> Enrich.chat gives AI agents verified work emails and mobiles. To use it from an agent, read https://enrich.chat/agents.md . This is the Markdown version of https://enrich.chat/company/under-armour/ # Under Armour A apparel and fashion organization with 10,000 to 25,000 employees. Where it sits among its peers, the technology it runs and how to reach its people. By Enrich.chat Editorial. Updated October 21, 2026. **Short answer:** Under Armour (underarmour.com) is an apparel and fashion organization with 10,000 to 25,000 employees. Its public technology footprint includes Microsoft 365, Microsoft Outlook, Salesforce and AWS. ## How big is Under Armour? Under Armour has 10,000 to 25,000 employees. Among the apparel and fashion brands on this site it sits in the larger half. Each dot in the figure is one of its peers, placed by size; the orange dot is Under Armour. **Figure: Where Under Armour sits among apparel and fashion brands.** A strip of dots, one for each of 120 peers in apparel and fashion, spread from 2,000 to 2,000,000 employees on a log scale. Under Armour is highlighted and falls in the 10,000 to 25,000 employees range in the larger half. *Peers in apparel and fashion placed by employee count on a log scale. Sizes are rounded ranges from public profiles.* Headcount on public company profiles is rounded and moves as a company hires, so use the range as a guide, not as a payroll figure. ## Where is Under Armour headquartered? Under Armour is headquartered in Baltimore, Maryland. [Companies in Maryland](https://enrich.chat/companies-in/maryland/) ## What industry is Under Armour in? Under Armour works in [apparel and fashion](https://enrich.chat/industries/apparel-and-fashion/). This group covers brands, designers and makers of clothing, footwear and fashion accessories. Closest matches on this site: [Guess?](https://enrich.chat/company/guess/), [Ralph Lauren](https://enrich.chat/company/ralph-lauren/), [Tommy Hilfiger](https://enrich.chat/company/tommy-hilfiger/), [Bestseller](https://enrich.chat/company/bestseller/) and [VF Corporation](https://enrich.chat/company/vf-corporation/). ## What technology does Under Armour use? We detect 27 tools on Under Armour's public footprint across 13 categories, for example Salesforce for marketing automation and crm, AWS for cloud and hosting and Salesforce Commerce Cloud for e-commerce and payments. The figure counts the tools in each category; the groups below name them and link to the companies that use each one. **Figure: Tools detected at Under Armour, by category.** A bar chart of how many tools were detected at Under Armour in each category: Cloud and hosting 4, Email and productivity 4, CDN and security 4, Marketing automation and CRM 2, E-commerce and payments 2, Customer support and chat 2, Developer and DevOps tools 2. *Tools detected on the public footprint of Under Armour, by category.* ### Marketing automation and CRM [Salesforce](https://enrich.chat/companies-using/salesforce/)[ExactTarget (Salesforce Marketing Cloud)](https://enrich.chat/companies-using/exacttarget/) ### Cloud and hosting [AWS](https://enrich.chat/companies-using/aws/)[Pantheon](https://enrich.chat/companies-using/pantheon/)[GitHub Pages](https://enrich.chat/companies-using/github-pages/)[Heroku](https://enrich.chat/companies-using/heroku/) ### E-commerce and payments [Salesforce Commerce Cloud](https://enrich.chat/companies-using/salesforce-commerce-cloud/)FedEx ### Customer support and chat [Zendesk](https://enrich.chat/companies-using/zendesk/)[Salesforce Service Cloud](https://enrich.chat/companies-using/salesforce-service-cloud/) ### HR and recruiting [Greenhouse](https://enrich.chat/companies-using/greenhouse/) ### Developer and DevOps tools [Atlassian Cloud](https://enrich.chat/companies-using/atlassian/)[ServiceNow](https://enrich.chat/companies-using/servicenow/) ### Email and productivity [Microsoft 365](https://enrich.chat/companies-using/microsoft-365/)[Microsoft Outlook](https://enrich.chat/companies-using/microsoft-outlook/)[Amazon SES](https://enrich.chat/companies-using/amazon-ses/)[Mailjet](https://enrich.chat/companies-using/mailjet/) ### CDN and security [Amazon Route 53](https://enrich.chat/companies-using/route-53/)[Amazon CloudFront](https://enrich.chat/companies-using/amazon-cloudfront/)[DNS Made Easy](https://enrich.chat/companies-using/dns-made-easy/)[Fastly CDN](https://enrich.chat/companies-using/fastly-cdn/) ### Website platforms and CMS [Drupal](https://enrich.chat/companies-using/drupal/) ### Advertising and retargeting [BlueKai](https://enrich.chat/companies-using/bluekai/) ### Video and media [Ooyala](https://enrich.chat/companies-using/ooyala/) ### Frameworks