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# Companies using Smart AdServer

Smart AdServer, now part of Equativ, is an ad serving and sell side platform for publishers. Here are the organizations where it was detected, where it is most common and how to reach the people who run it.

By Enrich.chat Editorial. Updated October 21, 2026.

**Short answer:** Organizations that use Smart AdServer include Aramark Uniform Services, Volvo Cars, Conad, Staples and Baker Hughes. Smart AdServer is in the advertising and retargeting category; below are the industries where it is most common, how adoption changes with size and the tools found alongside it.

## What is Smart AdServer?

Smart AdServer, now part of Equativ, is an ad serving and sell side platform for publishers. It sits in the advertising and retargeting category and is usually owned by advertising and paid media leaders.

## Which companies use Smart AdServer?

Organizations where Smart AdServer was detected include Aramark Uniform Services, Volvo Cars, Conad, Staples and Baker Hughes. The table lists a selection of larger ones in alphabetical order; names link to company profiles.

| Company | Industry | Size |
| --- | --- | --- |
| [Air Canada](https://enrich.chat/company/air-canada/) | Airlines and aviation | 25,000 to 50,000 |
| [Any Any](https://enrich.chat/company/any-any/) | Retail | 10,000 to 25,000 |
| [Aramark Uniform Services](https://enrich.chat/company/aramark-uniform-services/) | Facilities services | 100,000+ |
| [Baker Hughes](https://enrich.chat/company/baker-hughes/) | Oil and energy | 50,000 to 100,000 |
| [Bouygues Telecom](https://enrich.chat/company/bouygues-telecom/) | Telecommunications | 10,000 to 25,000 |
| [Conad](https://enrich.chat/company/conad/) | Retail | 50,000 to 100,000 |
| Embraco | Mechanical or industrial engineering | 10,000 to 25,000 |
| [Everise](https://enrich.chat/company/everise/) | Outsourcing and offshoring | 10,000 to 25,000 |
| Georgetown University | Higher education | 10,000 to 25,000 |
| [Gerdau](https://enrich.chat/company/gerdau/) | Mining and metals | 25,000 to 50,000 |
| [Ingram Micro](https://enrich.chat/company/ingram-micro/) | Information technology and services | 25,000 to 50,000 |
| [National Basketball Association (NBA)](https://enrich.chat/company/national-basketball-association-nba/) | Sports | 25,000 to 50,000 |
| [NIO](https://enrich.chat/company/nio/) | Automotive | 25,000 to 50,000 |
| [Nucor](https://enrich.chat/company/nucor/) | Mechanical or industrial engineering | 25,000 to 50,000 |
| [Opel](https://enrich.chat/company/opel/) | Automotive | 50,000 to 100,000 |
| [Prefeitura Municipal de Curitiba](https://enrich.chat/company/prefeitura-municipal-de-curitiba/) | Public policy | 10,000 to 25,000 |
| [RSM](https://enrich.chat/company/rsm/) | Professional training and coaching | 10,000 to 25,000 |
| [Santander Brasil](https://enrich.chat/company/santander-brasil/) | Banking | 50,000 to 100,000 |
| [SHEIN](https://enrich.chat/company/shein/) | Apparel and fashion | 10,000 to 25,000 |
| [Sicoob](https://enrich.chat/company/sicoob/) | Financial services | 10,000 to 25,000 |
| [Staples](https://enrich.chat/company/staples/) | Retail | 50,000 to 100,000 |
| [Staples Canada](https://enrich.chat/company/staples-canada/) | Retail | 10,000 to 25,000 |
| Supermercados Guanabara | Retail | 10,000 to 25,000 |
| [Swarovski](https://enrich.chat/company/swarovski/) | Luxury goods and jewelry | 25,000 to 50,000 |
| [The University of Texas at Austin](https://enrich.chat/company/the-university-of-texas-at-austin/) | Higher education | 25,000 to 50,000 |
| [TIM Brasil](https://enrich.chat/company/tim-brasil/) | Telecommunications | 10,000 to 25,000 |
| [Travel + Leisure](https://enrich.chat/company/travel-leisure/) | Hospitality | 10,000 to 25,000 |
| Tufts Medicine | Hospitals and health care | 10,000 to 25,000 |
| [Volvo Cars](https://enrich.chat/company/volvo-cars/) | Automotive | 100,000+ |
| [Whataburger](https://enrich.chat/company/whataburger/) | Restaurants | 10,000 to 25,000 |

## Which industries use Smart AdServer most?

The bars show, for each industry, the share of listed organizations where Smart AdServer was detected.

