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# Companies using Taboola

Taboola is a content discovery and native advertising platform that recommends articles and ads on publisher sites. Here are the organizations where it was detected, where it is most common and how to reach the people who run it.

By Enrich.chat Editorial. Updated October 21, 2026.

**Short answer:** Organizations that use Taboola include Siemens, PwC, J.P. Morgan, Kaiser Permanente and Lidl in Germany. Taboola is in the advertising and retargeting category; below are the industries where it is most common, how adoption changes with size and the tools found alongside it.

## What is Taboola?

Taboola is a content discovery and native advertising platform that recommends articles and ads on publisher sites. It sits in the advertising and retargeting category and is usually owned by advertising and paid media leaders.

## Which companies use Taboola?

Organizations where Taboola was detected include Siemens, PwC, J.P. Morgan, Kaiser Permanente and Lidl in Germany. The table lists a selection of larger ones in alphabetical order; names link to company profiles.

| Company | Industry | Size |
| --- | --- | --- |
| [BASF](https://enrich.chat/company/basf/) | Chemicals | 100,000+ |
| [Cisco Systems](https://enrich.chat/company/cisco-systems/) | Information technology and services | 50,000 to 100,000 |
| [Coles Group](https://enrich.chat/company/coles-group/) | Retail | 100,000+ |
| [Concentrix](https://enrich.chat/company/concentrix/) | Information technology and services | 100,000+ |
| [E.Leclerc](https://enrich.chat/company/e-leclerc/) | Retail | 100,000+ |
| [ENGIE Belgium](https://enrich.chat/company/engie-belgium/) | Utilities | 50,000 to 100,000 |
| [Essilor Group](https://enrich.chat/company/essilor-group/) | Mechanical or industrial engineering | 100,000+ |
| [Ford Motor](https://enrich.chat/company/ford-motor/) | Automotive | 100,000+ |
| [GE Aerospace](https://enrich.chat/company/ge-aerospace/) | Aviation and aerospace | 100,000+ |
| [General Electric](https://enrich.chat/company/general-electric/) | Machinery | 100,000+ |
| [Genpact](https://enrich.chat/company/genpact/) | Management consulting | 100,000+ |
| [HDFC](https://enrich.chat/company/hdfc/) | Financial services | 100,000+ |
| [Hilton Austin](https://enrich.chat/company/hilton-austin/) | Hospitality | 100,000+ |
| [J.P. Morgan](https://enrich.chat/company/j-p-morgan/) | Financial services | 100,000+ |
| [Kaiser Permanente](https://enrich.chat/company/kaiser-permanente/) | Hospitals and health care | 100,000+ |
| [Koch](https://enrich.chat/company/koch/) | Investment management | 100,000+ |
| [Kohl's](https://enrich.chat/company/kohls/) | Retail | 50,000 to 100,000 |
| [Lidl in Germany](https://enrich.chat/company/lidl-in-germany/) | Retail | 100,000+ |
| [Loblaw Companies](https://enrich.chat/company/loblaw-companies/) | Retail | 100,000+ |
| [MUFG](https://enrich.chat/company/mufg/) | Financial services | 100,000+ |
| [Peugeot](https://enrich.chat/company/peugeot/) | Automotive | 100,000+ |
| [PwC](https://enrich.chat/company/pwc/) | Professional training and coaching | 100,000+ |
| [Renault](https://enrich.chat/company/renault/) | Automotive | 100,000+ |
| [Renault Group](https://enrich.chat/company/renault-group/) | Automotive | 100,000+ |
| [Siemens](https://enrich.chat/company/siemens/) | Machinery | 100,000+ |
| [Smurfit Kappa](https://enrich.chat/company/smurfit-kappa/) | Packaging and containers | 100,000+ |
| [Superdrug](https://enrich.chat/company/superdrug/) | Retail | 100,000+ |
| [Verizon](https://enrich.chat/company/verizon/) | Information technology and services | 100,000+ |
| [Vodafone](https://enrich.chat/company/vodafone/) | Telecommunications | 100,000+ |
| [Volvo Cars](https://enrich.chat/company/volvo-cars/) | Automotive | 100,000+ |

## Which industries use Taboola most?

The bars show, for each industry, the share of listed organizations where Taboola was detected.

