> Enrich.chat gives AI agents verified work emails and mobiles. To use it from an agent, read https://enrich.chat/agents.md . This is the Markdown version of https://enrich.chat/company/rei/ # REI A retail organization with 10,000 to 25,000 employees. Where it sits among its peers, the technology it runs and how to reach its people. By Enrich.chat Editorial. Updated October 21, 2026. **Short answer:** REI (rei.com) is a retail organization with 10,000 to 25,000 employees. Its public technology footprint includes Microsoft 365, Facebook Login, Cedexis Radar and Salesforce. ## How big is REI? REI has 10,000 to 25,000 employees. Among the retailers on this site it sits in the larger half. Each dot in the figure is one of its peers, placed by size; the orange dot is REI. **Figure: Where REI sits among retailers.** A strip of dots, one for each of 120 peers in retail, spread from 2,000 to 2,000,000 employees on a log scale. REI is highlighted and falls in the 10,000 to 25,000 employees range in the larger half. *Peers in retail placed by employee count on a log scale. Sizes are rounded ranges from public profiles.* Headcount on public company profiles is rounded and moves as a company hires, so use the range as a guide, not as a payroll figure. ## Where is REI headquartered? REI is headquartered in Seattle, Washington. [Companies in Washington](https://enrich.chat/companies-in/washington/) ## What industry is REI in? REI works in [retail](https://enrich.chat/industries/retail/). This group covers stores, chains and online sellers that sell goods directly to consumers. Closest matches on this site: [Skechers USA](https://enrich.chat/company/skechers-usa/), [Rent-A-Center](https://enrich.chat/company/rent-a-center/), [Party City](https://enrich.chat/company/party-city/), [Ulta Beauty](https://enrich.chat/company/ulta-beauty/), [Dillard's](https://enrich.chat/company/dillards/) and [Iceland Foods](https://enrich.chat/company/iceland-foods/). ## What technology does REI use? We detect 68 tools on REI's public footprint across 17 categories, for example Salesforce for marketing automation and crm, AWS for cloud and hosting and Stripe for e-commerce and payments. The figure counts the tools in each category; the groups below name them and link to the companies that use each one. **Figure: Tools detected at REI, by category.** A bar chart of how many tools were detected at REI in each category: Advertising and retargeting 9, Analytics and tracking 7, Email and productivity 6, Video and media 6, E-commerce and payments 5, Data and observability 5, CDN and security 5. *Tools detected on the public footprint of REI, by category.* ### Marketing automation and CRM [Salesforce](https://enrich.chat/companies-using/salesforce/)[HubSpot](https://enrich.chat/companies-using/hubspot/)[Adobe Marketing Cloud](https://enrich.chat/companies-using/adobe-marketing-cloud/)RichRelevance ### Cloud and hosting [AWS](https://enrich.chat/companies-using/aws/)[WP Engine](https://enrich.chat/companies-using/wp-engine/) ### E-commerce and payments [Stripe](https://enrich.chat/companies-using/stripe/)[PayPal](https://enrich.chat/companies-using/paypal/)[Braintree](https://enrich.chat/companies-using/braintree/)[Bazaarvoice](https://enrich.chat/companies-using/bazaarvoice/)[PowerReviews](https://enrich.chat/companies-using/powerreviews/) ### Customer support and chat [Qualtrics](https://enrich.chat/companies-using/qualtrics/) ### Identity and authentication [Facebook Login](https://enrich.chat/companies-using/facebook-login/) ### Data and observability [Cedexis Radar](https://enrich.chat/companies-using/cedexis-radar/)[New Relic](https://enrich.chat/companies-using/new-relic/)[Microsoft Application Insights](https://enrich.chat/companies-using/microsoft-application-insights/)[MongoDB](https://enrich.chat/companies-using/mongodb/)[Datadog](https://enrich.chat/companies-using/datadog/) ### Developer and DevOps tools [Atlassian Cloud](https://enrich.chat/companies-using/atlassian/) ### Email and productivity [Microsoft 