> Enrich.chat gives AI agents verified work emails and mobiles. To use it from an agent, read https://enrich.chat/agents.md . This is the Markdown version of https://enrich.chat/company/kaufland/

# Kaufland

A retail organization with 100,000+ employees. Where it sits among its peers, the technology it runs and how to reach its people.

By Enrich.chat Editorial. Updated October 21, 2026.

**Short answer:** Kaufland (kaufland.com) is a retail organization with 100,000+ employees. Its public technology footprint includes Microsoft 365, Microsoft Outlook, Cedexis Radar and Gmail.

## How big is Kaufland?

Kaufland has 100,000+ employees. Among the retailers on this site it sits among the largest. Each dot in the figure is one of its peers, placed by size; the orange dot is Kaufland.

**Figure: Where Kaufland sits among retailers.** A strip of dots, one for each of 120 peers in retail, spread from 2,000 to 2,000,000 employees on a log scale. Kaufland is highlighted and falls in the 100,000+ employees range among the largest.

*Peers in retail placed by employee count on a log scale. Sizes are rounded ranges from public profiles.*

Headcount on public company profiles is rounded and moves as a company hires, so use the range as a guide, not as a payroll figure.

## Where is Kaufland headquartered?

Kaufland is headquartered in Neckarsulm, Germany.

[More retailers in Germany](https://enrich.chat/companies-in/germany/retail/)[Companies in Germany](https://enrich.chat/companies-in/germany/)

## What industry is Kaufland in?

Kaufland works in [retail](https://enrich.chat/industries/retail/). This group covers stores, chains and online sellers that sell goods directly to consumers. Closest matches on this site: [Trader Joe's](https://enrich.chat/company/trader-joes/), [Ingles Markets](https://enrich.chat/company/ingles-markets/), [Sobeys](https://enrich.chat/company/sobeys/), [Woolworths Group](https://enrich.chat/company/woolworths-group/), [Genesco](https://enrich.chat/company/genesco/) and [Havan](https://enrich.chat/company/havan/).

## What technology does Kaufland use?

We detect 25 tools on Kaufland's public footprint across 10 categories, for example Adobe Marketing Cloud for marketing automation and crm, SAP SuccessFactors for hr and recruiting and Cedexis Radar for data and observability. The figure counts the tools in each category; the groups below name them and link to the companies that use each one.

**Figure: Tools detected at Kaufland, by category.** A bar chart of how many tools were detected at Kaufland in each category: Advertising and retargeting 6, Email and productivity 5, Frameworks and libraries 4, Analytics and tracking 3, Video and media 2, Marketing automation and CRM 1, HR and recruiting 1.

*Tools detected on the public footprint of Kaufland, by category.*

### Marketing automation and CRM

[Adobe Marketing Cloud](https://enrich.chat/companies-using/adobe-marketing-cloud/)

### HR and recruiting

[SAP SuccessFactors](https://enrich.chat/companies-using/successfactors/)

### Data and observability

[Cedexis Radar](https://enrich.chat/companies-using/cedexis-radar/)

### Email and productivity

[Microsoft 365](https://enrich.chat/companies-using/microsoft-365/)[Microsoft Outlook](https://enrich.chat/companies-using/microsoft-outlook/)[Gmail](https://enrich.chat/companies-using/gmail/)[Google Workspace](https://enrich.chat/companies-using/google-workspace/)[Mailgun (Rackspace)](https://enrich.chat/companies-using/rackspace-mailgun/)

### Analytics and tracking

[Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/)[Google Analytics](https://enrich.chat/companies-using/google-analytics/)[Adobe Analytics (Omniture)](https://enrich.chat/companies-using/omniture/)

### Advertising and retargeting

[DoubleClick](https://enrich.chat/companies-using/doubleclick/)[Adobe Media Optimizer](https://enrich.chat/companies-using/adobe-media-optimizer/)[DoubleClick Conversion Tracking](https://enrich.chat/companies-using/doubleclick-conversion/)[Google Dynamic Remarketing](https://enrich.chat/companies-using/google-dynamic-remarketing/)[Google Ads Conversion Tracking](https://enrich.chat/companies-using/google-adwords-conversion/)[Bing Ads (Microsoft Advertising)](https://enrich.chat/companies-using/bing-ads/)

### Video and media

[Vimeo](https://enrich.chat/companies-using/vimeo/)[YouTube](https://enrich.chat/companies-using/youtube/)

### Social and widgets

[Disqus](https://enrich.chat/companies-using/disqus/)

### Frameworks and libraries

[Vue.js](https://enrich.chat/companies-using/vue-js/)[React Redux](https://enrich.chat/companies-using/react-redux/)[Backbone.js](https://enrich.chat/companies-using/backbone-js/)[amCharts](https://enrich.chat/companies-using/amcharts/)

Tools change as companies adopt and drop them. Check a single company at any time with the free [tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/).

