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# Financial services firms using Adobe Analytics (Omniture)

Adobe Analytics (Omniture) detected at 12% of the financial services firms listed here. Who they are, what else they run and how to reach the people behind it.

By Enrich.chat Editorial. Updated October 21, 2026.

**Short answer:** Adobe Analytics (Omniture) was detected at 12% of the financial services firms listed on this site, including J.P. Morgan, MUFG, Allianz, UBS and Morgan Stanley. Below are who they are, the other tools they run and how big they are.

## Which financial services firms use Adobe Analytics (Omniture)?

Adobe Analytics (Omniture) was detected at 12% of the financial services firms listed on this site. They include J.P. Morgan, MUFG, Allianz, UBS and Morgan Stanley. The table lists a selection of larger ones in alphabetical order; names link to company profiles.

| Company | Size | Tools detected |
| --- | --- | --- |
| [Allianz](https://enrich.chat/company/allianz/) | 100,000+ | 31 |
| [American Express](https://enrich.chat/company/american-express/) | 50,000 to 100,000 | 28 |
| [Ameriprise Financial](https://enrich.chat/company/ameriprise-financial/) | 10,000 to 25,000 | 43 |
| [Bajaj Finserv](https://enrich.chat/company/bajaj-finserv/) | 50,000 to 100,000 | 39 |
| Bank of America | 10,000 to 25,000 | 33 |
| [BBVA en México](https://enrich.chat/company/bbva-en-m-xico/) | 25,000 to 50,000 | 68 |
| [Belfius](https://enrich.chat/company/belfius/) | 25,000 to 50,000 | 24 |
| [BMO](https://enrich.chat/company/bmo/) | 50,000 to 100,000 | 84 |
| [Capital One Financial](https://enrich.chat/company/capital-one-financial/) | 50,000 to 100,000 | 19 |
| [Commonwealth Bank](https://enrich.chat/company/commonwealth-bank/) | 25,000 to 50,000 | 49 |
| [Discover](https://enrich.chat/company/discover/) | 10,000 to 25,000 | 55 |
| [Fidelity](https://enrich.chat/company/fidelity/) | 50,000 to 100,000 | 20 |
| [J.P. Morgan](https://enrich.chat/company/j-p-morgan/) | 100,000+ | 70 |
| [Kpmg Us](https://enrich.chat/company/kpmg-us/) | 50,000 to 100,000 | 103 |
| [LSEG (London Stock Exchange Group)](https://enrich.chat/company/lseg-london-stock-exchange-group/) | 10,000 to 25,000 | 56 |
| [Morgan Stanley](https://enrich.chat/company/morgan-stanley/) | 50,000 to 100,000 | 16 |
| [MUFG](https://enrich.chat/company/mufg/) | 100,000+ | 58 |
| [Navy Federal Credit Union](https://enrich.chat/company/navy-federal-credit-union/) | 25,000 to 50,000 | 42 |
| [Nedbank](https://enrich.chat/company/nedbank/) | 10,000 to 25,000 | 40 |
| [New York Life](https://enrich.chat/company/new-york-life/) | 25,000 to 50,000 | 61 |
| [Northern Trust](https://enrich.chat/company/northern-trust/) | 25,000 to 50,000 | 20 |
| [Northwestern Mutual](https://enrich.chat/company/northwestern-mutual/) | 25,000 to 50,000 | 51 |
| [PNC Financial Services Group](https://enrich.chat/company/pnc-financial-services-group/) | 50,000 to 100,000 | 11 |
| Prudential | 25,000 to 50,000 | 55 |
| [S&P Global](https://enrich.chat/company/sandp-global/) | 25,000 to 50,000 | 127 |
| [SBI Card](https://enrich.chat/company/sbi-card/) | 25,000 to 50,000 | 6 |
| [Standard Bank South Africa](https://enrich.chat/company/standard-bank-south-africa/) | 50,000 to 100,000 | 57 |
| [Synchrony](https://enrich.chat/company/synchrony/) | 10,000 to 25,000 | 73 |
| [The Vanguard Group](https://enrich.chat/company/the-vanguard-group/) | 25,000 to 50,000 | 67 |
| [UBS](https://enrich.chat/company/ubs/) | 100,000+ | 25 |

## What else do financial services firms that use Adobe Analytics (Omniture) run?

These tools stand out among them: each is detected more often here than across all the organizations listed. The tick on each bar marks that wider average.

