> Enrich.chat gives AI agents verified work emails and mobiles. To use it from an agent, read https://enrich.chat/agents.md . This is the Markdown version of https://enrich.chat/company/obi-group-holding/

# OBI Group Holding

A retail organization with 25,000 to 50,000 employees. Where it sits among its peers, the technology it runs and how to reach its people.

By Enrich.chat Editorial. Updated October 21, 2026.

**Short answer:** OBI Group Holding (obi.de) is a retail organization with 25,000 to 50,000 employees. Its public technology footprint includes Microsoft 365, Facebook Login, Cedexis Radar and AWS.

## How big is OBI Group Holding?

OBI Group Holding has 25,000 to 50,000 employees. Among the retailers on this site it sits in the larger half. Each dot in the figure is one of its peers, placed by size; the orange dot is OBI Group Holding.

**Figure: Where OBI Group Holding sits among retailers.** A strip of dots, one for each of 120 peers in retail, spread from 2,000 to 2,000,000 employees on a log scale. OBI Group Holding is highlighted and falls in the 25,000 to 50,000 employees range in the larger half.

*Peers in retail placed by employee count on a log scale. Sizes are rounded ranges from public profiles.*

Headcount on public company profiles is rounded and moves as a company hires, so use the range as a guide, not as a payroll figure.

## Where is OBI Group Holding headquartered?

OBI Group Holding is headquartered in Wermelskirchen, Germany.

[More retailers in Germany](https://enrich.chat/companies-in/germany/retail/)[Companies in Germany](https://enrich.chat/companies-in/germany/)

## What industry is OBI Group Holding in?

OBI Group Holding works in [retail](https://enrich.chat/industries/retail/). This group covers stores, chains and online sellers that sell goods directly to consumers. Closest matches on this site: [Debenhams](https://enrich.chat/company/debenhams/), [Ricardo Eletro (Máquina de Vendas)](https://enrich.chat/company/ricardo-eletro-m-quina-de-vendas/), [PUMA Group](https://enrich.chat/company/puma-group/), [Coppel](https://enrich.chat/company/coppel/), [Waitrose & Partners](https://enrich.chat/company/waitrose-and-partners/) and [Aerie by AEO](https://enrich.chat/company/aerie-by-aeo/).

## What technology does OBI Group Holding use?

We detect 57 tools on OBI Group Holding's public footprint across 17 categories, for example Sendinblue (Brevo) for marketing automation and crm, AWS for cloud and hosting and Stripe for e-commerce and payments. The figure counts the tools in each category; the groups below name them and link to the companies that use each one.

**Figure: Tools detected at OBI Group Holding, by category.** A bar chart of how many tools were detected at OBI Group Holding in each category: Advertising and retargeting 20, Email and productivity 4, Analytics and tracking 4, Cloud and hosting 3, E-commerce and payments 3, Video and media 3, Social and widgets 3.

*Tools detected on the public footprint of OBI Group Holding, by category.*

### Marketing automation and CRM

[Sendinblue (Brevo)](https://enrich.chat/companies-using/sendinblue/)[Emarsys](https://enrich.chat/companies-using/emarsys/)

### Cloud and hosting

[AWS](https://enrich.chat/companies-using/aws/)[NGINX](https://enrich.chat/companies-using/nginx/)[Render](https://enrich.chat/companies-using/render/)

### E-commerce and payments

[Stripe](https://enrich.chat/companies-using/stripe/)[Bazaarvoice](https://enrich.chat/companies-using/bazaarvoice/)[Klarna](https://enrich.chat/companies-using/klarna/)

### Customer support and chat

[Zendesk](https://enrich.chat/companies-using/zendesk/)

### Identity and authentication

[Facebook Login](https://enrich.chat/companies-using/facebook-login/)

### Data and observability

[Cedexis Radar](https://enrich.chat/companies-using/cedexis-radar/)

### Developer and DevOps tools

[Google Translate API](https://enrich.chat/companies-using/google-translate-api/)[AWS SDK for JavaScript](https://enrich.chat/companies-using/aws-sdk-for-javascript/)

