> Enrich.chat gives AI agents verified work emails and mobiles. To use it from an agent, read https://enrich.chat/agents.md . This is the Markdown version of https://enrich.chat/companies-using/google-tag-manager/banking/ # Banks using Google Tag Manager Google Tag Manager detected at 74% of the banks listed here. Who they are, what else they run and how to reach the people behind it. By Enrich.chat Editorial. Updated October 21, 2026. **Short answer:** Google Tag Manager was detected at 74% of the banks listed on this site, including Halifax, Bank of America, Santander Bank Polska, ICICI Bank and BNL BNP Paribas. Below are who they are, the other tools they run and how big they are. ## Which banks use Google Tag Manager? Google Tag Manager was detected at 74% of the banks listed on this site. They include Halifax, Bank of America, Santander Bank Polska, ICICI Bank and BNL BNP Paribas. The table lists a selection of larger ones in alphabetical order; names link to company profiles. | Company | Size | Tools detected | | --- | --- | --- | | [ANZ](https://enrich.chat/company/anz/) | 50,000 to 100,000 | 55 | | [Axis Bank](https://enrich.chat/company/axis-bank/) | 100,000+ | 47 | | [Banco Bradesco](https://enrich.chat/company/banco-bradesco/) | 50,000 to 100,000 | 32 | | [Banco de Venezuela](https://enrich.chat/company/banco-de-venezuela/) | 50,000 to 100,000 | 10 | | [Bank of America](https://enrich.chat/company/bank-of-america/) | 100,000+ | 23 | | [BBVA](https://enrich.chat/company/bbva/) | 100,000+ | 43 | | [BNL BNP Paribas](https://enrich.chat/company/bnl-bnp-paribas/) | 100,000+ | 13 | | [Caisse d’Epargne](https://enrich.chat/company/caisse-d-epargne/) | 50,000 to 100,000 | 40 | | [CaixaBank](https://enrich.chat/company/caixabank/) | 25,000 to 50,000 | 21 | | [Canara Bank](https://enrich.chat/company/canara-bank/) | 50,000 to 100,000 | 15 | | [CIBC](https://enrich.chat/company/cibc/) | 25,000 to 50,000 | 64 | | [Credit Suisse](https://enrich.chat/company/credit-suisse/) | 50,000 to 100,000 | 47 | | [Desjardins](https://enrich.chat/company/desjardins/) | 50,000 to 100,000 | 41 | | [Groupe Crédit Agricole](https://enrich.chat/company/groupe-cr-dit-agricole/) | 100,000+ | 21 | | [Halifax](https://enrich.chat/company/halifax/) | 100,000+ | 38 | | [ICICI Bank](https://enrich.chat/company/icici-bank/) | 100,000+ | 21 | | [IndusInd Bank](https://enrich.chat/company/indusind-bank/) | 50,000 to 100,000 | 40 | | [ING](https://enrich.chat/company/ing/) | 50,000 to 100,000 | 30 | | [Intesa Sanpaolo](https://enrich.chat/company/intesa-sanpaolo/) | 50,000 to 100,000 | 39 | | [Itaú Unibanco](https://enrich.chat/company/ita-unibanco/) | 100,000+ | 53 | | [Kotak Mahindra Bank](https://enrich.chat/company/kotak-mahindra-bank/) | 100,000+ | 46 | | [NatWest Group](https://enrich.chat/company/natwest-group/) | 50,000 to 100,000 | 62 | | [PT Bank Central Asia Tbk (BCA)](https://enrich.chat/company/pt-bank-central-asia-tbk-bca/) | 50,000 to 100,000 | 21 | | [PT Bank Mandiri (Persero) Tbk.](https://enrich.chat/company/pt-bank-mandiri-persero-tbk/) | 25,000 to 50,000 | 21 | | [RBC](https://enrich.chat/company/rbc/) | 50,000 to 100,000 | 73 | | [Santander](https://enrich.chat/company/santander/) | 100,000+ | 37 | | [Santander Bank Polska](https://enrich.chat/company/santander-bank-polska/) | 100,000+ | 31 | | [Santander Brasil](https://enrich.chat/company/santander-brasil/) | 50,000 to 100,000 | 55 | | [Scotiabank](https://enrich.chat/company/scotiabank/) | 50,000 to 100,000 | 81 | | [Societe Generale](https://enrich.chat/company/societe-generale/) | 100,000+ | 30 | ## What else do banks that use Google Tag Manager run? These tools stand out among them: each is detected more often here than across all the organizations listed. The tick on each bar marks that wider average. **Figure: Tools found with Google Tag Manager at banks.** Bars for the share of banks using Google Tag Manager where each other tool was also detected: Google Dynamic Remarketing 57%, Google Ads Conversion Tracking 43%, DoubleClick Floodlight 36%, Ruxit (Dynatrace) 23%, Adobe Marketing Cloud 21%, X Ads (Twitter Advertising) 21%, Adobe Analytics (Omniture) 15%, SOASTA 15%. *Share of banks using Google Tag Manager where each other tool was also detected. The tick marks the share across all listed organizations.* ## How big are banks that use Google Tag Manager? The columns show how these banks spread across six size ranges. **Figure: Size of banks using Google Tag Manager.