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# Insurance companies using Google Tag Manager

Google Tag Manager detected at 84% of the insurance companies listed here. Who they are, what else they run and how to reach the people behind it.

By Enrich.chat Editorial. Updated October 21, 2026.

**Short answer:** Google Tag Manager was detected at 84% of the insurance companies listed on this site, including LIC, Marsh & McLennan Agency, Generali, IAG and Humana. Below are who they are, the other tools they run and how big they are.

## Which insurance companies use Google Tag Manager?

Google Tag Manager was detected at 84% of the insurance companies listed on this site. They include LIC, Marsh & McLennan Agency, Generali, IAG and Humana. The table lists a selection of larger ones in alphabetical order; names link to company profiles.

| Company | Size | Tools detected |
| --- | --- | --- |
| [AFLAC](https://enrich.chat/company/aflac/) | 10,000 to 25,000 | 74 |
| [AIA](https://enrich.chat/company/aia/) | 25,000 to 50,000 | 26 |
| [AIG](https://enrich.chat/company/aig/) | 25,000 to 50,000 | 32 |
| [Aviva](https://enrich.chat/company/aviva/) | 25,000 to 50,000 | 56 |
| [Axis Max Life Insurance](https://enrich.chat/company/axis-max-life-insurance/) | 25,000 to 50,000 | 10 |
| [Chubb](https://enrich.chat/company/chubb/) | 25,000 to 50,000 | 79 |
| [Dai-ichi Life Holdings](https://enrich.chat/company/dai-ichi-life-holdings/) | 25,000 to 50,000 | 5 |
| [ERGO Group](https://enrich.chat/company/ergo-group/) | 25,000 to 50,000 | 49 |
| [Farmers Group](https://enrich.chat/company/farmers-group/) | 50,000 to 100,000 | 66 |
| [GEICO](https://enrich.chat/company/geico/) | 25,000 to 50,000 | 48 |
| [Generali](https://enrich.chat/company/generali/) | 50,000 to 100,000 | 23 |
| [HDFC Life](https://enrich.chat/company/hdfc-life/) | 25,000 to 50,000 | 55 |
| [Highmark](https://enrich.chat/company/highmark/) | 25,000 to 50,000 | 37 |
| [Humana](https://enrich.chat/company/humana/) | 50,000 to 100,000 | 63 |
| [IAG](https://enrich.chat/company/iag/) | 50,000 to 100,000 | 21 |
| [Liberty Mutual Insurance](https://enrich.chat/company/liberty-mutual-insurance/) | 25,000 to 50,000 | 65 |
| [LIC](https://enrich.chat/company/lic/) | 100,000+ | 5 |
| [Manulife](https://enrich.chat/company/manulife/) | 25,000 to 50,000 | 56 |
| [Mapfre](https://enrich.chat/company/mapfre/) | 25,000 to 50,000 | 34 |
| [Markel](https://enrich.chat/company/markel/) | 10,000 to 25,000 | 32 |
| [Marsh](https://enrich.chat/company/marsh/) | 25,000 to 50,000 | 39 |
| [Marsh & McLennan Agency](https://enrich.chat/company/marsh-and-mclennan-agency/) | 50,000 to 100,000 | 26 |
| [MetLife](https://enrich.chat/company/metlife/) | 25,000 to 50,000 | 53 |
| [Nationwide Mutual Insurance](https://enrich.chat/company/nationwide-mutual-insurance/) | 25,000 to 50,000 | 58 |
| [PNB MetLife India Insurance](https://enrich.chat/company/pnb-metlife-india-insurance/) | 10,000 to 25,000 | 24 |
| [Progressive Insurance](https://enrich.chat/company/progressive-insurance/) | 50,000 to 100,000 | 51 |
| [PZU](https://enrich.chat/company/pzu/) | 25,000 to 50,000 | 25 |
| [Sedgwick](https://enrich.chat/company/sedgwick/) | 25,000 to 50,000 | 35 |
| [The Allstate](https://enrich.chat/company/the-allstate/) | 50,000 to 100,000 | 66 |
| [Travelers](https://enrich.chat/company/travelers/) | 25,000 to 50,000 | 69 |

## What else do insurance companies that use Google Tag Manager run?

These tools stand out among them: each is detected more often here than across all the organizations listed. The tick on each bar marks that wider average.

**Figure: Tools found with Google Tag Manager at insurance companies.** Bars for the share of insurance companies using Google Tag Manager where each other tool was also detected: Bing Ads (Microsoft Advertising) 44%, Ruxit (Dynatrace) 32%, Qualtrics 18%, Adobe Analytics (Omniture) 17%, ExactTarget (Salesforce Marketing Cloud) 12%, Yahoo Analytics 12%, Yahoo Ad Manager Plus 12%, MongoDB 11%.

