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# Financial services firms using Yahoo Analytics

Yahoo Analytics detected at 10% of the financial services firms listed here. Who they are, what else they run and how to reach the people behind it.

By Enrich.chat Editorial. Updated October 21, 2026.

**Short answer:** Yahoo Analytics was detected at 10% of the financial services firms listed on this site, including Empower, J.P. Morgan, HDFC, MUFG and Kpmg Us. Below are who they are, the other tools they run and how big they are.

## Which financial services firms use Yahoo Analytics?

Yahoo Analytics was detected at 10% of the financial services firms listed on this site. They include Empower, J.P. Morgan, HDFC, MUFG and Kpmg Us. The table lists a selection of larger ones in alphabetical order; names link to company profiles.

| Company | Size | Tools detected |
| --- | --- | --- |
| [Aditya Birla Capital](https://enrich.chat/company/aditya-birla-capital/) | 25,000 to 50,000 | 63 |
| BTG Pactual | 5,000 to 10,000 | 71 |
| [Capital International](https://enrich.chat/company/capital-international/) | 10,000 to 25,000 | 65 |
| Cielo | 5,000 to 10,000 | 45 |
| Co-operators | 5,000 to 10,000 | 48 |
| [Empower](https://enrich.chat/company/empower/) | 100,000+ | 50 |
| [Eurobank](https://enrich.chat/company/eurobank/) | 10,000 to 25,000 | 32 |
| [HDFC](https://enrich.chat/company/hdfc/) | 100,000+ | 40 |
| [J.P. Morgan](https://enrich.chat/company/j-p-morgan/) | 100,000+ | 70 |
| [Kpmg Us](https://enrich.chat/company/kpmg-us/) | 50,000 to 100,000 | 103 |
| [Legal & General](https://enrich.chat/company/legal-and-general/) | 10,000 to 25,000 | 63 |
| [Motilal Oswal Financial Services](https://enrich.chat/company/motilal-oswal-financial-services/) | 10,000 to 25,000 | 27 |
| [MUFG](https://enrich.chat/company/mufg/) | 100,000+ | 58 |
| Mutual of Omaha Insurance | 5,000 to 10,000 | 50 |
| [Natixis Corporate & Investment Banking](https://enrich.chat/company/natixis-corporate-and-investment-banking/) | 10,000 to 25,000 | 36 |
| [New York Life](https://enrich.chat/company/new-york-life/) | 25,000 to 50,000 | 61 |
| [Northwestern Mutual](https://enrich.chat/company/northwestern-mutual/) | 25,000 to 50,000 | 51 |
| [Old Mutual](https://enrich.chat/company/old-mutual/) | 10,000 to 25,000 | 23 |
| OneMain Financial | 5,000 to 10,000 | 52 |
| [Principal Financial Group](https://enrich.chat/company/principal-financial-group/) | 10,000 to 25,000 | 58 |
| [Rocket Mortgage](https://enrich.chat/company/rocket-mortgage/) | 10,000 to 25,000 | 118 |
| [S&P Global](https://enrich.chat/company/sandp-global/) | 25,000 to 50,000 | 127 |
| [Sicoob](https://enrich.chat/company/sicoob/) | 10,000 to 25,000 | 45 |
| [Sicredi](https://enrich.chat/company/sicredi/) | 10,000 to 25,000 | 46 |
| [Synchrony](https://enrich.chat/company/synchrony/) | 10,000 to 25,000 | 73 |
| [Tata Capital](https://enrich.chat/company/tata-capital/) | 10,000 to 25,000 | 43 |
| [The Vanguard Group](https://enrich.chat/company/the-vanguard-group/) | 25,000 to 50,000 | 67 |
| [The Western Union](https://enrich.chat/company/the-western-union/) | 10,000 to 25,000 | 89 |
| [Truist](https://enrich.chat/company/truist/) | 25,000 to 50,000 | 67 |
| Wise | 5,000 to 10,000 | 62 |

## What else do financial services firms that use Yahoo Analytics run?

These tools stand out among them: each is detected more often here than across all the organizations listed. The tick on each bar marks that wider average.

**Figure: Tools found with Yahoo Analytics at financial services firms.** Bars for the share of financial services firms using Yahoo Analytics where each other tool was also detected: Yahoo Ad Manager Plus 87%, Taboola 43%, Ruxit (Dynatrace) 29%, Teads 19%, MediaMath 14%, AppDynamics 12%, Heap Analytics 12%, LivePerson Monitor 10%.

*Share of financial services firms using Yahoo Analytics where each other tool was also detected. The tick marks the share across all listed organizations.*

## How big are financial services firms that use Yahoo Analytics?

The columns show how these financial services firms spread across six size ranges.

**Figure: Size of financial services firms using Yahoo Analytics.** Six columns for the share of financial services firms using Yahoo Analytics in each size range from 2,000 to over 100,000 employees: 2-5K 45%, 5-10K 20%, 10-25K 19%, 25-50K 9%, 50-100K 1%, 100K+ 6%.

*Share of financial services firms using Yahoo Analytics in each size range.*

## More from Financial services and Yahoo Analytics

Other tools in financial services:

[Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/financial-services/)[Microsoft 365](https://enrich.chat/companies-using/microsoft-365/financial-services/)[Google Analytics](https://enrich.chat/companies-using/google-analytics/financial-services/)[Facebook Login](https://enrich.chat/companies-using/facebook-login/financial-services/)[Facebook Widget](https://enrich.chat/companies-using/facebook-widget/financial-services/)[Facebook Custom Audiences](https://enrich.chat/companies-using/facebook-custom-audiences/financial-services/)[Microsoft Outlook](https://enrich.chat/companies-using/microsoft-outlook/financial-services/)[Vimeo](https://enrich.chat/companies-using/vimeo/financial-services/)[DoubleClick](https://enrich.chat/companies-using/doubleclick/financial-services/)[WordPress (self-hosted)](https://enrich.chat/companies-using/wordpress-org/financial-services/)

Other industries that use Yahoo Analytics:

[Information technology and services](https://enrich.chat/companies-using/yahoo-analytics/information-technology-and-services/)[Retail](https://enrich.chat/companies-using/yahoo-analytics/retail/)[Higher education](https://enrich.chat/companies-using/yahoo-analytics/higher-education/)

## How do you reach the people who run Yahoo Analytics at financial services firms?

Yahoo Analytics is usually owned by marketing analytics and web analytics leaders. Pick an organization from the table, then ask your AI agent for them.

```text
Use www.enrich.chat to find CFOs, CIOs and heads of digital banking at [company], with titles and verified work emails
```

## Frequently asked questions

### Which financial services firms use Yahoo Analytics?

Yahoo Analytics was detected at 10% of the financial services firms listed here, including Empower, J.P. Morgan, HDFC, MUFG and Kpmg Us.

### What else do financial services firms that use Yahoo Analytics run?

They most often also run Yahoo Ad Manager Plus, Taboola, Ruxit (Dynatrace) and Teads.

### How is Yahoo Analytics detected?

From public signals: code and tags on a company's website, HTTP headers and DNS records. A detected tool shows it was seen, not what the company pays for it.

### Who should I contact?

Usually marketing analytics and web analytics leaders for the tool, and CFOs, CIOs and heads of digital banking for the buying decision. Ask your AI agent to use www.enrich.chat to find them with verified work emails.

## Try this prompt

Find the people who run Yahoo Analytics

```text
Use www.enrich.chat to find CFOs, CIOs and heads of digital banking at [company], with titles and verified work emails
```

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- [Colleges and universities using Yahoo Analytics](https://enrich.chat/companies-using/yahoo-analytics/higher-education/)
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