** Six columns for the share of banks using Google Tag Manager in each size range from 2,000 to over 100,000 employees: 2-5K 44%, 5-10K 24%, 10-25K 16%, 25-50K 8%, 50-100K 4%, 100K+ 3%. *Share of banks using Google Tag Manager in each size range.* ## More from Banking and Google Tag Manager Other tools in banking: [Microsoft 365](https://enrich.chat/companies-using/microsoft-365/banking/)[Google Analytics](https://enrich.chat/companies-using/google-analytics/banking/)[Facebook Custom Audiences](https://enrich.chat/companies-using/facebook-custom-audiences/banking/)[Facebook Widget](https://enrich.chat/companies-using/facebook-widget/banking/)[Facebook Login](https://enrich.chat/companies-using/facebook-login/banking/)[Microsoft Outlook](https://enrich.chat/companies-using/microsoft-outlook/banking/)[Google Maps](https://enrich.chat/companies-using/google-maps/banking/)[DoubleClick](https://enrich.chat/companies-using/doubleclick/banking/)[Vimeo](https://enrich.chat/companies-using/vimeo/banking/)[DoubleClick Conversion Tracking](https://enrich.chat/companies-using/doubleclick-conversion/banking/) Other industries that use Google Tag Manager: [Information technology and services](https://enrich.chat/companies-using/google-tag-manager/information-technology-and-services/)[Hospitals and health care](https://enrich.chat/companies-using/google-tag-manager/hospitals-and-health-care/)[Retail](https://enrich.chat/companies-using/google-tag-manager/retail/)[Higher education](https://enrich.chat/companies-using/google-tag-manager/higher-education/)[Government administration](https://enrich.chat/companies-using/google-tag-manager/government-administration/)[Financial services](https://enrich.chat/companies-using/google-tag-manager/financial-services/)[Insurance](https://enrich.chat/companies-using/google-tag-manager/insurance/)[Automotive](https://enrich.chat/companies-using/google-tag-manager/automotive/)[Telecommunications](https://enrich.chat/companies-using/google-tag-manager/telecommunications/)[Machinery](https://enrich.chat/companies-using/google-tag-manager/machinery/) ## How do you reach the people who run Google Tag Manager at banks? Google Tag Manager is usually owned by marketing analytics and web analytics leaders. Pick an organization from the table, then ask your AI agent for them. ```text Use www.enrich.chat to find CIOs, CISOs and heads of retail banking at [company], with titles and verified work emails ``` ## Frequently asked questions ### Which banks use Google Tag Manager? Google Tag Manager was detected at 74% of the banks listed here, including Halifax, Bank of America, Santander Bank Polska, ICICI Bank and BNL BNP Paribas. ### What else do banks that use Google Tag Manager run? They most often also run Google Dynamic Remarketing, Google Ads Conversion Tracking, DoubleClick Floodlight and Ruxit (Dynatrace). ### How is Google Tag Manager detected? From public signals: code and tags on a company's website, HTTP headers and DNS records. A detected tool shows it was seen, not what the company pays for it. ### Who should I contact? Usually marketing analytics and web analytics leaders for the tool, and CIOs, CISOs and heads of retail banking for the buying decision. Ask your AI agent to use www.enrich.chat to find them with verified work emails. ## Try this prompt Find the people who run Google Tag Manager ```text Use www.enrich.chat to find CIOs, CISOs and heads of retail banking at [company], with titles and verified work emails ``` ## Related - [Companies using a technology](https://enrich.chat/companies-using/) - [Banks using Microsoft 365](https://enrich.chat/companies-using/microsoft-365/banking/) - [Banks using Google Analytics](https://enrich.chat/companies-using/google-analytics/banking/) - [Banks using Facebook Custom Audiences](https://enrich.chat/companies-using/facebook-custom-audiences/banking/) - [Banks using Facebook Widget](https://enrich.chat/companies-using/facebook-widget/banking/) - [Software and technology services companies using Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/information-technology-and-services/) - [Hospitals and health systems using Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/hospitals-and-health-care/) - [Retailers using Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/retail/) - [Colleges and universities using Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/higher-education/) - [Tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/)