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# Law firms using Google Tag Manager

Google Tag Manager detected at 84% of the law firms listed here. Who they are, what else they run and how to reach the people behind it.

By Enrich.chat Editorial. Updated October 21, 2026.

**Short answer:** Google Tag Manager was detected at 84% of the law firms listed on this site, including Clifford Chance, DLA Piper, Baker McKenzie, Dentons and PPLSI. Below are who they are, the other tools they run and how big they are.

## Which law firms use Google Tag Manager?

Google Tag Manager was detected at 84% of the law firms listed on this site. They include Clifford Chance, DLA Piper, Baker McKenzie, Dentons and PPLSI. The table lists a selection of larger ones in alphabetical order; names link to company profiles.

| Company | Size | Tools detected |
| --- | --- | --- |
| Ashurst | 2,000 to 5,000 | 18 |
| [Baker McKenzie](https://enrich.chat/company/baker-mckenzie/) | 10,000 to 25,000 | 30 |
| Bird & Bird | 2,000 to 5,000 | 19 |
| [Clifford Chance](https://enrich.chat/company/clifford-chance/) | 10,000 to 25,000 | 29 |
| Clyde & Co | 5,000 to 10,000 | 19 |
| Consilio | 5,000 to 10,000 | 36 |
| Cooley LLP | 2,000 to 5,000 | 19 |
| [Dentons](https://enrich.chat/company/dentons/) | 10,000 to 25,000 | 33 |
| [DLA Piper](https://enrich.chat/company/dla-piper/) | 10,000 to 25,000 | 19 |
| DWF | 2,000 to 5,000 | 28 |
| Epiq | 5,000 to 10,000 | 29 |
| Eversheds Sutherland | 5,000 to 10,000 | 26 |
| Freshfields | 5,000 to 10,000 | 32 |
| Gibson Dunn | 2,000 to 5,000 | 13 |
| Goodwin | 2,000 to 5,000 | 20 |
| Gowling WLG | 2,000 to 5,000 | 28 |
| Jones Day | 5,000 to 10,000 | 13 |
| K&L Gates | 5,000 to 10,000 | 20 |
| Kirkland & Ellis | 5,000 to 10,000 | 19 |
| Latham & Watkins | 5,000 to 10,000 | 16 |
| Linklaters | 5,000 to 10,000 | 34 |
| Mayer Brown | 2,000 to 5,000 | 21 |
| Morgan Lewis | 2,000 to 5,000 | 18 |
| Norton Rose Fulbright | 5,000 to 10,000 | 78 |
| Pinsent Masons | 2,000 to 5,000 | 24 |
| PPLSI | 10,000 to 25,000 | 10 |
| Reed Smith LLP | 2,000 to 5,000 | 22 |
| Sidley Austin LLP | 5,000 to 10,000 | 22 |
| Squire Patton Boggs | 2,000 to 5,000 | 42 |
| White & Case LLP | 5,000 to 10,000 | 36 |

## What else do law firms that use Google Tag Manager run?

These tools stand out among them: each is detected more often here than across all the organizations listed. The tick on each bar marks that wider average.

**Figure: Tools found with Google Tag Manager at law firms.** Bars for the share of law firms using Google Tag Manager where each other tool was also detected: Cedexis Radar 78%, Microsoft Azure Hosting 57%, SOASTA 18%, ON24 16%, Render 16%, Sitecore 16%, Basis Technologies 14%, WP Engine 14%.

*Share of law firms using Google Tag Manager where each other tool was also detected. The tick marks the share across all listed organizations.*

## How big are law firms that use Google Tag Manager?

The columns show how these law firms spread across six size ranges.

**Figure: Size of law firms using Google Tag Manager.** Six columns for the share of law firms using Google Tag Manager in each size range from 2,000 to over 100,000 employees: 2-5K 76%, 5-10K 17%, 10-25K 7%, 25-50K 0%, 50-100K 0%, 100K+ 0%.