### Email and productivity

[Microsoft 365](https://enrich.chat/companies-using/microsoft-365/)[Amazon SES](https://enrich.chat/companies-using/amazon-ses/)[Gmail](https://enrich.chat/companies-using/gmail/)[Google Workspace](https://enrich.chat/companies-using/google-workspace/)

### CDN and security

[Amazon Route 53](https://enrich.chat/companies-using/route-53/)[Amazon CloudFront](https://enrich.chat/companies-using/amazon-cloudfront/)

### Website platforms and CMS

[WordPress (self-hosted)](https://enrich.chat/companies-using/wordpress-org/)

### Analytics and tracking

[Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/)[Google Analytics](https://enrich.chat/companies-using/google-analytics/)[Hotjar](https://enrich.chat/companies-using/hotjar/)[Taboola Newsroom](https://enrich.chat/companies-using/taboola-newsroom/)

### Advertising and retargeting

[Facebook Custom Audiences](https://enrich.chat/companies-using/facebook-custom-audiences/)[DoubleClick](https://enrich.chat/companies-using/doubleclick/)[Adobe Media Optimizer](https://enrich.chat/companies-using/adobe-media-optimizer/)[DoubleClick Conversion Tracking](https://enrich.chat/companies-using/doubleclick-conversion/)[Google Dynamic Remarketing](https://enrich.chat/companies-using/google-dynamic-remarketing/)[Google Ads Conversion Tracking](https://enrich.chat/companies-using/google-adwords-conversion/)[DoubleClick Floodlight](https://enrich.chat/companies-using/doubleclick-floodlight/)[Bing Ads (Microsoft Advertising)](https://enrich.chat/companies-using/bing-ads/)[Google AdSense](https://enrich.chat/companies-using/google-adsense/)[AppNexus (Xandr)](https://enrich.chat/companies-using/appnexus/)[Open AdStream (AppNexus)](https://enrich.chat/companies-using/open-adstream/)[Criteo](https://enrich.chat/companies-using/criteo/)

### Video and media

[Vimeo](https://enrich.chat/companies-using/vimeo/)[Shutterstock](https://enrich.chat/companies-using/shutterstock/)[Brightcove](https://enrich.chat/companies-using/brightcove/)

### Social and widgets

[Facebook Widget](https://enrich.chat/companies-using/facebook-widget/)[Disqus](https://enrich.chat/companies-using/disqus/)[Google Translate Widget](https://enrich.chat/companies-using/google-translate-widget/)

### Frameworks and libraries

[Vue.js](https://enrich.chat/companies-using/vue-js/)

### Fonts, maps and embeds

[Google Maps](https://enrich.chat/companies-using/google-maps/)[Google Places API](https://enrich.chat/companies-using/google-places/)

Tools change as companies adopt and drop them. Check a single company at any time with the free [tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/).

## Which companies are most like OBI Group Holding?

These are the closest matches among the retailers on this site. Each is compared on the business tools it runs (a rarer tool says more than a common one), how close its size is and, when both are known, where it is based. The second column says why it matched and gives its size range.

| Company | Why it matches |
| --- | --- |
| [Debenhams](https://enrich.chat/company/debenhams/) | Shares AWS, Klarna and Zendesk; same size range. 25,000 to 50,000 employees |
| [Ricardo Eletro (Máquina de Vendas)](https://enrich.chat/company/ricardo-eletro-m-quina-de-vendas/) | Shares AWS and Klarna; same size range. 25,000 to 50,000 employees |
| [PUMA Group](https://enrich.chat/company/puma-group/) | Shares Emarsys, NGINX and Stripe; a smaller company. 10,000 to 25,000 employees |
| [Coppel](https://enrich.chat/company/coppel/) | Shares Sendinblue, Emarsys and Stripe; same size range. 25,000 to 50,000 employees |
| [Waitrose & Partners](https://enrich.chat/company/waitrose-and-partners/) | Shares AWS, Stripe and Bazaarvoice; a larger company. 50,000 to 100,000 employees |
| [Aerie by AEO](https://enrich.chat/company/aerie-by-aeo/) | Shares AWS, NGINX and Render; same size range. 25,000 to 50,000 employees |
| [Home Bargains](https://enrich.chat/company/home-bargains/) | Shares Render, Stripe and Zendesk; same size range. 25,000 to 50,000 employees |
| [Indigo](https://enrich.chat/company/indigo/) | Shares AWS, Stripe and Bazaarvoice; same size range. 25,000 to 50,000 employees |