## Which companies are most like Kaufland?

These are the closest matches among the retailers on this site. Each is compared on the business tools it runs (a rarer tool says more than a common one), how close its size is and, when both are known, where it is based. The second column says why it matched and gives its size range.

| Company | Why it matches |
| --- | --- |
| [Trader Joe's](https://enrich.chat/company/trader-joes/) | Shares Adobe Marketing Cloud, Gmail and Google Workspace; a smaller company. 50,000 to 100,000 employees |
| [Ingles Markets](https://enrich.chat/company/ingles-markets/) | Shares SAP SuccessFactors, Gmail and Google Workspace; a smaller company. 25,000 to 50,000 employees |
| [Sobeys](https://enrich.chat/company/sobeys/) | Shares SAP SuccessFactors and Mailgun; same size range. 100,000+ employees |
| [Woolworths Group](https://enrich.chat/company/woolworths-group/) | Shares Adobe Marketing Cloud, Gmail and Google Workspace; same size range. 100,000+ employees |
| [Genesco](https://enrich.chat/company/genesco/) | Shares Adobe Marketing Cloud and Mailgun; a smaller company. 10,000 to 25,000 employees |
| [Havan](https://enrich.chat/company/havan/) | Shares Adobe Marketing Cloud, Gmail and Google Workspace; a smaller company. 10,000 to 25,000 employees |
| [Abercrombie & Fitch](https://enrich.chat/company/abercrombie-and-fitch/) | Shares Adobe Marketing Cloud and Mailgun; a smaller company. 25,000 to 50,000 employees |
| [Endeavour Group](https://enrich.chat/company/endeavour-group/) | Shares Adobe Marketing Cloud, Gmail and Google Workspace; a smaller company. 25,000 to 50,000 employees |

To build a longer list of accounts like Kaufland, with the people who run their software, ask your AI agent:

```text
Use www.enrich.chat to find retailers that run Adobe Marketing Cloud and Gmail, like Kaufland, and the chief merchandising officers, ecommerce heads and CIOs at each, with titles and verified work emails
```

## How do I find the right people at Kaufland?

Start from the website, kaufland.com. Enter it in the free email finder with a name, or ask your AI agent for the people in the roles you sell to, such as chief merchandising officers, ecommerce heads and CIOs.

```text
Use www.enrich.chat to find the chief merchandising officers, ecommerce heads and CIOs at kaufland.com, with titles and verified work emails
```

Staff addresses follow a known pattern: see the [Kaufland email format](https://enrich.chat/email-format/kaufland/).

## Which other companies use the same tools?

See who else runs the tools Kaufland uses:

[Microsoft 365](https://enrich.chat/companies-using/microsoft-365/)[Microsoft Outlook](https://enrich.chat/companies-using/microsoft-outlook/)[Vimeo](https://enrich.chat/companies-using/vimeo/)[YouTube](https://enrich.chat/companies-using/youtube/)[DoubleClick](https://enrich.chat/companies-using/doubleclick/)[Adobe Media Optimizer](https://enrich.chat/companies-using/adobe-media-optimizer/)

## Which industry code is Kaufland filed under?

Public profiles list Kaufland under [NAICS 445110](https://enrich.chat/naics/445110/), Supermarkets and Other Grocery Retailers (Except Convenience Retailers). Open the code to see the other companies filed under it, where they are based and how big they are.

## Frequently asked questions

### How many employees does Kaufland have?

Kaufland is in the 100,000+ employees range on its public company profile. Headcounts are rounded and change as companies hire, so treat the range as a guide.

### What industry is Kaufland in?

Kaufland works in retail. This group covers stores, chains and online sellers that sell goods directly to consumers.

### What technology does Kaufland use?

Tools detected on its public footprint include Microsoft 365, Microsoft Outlook, Cedexis Radar and Gmail, across 10 categories. A detected tool shows it was seen, not what Kaufland pays for it.

### Where is Kaufland headquartered?

Kaufland is headquartered in Neckarsulm, Germany.

### What companies are similar to Kaufland?

The closest matches on this site are Trader Joe's, Ingles Markets and Sobeys. They are compared on the business tools they run, their size and where they are based; the profile above lists the reasons.

### What is the website of Kaufland?

Kaufland's website is kaufland.com. Staff email usually uses a domain like it, so check the pattern with the free email format finder before you write to anyone.

## Try this prompt

Find people at Kaufland

```text
Use www.enrich.chat to find the chief merchandising officers, ecommerce heads and CIOs at kaufland.com, with titles and verified work emails
```

## Related

- [Companies using a technology](https://enrich.chat/companies-using/)
- [Trader Joe's](https://enrich.chat/company/trader-joes/)
- [Ingles Markets](https://enrich.chat/company/ingles-markets/)
- [Sobeys](https://enrich.chat/company/sobeys/)
- [Woolworths Group](https://enrich.chat/company/woolworths-group/)
- [Genesco](https://enrich.chat/company/genesco/)
- [Havan](https://enrich.chat/company/havan/)
- [Abercrombie & Fitch](https://enrich.chat/company/abercrombie-and-fitch/)
- [Endeavour Group](https://enrich.chat/company/endeavour-group/)
- [Tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/)
