> Enrich.chat gives AI agents verified work emails and mobiles. To use it from an agent, read https://enrich.chat/agents.md . This is the Markdown version of https://enrich.chat/companies-using/krux/

# Companies using Krux (Salesforce DMP)

Krux is a data management platform, later renamed Audience Studio by Salesforce, for collecting and activating audience data. Here are the organizations where it was detected, where it is most common and how to reach the people who run it.

By Enrich.chat Editorial. Updated October 21, 2026.

**Short answer:** Organizations that use Krux (Salesforce DMP) include Woolworths Supermarkets, Aldi Süd, Anheuser-Busch, Mercedes-Benz and AB InBev. Krux (Salesforce DMP) is in the advertising and retargeting category; below are the industries where it is most common, how adoption changes with size and the tools found alongside it.

## What is Krux (Salesforce DMP)?

Krux is a data management platform, later renamed Audience Studio by Salesforce, for collecting and activating audience data. It sits in the advertising and retargeting category and is usually owned by advertising and paid media leaders.

## Which companies use Krux (Salesforce DMP)?

Organizations where Krux (Salesforce DMP) was detected include Woolworths Supermarkets, Aldi Süd, Anheuser-Busch, Mercedes-Benz and AB InBev. The table lists a selection of larger ones in alphabetical order; names link to company profiles.

| Company | Industry | Size |
| --- | --- | --- |
| [AB InBev](https://enrich.chat/company/ab-inbev/) | Mechanical or industrial engineering | 100,000+ |
| [AdventHealth](https://enrich.chat/company/adventhealth/) | Hospitals and health care | 100,000+ |
| [Aldi Süd](https://enrich.chat/company/aldi-s-d/) | Retail | 100,000+ |
| [Anheuser-Busch](https://enrich.chat/company/anheuser-busch/) | Food and beverages | 100,000+ |
| [Barcelo Hotel Group](https://enrich.chat/company/barcelo-hotel-group/) | Hospitality | 25,000 to 50,000 |
| [BBVA en México](https://enrich.chat/company/bbva-en-m-xico/) | Financial services | 25,000 to 50,000 |
| [Burlington](https://enrich.chat/company/burlington/) | Retail | 50,000 to 100,000 |
| [CarMax Business Services](https://enrich.chat/company/carmax-business-services/) | Retail | 25,000 to 50,000 |
| [Chipotle Mexican Grill](https://enrich.chat/company/chipotle-mexican-grill/) | Restaurants | 25,000 to 50,000 |
| [Chubb](https://enrich.chat/company/chubb/) | Insurance | 25,000 to 50,000 |
| [Cracker Barrel](https://enrich.chat/company/cracker-barrel/) | Restaurants | 50,000 to 100,000 |
| [Grupo Boticário](https://enrich.chat/company/grupo-botic-rio/) | Health, wellness and fitness | 25,000 to 50,000 |
| [Itaú Unibanco](https://enrich.chat/company/ita-unibanco/) | Banking | 100,000+ |
| [Kohl's](https://enrich.chat/company/kohls/) | Retail | 50,000 to 100,000 |
| [Landry's](https://enrich.chat/company/landrys/) | Hospitality | 50,000 to 100,000 |
| [LG Electronics U.S.A.](https://enrich.chat/company/lg-electronics-u-s-a/) | Electrical and electronic manufacturing | 50,000 to 100,000 |
| [Mapfre](https://enrich.chat/company/mapfre/) | Insurance | 25,000 to 50,000 |
| [Mercado Libre](https://enrich.chat/company/mercado-libre/) | Online media | 50,000 to 100,000 |
| [Mercedes-Benz](https://enrich.chat/company/mercedes-benz/) | Automotive | 100,000+ |
| [Publix Super Markets](https://enrich.chat/company/publix-super-markets/) | Retail | 50,000 to 100,000 |
| [SABMiller](https://enrich.chat/company/sabmiller/) | Food and beverages | 50,000 to 100,000 |
| [Santander Brasil](https://enrich.chat/company/santander-brasil/) | Banking | 50,000 to 100,000 |
| [Scotiabank](https://enrich.chat/company/scotiabank/) | Banking | 50,000 to 100,000 |
| [Standard Bank Group](https://enrich.chat/company/standard-bank-group/) | Financial services | 50,000 to 100,000 |
| [Standard Bank South Africa](https://enrich.chat/company/standard-bank-south-africa/) | Financial services | 50,000 to 100,000 |
| [Stryker](https://enrich.chat/company/stryker/) | Medical devices | 50,000 to 100,000 |
| [Telstra](https://enrich.chat/company/telstra/) | Telecommunications | 25,000 to 50,000 |
| [TotalEnergies](https://enrich.chat/company/totalenergies/) | Oil and energy | 100,000+ |
| [Volvo Cars](https://enrich.chat/company/volvo-cars/) | Automotive | 100,000+ |
| [Woolworths Supermarkets](https://enrich.chat/company/woolworths-supermarkets/) | Retail | 100,000+ |