To build a longer list of accounts like OBI Group Holding, with the people who run their software, ask your AI agent:

```text
Use www.enrich.chat to find retailers that run AWS and Stripe, like OBI Group Holding, and the chief merchandising officers, ecommerce heads and CIOs at each, with titles and verified work emails
```

## How do I find the right people at OBI Group Holding?

Start from the website, obi.de. Enter it in the free email finder with a name, or ask your AI agent for the people in the roles you sell to, such as chief merchandising officers, ecommerce heads and CIOs.

```text
Use www.enrich.chat to find the chief merchandising officers, ecommerce heads and CIOs at obi.de, with titles and verified work emails
```

Staff addresses follow a known pattern: see the [OBI Group Holding email format](https://enrich.chat/email-format/obi-group-holding/).

## Which other companies use the same tools?

See who else runs the tools OBI Group Holding uses:

[Microsoft 365](https://enrich.chat/companies-using/microsoft-365/)[Vimeo](https://enrich.chat/companies-using/vimeo/)[Facebook Login](https://enrich.chat/companies-using/facebook-login/)[Facebook Widget](https://enrich.chat/companies-using/facebook-widget/)[WordPress (self-hosted)](https://enrich.chat/companies-using/wordpress-org/)[Facebook Custom Audiences](https://enrich.chat/companies-using/facebook-custom-audiences/)

## Frequently asked questions

### How many employees does OBI Group Holding have?

OBI Group Holding is in the 25,000 to 50,000 employees range on its public company profile. Headcounts are rounded and change as companies hire, so treat the range as a guide.

### What industry is OBI Group Holding in?

OBI Group Holding works in retail. This group covers stores, chains and online sellers that sell goods directly to consumers.

### What technology does OBI Group Holding use?

Tools detected on its public footprint include Microsoft 365, Facebook Login, Cedexis Radar and AWS, across 17 categories. A detected tool shows it was seen, not what OBI Group Holding pays for it.

### Where is OBI Group Holding headquartered?

OBI Group Holding is headquartered in Wermelskirchen, Germany.

### What companies are similar to OBI Group Holding?

The closest matches on this site are Debenhams, Ricardo Eletro (Máquina de Vendas) and PUMA Group. They are compared on the business tools they run, their size and where they are based; the profile above lists the reasons.

### What is the website of OBI Group Holding?

OBI Group Holding's website is obi.de. Staff email usually uses a domain like it, so check the pattern with the free email format finder before you write to anyone.

## Try this prompt

Find people at OBI Group Holding

```text
Use www.enrich.chat to find the chief merchandising officers, ecommerce heads and CIOs at obi.de, with titles and verified work emails
```

## Related

- [Companies using a technology](https://enrich.chat/companies-using/)
- [Debenhams](https://enrich.chat/company/debenhams/)
- [Ricardo Eletro (Máquina de Vendas)](https://enrich.chat/company/ricardo-eletro-m-quina-de-vendas/)
- [PUMA Group](https://enrich.chat/company/puma-group/)
- [Coppel](https://enrich.chat/company/coppel/)
- [Waitrose & Partners](https://enrich.chat/company/waitrose-and-partners/)
- [Aerie by AEO](https://enrich.chat/company/aerie-by-aeo/)
- [Home Bargains](https://enrich.chat/company/home-bargains/)
- [Indigo](https://enrich.chat/company/indigo/)
- [Tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/)
