> Enrich.chat gives AI agents verified work emails and mobiles. To use it from an agent, read https://enrich.chat/agents.md . This is the Markdown version of https://enrich.chat/company/handm/

# H&M

A retail organization with 100,000+ employees. Where it sits among its peers, the technology it runs and how to reach its people.

By Enrich.chat Editorial. Updated October 21, 2026.

**Short answer:** H&M (hm.com) is a retail organization with 100,000+ employees. Its public technology footprint includes Microsoft 365, Microsoft Outlook, Cedexis Radar and Atlassian Cloud.

## How big is H&M?

H&M has 100,000+ employees. Among the retailers on this site it sits among the largest. Each dot in the figure is one of its peers, placed by size; the orange dot is H&M.

**Figure: Where H&M sits among retailers.** A strip of dots, one for each of 120 peers in retail, spread from 2,000 to 2,000,000 employees on a log scale. H&M is highlighted and falls in the 100,000+ employees range among the largest.

*Peers in retail placed by employee count on a log scale. Sizes are rounded ranges from public profiles.*

Headcount on public company profiles is rounded and moves as a company hires, so use the range as a guide, not as a payroll figure.

## Where is H&M headquartered?

H&M is headquartered in Sweden.

[Companies in Sweden](https://enrich.chat/companies-in/sweden/)

## What industry is H&M in?

H&M works in [retail](https://enrich.chat/industries/retail/). This group covers stores, chains and online sellers that sell goods directly to consumers. Closest matches on this site: [JCPenney](https://enrich.chat/company/jcpenney/), [Loblaw Companies](https://enrich.chat/company/loblaw-companies/), [Magazine Luiza](https://enrich.chat/company/magazine-luiza/), [Nike](https://enrich.chat/company/nike/), [Noon](https://enrich.chat/company/noon/) and [Alshaya Group](https://enrich.chat/company/alshaya-group/).

## What technology does H&M use?

We detect 31 tools on H&M's public footprint across 14 categories, for example Adobe Marketing Cloud for marketing automation and crm, Netlify for cloud and hosting and Magento Enterprise Edition for e-commerce and payments. The figure counts the tools in each category; the groups below name them and link to the companies that use each one.

**Figure: Tools detected at H&M, by category.** A bar chart of how many tools were detected at H&M in each category: CDN and security 4, Analytics and tracking 4, Data and observability 3, Email and productivity 3, E-commerce and payments 2, Customer support and chat 2, Website platforms and CMS 2.

*Tools detected on the public footprint of H&M, by category.*

### Marketing automation and CRM

[Adobe Marketing Cloud](https://enrich.chat/companies-using/adobe-marketing-cloud/)

### Cloud and hosting

[Netlify](https://enrich.chat/companies-using/netlify/)

### E-commerce and payments

[Magento Enterprise Edition](https://enrich.chat/companies-using/magento-enterprise/)[Magento 2 Enterprise Edition](https://enrich.chat/companies-using/magento-2-enterprise/)

### Customer support and chat

[Zendesk](https://enrich.chat/companies-using/zendesk/)[Freshdesk](https://enrich.chat/companies-using/freshdesk/)

### Data and observability

[Cedexis Radar](https://enrich.chat/companies-using/cedexis-radar/)[SOASTA](https://enrich.chat/companies-using/soasta/)[Datadog](https://enrich.chat/companies-using/datadog/)

### Developer and DevOps tools

[Atlassian Cloud](https://enrich.chat/companies-using/atlassian/)

### Email and productivity

[Microsoft 365](https://enrich.chat/companies-using/microsoft-365/)[Microsoft Outlook](https://enrich.chat/companies-using/microsoft-outlook/)[Mandrill (Mailchimp)](https://enrich.chat/companies-using/mailchimp-mandrill/)

### CDN and security

[Akamai](https://enrich.chat/companies-using/akamai/)[Akamai DNS](https://enrich.chat/companies-using/akamai-dns/)[Citrix NetScaler](https://enrich.chat/companies-using/citrix-netscaler/)[Cloudflare Services](https://enrich.chat/companies-using/cloudflare-services/)

### Website platforms and CMS

[WordPress (self-hosted)](https://enrich.chat/companies-using/wordpress-org/)[Adobe Experience Manager (CQ)](https://enrich.chat/companies-using/adobe-cq/)

### Analytics and tracking

[Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/)[Google Analytics](https://enrich.chat/companies-using/google-analytics/)[Hotjar](https://enrich.chat/companies-using/hotjar/)[Tealium](https://enrich.chat/companies-using/tealium/)

### Advertising and retargeting

[Adobe Media Optimizer](https://enrich.chat/companies-using/adobe-media-optimizer/)[LinkedIn Marketing Solutions](https://enrich.chat/companies-using/linkedin-marketing-solutions/)

### Video and media

[Vimeo](https://enrich.chat/companies-using/vimeo/)[YouTube](https://enrich.chat/companies-using/youtube/)

### Frameworks and libraries

[Vue.js](https://enrich.chat/companies-using/vue-js/)

Tools change as companies adopt and drop them. Check a single company at any time with the free [tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/).