## Which industries use Krux (Salesforce DMP) most?

The bars show, for each industry, the share of listed organizations where Krux (Salesforce DMP) was detected.

**Figure: Where Krux (Salesforce DMP) shows up most often.** Bars for the share of organizations in each of 8 industries where Krux (Salesforce DMP) was detected, from Publishing at 20% down to Financial services at 2%.

*Share of listed organizations in each industry where Krux (Salesforce DMP) was detected.*

## Do larger companies use Krux (Salesforce DMP) more?

For each size range, the column shows the share of listed organizations where Krux (Salesforce DMP) was detected.

**Figure: Krux (Salesforce DMP) by company size.** Six columns, one per size range from 2,000 to over 100,000 employees, showing the share of organizations where Krux (Salesforce DMP) was detected: 2-5K 1%, 5-10K 2%, 10-25K 2%, 25-50K 2%, 50-100K 3%, 100K+ 3%.

*Share of listed organizations in each size range where Krux (Salesforce DMP) was detected.*

## What tools go with Krux (Salesforce DMP)?

Among the organizations that use Krux (Salesforce DMP), these tools stand out: each is detected more often alongside Krux (Salesforce DMP) than across all the organizations listed. The tick on each bar marks that wider average.

**Figure: Tools that stand out among Krux (Salesforce DMP) users.** Bars for the share of Krux (Salesforce DMP) users that also use each tool, with a tick for the share across all listed organizations: Lotame 40% against 2%, Smart AdServer 33% against 1%, smartclip 27% against 1%, Navegg 26% against 1%, PubMatic 16% against 1%, Integral Ad Science 15% against 1%, DoubleVerify 14% against 1%, Unruly 13% against 1%.

*Share of organizations using Krux (Salesforce DMP) where each tool was also detected. The tick marks the share across all listed organizations.*

[Lotame](https://enrich.chat/companies-using/lotame/)[Smart AdServer](https://enrich.chat/companies-using/smart-adserver/)[smartclip](https://enrich.chat/companies-using/smartclip/)[Navegg](https://enrich.chat/companies-using/navegg/)[PubMatic](https://enrich.chat/companies-using/pubmatic/)[Integral Ad Science](https://enrich.chat/companies-using/integral-ad-science/)[DoubleVerify](https://enrich.chat/companies-using/doubleverify/)[Unruly](https://enrich.chat/companies-using/unruly-media/)

## How do you reach the people who run Krux (Salesforce DMP)?

The tool tells you what a company already runs; the people to talk to are usually advertising and paid media leaders. Pick an account from the table, then ask your AI agent for them.

```text
Use www.enrich.chat to find the advertising and paid media leaders at [company], with titles and verified work emails
```

Check any other company with the free [tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/), or find a company's [email format](https://enrich.chat/tools/email-format-finder/).

## Frequently asked questions

### What companies use Krux (Salesforce DMP)?

Organizations where Krux (Salesforce DMP) was detected include Woolworths Supermarkets, Aldi Süd, Anheuser-Busch, Mercedes-Benz and AB InBev. The page lists a selection of larger ones with links to their profiles.

### Which industries use Krux (Salesforce DMP) most?

Krux (Salesforce DMP) shows up most often in publishing, media production and food and beverages.

### How is Krux (Salesforce DMP) usage detected?

From public signals: code and tags on a company's website, the HTTP headers its servers send, and DNS records. A detected tool shows it was seen, not what the company pays for it.

### Who should I contact at a company that uses Krux (Salesforce DMP)?

Usually advertising and paid media leaders. Ask your AI agent to use www.enrich.chat to find people in those roles at the account, with verified work emails.

## Try this prompt

Find the people who run Krux (Salesforce DMP)

```text
Use www.enrich.chat to find the advertising and paid media leaders at [company], with titles and verified work emails
```

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