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# Financial services firms using Optimizely

Optimizely detected at 6% of the financial services firms listed here. Who they are, what else they run and how to reach the people behind it.

By Enrich.chat Editorial. Updated October 21, 2026.

**Short answer:** Optimizely was detected at 6% of the financial services firms listed on this site, including Empower, J.P. Morgan, S&P Global, Northwestern Mutual and Charles Schwab. Below are who they are, the other tools they run and how big they are.

## Which financial services firms use Optimizely?

Optimizely was detected at 6% of the financial services firms listed on this site. They include Empower, J.P. Morgan, S&P Global, Northwestern Mutual and Charles Schwab. The table lists a selection of larger ones in alphabetical order; names link to company profiles.

| Company | Size | Tools detected |
| --- | --- | --- |
| Advance America | 2,000 to 5,000 | 29 |
| Adyen | 2,000 to 5,000 | 46 |
| Affirm | 2,000 to 5,000 | 56 |
| AssociatedBank | 5,000 to 10,000 | 18 |
| Bankwest | 5,000 to 10,000 | 29 |
| Blackstone | 5,000 to 10,000 | 35 |
| [Broadridge Financial Solutions](https://enrich.chat/company/broadridge-financial-solutions/) | 10,000 to 25,000 | 44 |
| [Charles Schwab](https://enrich.chat/company/charles-schwab/) | 25,000 to 50,000 | 26 |
| Cielo | 5,000 to 10,000 | 45 |
| Crypto.com | 5,000 to 10,000 | 51 |
| Domestic & General | 2,000 to 5,000 | 43 |
| [Empower](https://enrich.chat/company/empower/) | 100,000+ | 50 |
| [Equifax](https://enrich.chat/company/equifax/) | 10,000 to 25,000 | 56 |
| Guardian Life | 5,000 to 10,000 | 61 |
| [J.P. Morgan](https://enrich.chat/company/j-p-morgan/) | 100,000+ | 70 |
| LV= | 2,000 to 5,000 | 38 |
| [Morningstar](https://enrich.chat/company/morningstar/) | 10,000 to 25,000 | 87 |
| Mr. Cooper | 5,000 to 10,000 | 91 |
| Mutual of Omaha Insurance | 5,000 to 10,000 | 50 |
| [Northwestern Mutual](https://enrich.chat/company/northwestern-mutual/) | 25,000 to 50,000 | 51 |
| OneMain Financial | 5,000 to 10,000 | 52 |
| Paisabazaar | 2,000 to 5,000 | 40 |
| Payoneer | 2,000 to 5,000 | 39 |
| [Pru Life UK](https://enrich.chat/company/pru-life-uk/) | 10,000 to 25,000 | 27 |
| Prudential Assurance Company Singapore | 5,000 to 10,000 | 36 |
| Royal London | 5,000 to 10,000 | 55 |
| [S&P Global](https://enrich.chat/company/sandp-global/) | 25,000 to 50,000 | 127 |
| SumUp | 2,000 to 5,000 | 61 |
| [The Hartford](https://enrich.chat/company/the-hartford/) | 10,000 to 25,000 | 53 |
| [The Western Union](https://enrich.chat/company/the-western-union/) | 10,000 to 25,000 | 89 |

## What else do financial services firms that use Optimizely run?

These tools stand out among them: each is detected more often here than across all the organizations listed. The tick on each bar marks that wider average.

**Figure: Tools found with Optimizely at financial services firms.** Bars for the share of financial services firms using Optimizely where each other tool was also detected: Yahoo Ad Manager Plus 32%, ON24 25%, LivePerson Monitor 18%, Heap Analytics 15%, Decibel Insight 10%, Drift 10%, Ensighten 10%, WalkMe 10%.

*Share of financial services firms using Optimizely where each other tool was also detected. The tick marks the share across all listed organizations.*

## How big are financial services firms that use Optimizely?

The columns show how these financial services firms spread across six size ranges.

**Figure: Size of financial services firms using Optimizely.** Six columns for the share of financial services firms using Optimizely in each size range from 2,000 to over 100,000 employees: 2-5K 45%, 5-10K 28%, 10-25K 15%, 25-50K 8%, 50-100K 0%, 100K+ 5%.

*Share of financial services firms using Optimizely in each size range.*

## More from Financial services and Optimizely

Other tools in financial services:

[Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/financial-services/)[Microsoft 365](https://enrich.chat/companies-using/microsoft-365/financial-services/)[Google Analytics](https://enrich.chat/companies-using/google-analytics/financial-services/)[Facebook Login](https://enrich.chat/companies-using/facebook-login/financial-services/)[Facebook Widget](https://enrich.chat/companies-using/facebook-widget/financial-services/)[Facebook Custom Audiences](https://enrich.chat/companies-using/facebook-custom-audiences/financial-services/)[Microsoft Outlook](https://enrich.chat/companies-using/microsoft-outlook/financial-services/)[Vimeo](https://enrich.chat/companies-using/vimeo/financial-services/)[DoubleClick](https://enrich.chat/companies-using/doubleclick/financial-services/)[WordPress (self-hosted)](https://enrich.chat/companies-using/wordpress-org/financial-services/)

Other industries that use Optimizely:

[Higher education](https://enrich.chat/companies-using/optimizely/higher-education/)[Information technology and services](https://enrich.chat/companies-using/optimizely/information-technology-and-services/)[Retail](https://enrich.chat/companies-using/optimizely/retail/)

## How do you reach the people who run Optimizely at financial services firms?

Optimizely is usually owned by product and growth leaders. Pick an organization from the table, then ask your AI agent for them.

```text
Use www.enrich.chat to find CFOs, CIOs and heads of digital banking at [company], with titles and verified work emails
```

## Frequently asked questions

### Which financial services firms use Optimizely?

Optimizely was detected at 6% of the financial services firms listed here, including Empower, J.P. Morgan, S&P Global, Northwestern Mutual and Charles Schwab.

### What else do financial services firms that use Optimizely run?

They most often also run Yahoo Ad Manager Plus, ON24, LivePerson Monitor and Heap Analytics.

### How is Optimizely detected?

From public signals: code and tags on a company's website, HTTP headers and DNS records. A detected tool shows it was seen, not what the company pays for it.

### Who should I contact?

Usually product and growth leaders for the tool, and CFOs, CIOs and heads of digital banking for the buying decision. Ask your AI agent to use www.enrich.chat to find them with verified work emails.

## Try this prompt

Find the people who run Optimizely

```text
Use www.enrich.chat to find CFOs, CIOs and heads of digital banking at [company], with titles and verified work emails
```

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- [Colleges and universities using Optimizely](https://enrich.chat/companies-using/optimizely/higher-education/)
- [Software and technology services companies using Optimizely](https://enrich.chat/companies-using/optimizely/information-technology-and-services/)
- [Retailers using Optimizely](https://enrich.chat/companies-using/optimizely/retail/)
- [Tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/)
