> Enrich.chat gives AI agents verified work emails and mobiles. To use it from an agent, read https://enrich.chat/agents.md . This is the Markdown version of https://enrich.chat/company/principal-financial-group/ # Principal Financial Group A financial services organization with 10,000 to 25,000 employees. Where it sits among its peers, the technology it runs and how to reach its people. By Enrich.chat Editorial. Updated October 21, 2026. **Short answer:** Principal Financial Group (principal.com) is a financial services organization with 10,000 to 25,000 employees. Its public technology footprint includes Microsoft 365, Facebook Login, Cedexis Radar and Salesforce. ## How big is Principal Financial Group? Principal Financial Group has 10,000 to 25,000 employees. Among the financial services firms on this site it sits in the larger half. Each dot in the figure is one of its peers, placed by size; the orange dot is Principal Financial Group. **Figure: Where Principal Financial Group sits among financial services firms.** A strip of dots, one for each of 120 peers in financial services, spread from 2,000 to 2,000,000 employees on a log scale. Principal Financial Group is highlighted and falls in the 10,000 to 25,000 employees range in the larger half. *Peers in financial services placed by employee count on a log scale. Sizes are rounded ranges from public profiles.* Headcount on public company profiles is rounded and moves as a company hires, so use the range as a guide, not as a payroll figure. ## Where is Principal Financial Group headquartered? Principal Financial Group is headquartered in Des Moines, Iowa. [Companies in Iowa](https://enrich.chat/companies-in/iowa/) ## What industry is Principal Financial Group in? Principal Financial Group works in [financial services](https://enrich.chat/industries/financial-services/). This group covers firms that provide payments, lending, brokerage, wealth and other money management services to individuals and businesses. Closest matches on this site: [Northwestern Mutual](https://enrich.chat/company/northwestern-mutual/), [Charles Schwab](https://enrich.chat/company/charles-schwab/), [Banco Davivienda](https://enrich.chat/company/banco-davivienda/), [Truist](https://enrich.chat/company/truist/), [Equifax](https://enrich.chat/company/equifax/) and [Rocket Mortgage](https://enrich.chat/company/rocket-mortgage/). ## What technology does Principal Financial Group use? We detect 58 tools on Principal Financial Group's public footprint across 17 categories, for example Salesforce for marketing automation and crm, NGINX for cloud and hosting and Stripe for e-commerce and payments. The figure counts the tools in each category; the groups below name them and link to the companies that use each one. **Figure: Tools detected at Principal Financial Group, by category.** A bar chart of how many tools were detected at Principal Financial Group in each category: Advertising and retargeting 12, Customer support and chat 5, Analytics and tracking 5, Video and media 5, Frameworks and libraries 5, Data and observability 4, Marketing automation and CRM 3. *Tools detected on the public footprint of Principal Financial Group, by category.* ### Marketing automation and CRM [Salesforce](https://enrich.chat/companies-using/salesforce/)[Adobe Marketing Cloud](https://enrich.chat/companies-using/adobe-marketing-cloud/)[ExactTarget (Salesforce Marketing Cloud)](https://enrich.chat/companies-using/exacttarget/) ### Cloud and hosting [NGINX](https://enrich.chat/companies-using/nginx/)[Pantheon](https://enrich.chat/companies-using/pantheon/) ### E-commerce and payments [Stripe](https://enrich.chat/companies-using/stripe/) ### Customer support and chat [Zendesk](https://enrich.chat/companies-using/zendesk/)[Salesforce Live Agent](https://enrich.chat/companies-using/salesforce-live-agent/)[Genesys Cloud CX](https://enrich.chat/companies-using/genesys-cloud-cx-platform/)[Genesys](https://enrich.chat/companies-using/genesys/)[SurveyGizmo (Alchemer)](https://enrich.chat/companies-using/surveygizmo/) ### HR and recruiting [iCIMS](https://enrich.chat/companies-using/icims/) ### Identity and authentication [Facebook Login](https://enrich.chat/companies-using/facebook-login/) ### Data and observability [Cedexis Radar](https://enrich.chat/companies-using/cedexis-radar/)[New Relic](https://enrich.chat/companies-using/new-relic/)[Ruxit (Dynatrace)](https://enrich.chat/companies-using/ruxit/)[MongoDB](https://enrich.chat/companies-using/mongodb/) ### Developer and DevOps tools [Atlassian Cloud](https://enrich.chat/companies-using/atlassian/)[IBM WebSphere](https://enrich.chat/companies-using/ibm-websphere/) ### Email and productivity [Microsoft 365](https://enrich.chat/companies-using/microsoft-365/)[Amazon SES](https://enrich.chat/companies-using/amazon-ses/)[Webex](https://enrich.chat/companies-using/webex/) ### CDN and security [Varnish Cache](https://enrich.chat/companies-using/varnish/)[F5 BIG-IP](https://enrich.chat/companies-using/f5-big-ip/) ### Website platforms and CMS [WordPress (self-hosted)](https://enrich.chat/companies-using/wordpress-org/)[Drupal](https://enrich.chat/companies-using/drupal/) ### Analytics and tracking [Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/)[Google Analytics](https://enrich.chat/companies-using/google-analytics/)[Hotjar](https://enrich.chat/companies-using/hotjar/)[Yahoo Analytics](https://enrich.chat/companies-using/yahoo-analytics/)[AB Tasty](https://enrich.chat/companies-using/ab-tasty/) ### Advertising and retargeting [Facebook Custom Audiences](https://enrich.chat/companies-using/facebook-custom-audiences/)[DoubleClick](https://enrich.chat/companies-using/doubleclick/)[Adobe Media Optimizer](https://enrich.chat/companies-using/adobe-media-optimizer/)[DoubleClick Conversion Tracking](https://enrich.chat/companies-using/doubleclick-conversion/)[Google Dynamic Remarketing](https://enrich.chat/companies-using/google-dynamic-remarketing/)[LinkedIn Marketing Solutions](https://enrich.chat/companies-using/linkedin-marketing-solutions/)[DoubleClick Floodlight](https://enrich.chat/companies-using/doubleclick-floodlight/)[Bing Ads (Microsoft Advertising)](https://enrich.chat/companies-using/bing-ads/)[The Trade Desk](https://enrich.chat/companies-using/the-trade-desk/)[Open AdStream (AppNexus)](https://enrich.chat/companies-using/open-adstream/)[Yahoo Ad Manager Plus](https://enrich.chat/companies-using/yahoo-ad-manager-plus/)[Adform](https://enrich.chat/companies-using/adform/) ### Video and media [Vimeo](https://enrich.chat/companies-using/vimeo/)[YouTube](https://enrich.chat/companies-using/youtube/)[iTunes](https://enrich.chat/companies-using/itunes/)[Wistia](https://enrich.chat/companies-using/wistia/)[Zencoder](https://enrich.chat/companies-using/zencoder/) ### Social and widgets [Facebook Widget](https://enrich.chat/companies-using/facebook-widget/)[Disqus](https://enrich.chat/companies-using/disqus/)[Google Translate Widget](https://enrich.chat/companies-using/google-translate-widget/) ### Frameworks and libraries [Vue.js](https://enrich.chat/companies-using/vue-js/)[Ruby on Rails](https://enrich.chat/companies-using/ruby-on-rails/)[AngularJS](https://enrich.chat/companies-using/angularjs/)[Backbone.js](https://enrich.chat/companies-using/backbone-js/)[Create React App](https://enrich.chat/companies-using/create-react-app/) Tools change as companies adopt and drop them. Check a single company at any time with the free [tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/). ## Which companies are most like Principal Financial Group? These are the closest matches among the financial services firms on this site. Each is compared on the business tools it runs (a rarer tool says more than a common one), how close its size is and, when both are known, where it is based. The second column says why it matched and gives its size range. | Company | Why it matches | | --- | --- | | [Northwestern Mutual](https://enrich.chat/company/northwestern-mutual/) | Shares Adobe Marketing Cloud, Zendesk and iCIMS; a larger company. 25,000 to 50,000 employees | | [Charles Schwab](https://enrich.chat/company/charles-schwab/) | Shares Adobe Marketing Cloud, NGINX and Genesys; a larger company. 25,000 to 50,000 employees | | [Banco Davivienda](https://enrich.chat/company/banco-davivienda/) | Shares NGINX, Genesys Cloud CX and Genesys; same size range. 10,000 to 25,000 employees | | [Truist](https://enrich.chat/company/truist/) | Shares Salesforce, Adobe Marketing Cloud and Pantheon; a larger company. 25,000 to 50,000 employees | | [Equifax](https://enrich.chat/company/equifax/) | Shares Salesforce, Zendesk and Genesys Cloud CX; same size range. 10,000 to 25,000 employees | | [Rocket Mortgage](https://enrich.chat/company/rocket-mortgage/) | Shares Salesforce, Adobe Marketing Cloud and Pantheon; same size range. 