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# Retailers using Optimizely

Optimizely detected at 4% of the retailers listed here. Who they are, what else they run and how to reach the people behind it.

By Enrich.chat Editorial. Updated October 21, 2026.

**Short answer:** Optimizely was detected at 4% of the retailers listed on this site, including Starbucks, Superdrug, Whole Foods Market, The Gap and Publix Super Markets. Below are who they are, the other tools they run and how big they are.

## Which retailers use Optimizely?

Optimizely was detected at 4% of the retailers listed on this site. They include Starbucks, Superdrug, Whole Foods Market, The Gap and Publix Super Markets. The table lists a selection of larger ones in alphabetical order; names link to company profiles.

| Company | Size | Tools detected |
| --- | --- | --- |
| [Action](https://enrich.chat/company/action/) | 10,000 to 25,000 | 51 |
| [Aerie by AEO](https://enrich.chat/company/aerie-by-aeo/) | 25,000 to 50,000 | 68 |
| America's Best Contacts & Eyeglasses | 2,000 to 5,000 | 45 |
| [Barnes & Noble](https://enrich.chat/company/barnes-and-noble/) | 10,000 to 25,000 | 51 |
| [Big Lots](https://enrich.chat/company/big-lots/) | 10,000 to 25,000 | 52 |
| [Bunnings](https://enrich.chat/company/bunnings/) | 50,000 to 100,000 | 31 |
| [Canadian Tire](https://enrich.chat/company/canadian-tire/) | 50,000 to 100,000 | 64 |
| Castorama | 5,000 to 10,000 | 59 |
| [Dillard's](https://enrich.chat/company/dillards/) | 25,000 to 50,000 | 45 |
| [Five Below](https://enrich.chat/company/five-below/) | 10,000 to 25,000 | 41 |
| [GameStop](https://enrich.chat/company/gamestop/) | 10,000 to 25,000 | 78 |
| [Hannaford Supermarkets](https://enrich.chat/company/hannaford-supermarkets/) | 10,000 to 25,000 | 37 |
| [ICA Gruppen](https://enrich.chat/company/ica-gruppen/) | 10,000 to 25,000 | 45 |
| [Iceland Foods](https://enrich.chat/company/iceland-foods/) | 10,000 to 25,000 | 45 |
| [Kmart Australia](https://enrich.chat/company/kmart-australia/) | 25,000 to 50,000 | 35 |
| Lyreco Group | 5,000 to 10,000 | 44 |
| [Marks and Spencer](https://enrich.chat/company/marks-and-spencer/) | 50,000 to 100,000 | 69 |
| Massimo Dutti | 10,000 to 25,000 | 41 |
| [Michaels Stores](https://enrich.chat/company/michaels-stores/) | 25,000 to 50,000 | 73 |
| Neiman Marcus Group | 10,000 to 25,000 | 66 |
| [Publix Super Markets](https://enrich.chat/company/publix-super-markets/) | 50,000 to 100,000 | 42 |
| Raymour & Flanigan | 5,000 to 10,000 | 44 |
| [Rent-A-Center](https://enrich.chat/company/rent-a-center/) | 10,000 to 25,000 | 57 |
| [Sainsbury's](https://enrich.chat/company/sainsburys/) | 50,000 to 100,000 | 52 |
| [Staples](https://enrich.chat/company/staples/) | 50,000 to 100,000 | 119 |
| [Starbucks](https://enrich.chat/company/starbucks/) | 100,000+ | 71 |
| [Superdrug](https://enrich.chat/company/superdrug/) | 100,000+ | 42 |
| Tesco Bengaluru | 10,000 to 25,000 | 21 |
| [The Gap](https://enrich.chat/company/the-gap/) | 50,000 to 100,000 | 71 |
| [Whole Foods Market](https://enrich.chat/company/whole-foods-market/) | 100,000+ | 44 |

## What else do retailers that use Optimizely run?

These tools stand out among them: each is detected more often here than across all the organizations listed. The tick on each bar marks that wider average.

