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# Retailers using Visual Website Optimizer (VWO)

Visual Website Optimizer (VWO) detected at 6% of the retailers listed here. Who they are, what else they run and how to reach the people behind it.

By Enrich.chat Editorial. Updated October 21, 2026.

**Short answer:** Visual Website Optimizer (VWO) was detected at 6% of the retailers listed on this site, including H-E-B, Staples, Sainsbury's, Casas Bahia and Coop Danmark. Below are who they are, the other tools they run and how big they are.

## Which retailers use Visual Website Optimizer (VWO)?

Visual Website Optimizer (VWO) was detected at 6% of the retailers listed on this site. They include H-E-B, Staples, Sainsbury's, Casas Bahia and Coop Danmark. The table lists a selection of larger ones in alphabetical order; names link to company profiles.

| Company | Size | Tools detected |
| --- | --- | --- |
| [Action](https://enrich.chat/company/action/) | 10,000 to 25,000 | 51 |
| [Camping World](https://enrich.chat/company/camping-world/) | 10,000 to 25,000 | 27 |
| [Casas Bahia](https://enrich.chat/company/casas-bahia/) | 50,000 to 100,000 | 48 |
| Centauro | 5,000 to 10,000 | 59 |
| [Coop Danmark](https://enrich.chat/company/coop-danmark/) | 25,000 to 50,000 | 44 |
| [Coppel](https://enrich.chat/company/coppel/) | 25,000 to 50,000 | 54 |
| [DeFacto](https://enrich.chat/company/defacto/) | 10,000 to 25,000 | 36 |
| Drogaria Araujo S/A | 10,000 to 25,000 | 48 |
| Edible Arrangements | 5,000 to 10,000 | 67 |
| El Palacio de Hierro | 5,000 to 10,000 | 42 |
| [Falabella](https://enrich.chat/company/falabella/) | 10,000 to 25,000 | 65 |
| Farmacity | 5,000 to 10,000 | 25 |
| [Grupo Casas Bahia](https://enrich.chat/company/grupo-casas-bahia/) | 25,000 to 50,000 | 48 |
| [H-E-B](https://enrich.chat/company/h-e-b/) | 100,000+ | 43 |
| Hibbett | 5,000 to 10,000 | 17 |
| [ICA Gruppen](https://enrich.chat/company/ica-gruppen/) | 10,000 to 25,000 | 45 |
| [Jumbo](https://enrich.chat/company/jumbo/) | 10,000 to 25,000 | 36 |
| [KiK Textiel en Non-Food B.V.](https://enrich.chat/company/kik-textiel-en-non-food-b-v/) | 25,000 to 50,000 | 12 |
| Lidl España | 5,000 to 10,000 | 45 |
| [Magazine Luiza](https://enrich.chat/company/magazine-luiza/) | 25,000 to 50,000 | 40 |
| Massimo Dutti | 10,000 to 25,000 | 41 |
| [Mattress Firm](https://enrich.chat/company/mattress-firm/) | 10,000 to 25,000 | 41 |
| [Migros Ticaret](https://enrich.chat/company/migros-ticaret/) | 10,000 to 25,000 | 38 |
| Pingo Doce | 10,000 to 25,000 | 23 |
| [REMA 1000 i Norge](https://enrich.chat/company/rema-1000-i-norge/) | 25,000 to 50,000 | 23 |
| S-ryhmä / S Group | 5,000 to 10,000 | 17 |
| Saga Falabella | 5,000 to 10,000 | 22 |
| [Sainsbury's](https://enrich.chat/company/sainsburys/) | 50,000 to 100,000 | 52 |
| [Staples](https://enrich.chat/company/staples/) | 50,000 to 100,000 | 119 |
| [Staples Canada](https://enrich.chat/company/staples-canada/) | 10,000 to 25,000 | 118 |

## What else do retailers that use Visual Website Optimizer (VWO) run?

These tools stand out among them: each is detected more often here than across all the organizations listed. The tick on each bar marks that wider average.

