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# Apparel and fashion brands using Google Tag Manager

Google Tag Manager detected at 80% of the apparel and fashion brands listed here. Who they are, what else they run and how to reach the people behind it.

By Enrich.chat Editorial. Updated October 21, 2026.

**Short answer:** Google Tag Manager was detected at 80% of the apparel and fashion brands listed on this site, including MAS Holdings, Brandix, Catalyst Brands, Forever 21 and LPP. Below are who they are, the other tools they run and how big they are.

## Which apparel and fashion brands use Google Tag Manager?

Google Tag Manager was detected at 80% of the apparel and fashion brands listed on this site. They include MAS Holdings, Brandix, Catalyst Brands, Forever 21 and LPP. The table lists a selection of larger ones in alphabetical order; names link to company profiles.

| Company | Size | Tools detected |
| --- | --- | --- |
| [Bata Group](https://enrich.chat/company/bata-group/) | 10,000 to 25,000 | 11 |
| BelleWholesale Clothes | 10,000 to 25,000 | 30 |
| Bershka | 10,000 to 25,000 | 36 |
| [Bestseller](https://enrich.chat/company/bestseller/) | 10,000 to 25,000 | 28 |
| [Brandix](https://enrich.chat/company/brandix/) | 50,000 to 100,000 | 10 |
| [Calzedonia Group](https://enrich.chat/company/calzedonia-group/) | 10,000 to 25,000 | 64 |
| [Catalyst Brands](https://enrich.chat/company/catalyst-brands/) | 50,000 to 100,000 | 5 |
| [Coach](https://enrich.chat/company/coach/) | 10,000 to 25,000 | 96 |
| [ColumbiaSportswear](https://enrich.chat/company/columbiasportswear/) | 10,000 to 25,000 | 7 |
| [Forever 21](https://enrich.chat/company/forever-21/) | 25,000 to 50,000 | 57 |
| Giorgio Armani | 10,000 to 25,000 | 47 |
| [Hugo Boss](https://enrich.chat/company/hugo-boss/) | 10,000 to 25,000 | 70 |
| [J.Crew Group](https://enrich.chat/company/j-crew-group/) | 10,000 to 25,000 | 34 |
| [KnitWell Group](https://enrich.chat/company/knitwell-group/) | 10,000 to 25,000 | 17 |
| Lacoste | 5,000 to 10,000 | 58 |
| [Levi Strauss & Co.](https://enrich.chat/company/levi-strauss-and/) | 10,000 to 25,000 | 28 |
| [LPP](https://enrich.chat/company/lpp/) | 25,000 to 50,000 | 20 |
| [MAS Holdings](https://enrich.chat/company/mas-holdings/) | 100,000+ | 16 |
| [Michael Kors](https://enrich.chat/company/michael-kors/) | 10,000 to 25,000 | 67 |
| [New Yorker](https://enrich.chat/company/new-yorker/) | 10,000 to 25,000 | 14 |
| Price Shoes Mexico | 10,000 to 25,000 | 25 |
| [PVH](https://enrich.chat/company/pvh/) | 10,000 to 25,000 | 45 |
| RestorInk | 10,000 to 25,000 | 43 |
| [SHEIN](https://enrich.chat/company/shein/) | 10,000 to 25,000 | 103 |
| [SPARC Group](https://enrich.chat/company/sparc-group/) | 25,000 to 50,000 | 11 |
| Stradivarius | 10,000 to 25,000 | 68 |
| [Tapestry](https://enrich.chat/company/tapestry/) | 10,000 to 25,000 | 24 |
| Tendam | 10,000 to 25,000 | 6 |
| [VF Corporation](https://enrich.chat/company/vf-corporation/) | 25,000 to 50,000 | 17 |
| [Vulcabras](https://enrich.chat/company/vulcabras/) | 10,000 to 25,000 | 11 |

## What else do apparel and fashion brands that use Google Tag Manager run?

These tools stand out among them: each is detected more often here than across all the organizations listed. The tick on each bar marks that wider average.

**Figure: Tools found with Google Tag Manager at apparel and fashion brands.** Bars for the share of apparel and fashion brands using Google Tag Manager where each other tool was also detected: Demandware 23%, Salesforce Commerce Cloud 19%, Apple Pay 19%, Demandware Analytics 18%, Afterpay 13%, Shopify Plus 13%, Bounce Exchange (Wunderkind) 12%, Klarna 11%.

*Share of apparel and fashion brands using Google Tag Manager where each other tool was also detected. The tick marks the share across all listed organizations.*

## How big are apparel and fashion brands that use Google Tag Manager?

The columns show how these apparel and fashion brands spread across six size ranges.

