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# Companies using Adobe Analytics (Omniture)

Adobe Analytics, originally Omniture, is an enterprise web analytics platform for measuring and segmenting customer behavior. Here are the organizations where it was detected, where it is most common and how to reach the people who run it.

By Enrich.chat Editorial. Updated October 21, 2026.

**Short answer:** Organizations that use Adobe Analytics (Omniture) include Walmart, Amazon, Accenture, Tata Consultancy Services and FedEx. Adobe Analytics (Omniture) is in the analytics and tracking category; below are the industries where it is most common, how adoption changes with size and the tools found alongside it.

## What is Adobe Analytics (Omniture)?

Adobe Analytics, originally Omniture, is an enterprise web analytics platform for measuring and segmenting customer behavior. It sits in the analytics and tracking category and is usually owned by marketing analytics and web analytics leaders.

## Which companies use Adobe Analytics (Omniture)?

Organizations where Adobe Analytics (Omniture) was detected include Walmart, Amazon, Accenture, Tata Consultancy Services and FedEx. The table lists a selection of larger ones in alphabetical order; names link to company profiles.

| Company | Industry | Size |
| --- | --- | --- |
| [Accenture](https://enrich.chat/company/accenture/) | Management consulting | 100,000+ |
| [Albertsons](https://enrich.chat/company/albertsons/) | Retail | 100,000+ |
| [Aldi Süd](https://enrich.chat/company/aldi-s-d/) | Retail | 100,000+ |
| [Amazon](https://enrich.chat/company/amazon/) | Information technology and services | 100,000+ |
| [Apple](https://enrich.chat/company/apple/) | Electrical and electronic manufacturing | 100,000+ |
| [Aramark](https://enrich.chat/company/aramark/) | Hospitality | 100,000+ |
| [Bank of America](https://enrich.chat/company/bank-of-america/) | Banking | 100,000+ |
| [Cognizant](https://enrich.chat/company/cognizant/) | Information technology and services | 100,000+ |
| [Darden Concepts](https://enrich.chat/company/darden-concepts/) | Restaurants | 100,000+ |
| [FedEx](https://enrich.chat/company/fedex/) | Package and freight delivery | 100,000+ |
| [Home Depot](https://enrich.chat/company/home-depot/) | Retail | 100,000+ |
| [HP Inc.](https://enrich.chat/company/hp-inc/) | Information technology and services | 100,000+ |
| [Infosys](https://enrich.chat/company/infosys/) | Information technology and services | 100,000+ |
| [J.P. Morgan](https://enrich.chat/company/j-p-morgan/) | Financial services | 100,000+ |
| [Jewel-Osco](https://enrich.chat/company/jewel-osco/) | Retail | 100,000+ |
| [Kaiser Permanente](https://enrich.chat/company/kaiser-permanente/) | Hospitals and health care | 100,000+ |
| [Microsoft](https://enrich.chat/company/microsoft/) | Information technology and services | 100,000+ |
| [MUFG](https://enrich.chat/company/mufg/) | Financial services | 100,000+ |
| [Oracle](https://enrich.chat/company/oracle/) | Information technology and services | 100,000+ |
| [PwC](https://enrich.chat/company/pwc/) | Professional training and coaching | 100,000+ |
| [Safeway](https://enrich.chat/company/safeway/) | Retail | 100,000+ |
| [Samsung Electronics](https://enrich.chat/company/samsung-electronics/) | Electrical and electronic manufacturing | 100,000+ |
| [Siemens](https://enrich.chat/company/siemens/) | Machinery | 100,000+ |
| [Tata Consultancy Services](https://enrich.chat/company/tata-consultancy-services/) | Information technology and services | 100,000+ |
| [The Boeing](https://enrich.chat/company/the-boeing/) | Aviation and aerospace | 100,000+ |
| [UnitedHealth Group](https://enrich.chat/company/unitedhealth-group/) | Hospitals and health care | 100,000+ |
| [Walgreens](https://enrich.chat/company/walgreens/) | Health, wellness and fitness | 100,000+ |
| [Walmart](https://enrich.chat/company/walmart/) | Retail | 100,000+ |
| [Walmart de México y Centroamérica](https://enrich.chat/company/walmart-de-m-xico-y-centroam-rica/) | Retail | 100,000+ |
| [Woolworths Supermarkets](https://enrich.chat/company/woolworths-supermarkets/) | Retail | 100,000+ |

## Which industries use Adobe Analytics (Omniture) most?

The bars show, for each industry, the share of listed organizations where Adobe Analytics (Omniture) was detected.

