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# Financial services firms using The Trade Desk

The Trade Desk detected at 16% of the financial services firms listed here. Who they are, what else they run and how to reach the people behind it.

By Enrich.chat Editorial. Updated October 21, 2026.

**Short answer:** The Trade Desk was detected at 16% of the financial services firms listed on this site, including J.P. Morgan, Citi, Wells Fargo, Morgan Stanley and American Express. Below are who they are, the other tools they run and how big they are.

## Which financial services firms use The Trade Desk?

The Trade Desk was detected at 16% of the financial services firms listed on this site. They include J.P. Morgan, Citi, Wells Fargo, Morgan Stanley and American Express. The table lists a selection of larger ones in alphabetical order; names link to company profiles.

| Company | Size | Tools detected |
| --- | --- | --- |
| [Acrisure](https://enrich.chat/company/acrisure/) | 10,000 to 25,000 | 34 |
| [American Express](https://enrich.chat/company/american-express/) | 50,000 to 100,000 | 28 |
| [Ameriprise Financial](https://enrich.chat/company/ameriprise-financial/) | 10,000 to 25,000 | 43 |
| [BlackRock](https://enrich.chat/company/blackrock/) | 25,000 to 50,000 | 58 |
| [BMO](https://enrich.chat/company/bmo/) | 50,000 to 100,000 | 84 |
| [Citi](https://enrich.chat/company/citi/) | 100,000+ | 33 |
| [Discover](https://enrich.chat/company/discover/) | 10,000 to 25,000 | 55 |
| [Edward Jones](https://enrich.chat/company/edward-jones/) | 50,000 to 100,000 | 51 |
| [Equifax](https://enrich.chat/company/equifax/) | 10,000 to 25,000 | 56 |
| [Globalpayments](https://enrich.chat/company/globalpayments/) | 10,000 to 25,000 | 7 |
| [J.P. Morgan](https://enrich.chat/company/j-p-morgan/) | 100,000+ | 70 |
| [Kpmg Us](https://enrich.chat/company/kpmg-us/) | 50,000 to 100,000 | 103 |
| [M&T Bank](https://enrich.chat/company/mandt-bank/) | 25,000 to 50,000 | 27 |
| [Morgan Stanley](https://enrich.chat/company/morgan-stanley/) | 50,000 to 100,000 | 16 |
| [Nationwide Financial](https://enrich.chat/company/nationwide-financial/) | 25,000 to 50,000 | 60 |
| [Navy Federal Credit Union](https://enrich.chat/company/navy-federal-credit-union/) | 25,000 to 50,000 | 42 |
| [New York Life](https://enrich.chat/company/new-york-life/) | 25,000 to 50,000 | 61 |
| [Northwestern Mutual](https://enrich.chat/company/northwestern-mutual/) | 25,000 to 50,000 | 51 |
| [Principal Financial Group](https://enrich.chat/company/principal-financial-group/) | 10,000 to 25,000 | 58 |
| [Pru Life UK](https://enrich.chat/company/pru-life-uk/) | 10,000 to 25,000 | 27 |
| [Prudential](https://enrich.chat/company/prudential/) | 50,000 to 100,000 | 22 |
| Prudential | 25,000 to 50,000 | 55 |
| [RBC Wealth Management](https://enrich.chat/company/rbc-wealth-management/) | 50,000 to 100,000 | 72 |
| [S&P Global](https://enrich.chat/company/sandp-global/) | 25,000 to 50,000 | 127 |
| [Synchrony](https://enrich.chat/company/synchrony/) | 10,000 to 25,000 | 73 |
| [The Hartford](https://enrich.chat/company/the-hartford/) | 10,000 to 25,000 | 53 |
| [The Vanguard Group](https://enrich.chat/company/the-vanguard-group/) | 25,000 to 50,000 | 67 |
| [Truist](https://enrich.chat/company/truist/) | 25,000 to 50,000 | 67 |
| [TSYS](https://enrich.chat/company/tsys/) | 25,000 to 50,000 | 10 |
| [Wells Fargo](https://enrich.chat/company/wells-fargo/) | 100,000+ | 15 |

## What else do financial services firms that use The Trade Desk run?

These tools stand out among them: each is detected more often here than across all the organizations listed. The tick on each bar marks that wider average.

**Figure: Tools found with The Trade Desk at financial services firms.** Bars for the share of financial services firms using The Trade Desk where each other tool was also detected: Qualtrics 35%, Ruxit (Dynatrace) 29%, Yahoo Analytics 29%, Yahoo Ad Manager Plus 26%, MongoDB 23%, ON24 22%, AppDynamics 12%, Ensighten 11%.