and libraries [Backbone.js](https://enrich.chat/companies-using/backbone-js/) Tools change as companies adopt and drop them. Check a single company at any time with the free [tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/). ## Which companies are most like Under Armour? These are the closest matches among the apparel and fashion brands on this site. Each is compared on the business tools it runs (a rarer tool says more than a common one), how close its size is and, when both are known, where it is based. The second column says why it matched and gives its size range. | Company | Why it matches | | --- | --- | | [Guess?](https://enrich.chat/company/guess/) | Shares ExactTarget, Salesforce Commerce Cloud and Atlassian Cloud; same size range. 10,000 to 25,000 employees | | [Ralph Lauren](https://enrich.chat/company/ralph-lauren/) | Shares Salesforce, ExactTarget and Salesforce Commerce Cloud; same size range. 10,000 to 25,000 employees | | [Tommy Hilfiger](https://enrich.chat/company/tommy-hilfiger/) | Shares Salesforce, AWS and Salesforce Commerce Cloud; same size range. 10,000 to 25,000 employees | | [Bestseller](https://enrich.chat/company/bestseller/) | Shares ExactTarget, Salesforce Commerce Cloud and Zendesk; same size range. 10,000 to 25,000 employees | | [VF Corporation](https://enrich.chat/company/vf-corporation/) | Shares Salesforce, AWS and Salesforce Commerce Cloud; a larger company. 25,000 to 50,000 employees | To build a longer list of accounts like Under Armour, with the people who run their software, ask your AI agent: ```text Use www.enrich.chat to find apparel and fashion brands that run Salesforce Commerce Cloud and Salesforce, like Under Armour, and the merchandising leaders, ecommerce heads and brand directors at each, with titles and verified work emails ``` ## How do I find the right people at Under Armour? Start from the website, underarmour.com. Enter it in the free email finder with a name, or ask your AI agent for the people in the roles you sell to, such as merchandising leaders, ecommerce heads and brand directors. ```text Use www.enrich.chat to find the merchandising leaders, ecommerce heads and brand directors at underarmour.com, with titles and verified work emails ``` Staff addresses follow a known pattern: see the [Under Armour email format](https://enrich.chat/email-format/under-armour/). ## Which other companies use the same tools? See who else runs the tools Under Armour uses: [Microsoft 365](https://enrich.chat/companies-using/microsoft-365/)[Microsoft Outlook](https://enrich.chat/companies-using/microsoft-outlook/)[Salesforce](https://enrich.chat/companies-using/salesforce/)[AWS](https://enrich.chat/companies-using/aws/)[Amazon SES](https://enrich.chat/companies-using/amazon-ses/)[Amazon Route 53](https://enrich.chat/companies-using/route-53/) ## Frequently asked questions ### How many employees does Under Armour have? Under Armour is in the 10,000 to 25,000 employees range on its public company profile. Headcounts are rounded and change as companies hire, so treat the range as a guide. ### What industry is Under Armour in? Under Armour works in apparel and fashion. This group covers brands, designers and makers of clothing, footwear and fashion accessories. ### What technology does Under Armour use? Tools detected on its public footprint include Microsoft 365, Microsoft Outlook, Salesforce and AWS, across 13 categories. A detected tool shows it was seen, not what Under Armour pays for it. ### Where is Under Armour headquartered? Under Armour is headquartered in Baltimore, Maryland. ### What companies are similar to Under Armour? The closest matches on this site are Guess?, Ralph Lauren and Tommy Hilfiger. They are compared on the business tools they run, their size and where they are based; the profile above lists the reasons. ### What is the website of Under Armour? Under Armour's website is underarmour.com. Staff email usually uses a domain like it, so check the pattern with the free email format finder before you write to anyone. ## Try this prompt Find people at Under Armour ```text Use www.enrich.chat to find the merchandising leaders, ecommerce heads and brand directors at underarmour.com, with titles and verified work emails ``` ## Related - [Companies using a technology](https://enrich.chat/companies-using/) - [Guess?](https://enrich.chat/company/guess/) - [Ralph Lauren](https://enrich.chat/company/ralph-lauren/) - [Tommy Hilfiger](https://enrich.chat/company/tommy-hilfiger/) - [Bestseller](https://enrich.chat/company/bestseller/) - [VF Corporation](https://enrich.chat/company/vf-corporation/) - [Tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/)