*Share of law firms using Google Tag Manager in each size range.*

## More from Law practice and Google Tag Manager

Other tools in law practice:

[Microsoft 365](https://enrich.chat/companies-using/microsoft-365/law-practice/)[Vimeo](https://enrich.chat/companies-using/vimeo/law-practice/)[Google Analytics](https://enrich.chat/companies-using/google-analytics/law-practice/)[Adobe Media Optimizer](https://enrich.chat/companies-using/adobe-media-optimizer/law-practice/)[Cedexis Radar](https://enrich.chat/companies-using/cedexis-radar/law-practice/)[WordPress (self-hosted)](https://enrich.chat/companies-using/wordpress-org/law-practice/)[Mimecast](https://enrich.chat/companies-using/mimecast/law-practice/)[Microsoft Azure Hosting](https://enrich.chat/companies-using/microsoft-azure-hosting/law-practice/)[Cloudflare](https://enrich.chat/companies-using/cloudflare/law-practice/)[LinkedIn Marketing Solutions](https://enrich.chat/companies-using/linkedin-marketing-solutions/law-practice/)

Other industries that use Google Tag Manager:

[Information technology and services](https://enrich.chat/companies-using/google-tag-manager/information-technology-and-services/)[Hospitals and health care](https://enrich.chat/companies-using/google-tag-manager/hospitals-and-health-care/)[Retail](https://enrich.chat/companies-using/google-tag-manager/retail/)[Higher education](https://enrich.chat/companies-using/google-tag-manager/higher-education/)[Government administration](https://enrich.chat/companies-using/google-tag-manager/government-administration/)[Financial services](https://enrich.chat/companies-using/google-tag-manager/financial-services/)[Banking](https://enrich.chat/companies-using/google-tag-manager/banking/)[Insurance](https://enrich.chat/companies-using/google-tag-manager/insurance/)[Automotive](https://enrich.chat/companies-using/google-tag-manager/automotive/)[Telecommunications](https://enrich.chat/companies-using/google-tag-manager/telecommunications/)

## How do you reach the people who run Google Tag Manager at law firms?

Google Tag Manager is usually owned by marketing analytics and web analytics leaders. Pick an organization from the table, then ask your AI agent for them.

```text
Use www.enrich.chat to find managing partners, firm administrators and legal operations leaders at [company], with titles and verified work emails
```

## Frequently asked questions

### Which law firms use Google Tag Manager?

Google Tag Manager was detected at 84% of the law firms listed here, including Clifford Chance, DLA Piper, Baker McKenzie, Dentons and PPLSI.

### What else do law firms that use Google Tag Manager run?

They most often also run Cedexis Radar, Microsoft Azure Hosting, SOASTA and ON24.

### How is Google Tag Manager detected?

From public signals: code and tags on a company's website, HTTP headers and DNS records. A detected tool shows it was seen, not what the company pays for it.

### Who should I contact?

Usually marketing analytics and web analytics leaders for the tool, and managing partners, firm administrators and legal operations leaders for the buying decision. Ask your AI agent to use www.enrich.chat to find them with verified work emails.

## Try this prompt

Find the people who run Google Tag Manager

```text
Use www.enrich.chat to find managing partners, firm administrators and legal operations leaders at [company], with titles and verified work emails
```

## Related

- [Companies using a technology](https://enrich.chat/companies-using/)
- [Law firms using Microsoft 365](https://enrich.chat/companies-using/microsoft-365/law-practice/)
- [Law firms using Vimeo](https://enrich.chat/companies-using/vimeo/law-practice/)
- [Law firms using Google Analytics](https://enrich.chat/companies-using/google-analytics/law-practice/)
- [Law firms using Adobe Media Optimizer](https://enrich.chat/companies-using/adobe-media-optimizer/law-practice/)
- [Software and technology services companies using Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/information-technology-and-services/)
- [Hospitals and health systems using Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/hospitals-and-health-care/)
- [Retailers using Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/retail/)
- [Colleges and universities using Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/higher-education/)
- [Tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/)