**Figure: Where Taboola shows up most often.** Bars for the share of organizations in each of 8 industries where Taboola was detected, from Publishing at 30% down to Higher education at 8%.

*Share of listed organizations in each industry where Taboola was detected.*

## Do larger companies use Taboola more?

For each size range, the column shows the share of listed organizations where Taboola was detected.

**Figure: Taboola by company size.** Six columns, one per size range from 2,000 to over 100,000 employees, showing the share of organizations where Taboola was detected: 2-5K 4%, 5-10K 6%, 10-25K 5%, 25-50K 6%, 50-100K 8%, 100K+ 9%.

*Share of listed organizations in each size range where Taboola was detected.*

## What tools go with Taboola?

Among the organizations that use Taboola, these tools stand out: each is detected more often alongside Taboola than across all the organizations listed. The tick on each bar marks that wider average.

**Figure: Tools that stand out among Taboola users.** Bars for the share of Taboola users that also use each tool, with a tick for the share across all listed organizations: Rubicon Project 20% against 2%, OpenX Ad Exchange 19% against 2%, RTB House 19% against 2%, TripleLift 18% against 2%, Lotame 16% against 2%, Krux (Salesforce DMP) 15% against 2%, Smart AdServer 13% against 1%, smartclip 10% against 1%.

*Share of organizations using Taboola where each tool was also detected. The tick marks the share across all listed organizations.*

[Rubicon Project](https://enrich.chat/companies-using/rubicon-project/)[OpenX Ad Exchange](https://enrich.chat/companies-using/openx/)[RTB House](https://enrich.chat/companies-using/rtb-house/)[TripleLift](https://enrich.chat/companies-using/triplelift/)[Lotame](https://enrich.chat/companies-using/lotame/)[Krux (Salesforce DMP)](https://enrich.chat/companies-using/krux/)[Smart AdServer](https://enrich.chat/companies-using/smart-adserver/)[smartclip](https://enrich.chat/companies-using/smartclip/)

## Taboola by industry

Open an industry to see the organizations in it that use Taboola.

[Retail](https://enrich.chat/companies-using/taboola/retail/)[Information technology and services](https://enrich.chat/companies-using/taboola/information-technology-and-services/)[Higher education](https://enrich.chat/companies-using/taboola/higher-education/)[Financial services](https://enrich.chat/companies-using/taboola/financial-services/)

## How do you reach the people who run Taboola?

The tool tells you what a company already runs; the people to talk to are usually advertising and paid media leaders. Pick an account from the table, then ask your AI agent for them.

```text
Use www.enrich.chat to find the advertising and paid media leaders at [company], with titles and verified work emails
```

Check any other company with the free [tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/), or find a company's [email format](https://enrich.chat/tools/email-format-finder/).

## Frequently asked questions

### What companies use Taboola?

Organizations where Taboola was detected include Siemens, PwC, J.P. Morgan, Kaiser Permanente and Lidl in Germany. The page lists a selection of larger ones with links to their profiles.

### Which industries use Taboola most?

Taboola shows up most often in publishing, media production and apparel and fashion.

### How is Taboola usage detected?

From public signals: code and tags on a company's website, the HTTP headers its servers send, and DNS records. A detected tool shows it was seen, not what the company pays for it.

### Who should I contact at a company that uses Taboola?

Usually advertising and paid media leaders. Ask your AI agent to use www.enrich.chat to find people in those roles at the account, with verified work emails.

## Try this prompt

Find the people who run Taboola

```text
Use www.enrich.chat to find the advertising and paid media leaders at [company], with titles and verified work emails
```

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