10,000 to 25,000 employees | | [Massachusetts Mutual Life Insurance](https://enrich.chat/company/massachusetts-mutual-life-insurance/) | Shares Salesforce, ExactTarget and Zendesk; same size range. 10,000 to 25,000 employees | | [Nationwide Financial](https://enrich.chat/company/nationwide-financial/) | Shares Salesforce, Adobe Marketing Cloud and NGINX; a larger company. 25,000 to 50,000 employees | To build a longer list of accounts like Principal Financial Group, with the people who run their software, ask your AI agent: ```text Use www.enrich.chat to find financial services firms that run Salesforce and Adobe Marketing Cloud, like Principal Financial Group, and the CFOs, CIOs and heads of digital banking at each, with titles and verified work emails ``` ## How do I find the right people at Principal Financial Group? Start from the website, principal.com. Enter it in the free email finder with a name, or ask your AI agent for the people in the roles you sell to, such as CFOs, CIOs and heads of digital banking. ```text Use www.enrich.chat to find the CFOs, CIOs and heads of digital banking at principal.com, with titles and verified work emails ``` Staff addresses follow a known pattern: see the [Principal Financial Group email format](https://enrich.chat/email-format/principal-financial-group/). ## Which other companies use the same tools? See who else runs the tools Principal Financial Group uses: [Microsoft 365](https://enrich.chat/companies-using/microsoft-365/)[Vimeo](https://enrich.chat/companies-using/vimeo/)[Facebook Login](https://enrich.chat/companies-using/facebook-login/)[YouTube](https://enrich.chat/companies-using/youtube/)[Facebook Widget](https://enrich.chat/companies-using/facebook-widget/)[WordPress (self-hosted)](https://enrich.chat/companies-using/wordpress-org/) ## Which industry code is Principal Financial Group filed under? Public profiles list Principal Financial Group under [NAICS 524113](https://enrich.chat/naics/524113/), Direct Life Insurance Carriers. Open the code to see the other companies filed under it, where they are based and how big they are. ## Frequently asked questions ### How many employees does Principal Financial Group have? Principal Financial Group is in the 10,000 to 25,000 employees range on its public company profile. Headcounts are rounded and change as companies hire, so treat the range as a guide. ### What industry is Principal Financial Group in? Principal Financial Group works in financial services. This group covers firms that provide payments, lending, brokerage, wealth and other money management services to individuals and businesses. ### What technology does Principal Financial Group use? Tools detected on its public footprint include Microsoft 365, Facebook Login, Cedexis Radar and Salesforce, across 17 categories. A detected tool shows it was seen, not what Principal Financial Group pays for it. ### Where is Principal Financial Group headquartered? Principal Financial Group is headquartered in Des Moines, Iowa. ### What companies are similar to Principal Financial Group? The closest matches on this site are Northwestern Mutual, Charles Schwab and Banco Davivienda. They are compared on the business tools they run, their size and where they are based; the profile above lists the reasons. ### What is the website of Principal Financial Group? Principal Financial Group's website is principal.com. Staff email usually uses a domain like it, so check the pattern with the free email format finder before you write to anyone. ## Try this prompt Find people at Principal Financial Group ```text Use www.enrich.chat to find the CFOs, CIOs and heads of digital banking at principal.com, with titles and verified work emails ``` ## Related - [Companies using a technology](https://enrich.chat/companies-using/) - [Northwestern Mutual](https://enrich.chat/company/northwestern-mutual/) - [Charles Schwab](https://enrich.chat/company/charles-schwab/) - [Banco Davivienda](https://enrich.chat/company/banco-davivienda/) - [Truist](https://enrich.chat/company/truist/) - [Equifax](https://enrich.chat/company/equifax/) - [Rocket Mortgage](https://enrich.chat/company/rocket-mortgage/) - [Massachusetts Mutual Life Insurance](https://enrich.chat/company/massachusetts-mutual-life-insurance/) - [Nationwide Financial](https://enrich.chat/company/nationwide-financial/) - [Tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/)