**Figure: Tools found with Optimizely at retailers.** Bars for the share of retailers using Optimizely where each other tool was also detected: Bloomreach 30%, Braintree 26%, Bazaarvoice 23%, Bounce Exchange (Wunderkind) 16%, PowerReviews 16%, Commission Junction (CJ Affiliate) 12%, Triggermail 12%, Visa Checkout 12%.

*Share of retailers using Optimizely where each other tool was also detected. The tick marks the share across all listed organizations.*

## How big are retailers that use Optimizely?

The columns show how these retailers spread across six size ranges.

**Figure: Size of retailers using Optimizely.** Six columns for the share of retailers using Optimizely in each size range from 2,000 to over 100,000 employees: 2-5K 33%, 5-10K 7%, 10-25K 28%, 25-50K 9%, 50-100K 16%, 100K+ 7%.

*Share of retailers using Optimizely in each size range.*

## More from Retail and Optimizely

Other tools in retail:

[Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/retail/)[Google Analytics](https://enrich.chat/companies-using/google-analytics/retail/)[Facebook Login](https://enrich.chat/companies-using/facebook-login/retail/)[Microsoft 365](https://enrich.chat/companies-using/microsoft-365/retail/)[Facebook Widget](https://enrich.chat/companies-using/facebook-widget/retail/)[Facebook Custom Audiences](https://enrich.chat/companies-using/facebook-custom-audiences/retail/)[Microsoft Outlook](https://enrich.chat/companies-using/microsoft-outlook/retail/)[Vimeo](https://enrich.chat/companies-using/vimeo/retail/)[DoubleClick](https://enrich.chat/companies-using/doubleclick/retail/)[Google Dynamic Remarketing](https://enrich.chat/companies-using/google-dynamic-remarketing/retail/)

Other industries that use Optimizely:

[Higher education](https://enrich.chat/companies-using/optimizely/higher-education/)[Information technology and services](https://enrich.chat/companies-using/optimizely/information-technology-and-services/)[Financial services](https://enrich.chat/companies-using/optimizely/financial-services/)

## How do you reach the people who run Optimizely at retailers?

Optimizely is usually owned by product and growth leaders. Pick an organization from the table, then ask your AI agent for them.

```text
Use www.enrich.chat to find chief merchandising officers, ecommerce heads and CIOs at [company], with titles and verified work emails
```

## Frequently asked questions

### Which retailers use Optimizely?

Optimizely was detected at 4% of the retailers listed here, including Starbucks, Superdrug, Whole Foods Market, The Gap and Publix Super Markets.

### What else do retailers that use Optimizely run?

They most often also run Bloomreach, Braintree, Bazaarvoice and Bounce Exchange (Wunderkind).

### How is Optimizely detected?

From public signals: code and tags on a company's website, HTTP headers and DNS records. A detected tool shows it was seen, not what the company pays for it.

### Who should I contact?

Usually product and growth leaders for the tool, and chief merchandising officers, ecommerce heads and CIOs for the buying decision. Ask your AI agent to use www.enrich.chat to find them with verified work emails.

## Try this prompt

Find the people who run Optimizely

```text
Use www.enrich.chat to find chief merchandising officers, ecommerce heads and CIOs at [company], with titles and verified work emails
```

## Related

- [Companies using a technology](https://enrich.chat/companies-using/)
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- [Retailers using Google Analytics](https://enrich.chat/companies-using/google-analytics/retail/)
- [Retailers using Facebook Login](https://enrich.chat/companies-using/facebook-login/retail/)
- [Retailers using Microsoft 365](https://enrich.chat/companies-using/microsoft-365/retail/)
- [Colleges and universities using Optimizely](https://enrich.chat/companies-using/optimizely/higher-education/)
- [Software and technology services companies using Optimizely](https://enrich.chat/companies-using/optimizely/information-technology-and-services/)
- [Financial services firms using Optimizely](https://enrich.chat/companies-using/optimizely/financial-services/)
- [Tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/)