**Figure: Tools found with Visual Website Optimizer (VWO) at retailers.** Bars for the share of retailers using Visual Website Optimizer (VWO) where each other tool was also detected: RTB House 33%, TripleLift 27%, igodigital (Salesforce) 24%, Demandware 22%, Demandware Analytics 22%, Salesforce Commerce Cloud 20%, Flix Media 16%, VTEX 13%.

*Share of retailers using Visual Website Optimizer (VWO) where each other tool was also detected. The tick marks the share across all listed organizations.*

## How big are retailers that use Visual Website Optimizer (VWO)?

The columns show how these retailers spread across six size ranges.

**Figure: Size of retailers using Visual Website Optimizer (VWO).** Six columns for the share of retailers using Visual Website Optimizer (VWO) in each size range from 2,000 to over 100,000 employees: 2-5K 44%, 5-10K 16%, 10-25K 22%, 25-50K 11%, 50-100K 5%, 100K+ 2%.

*Share of retailers using Visual Website Optimizer (VWO) in each size range.*

## More from Retail and Visual Website Optimizer (VWO)

Other tools in retail:

[Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/retail/)[Google Analytics](https://enrich.chat/companies-using/google-analytics/retail/)[Facebook Login](https://enrich.chat/companies-using/facebook-login/retail/)[Microsoft 365](https://enrich.chat/companies-using/microsoft-365/retail/)[Facebook Widget](https://enrich.chat/companies-using/facebook-widget/retail/)[Facebook Custom Audiences](https://enrich.chat/companies-using/facebook-custom-audiences/retail/)[Microsoft Outlook](https://enrich.chat/companies-using/microsoft-outlook/retail/)[Vimeo](https://enrich.chat/companies-using/vimeo/retail/)[DoubleClick](https://enrich.chat/companies-using/doubleclick/retail/)[Google Dynamic Remarketing](https://enrich.chat/companies-using/google-dynamic-remarketing/retail/)

Other industries that use Visual Website Optimizer (VWO):

[Higher education](https://enrich.chat/companies-using/visual-website-optimizer/higher-education/)[Information technology and services](https://enrich.chat/companies-using/visual-website-optimizer/information-technology-and-services/)

## How do you reach the people who run Visual Website Optimizer (VWO) at retailers?

Visual Website Optimizer (VWO) is usually owned by product and growth leaders. Pick an organization from the table, then ask your AI agent for them.

```text
Use www.enrich.chat to find chief merchandising officers, ecommerce heads and CIOs at [company], with titles and verified work emails
```

## Frequently asked questions

### Which retailers use Visual Website Optimizer (VWO)?

Visual Website Optimizer (VWO) was detected at 6% of the retailers listed here, including H-E-B, Staples, Sainsbury's, Casas Bahia and Coop Danmark.

### What else do retailers that use Visual Website Optimizer (VWO) run?

They most often also run RTB House, TripleLift, igodigital (Salesforce) and Demandware.

### How is Visual Website Optimizer (VWO) detected?

From public signals: code and tags on a company's website, HTTP headers and DNS records. A detected tool shows it was seen, not what the company pays for it.

### Who should I contact?

Usually product and growth leaders for the tool, and chief merchandising officers, ecommerce heads and CIOs for the buying decision. Ask your AI agent to use www.enrich.chat to find them with verified work emails.

## Try this prompt

Find the people who run Visual Website Optimizer (VWO)

```text
Use www.enrich.chat to find chief merchandising officers, ecommerce heads and CIOs at [company], with titles and verified work emails
```

## Related

- [Companies using a technology](https://enrich.chat/companies-using/)
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- [Retailers using Microsoft 365](https://enrich.chat/companies-using/microsoft-365/retail/)
- [Colleges and universities using Visual Website Optimizer (VWO)](https://enrich.chat/companies-using/visual-website-optimizer/higher-education/)
- [Software and technology services companies using Visual Website Optimizer (VWO)](https://enrich.chat/companies-using/visual-website-optimizer/information-technology-and-services/)
- [Tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/)
