> Enrich.chat gives AI agents verified work emails and mobiles. To use it from an agent, read https://enrich.chat/agents.md . This is the Markdown version of https://enrich.chat/company/magazine-luiza/ # Magazine Luiza A retail organization with 25,000 to 50,000 employees. Where it sits among its peers, the technology it runs and how to reach its people. By Enrich.chat Editorial. Updated October 21, 2026. **Short answer:** Magazine Luiza (magazineluiza.com.br) is a retail organization with 25,000 to 50,000 employees. Its public technology footprint includes Microsoft 365, Facebook Login, Salesforce and AWS. ## How big is Magazine Luiza? Magazine Luiza has 25,000 to 50,000 employees. Among the retailers on this site it sits in the larger half. Each dot in the figure is one of its peers, placed by size; the orange dot is Magazine Luiza. **Figure: Where Magazine Luiza sits among retailers.** A strip of dots, one for each of 120 peers in retail, spread from 2,000 to 2,000,000 employees on a log scale. Magazine Luiza is highlighted and falls in the 25,000 to 50,000 employees range in the larger half. *Peers in retail placed by employee count on a log scale. Sizes are rounded ranges from public profiles.* Headcount on public company profiles is rounded and moves as a company hires, so use the range as a guide, not as a payroll figure. ## Where is Magazine Luiza headquartered? Magazine Luiza is headquartered in Sao Paulo, Brazil. [More retailers in Brazil](https://enrich.chat/companies-in/brazil/retail/)[Companies in Brazil](https://enrich.chat/companies-in/brazil/) ## What industry is Magazine Luiza in? Magazine Luiza works in [retail](https://enrich.chat/industries/retail/). This group covers stores, chains and online sellers that sell goods directly to consumers. Closest matches on this site: [Drogasil](https://enrich.chat/company/drogasil/), [Riachuelo](https://enrich.chat/company/riachuelo/), [Grupo DPSP](https://enrich.chat/company/grupo-dpsp/), [Americanas](https://enrich.chat/company/americanas/), [Noon](https://enrich.chat/company/noon/) and [GPA](https://enrich.chat/company/gpa/). ## What technology does Magazine Luiza use? We detect 40 tools on Magazine Luiza's public footprint across 13 categories, for example Salesforce for marketing automation and crm, AWS for cloud and hosting and Zendesk for customer support and chat. The figure counts the tools in each category; the groups below name them and link to the companies that use each one. **Figure: Tools detected at Magazine Luiza, by category.** A bar chart of how many tools were detected at Magazine Luiza in each category: Advertising and retargeting 14, Analytics and tracking 5, Email and productivity 4, Cloud and hosting 3, Customer support and chat 3, Data and observability 2, CDN and security 2. *Tools detected on the public footprint of Magazine Luiza, by category.* ### Marketing automation and CRM [Salesforce](https://enrich.chat/companies-using/salesforce/) ### Cloud and hosting [AWS](https://enrich.chat/companies-using/aws/)[WP Engine](https://enrich.chat/companies-using/wp-engine/)[Microsoft Azure](https://enrich.chat/companies-using/microsoft-azure/) ### Customer support and chat [Zendesk](https://enrich.chat/companies-using/zendesk/)[Freshdesk](https://enrich.chat/companies-using/freshdesk/)Comm100 ### Identity and authentication [Facebook Login](https://enrich.chat/companies-using/facebook-login/) ### Data and observability [Microsoft Application Insights](https://enrich.chat/companies-using/microsoft-application-insights/)[Datadog](https://enrich.chat/companies-using/datadog/) ### Developer and DevOps tools [Atlassian Cloud](https://enrich.chat/companies-using/atlassian/) ### Email and productivity [Microsoft 365](https://enrich.chat/companies-using/microsoft-365/)[Amazon SES](https://enrich.chat/companies-using/amazon-ses/)[Gmail](https://enrich.chat/companies-using/gmail/)[Google Workspace](https://enrich.chat/companies-using/google-workspace/) ### CDN and security [Amazon Route 53](https://enrich.chat/companies-using/route-53/)[Cloudflare Services](https://enrich.chat/companies-using/cloudflare-services/) ### Analytics and tracking [Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/)[Google Analytics](https://enrich.chat/companies-using/google-analytics/)[Hotjar](https://enrich.chat/companies-using/hotjar/)[Yahoo Analytics](https://enrich.chat/companies-using/yahoo-analytics/)[Visual Website Optimizer (VWO)](https://enrich.chat/companies-using/visual-website-optimizer/) ### Advertising and retargeting [Facebook Custom Audiences](https://enrich.chat/companies-using/facebook-custom-audiences/)[DoubleClick](https://enrich.chat/companies-using/doubleclick/)[Adobe Media Optimizer](https://enrich.chat/companies-using/adobe-media-optimizer/)[DoubleClick Conversion Tracking](https://enrich.chat/companies-using/doubleclick-conversion/)[Google Dynamic Remarketing](https://enrich.chat/companies-using/google-dynamic-remarketing/)[DoubleClick Floodlight](https://enrich.chat/companies-using/doubleclick-floodlight/)[Bing Ads (Microsoft Advertising)](https://enrich.chat/companies-using/bing-ads/)[Google AdSense](https://enrich.chat/companies-using/google-adsense/)[Open AdStream (AppNexus)](https://enrich.chat/companies-using/open-adstream/)[Criteo](https://enrich.chat/companies-using/criteo/)[Yahoo Ad Manager Plus](https://enrich.chat/companies-using/yahoo-ad-manager-plus/)[RTB House](https://enrich.chat/companies-using/rtb-house/) ### Video