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# Retailers using Rubicon Project

Rubicon Project detected at 9% of the retailers listed here. Who they are, what else they run and how to reach the people behind it.

By Enrich.chat Editorial. Updated October 21, 2026.

**Short answer:** Rubicon Project was detected at 9% of the retailers listed on this site, including Lidl in Germany, H-E-B, E.Leclerc, Kohl's and Casas Bahia. Below are who they are, the other tools they run and how big they are.

## Which retailers use Rubicon Project?

Rubicon Project was detected at 9% of the retailers listed on this site. They include Lidl in Germany, H-E-B, E.Leclerc, Kohl's and Casas Bahia. The table lists a selection of larger ones in alphabetical order; names link to company profiles.

| Company | Size | Tools detected |
| --- | --- | --- |
| [Academy Sports + Outdoors](https://enrich.chat/company/academy-sports-outdoors/) | 10,000 to 25,000 | 62 |
| [Aerie by AEO](https://enrich.chat/company/aerie-by-aeo/) | 25,000 to 50,000 | 68 |
| [Bed Bath & Beyond](https://enrich.chat/company/bed-bath-and-beyond/) | 10,000 to 25,000 | 77 |
| [Boots UK](https://enrich.chat/company/boots-uk/) | 50,000 to 100,000 | 78 |
| [Carrefour Italia](https://enrich.chat/company/carrefour-italia/) | 10,000 to 25,000 | 81 |
| [Casas Bahia](https://enrich.chat/company/casas-bahia/) | 50,000 to 100,000 | 48 |
| [Clicks Group](https://enrich.chat/company/clicks-group/) | 10,000 to 25,000 | 41 |
| [Coppel](https://enrich.chat/company/coppel/) | 25,000 to 50,000 | 54 |
| [David's Bridal](https://enrich.chat/company/davids-bridal/) | 10,000 to 25,000 | 54 |
| [Debenhams](https://enrich.chat/company/debenhams/) | 25,000 to 50,000 | 42 |
| [DeFacto](https://enrich.chat/company/defacto/) | 10,000 to 25,000 | 36 |
| [Deichmann](https://enrich.chat/company/deichmann/) | 25,000 to 50,000 | 49 |
| [Dillard's](https://enrich.chat/company/dillards/) | 25,000 to 50,000 | 45 |
| [E.Leclerc](https://enrich.chat/company/e-leclerc/) | 100,000+ | 41 |
| [Falabella](https://enrich.chat/company/falabella/) | 10,000 to 25,000 | 65 |
| [Grupo Casas Bahia](https://enrich.chat/company/grupo-casas-bahia/) | 25,000 to 50,000 | 48 |
| [H-E-B](https://enrich.chat/company/h-e-b/) | 100,000+ | 43 |
| [HEMA](https://enrich.chat/company/hema/) | 10,000 to 25,000 | 58 |
| [Kohl's](https://enrich.chat/company/kohls/) | 50,000 to 100,000 | 96 |
| [Koton](https://enrich.chat/company/koton/) | 10,000 to 25,000 | 36 |
| [LC Waikiki](https://enrich.chat/company/lc-waikiki/) | 10,000 to 25,000 | 34 |
| [Lidl France](https://enrich.chat/company/lidl-france/) | 10,000 to 25,000 | 40 |
| [Lidl in Germany](https://enrich.chat/company/lidl-in-germany/) | 100,000+ | 50 |
| [Lidl Polska](https://enrich.chat/company/lidl-polska/) | 25,000 to 50,000 | 37 |
| [Michaels Stores](https://enrich.chat/company/michaels-stores/) | 25,000 to 50,000 | 73 |
| [Noon](https://enrich.chat/company/noon/) | 25,000 to 50,000 | 48 |
| [OBI Group Holding](https://enrich.chat/company/obi-group-holding/) | 25,000 to 50,000 | 57 |
| [PUMA Group](https://enrich.chat/company/puma-group/) | 10,000 to 25,000 | 103 |
| [Riachuelo](https://enrich.chat/company/riachuelo/) | 25,000 to 50,000 | 36 |
| [Skechers USA](https://enrich.chat/company/skechers-usa/) | 10,000 to 25,000 | 73 |

## What else do retailers that use Rubicon Project run?

These tools stand out among them: each is detected more often here than across all the organizations listed. The tick on each bar marks that wider average.

**Figure: Tools found with Rubicon Project at retailers.** Bars for the share of retailers using Rubicon Project where each other tool was also detected: RTB House 95%, TripleLift 93%, OpenX Ad Exchange 91%, 33Across 85%, Flix Media 16%, Afterpay 12%, Bloomreach 11%, Oracle Commerce 11%.

*Share of retailers using Rubicon Project where each other tool was also detected. The tick marks the share across all listed organizations.*

## How big are retailers that use Rubicon Project?

The columns show how these retailers spread across six size ranges.

**Figure: Size of retailers using Rubicon Project.** Six columns for the share of retailers using Rubicon Project in each size range from 2,000 to over 100,000 employees: 2-5K 35%, 5-10K 23%, 10-25K 21%, 25-50K 13%, 50-100K 4%, 100K+ 4%.

*Share of retailers using Rubicon Project in each size range.*

## More from Retail and Rubicon Project

Other tools in retail:

[Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/retail/)[Google Analytics](https://enrich.chat/companies-using/google-analytics/retail/)[Facebook Login](https://enrich.chat/companies-using/facebook-login/retail/)[Microsoft 365](https://enrich.chat/companies-using/microsoft-365/retail/)[Facebook Widget](https://enrich.chat/companies-using/facebook-widget/retail/)[Facebook Custom Audiences](https://enrich.chat/companies-using/facebook-custom-audiences/retail/)[Microsoft Outlook](https://enrich.chat/companies-using/microsoft-outlook/retail/)[Vimeo](https://enrich.chat/companies-using/vimeo/retail/)[DoubleClick](https://enrich.chat/companies-using/doubleclick/retail/)[Google Dynamic Remarketing](https://enrich.chat/companies-using/google-dynamic-remarketing/retail/)

Other industries that use Rubicon Project:

## How do you reach the people who run Rubicon Project at retailers?

Rubicon Project is usually owned by advertising and paid media leaders. Pick an organization from the table, then ask your AI agent for them.

```text
Use www.enrich.chat to find chief merchandising officers, ecommerce heads and CIOs at [company], with titles and verified work emails
```

## Frequently asked questions

### Which retailers use Rubicon Project?

Rubicon Project was detected at 9% of the retailers listed here, including Lidl in Germany, H-E-B, E.Leclerc, Kohl's and Casas Bahia.

### What else do retailers that use Rubicon Project run?

They most often also run RTB House, TripleLift, OpenX Ad Exchange and 33Across.

### How is Rubicon Project detected?

From public signals: code and tags on a company's website, HTTP headers and DNS records. A detected tool shows it was seen, not what the company pays for it.

### Who should I contact?

Usually advertising and paid media leaders for the tool, and chief merchandising officers, ecommerce heads and CIOs for the buying decision. Ask your AI agent to use www.enrich.chat to find them with verified work emails.

## Try this prompt

Find the people who run Rubicon Project

```text
Use www.enrich.chat to find chief merchandising officers, ecommerce heads and CIOs at [company], with titles and verified work emails
```

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