-p-morgan/) | 100,000+ | 70 |
| [Kpmg Us](https://enrich.chat/company/kpmg-us/) | 50,000 to 100,000 | 103 |
| [Lars Larsen Group](https://enrich.chat/company/lars-larsen-group/) | 25,000 to 50,000 | 10 |
| [Manappuram Finance](https://enrich.chat/company/manappuram-finance/) | 25,000 to 50,000 | 24 |
| [Mansour Group](https://enrich.chat/company/mansour-group/) | 50,000 to 100,000 | 12 |
| [Morgan Stanley](https://enrich.chat/company/morgan-stanley/) | 50,000 to 100,000 | 16 |
| [MUFG](https://enrich.chat/company/mufg/) | 100,000+ | 58 |
| [Ping An](https://enrich.chat/company/ping-an/) | 100,000+ | 9 |
| [Prudential](https://enrich.chat/company/prudential/) | 50,000 to 100,000 | 22 |
| [RBC Wealth Management](https://enrich.chat/company/rbc-wealth-management/) | 50,000 to 100,000 | 72 |
| [S&P Global](https://enrich.chat/company/sandp-global/) | 25,000 to 50,000 | 127 |
| [Sanlam](https://enrich.chat/company/sanlam/) | 100,000+ | 28 |
| [Sparkasse](https://enrich.chat/company/sparkasse/) | 100,000+ | 23 |
| [Standard Bank Group](https://enrich.chat/company/standard-bank-group/) | 50,000 to 100,000 | 46 |
| [Standard Bank South Africa](https://enrich.chat/company/standard-bank-south-africa/) | 50,000 to 100,000 | 57 |
| [State Street](https://enrich.chat/company/state-street/) | 25,000 to 50,000 | 38 |
| [Sundaram Finance](https://enrich.chat/company/sundaram-finance/) | 25,000 to 50,000 | 16 |
| [WTW](https://enrich.chat/company/wtw/) | 50,000 to 100,000 | 40 |

## What else do financial services firms that use Google Analytics run?

These tools stand out among them: each is detected more often here than across all the organizations listed. The tick on each bar marks that wider average.

**Figure: Tools found with Google Analytics at financial services firms.** Bars for the share of financial services firms using Google Analytics where each other tool was also detected: X Ads (Twitter Advertising) 32%, Qualtrics 16%, Ruxit (Dynatrace) 16%, Yahoo Analytics 15%, Yahoo Ad Manager Plus 13%, Taboola 13%, MongoDB 11%, ON24 11%.

*Share of financial services firms using Google Analytics where each other tool was also detected. The tick marks the share across all listed organizations.*

## How big are financial services firms that use Google Analytics?

The columns show how these financial services firms spread across six size ranges.

**Figure: Size of financial services firms using Google Analytics.** Six columns for the share of financial services firms using Google Analytics in each size range from 2,000 to over 100,000 employees: 2-5K 51%, 5-10K 21%, 10-25K 18%, 25-50K 5%, 50-100K 3%, 100K+ 2%.

*Share of financial services firms using Google Analytics in each size range.*

## More from Financial services and Google Analytics

Other tools in financial services:

[Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/financial-services/)[Microsoft 365](https://enrich.chat/companies-using/microsoft-365/financial-services/)[Facebook Login](https://enrich.chat/companies-using/facebook-login/financial-services/)[Facebook Widget](https://enrich.chat/companies-using/facebook-widget/financial-services/)[Facebook Custom Audiences](https://enrich.chat/companies-using/facebook-custom-audiences/financial-services/)[Microsoft Outlook](https://enrich.chat/companies-using/microsoft-outlook/financial-services/)[Vimeo](https://enrich.chat/companies-using/vimeo/financial-services/)[DoubleClick](https://enrich.chat/companies-using/doubleclick/financial-services/)[WordPress (self-hosted)](https://enrich.chat/companies-using/wordpress-org/financial-services/)[YouTube](https://enrich.chat/companies-using/youtube/financial-services/)

Other industries that use Google Analytics:

[Information technology and services](https://enrich.chat/companies-using/google-analytics/information-technology-and-services/)[Hospitals and health care](https://enrich.chat/companies-using/google-analytics/hospitals-and-health-care/)[Retail](https://enrich.chat/companies-using/google-analytics/retail/)[Higher education](https://enrich.chat/companies-using/google-analytics/higher-education/)[Government administration](https://enrich.chat/companies-using/google-analytics/government-administration/)[Banking](https://enrich.chat/companies-using/google-analytics/banking/)[Insurance](https://enrich.chat/companies-using/google-analytics/insurance/)[Automotive](https://enrich.chat/companies-using/google-analytics/automotive/)[Telecommunications](https://enrich.chat/companies-using/google-analytics/telecommunications/)[Machinery](https://enrich.chat/companies-using/google-analytics/machinery/)

## How do you reach the people who run Google Analytics at financial services firms?

Google Analytics is usually owned by marketing analytics and web analytics leaders. Pick an organization from the table, then ask your AI agent for them.

```text
Use www.enrich.chat to find CFOs, CIOs and heads of digital banking at [company], with titles and verified work emails
```

## Frequently asked questions

### Which financial services firms use Google Analytics?

Google Analytics was detected at 64% of the financial services firms listed here, including Ping An, Empower, J.P. Morgan, HDFC and Sparkasse.

### What else do financial services firms that use Google Analytics run?

They most often also run X Ads (Twitter Advertising), Qualtrics, Ruxit (Dynatrace) and Yahoo Analytics.

### How is Google Analytics detected?

From public signals: code and tags on a company's website, HTTP headers and DNS records. A detected tool shows it was seen, not what the company pays for it.

### Who should I contact?

Usually marketing analytics and web analytics leaders for the tool, and CFOs, CIOs and heads of digital banking for the buying decision. Ask your AI agent to use www.enrich.chat to find them with verified work emails.

## Try this prompt

Find the people who run Google Analytics

```text
Use www.enrich.chat to find CFOs, CIOs and heads of digital banking at [company], with titles and verified work emails
```

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- [Companies using a technology](https://enrich.chat/companies-using/)
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- [Financial services firms using Microsoft 365](https://enrich.chat/companies-using/microsoft-365/financial-services/)
- [Financial services firms using Facebook Login](https://enrich.chat/companies-using/facebook-login/financial-services/)
- [Financial services firms using Facebook Widget](https://enrich.chat/companies-using/facebook-widget/financial-services/)
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- [Hospitals and health systems using Google Analytics](https://enrich.chat/companies-using/google-analytics/hospitals-and-health-care/)
- [Retailers using Google Analytics](https://enrich.chat/companies-using/google-analytics/retail/)
- [Colleges and universities using Google Analytics](https://enrich.chat/companies-using/google-analytics/higher-education/)
- [Tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/)
