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# Entertainment companies using Google Tag Manager

Google Tag Manager detected at 75% of the entertainment companies listed here. Who they are, what else they run and how to reach the people behind it.

By Enrich.chat Editorial. Updated October 21, 2026.

**Short answer:** Google Tag Manager was detected at 75% of the entertainment companies listed on this site, including IATSE, MGM, TikTok Pte., Oak View Group and NBCUniversal. Below are who they are, the other tools they run and how big they are.

## Which entertainment companies use Google Tag Manager?

Google Tag Manager was detected at 75% of the entertainment companies listed on this site. They include IATSE, MGM, TikTok Pte., Oak View Group and NBCUniversal. The table lists a selection of larger ones in alphabetical order; names link to company profiles.

| Company | Size | Tools detected |
| --- | --- | --- |
| [Activision Publishing](https://enrich.chat/company/activision-publishing/) | 10,000 to 25,000 | 37 |
| [AEG](https://enrich.chat/company/aeg/) | 10,000 to 25,000 | 20 |
| [AMC Theatres](https://enrich.chat/company/amc-theatres/) | 25,000 to 50,000 | 4 |
| Bell Media | 5,000 to 10,000 | 34 |
| [Blizzard Entertainment](https://enrich.chat/company/blizzard-entertainment/) | 10,000 to 25,000 | 50 |
| [Cinemark](https://enrich.chat/company/cinemark/) | 10,000 to 25,000 | 20 |
| [Codere](https://enrich.chat/company/codere/) | 10,000 to 25,000 | 24 |
| [Dave & Buster's](https://enrich.chat/company/dave-and-busters/) | 10,000 to 25,000 | 44 |
| [Directv](https://enrich.chat/company/directv/) | 10,000 to 25,000 | 21 |
| DIRECTV Latin America | 10,000 to 25,000 | 40 |
| [Disney](https://enrich.chat/company/disney/) | 10,000 to 25,000 | 51 |
| [Electronic Arts (EA)](https://enrich.chat/company/electronic-arts-ea/) | 25,000 to 50,000 | 63 |
| [Entain](https://enrich.chat/company/entain/) | 10,000 to 25,000 | 22 |
| Flutter Entertainment | 5,000 to 10,000 | 28 |
| [Grupo Cinemex](https://enrich.chat/company/grupo-cinemex/) | 10,000 to 25,000 | 29 |
| [IATSE](https://enrich.chat/company/iatse/) | 100,000+ | 11 |
| [Live Nation Entertainment](https://enrich.chat/company/live-nation-entertainment/) | 10,000 to 25,000 | 81 |
| [MGM](https://enrich.chat/company/mgm/) | 50,000 to 100,000 | 23 |
| [NBCUniversal](https://enrich.chat/company/nbcuniversal/) | 50,000 to 100,000 | 50 |
| [Oak View Group](https://enrich.chat/company/oak-view-group/) | 50,000 to 100,000 | 24 |
| [SeaWorld Parks & Entertainment](https://enrich.chat/company/seaworld-parks-and-entertainment/) | 10,000 to 25,000 | 41 |
| [Sony Pictures Entertainment](https://enrich.chat/company/sony-pictures-entertainment/) | 10,000 to 25,000 | 29 |
| [Technicolor Group](https://enrich.chat/company/technicolor-group/) | 10,000 to 25,000 | 31 |
| [TikTok Pte.](https://enrich.chat/company/tiktok-pte/) | 50,000 to 100,000 | 116 |
| [Topgolf](https://enrich.chat/company/topgolf/) | 10,000 to 25,000 | 46 |
| [United Parks & Resorts](https://enrich.chat/company/united-parks-and-resorts/) | 10,000 to 25,000 | 28 |
| [Universal Orlando](https://enrich.chat/company/universal-orlando/) | 25,000 to 50,000 | 60 |
| Universal Studios Hollywood | 5,000 to 10,000 | 68 |
| Warner Bros | 5,000 to 10,000 | 27 |
| [Warner Bros. Discovery](https://enrich.chat/company/warner-bros-discovery/) | 25,000 to 50,000 | 32 |

## What else do entertainment companies that use Google Tag Manager run?

These tools stand out among them: each is detected more often here than across all the organizations listed. The tick on each bar marks that wider average.

**Figure: Tools found with Google Tag Manager at entertainment companies.** Bars for the share of entertainment companies using Google Tag Manager where each other tool was also detected: Adobe Analytics (Omniture) 15%, Amazon Associates 14%, comScore 14%, Shopify 14%, BlueKai 12%, Optimizely 12%, Yahoo Ad Manager Plus 12%, Unruly 11%.

