> Enrich.chat gives AI agents verified work emails and mobiles. To use it from an agent, read https://enrich.chat/agents.md . This is the Markdown version of https://enrich.chat/company/the-aa/

# The AA

A automotive organization with 100,000+ employees. Where it sits among its peers, the technology it runs and how to reach its people.

By Enrich.chat Editorial. Updated October 21, 2026.

**Short answer:** The AA (theaa.com) is an automotive organization with 100,000+ employees. Its public technology footprint includes Microsoft 365, Microsoft Outlook, Facebook Login and Cedexis Radar.

## How big is The AA?

The AA has 100,000+ employees. Among the automakers and auto suppliers on this site it sits among the largest. Each dot in the figure is one of its peers, placed by size; the orange dot is The AA.

**Figure: Where The AA sits among automakers and auto suppliers.** A strip of dots, one for each of 120 peers in automotive, spread from 2,000 to 2,000,000 employees on a log scale. The AA is highlighted and falls in the 100,000+ employees range among the largest.

*Peers in automotive placed by employee count on a log scale. Sizes are rounded ranges from public profiles.*

Headcount on public company profiles is rounded and moves as a company hires, so use the range as a guide, not as a payroll figure.

## Where is The AA headquartered?

The AA is headquartered in Basingstoke, United Kingdom.

[More automakers and auto suppliers in the United Kingdom](https://enrich.chat/companies-in/united-kingdom/automotive/)[Companies in the United Kingdom](https://enrich.chat/companies-in/united-kingdom/)

## What industry is The AA in?

The AA works in [automotive](https://enrich.chat/industries/automotive/). This group covers vehicle manufacturers, parts suppliers and dealership groups that build, sell and service cars and trucks. Closest matches on this site: [Mercedes-Benz](https://enrich.chat/company/mercedes-benz/), [Magna International](https://enrich.chat/company/magna-international/), [GKN Automotive](https://enrich.chat/company/gkn-automotive/), [Dana Incorporated](https://enrich.chat/company/dana-incorporated/), [Vitesco Technologies](https://enrich.chat/company/vitesco-technologies/) and [PT Astra Honda Motor](https://enrich.chat/company/pt-astra-honda-motor/).

## What technology does The AA use?

We detect 89 tools on The AA's public footprint across 18 categories, for example Salesforce for marketing automation and crm, AWS for cloud and hosting and Stripe for e-commerce and payments. The figure counts the tools in each category; the groups below name them and link to the companies that use each one.

**Figure: Tools detected at The AA, by category.** A bar chart of how many tools were detected at The AA in each category: Advertising and retargeting 32, Email and productivity 8, Analytics and tracking 8, Data and observability 5, Marketing automation and CRM 4, Cloud and hosting 4, CDN and security 3.

*Tools detected on the public footprint of The AA, by category.*

### Marketing automation and CRM

[Salesforce](https://enrich.chat/companies-using/salesforce/)[Pardot (Account Engagement)](https://enrich.chat/companies-using/pardot/)[Amadesa](https://enrich.chat/companies-using/amadesa/)[SaleCycle](https://enrich.chat/companies-using/salecycle/)

### Cloud and hosting

[AWS](https://enrich.chat/companies-using/aws/)[Microsoft Azure Hosting](https://enrich.chat/companies-using/microsoft-azure-hosting/)[Render](https://enrich.chat/companies-using/render/)[GitHub Pages](https://enrich.chat/companies-using/github-pages/)

### E-commerce and payments

[Stripe](https://enrich.chat/companies-using/stripe/)[Bazaarvoice](https://enrich.chat/companies-using/bazaarvoice/)

### Customer support and chat

[Zendesk](https://enrich.chat/companies-using/zendesk/)[LivePerson Monitor](https://enrich.chat/companies-using/liveperson-monitor/)

### HR and recruiting

[SAP SuccessFactors](https://enrich.chat/companies-using/successfactors/)

### Identity and authentication

[Facebook Login](https://enrich.chat/companies-using/facebook-login/)

### Data and observability

[Cedexis Radar](https://enrich.chat/companies-using/cedexis-radar/)[Ruxit (Dynatrace)](https://enrich.chat/companies-using/ruxit/)[Microsoft Application Insights](https://enrich.chat/companies-using/microsoft-application-insights/)[LiveRamp](https://enrich.chat/companies-using/liveramp/)[Pingdom](https://enrich.chat/companies-using/pingdom/)