**Figure: Size of apparel and fashion brands using Google Tag Manager.** Six columns for the share of apparel and fashion brands using Google Tag Manager in each size range from 2,000 to over 100,000 employees: 2-5K 56%, 5-10K 20%, 10-25K 18%, 25-50K 3%, 50-100K 2%, 100K+ 1%.

*Share of apparel and fashion brands using Google Tag Manager in each size range.*

## More from Apparel and fashion and Google Tag Manager

Other tools in apparel and fashion:

[Microsoft 365](https://enrich.chat/companies-using/microsoft-365/apparel-and-fashion/)[Google Analytics](https://enrich.chat/companies-using/google-analytics/apparel-and-fashion/)[Microsoft Outlook](https://enrich.chat/companies-using/microsoft-outlook/apparel-and-fashion/)[Vimeo](https://enrich.chat/companies-using/vimeo/apparel-and-fashion/)[Facebook Login](https://enrich.chat/companies-using/facebook-login/apparel-and-fashion/)[Facebook Widget](https://enrich.chat/companies-using/facebook-widget/apparel-and-fashion/)[Facebook Custom Audiences](https://enrich.chat/companies-using/facebook-custom-audiences/apparel-and-fashion/)[DoubleClick](https://enrich.chat/companies-using/doubleclick/apparel-and-fashion/)[Google Dynamic Remarketing](https://enrich.chat/companies-using/google-dynamic-remarketing/apparel-and-fashion/)[DoubleClick Conversion Tracking](https://enrich.chat/companies-using/doubleclick-conversion/apparel-and-fashion/)

Other industries that use Google Tag Manager:

[Information technology and services](https://enrich.chat/companies-using/google-tag-manager/information-technology-and-services/)[Hospitals and health care](https://enrich.chat/companies-using/google-tag-manager/hospitals-and-health-care/)[Retail](https://enrich.chat/companies-using/google-tag-manager/retail/)[Higher education](https://enrich.chat/companies-using/google-tag-manager/higher-education/)[Government administration](https://enrich.chat/companies-using/google-tag-manager/government-administration/)[Financial services](https://enrich.chat/companies-using/google-tag-manager/financial-services/)[Banking](https://enrich.chat/companies-using/google-tag-manager/banking/)[Insurance](https://enrich.chat/companies-using/google-tag-manager/insurance/)[Automotive](https://enrich.chat/companies-using/google-tag-manager/automotive/)[Telecommunications](https://enrich.chat/companies-using/google-tag-manager/telecommunications/)

## How do you reach the people who run Google Tag Manager at apparel and fashion brands?

Google Tag Manager is usually owned by marketing analytics and web analytics leaders. Pick an organization from the table, then ask your AI agent for them.

```text
Use www.enrich.chat to find merchandising leaders, ecommerce heads and brand directors at [company], with titles and verified work emails
```

## Frequently asked questions

### Which apparel and fashion brands use Google Tag Manager?

Google Tag Manager was detected at 80% of the apparel and fashion brands listed here, including MAS Holdings, Brandix, Catalyst Brands, Forever 21 and LPP.

### What else do apparel and fashion brands that use Google Tag Manager run?

They most often also run Demandware, Salesforce Commerce Cloud, Apple Pay and Demandware Analytics.

### How is Google Tag Manager detected?

From public signals: code and tags on a company's website, HTTP headers and DNS records. A detected tool shows it was seen, not what the company pays for it.

### Who should I contact?

Usually marketing analytics and web analytics leaders for the tool, and merchandising leaders, ecommerce heads and brand directors for the buying decision. Ask your AI agent to use www.enrich.chat to find them with verified work emails.

## Try this prompt

Find the people who run Google Tag Manager

```text
Use www.enrich.chat to find merchandising leaders, ecommerce heads and brand directors at [company], with titles and verified work emails
```

## Related

- [Companies using a technology](https://enrich.chat/companies-using/)
- [Apparel and fashion brands using Microsoft 365](https://enrich.chat/companies-using/microsoft-365/apparel-and-fashion/)
- [Apparel and fashion brands using Google Analytics](https://enrich.chat/companies-using/google-analytics/apparel-and-fashion/)
- [Apparel and fashion brands using Microsoft Outlook](https://enrich.chat/companies-using/microsoft-outlook/apparel-and-fashion/)
- [Apparel and fashion brands using Vimeo](https://enrich.chat/companies-using/vimeo/apparel-and-fashion/)
- [Software and technology services companies using Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/information-technology-and-services/)
- [Hospitals and health systems using Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/hospitals-and-health-care/)
- [Retailers using Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/retail/)
- [Colleges and universities using Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/higher-education/)
- [Tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/)