**Figure: Where Smart AdServer shows up most often.** Bars for the share of organizations in each of 5 industries where Smart AdServer was detected, from Publishing at 17% down to Information technology and services at 1%.

*Share of listed organizations in each industry where Smart AdServer was detected.*

## Do larger companies use Smart AdServer more?

For each size range, the column shows the share of listed organizations where Smart AdServer was detected.

**Figure: Smart AdServer by company size.** Six columns, one per size range from 2,000 to over 100,000 employees, showing the share of organizations where Smart AdServer was detected: 2-5K 1%, 5-10K 1%, 10-25K 1%, 25-50K 1%, 50-100K 1%, 100K+ 1%.

*Share of listed organizations in each size range where Smart AdServer was detected.*

## What tools go with Smart AdServer?

Among the organizations that use Smart AdServer, these tools stand out: each is detected more often alongside Smart AdServer than across all the organizations listed. The tick on each bar marks that wider average.

**Figure: Tools that stand out among Smart AdServer users.** Bars for the share of Smart AdServer users that also use each tool, with a tick for the share across all listed organizations: Lotame 74% against 2%, Krux (Salesforce DMP) 58% against 2%, smartclip 49% against 1%, Navegg 43% against 1%, PubMatic 27% against 1%, Nielsen Display Ads (eXelate) 26% against 1%, Outbrain 15% against 0%, Conversant (ValueClick) 12% against 0%.

*Share of organizations using Smart AdServer where each tool was also detected. The tick marks the share across all listed organizations.*

[Lotame](https://enrich.chat/companies-using/lotame/)[Krux (Salesforce DMP)](https://enrich.chat/companies-using/krux/)[smartclip](https://enrich.chat/companies-using/smartclip/)[Navegg](https://enrich.chat/companies-using/navegg/)[PubMatic](https://enrich.chat/companies-using/pubmatic/)[Nielsen Display Ads (eXelate)](https://enrich.chat/companies-using/nielsen-display-ads/)[Outbrain](https://enrich.chat/companies-using/outbrain/)[Conversant (ValueClick)](https://enrich.chat/companies-using/conversant/)

## How do you reach the people who run Smart AdServer?

The tool tells you what a company already runs; the people to talk to are usually advertising and paid media leaders. Pick an account from the table, then ask your AI agent for them.

```text
Use www.enrich.chat to find the advertising and paid media leaders at [company], with titles and verified work emails
```

Check any other company with the free [tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/), or find a company's [email format](https://enrich.chat/tools/email-format-finder/).

## Frequently asked questions

### What companies use Smart AdServer?

Organizations where Smart AdServer was detected include Aramark Uniform Services, Volvo Cars, Conad, Staples and Baker Hughes. The page lists a selection of larger ones with links to their profiles.

### Which industries use Smart AdServer most?

Smart AdServer shows up most often in publishing, media production and higher education.

### How is Smart AdServer usage detected?

From public signals: code and tags on a company's website, the HTTP headers its servers send, and DNS records. A detected tool shows it was seen, not what the company pays for it.

### Who should I contact at a company that uses Smart AdServer?

Usually advertising and paid media leaders. Ask your AI agent to use www.enrich.chat to find people in those roles at the account, with verified work emails.

## Try this prompt

Find the people who run Smart AdServer

```text
Use www.enrich.chat to find the advertising and paid media leaders at [company], with titles and verified work emails
```

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