### Developer and DevOps tools

[Atlassian Cloud](https://enrich.chat/companies-using/atlassian/)

### Email and productivity

[Microsoft 365](https://enrich.chat/companies-using/microsoft-365/)[Microsoft Outlook](https://enrich.chat/companies-using/microsoft-outlook/)[Amazon SES](https://enrich.chat/companies-using/amazon-ses/)[Gmail](https://enrich.chat/companies-using/gmail/)[Google Workspace](https://enrich.chat/companies-using/google-workspace/)[Mailchimp SPF](https://enrich.chat/companies-using/mailchimp-spf/)[Mandrill (Mailchimp)](https://enrich.chat/companies-using/mailchimp-mandrill/)[Mailjet](https://enrich.chat/companies-using/mailjet/)

### CDN and security

[Cloudflare](https://enrich.chat/companies-using/cloudflare/)[Amazon Route 53](https://enrich.chat/companies-using/route-53/)[Cloudflare CDN](https://enrich.chat/companies-using/cloudflare-cdn/)

### Website platforms and CMS

[WordPress (self-hosted)](https://enrich.chat/companies-using/wordpress-org/)[Sitecore](https://enrich.chat/companies-using/sitecore/)[Umbraco](https://enrich.chat/companies-using/umbraco/)

### Analytics and tracking

[Google Tag Manager](https://enrich.chat/companies-using/google-tag-manager/)[Google Analytics](https://enrich.chat/companies-using/google-analytics/)[Hotjar](https://enrich.chat/companies-using/hotjar/)[Optimizely](https://enrich.chat/companies-using/optimizely/)[Tealium](https://enrich.chat/companies-using/tealium/)[Mixpanel](https://enrich.chat/companies-using/mixpanel/)[Decibel Insight](https://enrich.chat/companies-using/decibel-insight/)[Amplitude](https://enrich.chat/companies-using/amplitude/)

### Advertising and retargeting

[Facebook Custom Audiences](https://enrich.chat/companies-using/facebook-custom-audiences/)[DoubleClick](https://enrich.chat/companies-using/doubleclick/)[Adobe Media Optimizer](https://enrich.chat/companies-using/adobe-media-optimizer/)[DoubleClick Conversion Tracking](https://enrich.chat/companies-using/doubleclick-conversion/)[Google Dynamic Remarketing](https://enrich.chat/companies-using/google-dynamic-remarketing/)[LinkedIn Marketing Solutions](https://enrich.chat/companies-using/linkedin-marketing-solutions/)[Google Ads Conversion Tracking](https://enrich.chat/companies-using/google-adwords-conversion/)[DoubleClick Floodlight](https://enrich.chat/companies-using/doubleclick-floodlight/)[Bing Ads (Microsoft Advertising)](https://enrich.chat/companies-using/bing-ads/)[Google AdSense](https://enrich.chat/companies-using/google-adsense/)[X Ads (Twitter Advertising)](https://enrich.chat/companies-using/twitter-advertising/)[AppNexus (Xandr)](https://enrich.chat/companies-using/appnexus/)

### Video and media

[Vimeo](https://enrich.chat/companies-using/vimeo/)[YouTube](https://enrich.chat/companies-using/youtube/)

### Social and widgets

[Facebook Widget](https://enrich.chat/companies-using/facebook-widget/)[Trustpilot](https://enrich.chat/companies-using/trustpilot/)

### Frameworks and libraries

[ASP.NET](https://enrich.chat/companies-using/asp-net/)[React Native](https://enrich.chat/companies-using/react-native/)

### Fonts, maps and embeds

[Google Maps](https://enrich.chat/companies-using/google-maps/)[Google Maps (paid)](https://enrich.chat/companies-using/google-maps-paid/)

Tools change as companies adopt and drop them. Check a single company at any time with the free [tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/).