*Share of insurance companies using Google Tag Manager where each other tool was also detected. The tick marks the share across all listed organizations.*

## How big are insurance companies that use Google Tag Manager?

The columns show how these insurance companies spread across six size ranges.

**Figure: Size of insurance companies using Google Tag Manager.** Six columns for the share of insurance companies using Google Tag Manager in each size range from 2,000 to over 100,000 employees: 2-5K 54%, 5-10K 22%, 10-25K 15%, 25-50K 6%, 50-100K 2%, 100K+ 0%.

*Share of insurance companies using Google Tag Manager in each size range.*

## More from Insurance and Google Tag Manager

Other tools in insurance:

[Microsoft 365](https://enrich.chat/companies-using/microsoft-365/insurance/)[Google Analytics](https://enrich.chat/companies-using/google-analytics/insurance/)[Facebook Login](https://enrich.chat/companies-using/facebook-login/insurance/)[Facebook Widget](https://enrich.chat/companies-using/facebook-widget/insurance/)[Facebook Custom Audiences](https://enrich.chat/companies-using/facebook-custom-audiences/insurance/)[Microsoft Outlook](https://enrich.chat/companies-using/microsoft-outlook/insurance/)[DoubleClick](https://enrich.chat/companies-using/doubleclick/insurance/)[Vimeo](https://enrich.chat/companies-using/vimeo/insurance/)[DoubleClick Conversion Tracking](https://enrich.chat/companies-using/doubleclick-conversion/insurance/)[Google Dynamic Remarketing](https://enrich.chat/companies-using/google-dynamic-remarketing/insurance/)

Other industries that use Google Tag Manager:

[Information technology and services](https://enrich.chat/companies-using/google-tag-manager/information-technology-and-services/)[Hospitals and health care](https://enrich.chat/companies-using/google-tag-manager/hospitals-and-health-care/)[Retail](https://enrich.chat/companies-using/google-tag-manager/retail/)[Higher education](https://enrich.chat/companies-using/google-tag-manager/higher-education/)[Government administration](https://enrich.chat/companies-using/google-tag-manager/government-administration/)[Financial services](https://enrich.chat/companies-using/google-tag-manager/financial-services/)[Banking](https://enrich.chat/companies-using/google-tag-manager/banking/)[Automotive](https://enrich.chat/companies-using/google-tag-manager/automotive/)[Telecommunications](https://enrich.chat/companies-using/google-tag-manager/telecommunications/)[Machinery](https://enrich.chat/companies-using/google-tag-manager/machinery/)

## How do you reach the people who run Google Tag Manager at insurance companies?

Google Tag Manager is usually owned by marketing analytics and web analytics leaders. Pick an organization from the table, then ask your AI agent for them.

```text
Use www.enrich.chat to find chief underwriting officers, CIOs and claims leaders at [company], with titles and verified work emails
```

## Frequently asked questions

### Which insurance companies use Google Tag Manager?

Google Tag Manager was detected at 84% of the insurance companies listed here, including LIC, Marsh & McLennan Agency, Generali, IAG and Humana.

### What else do insurance companies that use Google Tag Manager run?

They most often also run Bing Ads (Microsoft Advertising), Ruxit (Dynatrace), Qualtrics and Adobe Analytics (Omniture).

### How is Google Tag Manager detected?

From public signals: code and tags on a company's website, HTTP headers and DNS records. A detected tool shows it was seen, not what the company pays for it.

### Who should I contact?

Usually marketing analytics and web analytics leaders for the tool, and chief underwriting officers, CIOs and claims leaders for the buying decision. Ask your AI agent to use www.enrich.chat to find them with verified work emails.

## Try this prompt

Find the people who run Google Tag Manager

```text
Use www.enrich.chat to find chief underwriting officers, CIOs and claims leaders at [company], with titles and verified work emails
```

## Related

- [Companies using a technology](https://enrich.chat/companies-using/)
- [Insurance companies using Microsoft 365](https://enrich.chat/companies-using/microsoft-365/insurance/)
- [Insurance companies using Google Analytics](https://enrich.chat/companies-using/google-analytics/insurance/)
- [Insurance companies using Facebook Login](https://enrich.chat/companies-using/facebook-login/insurance/)
- [Insurance companies using Facebook Widget](https://enrich.chat/companies-using/facebook-widget/insurance/)
- [Software and technology services companies using Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/information-technology-and-services/)
- [Hospitals and health systems using Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/hospitals-and-health-care/)
- [Retailers using Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/retail/)
- [Colleges and universities using Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/higher-education/)
- [Tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/)
