> Enrich.chat gives AI agents verified work emails and mobiles. To use it from an agent, read https://enrich.chat/agents.md . This is the Markdown version of https://enrich.chat/company/asda/

# Asda

A retail organization with 100,000+ employees. Where it sits among its peers, the technology it runs and how to reach its people.

By Enrich.chat Editorial. Updated October 21, 2026.

**Short answer:** Asda (asda.com) is a retail organization with 100,000+ employees. Its public technology footprint includes Microsoft 365, Facebook Login, Cedexis Radar and Workday Recruiting.

## How big is Asda?

Asda has 100,000+ employees. Among the retailers on this site it sits among the largest. Each dot in the figure is one of its peers, placed by size; the orange dot is Asda.

**Figure: Where Asda sits among retailers.** A strip of dots, one for each of 120 peers in retail, spread from 2,000 to 2,000,000 employees on a log scale. Asda is highlighted and falls in the 100,000+ employees range among the largest.

*Peers in retail placed by employee count on a log scale. Sizes are rounded ranges from public profiles.*

Headcount on public company profiles is rounded and moves as a company hires, so use the range as a guide, not as a payroll figure.

## Where is Asda headquartered?

Asda is headquartered in United Kingdom.

[More retailers in the United Kingdom](https://enrich.chat/companies-in/united-kingdom/retail/)[Companies in the United Kingdom](https://enrich.chat/companies-in/united-kingdom/)

## What industry is Asda in?

Asda works in [retail](https://enrich.chat/industries/retail/). This group covers stores, chains and online sellers that sell goods directly to consumers. Similar organizations on this site: [H-E-B](https://enrich.chat/company/h-e-b/), [Grupo Carrefour Brasil](https://enrich.chat/company/grupo-carrefour-brasil/), [Kaufland](https://enrich.chat/company/kaufland/), [7-Eleven](https://enrich.chat/company/7-eleven/), [Jerónimo Martins](https://enrich.chat/company/jer-nimo-martins/) and [E.Leclerc](https://enrich.chat/company/e-leclerc/).

## What technology does Asda use?

We detect 16 tools on Asda's public footprint across 10 categories, for example Workday Recruiting for hr and recruiting, Facebook Login for identity and authentication and Cedexis Radar for data and observability. The figure counts the tools in each category; the groups below name them and link to the companies that use each one.

**Figure: Tools detected at Asda, by category.** A bar chart of how many tools were detected at Asda in each category: CDN and security 3, Fonts, maps and embeds 3, Advertising and retargeting 2, Video and media 2, HR and recruiting 1, Identity and authentication 1, Data and observability 1.

*Tools detected on the public footprint of Asda, by category.*

### HR and recruiting

[Workday Recruiting](https://enrich.chat/companies-using/workday-recruit/)

### Identity and authentication

[Facebook Login](https://enrich.chat/companies-using/facebook-login/)

### Data and observability

[Cedexis Radar](https://enrich.chat/companies-using/cedexis-radar/)

### Email and productivity

[Microsoft 365](https://enrich.chat/companies-using/microsoft-365/)

### CDN and security

[Akamai](https://enrich.chat/companies-using/akamai/)[Akamai DNS](https://enrich.chat/companies-using/akamai-dns/)[UltraDNS](https://enrich.chat/companies-using/ultradns/)

### Analytics and tracking

[Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/)

### Advertising and retargeting

[Facebook Custom Audiences](https://enrich.chat/companies-using/facebook-custom-audiences/)[Adobe Media Optimizer](https://enrich.chat/companies-using/adobe-media-optimizer/)

### Video and media

[Vimeo](https://enrich.chat/companies-using/vimeo/)[Adobe Scene7](https://enrich.chat/companies-using/scene7/)

### Social and widgets

[Facebook Widget](https://enrich.chat/companies-using/facebook-widget/)

### Fonts, maps and embeds

[Google Maps](https://enrich.chat/companies-using/google-maps/)[Google Maps (non paid)](https://enrich.chat/companies-using/google-maps-non-paid/)[Google Maps (paid)](https://enrich.chat/companies-using/google-maps-paid/)

Tools change as companies adopt and drop them. Check a single company at any time with the free [tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/).

## How do I find the right people at Asda?

Start from the website, asda.com. Enter it in the free email finder with a name, or ask your AI agent for the people in the roles you sell to, such as chief merchandising officers, ecommerce heads and CIOs.

```text
Use www.enrich.chat to find the chief merchandising officers, ecommerce heads and CIOs at asda.com, with titles and verified work emails
```

Not sure how addresses are written at Asda? The free [email format finder](https://enrich.chat/tools/email-format-finder/) shows the pattern for asda.com.

## Which other companies use the same tools?

See who else runs the tools Asda uses:

[Microsoft 365](https://enrich.chat/companies-using/microsoft-365/)[Vimeo](https://enrich.chat/companies-using/vimeo/)[Facebook Login](https://enrich.chat/companies-using/facebook-login/)[Facebook Widget](https://enrich.chat/companies-using/facebook-widget/)[Facebook Custom Audiences](https://enrich.chat/companies-using/facebook-custom-audiences/)[Adobe Media Optimizer](https://enrich.chat/companies-using/adobe-media-optimizer/)

## Frequently asked questions

### How many employees does Asda have?

Asda is in the 100,000+ employees range on its public company profile. Headcounts are rounded and change as companies hire, so treat the range as a guide.

### What industry is Asda in?

Asda works in retail. This group covers stores, chains and online sellers that sell goods directly to consumers.

### What technology does Asda use?

Tools detected on its public footprint include Microsoft 365, Facebook Login, Cedexis Radar and Workday Recruiting, across 10 categories. A detected tool shows it was seen, not what Asda pays for it.

### Where is Asda headquartered?

Asda is headquartered in United Kingdom.

### What is the website of Asda?

Asda's website is asda.com. Staff email usually uses a domain like it, so check the pattern with the free email format finder before you write to anyone.

## Try this prompt

Find people at Asda

```text
Use www.enrich.chat to find the chief merchandising officers, ecommerce heads and CIOs at asda.com, with titles and verified work emails
```

## Related

- [Companies using a technology](https://enrich.chat/companies-using/)
- [H-E-B](https://enrich.chat/company/h-e-b/)
- [Grupo Carrefour Brasil](https://enrich.chat/company/grupo-carrefour-brasil/)
- [Kaufland](https://enrich.chat/company/kaufland/)
- [7-Eleven](https://enrich.chat/company/7-eleven/)
- [Jerónimo Martins](https://enrich.chat/company/jer-nimo-martins/)
- [E.Leclerc](https://enrich.chat/company/e-leclerc/)
- [Auchan Retail](https://enrich.chat/company/auchan-retail/)
- [Superdrug](https://enrich.chat/company/superdrug/)
- [Tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/)