365](https://enrich.chat/companies-using/microsoft-365/)[Amazon SES](https://enrich.chat/companies-using/amazon-ses/)[Gmail](https://enrich.chat/companies-using/gmail/)[Google Workspace](https://enrich.chat/companies-using/google-workspace/)[Mailchimp SPF](https://enrich.chat/companies-using/mailchimp-spf/)[Mandrill (Mailchimp)](https://enrich.chat/companies-using/mailchimp-mandrill/) ### CDN and security [Amazon Route 53](https://enrich.chat/companies-using/route-53/)[Akamai](https://enrich.chat/companies-using/akamai/)[Amazon CloudFront](https://enrich.chat/companies-using/amazon-cloudfront/)[Cloudflare Services](https://enrich.chat/companies-using/cloudflare-services/)[UltraDNS](https://enrich.chat/companies-using/ultradns/) ### Website platforms and CMS [WordPress (self-hosted)](https://enrich.chat/companies-using/wordpress-org/)[Gravity Forms](https://enrich.chat/companies-using/gravity-forms/)[Adobe Experience Manager (CQ)](https://enrich.chat/companies-using/adobe-cq/)[WordPress VIP](https://enrich.chat/companies-using/wordpress-vip/) ### Analytics and tracking [Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/)[Google Analytics](https://enrich.chat/companies-using/google-analytics/)[Hotjar](https://enrich.chat/companies-using/hotjar/)[Adobe Analytics (Omniture)](https://enrich.chat/companies-using/omniture/)[Tealium](https://enrich.chat/companies-using/tealium/)[Mixpanel](https://enrich.chat/companies-using/mixpanel/)[Heap Analytics](https://enrich.chat/companies-using/heap-analytics/) ### Advertising and retargeting [Facebook Custom Audiences](https://enrich.chat/companies-using/facebook-custom-audiences/)[DoubleClick](https://enrich.chat/companies-using/doubleclick/)[Adobe Media Optimizer](https://enrich.chat/companies-using/adobe-media-optimizer/)[DoubleClick Conversion Tracking](https://enrich.chat/companies-using/doubleclick-conversion/)[Google Dynamic Remarketing](https://enrich.chat/companies-using/google-dynamic-remarketing/)[Google Ads Conversion Tracking](https://enrich.chat/companies-using/google-adwords-conversion/)[DoubleClick Floodlight](https://enrich.chat/companies-using/doubleclick-floodlight/)[Bing Ads (Microsoft Advertising)](https://enrich.chat/companies-using/bing-ads/)[X Ads (Twitter Advertising)](https://enrich.chat/companies-using/twitter-advertising/) ### Video and media [Vimeo](https://enrich.chat/companies-using/vimeo/)[YouTube](https://enrich.chat/companies-using/youtube/)[Shutterstock](https://enrich.chat/companies-using/shutterstock/)[iTunes](https://enrich.chat/companies-using/itunes/)[Cloudinary](https://enrich.chat/companies-using/cloudinary/)[Ooyala](https://enrich.chat/companies-using/ooyala/) ### Social and widgets [Facebook Widget](https://enrich.chat/companies-using/facebook-widget/) ### Frameworks and libraries [Vue.js](https://enrich.chat/companies-using/vue-js/)[React Redux](https://enrich.chat/companies-using/react-redux/) ### Fonts, maps and embeds [Google Maps](https://enrich.chat/companies-using/google-maps/)[Google Maps (non paid)](https://enrich.chat/companies-using/google-maps-non-paid/)[Typekit (Adobe Fonts)](https://enrich.chat/companies-using/typekit/)[Mapbox](https://enrich.chat/companies-using/mapbox/) Tools change as companies adopt and drop them. Check a single company at any time with the free [tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/). ## Which companies are most like REI? These are the closest matches among the retailers on this site. Each is compared on the business tools it runs (a rarer tool says more than a common one), how close its size is and, when both are known, where it is based. The second column says why it matched and gives its size range. | Company | Why it matches | | --- | --- | | [Skechers USA](https://enrich.chat/company/skechers-usa/) | Shares Salesforce, Stripe and PayPal; same size range. 10,000 to 25,000 employees | | [Rent-A-Center](https://enrich.chat/company/rent-a-center/) | Shares Salesforce, Adobe Marketing Cloud and AWS; same size range. 10,000 to 25,000 employees | | [Party City](https://enrich.chat/company/party-city/) | Shares Salesforce, Adobe Marketing Cloud and PayPal; same size range. 