*Share of financial services firms using The Trade Desk where each other tool was also detected. The tick marks the share across all listed organizations.*

## How big are financial services firms that use The Trade Desk?

The columns show how these financial services firms spread across six size ranges.

**Figure: Size of financial services firms using The Trade Desk.** Six columns for the share of financial services firms using The Trade Desk in each size range from 2,000 to over 100,000 employees: 2-5K 39%, 5-10K 23%, 10-25K 19%, 25-50K 10%, 50-100K 6%, 100K+ 3%.

*Share of financial services firms using The Trade Desk in each size range.*

## More from Financial services and The Trade Desk

Other tools in financial services:

[Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/financial-services/)[Microsoft 365](https://enrich.chat/companies-using/microsoft-365/financial-services/)[Google Analytics](https://enrich.chat/companies-using/google-analytics/financial-services/)[Facebook Login](https://enrich.chat/companies-using/facebook-login/financial-services/)[Facebook Widget](https://enrich.chat/companies-using/facebook-widget/financial-services/)[Facebook Custom Audiences](https://enrich.chat/companies-using/facebook-custom-audiences/financial-services/)[Microsoft Outlook](https://enrich.chat/companies-using/microsoft-outlook/financial-services/)[Vimeo](https://enrich.chat/companies-using/vimeo/financial-services/)[DoubleClick](https://enrich.chat/companies-using/doubleclick/financial-services/)[WordPress (self-hosted)](https://enrich.chat/companies-using/wordpress-org/financial-services/)

Other industries that use The Trade Desk:

[Hospitals and health care](https://enrich.chat/companies-using/the-trade-desk/hospitals-and-health-care/)[Retail](https://enrich.chat/companies-using/the-trade-desk/retail/)[Information technology and services](https://enrich.chat/companies-using/the-trade-desk/information-technology-and-services/)[Higher education](https://enrich.chat/companies-using/the-trade-desk/higher-education/)[Insurance](https://enrich.chat/companies-using/the-trade-desk/insurance/)[Restaurants](https://enrich.chat/companies-using/the-trade-desk/restaurants/)[Automotive](https://enrich.chat/companies-using/the-trade-desk/automotive/)[Hospitality](https://enrich.chat/companies-using/the-trade-desk/hospitality/)[Government administration](https://enrich.chat/companies-using/the-trade-desk/government-administration/)[Telecommunications](https://enrich.chat/companies-using/the-trade-desk/telecommunications/)

## How do you reach the people who run The Trade Desk at financial services firms?

The Trade Desk is usually owned by advertising and paid media leaders. Pick an organization from the table, then ask your AI agent for them.

```text
Use www.enrich.chat to find CFOs, CIOs and heads of digital banking at [company], with titles and verified work emails
```

## Frequently asked questions

### Which financial services firms use The Trade Desk?

The Trade Desk was detected at 16% of the financial services firms listed here, including J.P. Morgan, Citi, Wells Fargo, Morgan Stanley and American Express.

### What else do financial services firms that use The Trade Desk run?

They most often also run Qualtrics, Ruxit (Dynatrace), Yahoo Analytics and Yahoo Ad Manager Plus.

### How is The Trade Desk detected?

From public signals: code and tags on a company's website, HTTP headers and DNS records. A detected tool shows it was seen, not what the company pays for it.

### Who should I contact?

Usually advertising and paid media leaders for the tool, and CFOs, CIOs and heads of digital banking for the buying decision. Ask your AI agent to use www.enrich.chat to find them with verified work emails.

## Try this prompt

Find the people who run The Trade Desk

```text
Use www.enrich.chat to find CFOs, CIOs and heads of digital banking at [company], with titles and verified work emails
```

## Related

- [Companies using a technology](https://enrich.chat/companies-using/)
- [Financial services firms using Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/financial-services/)
- [Financial services firms using Microsoft 365](https://enrich.chat/companies-using/microsoft-365/financial-services/)
- [Financial services firms using Google Analytics](https://enrich.chat/companies-using/google-analytics/financial-services/)
- [Financial services firms using Facebook Login](https://enrich.chat/companies-using/facebook-login/financial-services/)
- [Hospitals and health systems using The Trade Desk](https://enrich.chat/companies-using/the-trade-desk/hospitals-and-health-care/)
- [Retailers using The Trade Desk](https://enrich.chat/companies-using/the-trade-desk/retail/)
- [Software and technology services companies using The Trade Desk](https://enrich.chat/companies-using/the-trade-desk/information-technology-and-services/)
- [Colleges and universities using The Trade Desk](https://enrich.chat/companies-using/the-trade-desk/higher-education/)
- [Tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/)