*Share of entertainment companies using Google Tag Manager where each other tool was also detected. The tick marks the share across all listed organizations.*

## How big are entertainment companies that use Google Tag Manager?

The columns show how these entertainment companies spread across six size ranges.

**Figure: Size of entertainment companies using Google Tag Manager.** Six columns for the share of entertainment companies using Google Tag Manager in each size range from 2,000 to over 100,000 employees: 2-5K 48%, 5-10K 20%, 10-25K 21%, 25-50K 5%, 50-100K 5%, 100K+ 1%.

*Share of entertainment companies using Google Tag Manager in each size range.*

## More from Entertainment and Google Tag Manager

Other tools in entertainment:

[Google Analytics](https://enrich.chat/companies-using/google-analytics/entertainment/)[Microsoft 365](https://enrich.chat/companies-using/microsoft-365/entertainment/)[Microsoft Outlook](https://enrich.chat/companies-using/microsoft-outlook/entertainment/)[Vimeo](https://enrich.chat/companies-using/vimeo/entertainment/)[Facebook Login](https://enrich.chat/companies-using/facebook-login/entertainment/)[Facebook Widget](https://enrich.chat/companies-using/facebook-widget/entertainment/)[YouTube](https://enrich.chat/companies-using/youtube/entertainment/)[AWS](https://enrich.chat/companies-using/aws/entertainment/)[Facebook Custom Audiences](https://enrich.chat/companies-using/facebook-custom-audiences/entertainment/)[Salesforce](https://enrich.chat/companies-using/salesforce/entertainment/)

Other industries that use Google Tag Manager:

[Information technology and services](https://enrich.chat/companies-using/google-tag-manager/information-technology-and-services/)[Hospitals and health care](https://enrich.chat/companies-using/google-tag-manager/hospitals-and-health-care/)[Retail](https://enrich.chat/companies-using/google-tag-manager/retail/)[Higher education](https://enrich.chat/companies-using/google-tag-manager/higher-education/)[Government administration](https://enrich.chat/companies-using/google-tag-manager/government-administration/)[Financial services](https://enrich.chat/companies-using/google-tag-manager/financial-services/)[Banking](https://enrich.chat/companies-using/google-tag-manager/banking/)[Insurance](https://enrich.chat/companies-using/google-tag-manager/insurance/)[Automotive](https://enrich.chat/companies-using/google-tag-manager/automotive/)[Telecommunications](https://enrich.chat/companies-using/google-tag-manager/telecommunications/)

## How do you reach the people who run Google Tag Manager at entertainment companies?

Google Tag Manager is usually owned by marketing analytics and web analytics leaders. Pick an organization from the table, then ask your AI agent for them.

```text
Use www.enrich.chat to find heads of content, operations leaders and marketing directors at [company], with titles and verified work emails
```

## Frequently asked questions

### Which entertainment companies use Google Tag Manager?

Google Tag Manager was detected at 75% of the entertainment companies listed here, including IATSE, MGM, TikTok Pte., Oak View Group and NBCUniversal.

### What else do entertainment companies that use Google Tag Manager run?

They most often also run Adobe Analytics (Omniture), Amazon Associates, comScore and Shopify.

### How is Google Tag Manager detected?

From public signals: code and tags on a company's website, HTTP headers and DNS records. A detected tool shows it was seen, not what the company pays for it.

### Who should I contact?

Usually marketing analytics and web analytics leaders for the tool, and heads of content, operations leaders and marketing directors for the buying decision. Ask your AI agent to use www.enrich.chat to find them with verified work emails.

## Try this prompt

Find the people who run Google Tag Manager

```text
Use www.enrich.chat to find heads of content, operations leaders and marketing directors at [company], with titles and verified work emails
```

## Related

- [Companies using a technology](https://enrich.chat/companies-using/)
- [Entertainment companies using Google Analytics](https://enrich.chat/companies-using/google-analytics/entertainment/)
- [Entertainment companies using Microsoft 365](https://enrich.chat/companies-using/microsoft-365/entertainment/)
- [Entertainment companies using Microsoft Outlook](https://enrich.chat/companies-using/microsoft-outlook/entertainment/)
- [Entertainment companies using Vimeo](https://enrich.chat/companies-using/vimeo/entertainment/)
- [Software and technology services companies using Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/information-technology-and-services/)
- [Hospitals and health systems using Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/hospitals-and-health-care/)
- [Retailers using Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/retail/)
- [Colleges and universities using Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/higher-education/)
- [Tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/)