**Figure: Tools found with Adobe Analytics (Omniture) at financial services firms.** Bars for the share of financial services firms using Adobe Analytics (Omniture) where each other tool was also detected: Adobe Marketing Cloud 86%, Adobe Experience Manager (CQ) 32%, Adobe Test&Target 18%, AppDynamics 16%, Decibel Insight 11%, LivePerson Monitor 11%, Ensighten 10%, Flashtalking 10%.

*Share of financial services firms using Adobe Analytics (Omniture) where each other tool was also detected. The tick marks the share across all listed organizations.*

## How big are financial services firms that use Adobe Analytics (Omniture)?

The columns show how these financial services firms spread across six size ranges.

**Figure: Size of financial services firms using Adobe Analytics (Omniture).** Six columns for the share of financial services firms using Adobe Analytics (Omniture) in each size range from 2,000 to over 100,000 employees: 2-5K 20%, 5-10K 24%, 10-25K 25%, 25-50K 14%, 50-100K 11%, 100K+ 5%.

*Share of financial services firms using Adobe Analytics (Omniture) in each size range.*

## More from Financial services and Adobe Analytics (Omniture)

Other tools in financial services:

[Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/financial-services/)[Microsoft 365](https://enrich.chat/companies-using/microsoft-365/financial-services/)[Google Analytics](https://enrich.chat/companies-using/google-analytics/financial-services/)[Facebook Login](https://enrich.chat/companies-using/facebook-login/financial-services/)[Facebook Widget](https://enrich.chat/companies-using/facebook-widget/financial-services/)[Facebook Custom Audiences](https://enrich.chat/companies-using/facebook-custom-audiences/financial-services/)[Microsoft Outlook](https://enrich.chat/companies-using/microsoft-outlook/financial-services/)[Vimeo](https://enrich.chat/companies-using/vimeo/financial-services/)[DoubleClick](https://enrich.chat/companies-using/doubleclick/financial-services/)[WordPress (self-hosted)](https://enrich.chat/companies-using/wordpress-org/financial-services/)

Other industries that use Adobe Analytics (Omniture):

[Information technology and services](https://enrich.chat/companies-using/omniture/information-technology-and-services/)[Retail](https://enrich.chat/companies-using/omniture/retail/)[Banking](https://enrich.chat/companies-using/omniture/banking/)[Insurance](https://enrich.chat/companies-using/omniture/insurance/)[Higher education](https://enrich.chat/companies-using/omniture/higher-education/)

## How do you reach the people who run Adobe Analytics (Omniture) at financial services firms?

Adobe Analytics (Omniture) is usually owned by marketing analytics and web analytics leaders. Pick an organization from the table, then ask your AI agent for them.

```text
Use www.enrich.chat to find CFOs, CIOs and heads of digital banking at [company], with titles and verified work emails
```

## Frequently asked questions

### Which financial services firms use Adobe Analytics (Omniture)?

Adobe Analytics (Omniture) was detected at 12% of the financial services firms listed here, including J.P. Morgan, MUFG, Allianz, UBS and Morgan Stanley.

### What else do financial services firms that use Adobe Analytics (Omniture) run?

They most often also run Adobe Marketing Cloud, Adobe Experience Manager (CQ), Adobe Test&Target and AppDynamics.

### How is Adobe Analytics (Omniture) detected?

From public signals: code and tags on a company's website, HTTP headers and DNS records. A detected tool shows it was seen, not what the company pays for it.

### Who should I contact?

Usually marketing analytics and web analytics leaders for the tool, and CFOs, CIOs and heads of digital banking for the buying decision. Ask your AI agent to use www.enrich.chat to find them with verified work emails.

## Try this prompt

Find the people who run Adobe Analytics (Omniture)

```text
Use www.enrich.chat to find CFOs, CIOs and heads of digital banking at [company], with titles and verified work emails
```

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