and media [YouTube](https://enrich.chat/companies-using/youtube/) ### Social and widgets [Facebook Widget](https://enrich.chat/companies-using/facebook-widget/) ### Frameworks and libraries [Vue.js](https://enrich.chat/companies-using/vue-js/)[React Redux](https://enrich.chat/companies-using/react-redux/) Tools change as companies adopt and drop them. Check a single company at any time with the free [tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/). ## Which companies are most like Magazine Luiza? These are the closest matches among the retailers on this site. Each is compared on the business tools it runs (a rarer tool says more than a common one), how close its size is and, when both are known, where it is based. The second column says why it matched and gives its size range. | Company | Why it matches | | --- | --- | | [Drogasil](https://enrich.chat/company/drogasil/) | Shares Salesforce, AWS and Datadog; same size range; also based in Sao Paulo. 25,000 to 50,000 employees | | [Riachuelo](https://enrich.chat/company/riachuelo/) | Shares Atlassian Cloud and Amazon SES; same size range; also based in Sao Paulo. 25,000 to 50,000 employees | | [Grupo DPSP](https://enrich.chat/company/grupo-dpsp/) | Shares AWS, Zendesk and Amazon SES; same size range; also based in Sao Paulo. 25,000 to 50,000 employees | | [Americanas](https://enrich.chat/company/americanas/) | Shares AWS, Zendesk and Amazon SES; same size range. 25,000 to 50,000 employees | | [Noon](https://enrich.chat/company/noon/) | Shares Zendesk, Freshdesk and Atlassian Cloud; same size range. 25,000 to 50,000 employees | | [GPA](https://enrich.chat/company/gpa/) | Shares Salesforce, Gmail and Google Workspace; same size range; also based in Sao Paulo. 25,000 to 50,000 employees | | [Lojas Renner](https://enrich.chat/company/lojas-renner/) | Shares Salesforce and Zendesk; same size range. 25,000 to 50,000 employees | | [Kwik Trip](https://enrich.chat/company/kwik-trip/) | Shares Salesforce, Microsoft Azure Hosting and Atlassian Cloud; same size range. 25,000 to 50,000 employees | To build a longer list of accounts like Magazine Luiza, with the people who run their software, ask your AI agent: ```text Use www.enrich.chat to find retailers that run Salesforce and Zendesk, like Magazine Luiza, and the chief merchandising officers, ecommerce heads and CIOs at each, with titles and verified work emails ``` ## How do I find the right people at Magazine Luiza? Start from the website, magazineluiza.com.br. Enter it in the free email finder with a name, or ask your AI agent for the people in the roles you sell to, such as chief merchandising officers, ecommerce heads and CIOs. ```text Use www.enrich.chat to find the chief merchandising officers, ecommerce heads and CIOs at magazineluiza.com.br, with titles and verified work emails ``` Staff addresses follow a known pattern: see the [Magazine Luiza email format](https://enrich.chat/email-format/magazine-luiza/). ## Which other companies use the same tools? See who else runs the tools Magazine Luiza uses: [Microsoft 365](https://enrich.chat/companies-using/microsoft-365/)[Facebook Login](https://enrich.chat/companies-using/facebook-login/)[YouTube](https://enrich.chat/companies-using/youtube/)[Facebook Widget](https://enrich.chat/companies-using/facebook-widget/)[Facebook Custom Audiences](https://enrich.chat/companies-using/facebook-custom-audiences/)[DoubleClick](https://enrich.chat/companies-using/doubleclick/) ## Frequently asked questions ### How many employees does Magazine Luiza have? Magazine Luiza is in the 25,000 to 50,000 employees range on its public company profile. Headcounts are rounded and change as companies hire, so treat the range as a guide. ### What industry is Magazine Luiza in? Magazine Luiza works in retail. This group covers stores, chains and online sellers that sell goods directly to consumers. ### What technology does Magazine Luiza use? Tools detected on its public footprint include Microsoft 365, Facebook Login, Salesforce and AWS, across 13 categories. A detected tool shows it was seen, not what Magazine Luiza pays for it. ### Where is Magazine Luiza headquartered? Magazine Luiza is headquartered in Sao Paulo, Brazil. ### What companies are similar to Magazine Luiza? The closest matches on this site are Drogasil, Riachuelo and Grupo DPSP. They are compared on the business tools they run, their size and where they are based; the profile above lists the reasons. ### What is the website of Magazine Luiza? Magazine Luiza's website is magazineluiza.com.br. Staff email usually uses a domain like it, so check the pattern with the free email format finder before you write to anyone. ## Try this prompt Find people at Magazine Luiza ```text Use www.enrich.chat to find the chief merchandising officers, ecommerce heads and CIOs at magazineluiza.com.br, with titles and verified work emails ``` ## Related - [Companies using a technology](https://enrich.chat/companies-using/) - [Drogasil](https://enrich.chat/company/drogasil/) - [Riachuelo](https://enrich.chat/company/riachuelo/) - [Grupo DPSP](https://enrich.chat/company/grupo-dpsp/) - [Americanas](https://enrich.chat/company/americanas/) - [Noon](https://enrich.chat/company/noon/) - [GPA](https://enrich.chat/company/gpa/) - [Lojas Renner](https://enrich.chat/company/lojas-renner/) - [Kwik Trip](https://enrich.chat/company/kwik-trip/) - [Tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/)