## Which companies are most like The AA?

These are the closest matches among the automakers and auto suppliers on this site. Each is compared on the business tools it runs (a rarer tool says more than a common one), how close its size is and, when both are known, where it is based. The second column says why it matched and gives its size range.

| Company | Why it matches |
| --- | --- |
| [Mercedes-Benz](https://enrich.chat/company/mercedes-benz/) | Shares Salesforce, AWS and GitHub Pages; same size range. 100,000+ employees |
| [Magna International](https://enrich.chat/company/magna-international/) | Shares Salesforce, Microsoft Azure Hosting and SAP SuccessFactors; same size range. 100,000+ employees |
| [GKN Automotive](https://enrich.chat/company/gkn-automotive/) | Shares Microsoft Azure Hosting, Amazon SES and Mailchimp SPF; a smaller company; also in England. 25,000 to 50,000 employees |
| [Dana Incorporated](https://enrich.chat/company/dana-incorporated/) | Shares Salesforce, Zendesk and SAP SuccessFactors; a smaller company. 25,000 to 50,000 employees |
| [Vitesco Technologies](https://enrich.chat/company/vitesco-technologies/) | Shares Microsoft Azure Hosting, Amazon SES and Mandrill; a smaller company. 25,000 to 50,000 employees |
| [PT Astra Honda Motor](https://enrich.chat/company/pt-astra-honda-motor/) | Shares Microsoft Azure Hosting and Mandrill; a smaller company. 10,000 to 25,000 employees |
| [Harley-Davidson](https://enrich.chat/company/harley-davidson/) | Shares Salesforce, Stripe and Bazaarvoice; a smaller company. 10,000 to 25,000 employees |
| [Rivian Automotive](https://enrich.chat/company/rivian-automotive/) | Shares Salesforce, AWS and Stripe; a smaller company. 10,000 to 25,000 employees |

To build a longer list of accounts like The AA, with the people who run their software, ask your AI agent:

```text
Use www.enrich.chat to find automakers and auto suppliers that run Salesforce and Microsoft Azure Hosting, like The AA, and the heads of manufacturing, supply chain leaders and CIOs at each, with titles and verified work emails
```

## How do I find the right people at The AA?

Start from the website, theaa.com. Enter it in the free email finder with a name, or ask your AI agent for the people in the roles you sell to, such as heads of manufacturing, supply chain leaders and CIOs.

```text
Use www.enrich.chat to find the heads of manufacturing, supply chain leaders and CIOs at theaa.com, with titles and verified work emails
```

Staff addresses follow a known pattern: see the [The AA email format](https://enrich.chat/email-format/the-aa/).

## Which other companies use the same tools?

See who else runs the tools The AA uses:

[Microsoft 365](https://enrich.chat/companies-using/microsoft-365/)[Microsoft Outlook](https://enrich.chat/companies-using/microsoft-outlook/)[Vimeo](https://enrich.chat/companies-using/vimeo/)[Facebook Login](https://enrich.chat/companies-using/facebook-login/)[YouTube](https://enrich.chat/companies-using/youtube/)[Facebook Widget](https://enrich.chat/companies-using/facebook-widget/)

## Frequently asked questions

### How many employees does The AA have?

The AA is in the 100,000+ employees range on its public company profile. Headcounts are rounded and change as companies hire, so treat the range as a guide.

### What industry is The AA in?

The AA works in automotive. This group covers vehicle manufacturers, parts suppliers and dealership groups that build, sell and service cars and trucks.

### What technology does The AA use?

Tools detected on its public footprint include Microsoft 365, Microsoft Outlook, Facebook Login and Cedexis Radar, across 18 categories. A detected tool shows it was seen, not what The AA pays for it.

### Where is The AA headquartered?

The AA is headquartered in Basingstoke, United Kingdom.

### What companies are similar to The AA?

The closest matches on this site are Mercedes-Benz, Magna International and GKN Automotive. They are compared on the business tools they run, their size and where they are based; the profile above lists the reasons.

### What is the website of The AA?

The AA's website is theaa.com. Staff email usually uses a domain like it, so check the pattern with the free email format finder before you write to anyone.

## Try this prompt

Find people at The AA

```text
Use www.enrich.chat to find the heads of manufacturing, supply chain leaders and CIOs at theaa.com, with titles and verified work emails
```

## Related

- [Companies using a technology](https://enrich.chat/companies-using/)
- [Mercedes-Benz](https://enrich.chat/company/mercedes-benz/)
- [Magna International](https://enrich.chat/company/magna-international/)
- [GKN Automotive](https://enrich.chat/company/gkn-automotive/)
- [Dana Incorporated](https://enrich.chat/company/dana-incorporated/)
- [Vitesco Technologies](https://enrich.chat/company/vitesco-technologies/)
- [PT Astra Honda Motor](https://enrich.chat/company/pt-astra-honda-motor/)
- [Harley-Davidson](https://enrich.chat/company/harley-davidson/)
- [Rivian Automotive](https://enrich.chat/company/rivian-automotive/)
- [Tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/)