## Which companies are most like H&M?

These are the closest matches among the retailers on this site. Each is compared on the business tools it runs (a rarer tool says more than a common one), how close its size is and, when both are known, where it is based. The second column says why it matched and gives its size range.

| Company | Why it matches |
| --- | --- |
| [JCPenney](https://enrich.chat/company/jcpenney/) | Shares Adobe Marketing Cloud, Magento and Atlassian Cloud; a smaller company. 50,000 to 100,000 employees |
| [Loblaw Companies](https://enrich.chat/company/loblaw-companies/) | Shares Adobe Marketing Cloud and Netlify; same size range. 100,000+ employees |
| [Magazine Luiza](https://enrich.chat/company/magazine-luiza/) | Shares Zendesk, Freshdesk and Datadog; a smaller company. 25,000 to 50,000 employees |
| [Nike](https://enrich.chat/company/nike/) | Shares Adobe Marketing Cloud, Magento and SOASTA; a smaller company. 50,000 to 100,000 employees |
| [Noon](https://enrich.chat/company/noon/) | Shares Zendesk, Freshdesk and Atlassian Cloud; a smaller company. 25,000 to 50,000 employees |
| [Alshaya Group](https://enrich.chat/company/alshaya-group/) | Shares Adobe Marketing Cloud and Magento; a smaller company. 50,000 to 100,000 employees |
| [Fnac](https://enrich.chat/company/fnac/) | Shares Adobe Marketing Cloud, Netlify and Magento; a smaller company. 10,000 to 25,000 employees |
| [Drogasil](https://enrich.chat/company/drogasil/) | Shares Magento and Datadog; a smaller company. 25,000 to 50,000 employees |

To build a longer list of accounts like H&M, with the people who run their software, ask your AI agent:

```text
Use www.enrich.chat to find retailers that run Adobe Marketing Cloud and Magento, like H&M, and the chief merchandising officers, ecommerce heads and CIOs at each, with titles and verified work emails
```

## How do I find the right people at H&M?

Start from the website, hm.com. Enter it in the free email finder with a name, or ask your AI agent for the people in the roles you sell to, such as chief merchandising officers, ecommerce heads and CIOs.

```text
Use www.enrich.chat to find the chief merchandising officers, ecommerce heads and CIOs at hm.com, with titles and verified work emails
```

Staff addresses follow a known pattern: see the [H&M email format](https://enrich.chat/email-format/handm/).

## Which other companies use the same tools?

See who else runs the tools H&M uses:

[Microsoft 365](https://enrich.chat/companies-using/microsoft-365/)[Microsoft Outlook](https://enrich.chat/companies-using/microsoft-outlook/)[Vimeo](https://enrich.chat/companies-using/vimeo/)[YouTube](https://enrich.chat/companies-using/youtube/)[WordPress (self-hosted)](https://enrich.chat/companies-using/wordpress-org/)[Adobe Media Optimizer](https://enrich.chat/companies-using/adobe-media-optimizer/)

## Frequently asked questions

### How many employees does H&M have?

H&M is in the 100,000+ employees range on its public company profile. Headcounts are rounded and change as companies hire, so treat the range as a guide.

### What industry is H&M in?

H&M works in retail. This group covers stores, chains and online sellers that sell goods directly to consumers.

### What technology does H&M use?

Tools detected on its public footprint include Microsoft 365, Microsoft Outlook, Cedexis Radar and Atlassian Cloud, across 14 categories. A detected tool shows it was seen, not what H&M pays for it.

### Where is H&M headquartered?

H&M is headquartered in Sweden.

### What companies are similar to H&M?

The closest matches on this site are JCPenney, Loblaw Companies and Magazine Luiza. They are compared on the business tools they run, their size and where they are based; the profile above lists the reasons.

### What is the website of H&M?

H&M's website is hm.com. Staff email usually uses a domain like it, so check the pattern with the free email format finder before you write to anyone.

## Try this prompt

Find people at H&M

```text
Use www.enrich.chat to find the chief merchandising officers, ecommerce heads and CIOs at hm.com, with titles and verified work emails
```

## Related

- [Companies using a technology](https://enrich.chat/companies-using/)
- [JCPenney](https://enrich.chat/company/jcpenney/)
- [Loblaw Companies](https://enrich.chat/company/loblaw-companies/)
- [Magazine Luiza](https://enrich.chat/company/magazine-luiza/)
- [Nike](https://enrich.chat/company/nike/)
- [Noon](https://enrich.chat/company/noon/)
- [Alshaya Group](https://enrich.chat/company/alshaya-group/)
- [Fnac](https://enrich.chat/company/fnac/)
- [Drogasil](https://enrich.chat/company/drogasil/)
- [Tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/)