10,000 to 25,000 employees | | [Ulta Beauty](https://enrich.chat/company/ulta-beauty/) | Shares AWS, Stripe and PayPal; a larger company. 25,000 to 50,000 employees | | [Dillard's](https://enrich.chat/company/dillards/) | Shares Adobe Marketing Cloud, Stripe and PayPal; a larger company. 25,000 to 50,000 employees | | [Iceland Foods](https://enrich.chat/company/iceland-foods/) | Shares Salesforce, AWS and Stripe; same size range. 10,000 to 25,000 employees | | [H&R Block](https://enrich.chat/company/handr-block/) | Shares Salesforce, Adobe Marketing Cloud and WP Engine; same size range. 10,000 to 25,000 employees | | [BJ's Wholesale Club](https://enrich.chat/company/bjs-wholesale-club/) | Shares Salesforce, Adobe Marketing Cloud and Stripe; a larger company. 25,000 to 50,000 employees | To build a longer list of accounts like REI, with the people who run their software, ask your AI agent: ```text Use www.enrich.chat to find retailers that run Salesforce and Adobe Marketing Cloud, like REI, and the chief merchandising officers, ecommerce heads and CIOs at each, with titles and verified work emails ``` ## How do I find the right people at REI? Start from the website, rei.com. Enter it in the free email finder with a name, or ask your AI agent for the people in the roles you sell to, such as chief merchandising officers, ecommerce heads and CIOs. ```text Use www.enrich.chat to find the chief merchandising officers, ecommerce heads and CIOs at rei.com, with titles and verified work emails ``` Staff addresses follow a known pattern: see the [REI email format](https://enrich.chat/email-format/rei/). ## Which other companies use the same tools? See who else runs the tools REI uses: [Microsoft 365](https://enrich.chat/companies-using/microsoft-365/)[Vimeo](https://enrich.chat/companies-using/vimeo/)[Facebook Login](https://enrich.chat/companies-using/facebook-login/)[YouTube](https://enrich.chat/companies-using/youtube/)[Facebook Widget](https://enrich.chat/companies-using/facebook-widget/)[WordPress (self-hosted)](https://enrich.chat/companies-using/wordpress-org/) ## Frequently asked questions ### How many employees does REI have? REI is in the 10,000 to 25,000 employees range on its public company profile. Headcounts are rounded and change as companies hire, so treat the range as a guide. ### What industry is REI in? REI works in retail. This group covers stores, chains and online sellers that sell goods directly to consumers. ### What technology does REI use? Tools detected on its public footprint include Microsoft 365, Facebook Login, Cedexis Radar and Salesforce, across 17 categories. A detected tool shows it was seen, not what REI pays for it. ### Where is REI headquartered? REI is headquartered in Seattle, Washington. ### What companies are similar to REI? The closest matches on this site are Skechers USA, Rent-A-Center and Party City. They are compared on the business tools they run, their size and where they are based; the profile above lists the reasons. ### What is the website of REI? REI's website is rei.com. Staff email usually uses a domain like it, so check the pattern with the free email format finder before you write to anyone. ## Try this prompt Find people at REI ```text Use www.enrich.chat to find the chief merchandising officers, ecommerce heads and CIOs at rei.com, with titles and verified work emails ``` ## Related - [Companies using a technology](https://enrich.chat/companies-using/) - [Skechers USA](https://enrich.chat/company/skechers-usa/) - [Rent-A-Center](https://enrich.chat/company/rent-a-center/) - [Party City](https://enrich.chat/company/party-city/) - [Ulta Beauty](https://enrich.chat/company/ulta-beauty/) - [Dillard's](https://enrich.chat/company/dillards/) - [Iceland Foods](https://enrich.chat/company/iceland-foods/) - [H&R Block](https://enrich.chat/company/handr-block/) - [BJ's Wholesale Club](https://enrich.chat/company/bjs-wholesale-club/) - [Tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/)