**Figure: Where Adobe Analytics (Omniture) shows up most often.** Bars for the share of organizations in each of 8 industries where Adobe Analytics (Omniture) was detected, from Airlines and aviation at 15% down to Entertainment at 11%.

*Share of listed organizations in each industry where Adobe Analytics (Omniture) was detected.*

## Do larger companies use Adobe Analytics (Omniture) more?

For each size range, the column shows the share of listed organizations where Adobe Analytics (Omniture) was detected.

**Figure: Adobe Analytics (Omniture) by company size.** Six columns, one per size range from 2,000 to over 100,000 employees, showing the share of organizations where Adobe Analytics (Omniture) was detected: 2-5K 3%, 5-10K 6%, 10-25K 8%, 25-50K 11%, 50-100K 17%, 100K+ 19%.

*Share of listed organizations in each size range where Adobe Analytics (Omniture) was detected.*

## What tools go with Adobe Analytics (Omniture)?

Among the organizations that use Adobe Analytics (Omniture), these tools stand out: each is detected more often alongside Adobe Analytics (Omniture) than across all the organizations listed. The tick on each bar marks that wider average.

**Figure: Tools that stand out among Adobe Analytics (Omniture) users.** Bars for the share of Adobe Analytics (Omniture) users that also use each tool, with a tick for the share across all listed organizations: Adobe Marketing Cloud 70% against 10%, Adobe Experience Manager (CQ) 32% against 4%, Adobe Test&Target 20% against 2%, Amazon Associates 20% against 4%, AppDynamics 12% against 2%, Akamai RUM 12% against 2%, LivePerson Monitor 12% against 2%, Demandbase 11% against 2%.

*Share of organizations using Adobe Analytics (Omniture) where each tool was also detected. The tick marks the share across all listed organizations.*

[Adobe Marketing Cloud](https://enrich.chat/companies-using/adobe-marketing-cloud/)[Adobe Experience Manager (CQ)](https://enrich.chat/companies-using/adobe-cq/)[Adobe Test&Target](https://enrich.chat/companies-using/adobe-testandtarget/)[Amazon Associates](https://enrich.chat/companies-using/amazon-associates/)[AppDynamics](https://enrich.chat/companies-using/appdynamics/)[Akamai RUM](https://enrich.chat/companies-using/akamai-rum/)[LivePerson Monitor](https://enrich.chat/companies-using/liveperson-monitor/)[Demandbase](https://enrich.chat/companies-using/demandbase/)

## Adobe Analytics (Omniture) by industry

Open an industry to see the organizations in it that use Adobe Analytics (Omniture).

[Information technology and services](https://enrich.chat/companies-using/omniture/information-technology-and-services/)[Financial services](https://enrich.chat/companies-using/omniture/financial-services/)[Retail](https://enrich.chat/companies-using/omniture/retail/)[Banking](https://enrich.chat/companies-using/omniture/banking/)[Insurance](https://enrich.chat/companies-using/omniture/insurance/)[Higher education](https://enrich.chat/companies-using/omniture/higher-education/)

## How do you reach the people who run Adobe Analytics (Omniture)?

The tool tells you what a company already runs; the people to talk to are usually marketing analytics and web analytics leaders. Pick an account from the table, then ask your AI agent for them.

```text
Use www.enrich.chat to find the marketing analytics and web analytics leaders at [company], with titles and verified work emails
```

Check any other company with the free [tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/), or find a company's [email format](https://enrich.chat/tools/email-format-finder/).

## Frequently asked questions

### What companies use Adobe Analytics (Omniture)?

Organizations where Adobe Analytics (Omniture) was detected include Walmart, Amazon, Accenture, Tata Consultancy Services and FedEx. The page lists a selection of larger ones with links to their profiles.

### Which industries use Adobe Analytics (Omniture) most?

Adobe Analytics (Omniture) shows up most often in airlines and aviation, insurance and hospitality.

### How is Adobe Analytics (Omniture) usage detected?

From public signals: code and tags on a company's website, the HTTP headers its servers send, and DNS records. A detected tool shows it was seen, not what the company pays for it.

### Who should I contact at a company that uses Adobe Analytics (Omniture)?

Usually marketing analytics and web analytics leaders. Ask your AI agent to use www.enrich.chat to find people in those roles at the account, with verified work emails.

## Try this prompt

Find the people who run Adobe Analytics (Omniture)

```text
Use www.enrich.chat to find the marketing analytics and web analytics leaders at [company], with titles and verified work emails
```

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