> Enrich.chat gives AI agents verified work emails and mobiles. To use it from an agent, read https://enrich.chat/agents.md . This is the Markdown version of https://enrich.chat/compare/apollo-vs-lusha/

# Apollo vs Lusha in 2026: price, phone numbers, data and AI access

Apollo sells an all-in-one sales app by the seat. Lusha sells contact credits with seats bundled in. We read both vendors' own pages on October 15, 2026, and show when a credit-plan API fits better.

By Enrich.chat Editorial. Updated October 15, 2026.

**Short answer:** Choose Apollo for an all-in-one sales app: [Apollo's plans](https://www.apollo.io/pricing) start at $49 a seat a month billed annually, and a phone number costs 8 credits, about $0.16 to $0.21. Choose Lusha for a light browser extension: [Lusha's plans](https://www.lusha.com/pricing/) start free, then $37.45 a month billed yearly, but its 5-credit phone number costs about $0.44 to $0.62. For contact data inside an AI agent, Enrich.chat has credit plans from $29.

## Key takeaways

- Apollo charges per seat: Free, then $49, $79 or $119 a seat a month billed annually, or $65 and $99 billed monthly. Lusha bundles seats into plans: Free with 40 credits, then $37.45, $52.45 or $299.95 a month billed yearly.
- Lusha charges 5 credits for a phone number and Apollo 8, but a Lusha credit costs four to five times as much. A mobile costs about $0.44 to $0.62 on Lusha and $0.16 to $0.21 on Apollo if you use every credit.
- Apollo claims 240M+ contacts and Lusha 515M+. Both are vendor claims, and we found no independent head-to-head test of either.
- Both have MCP servers for Claude and ChatGPT that spend your credits. Apollo's pricing FAQ limits its plans to internal business use, and Lusha's Terms restrict feeding its data to AI systems that train on it.
- For five reps who need 1,000 emails and 250 mobiles a month, list prices come to $325 on five Apollo Basic seats billed monthly, $399.90 on Lusha Premium and $29 on the Enrich.chat Growth plan, which has unlimited seats.

## Quick verdict

Pick **Apollo** for an all-in-one sales app and cheaper phone numbers, and **Lusha** for a light extension at a low entry price. If you only need work emails and mobiles inside an AI agent or app, **Enrich.chat** is the simpler buy: credit plans from $29, unlimited seats, no annual contract.

- All-in-one outbound: Apollo (Sequences and a dialer, from $49 a seat a month billed annually)
- Light extension lookups: Lusha (Free plan, then from $37.45 a month billed yearly)
- Contact data in an AI agent or app: Enrich.chat (Credit plans from $29, 10 free lookups a day)

## Side by side

- **Apollo** (Best for all-in-one outbound): A contact database with sequences, a dialer and a Chrome extension, priced per seat from $49 a month billed annually. A phone number costs 8 credits.
- **Lusha** (Best for light, extension-led lookups): A contact database with a browser extension and credit plans from $37.45 a month billed yearly. A phone number costs 5 credits, and seats are bundled into each plan.

## Apollo vs Lusha at a glance

|  | Apollo | Lusha | Enrich.chat |
| --- | --- | --- | --- |
| Published prices | Yes: Free to $119 a seat, plus a Custom quote | Yes: Free to $399.90 a month, plus a custom Scale plan | Yes: plans from $29 |
| Free tier | Yes: 75 credits a seat a month | Yes: 40 credits a month | Yes: 10 lookups a day, no signup |
| No seat fees | No: priced per seat | Partial: 1 to 5 seats bundled per plan | Yes: unlimited seats |
| No annual contract required | Partial: Organization is annual only | Yes: monthly plans | Yes: billed monthly |
| Cost of one mobile number | 8 credits, about $0.16 to $0.21 | 5 credits, about $0.44 to $0.62 | 250 credits, about $0.0299 to $0.0725 |
| Nothing billed when a lookup misses | Partial: some waterfall vendors bill per lookup | No: an API request costs at least 1 credit | Yes: 0 credits |
| Unused credits carry over | No: they expire each cycle | Partial: monthly Pro and Premium, up to 2x | No: credits renew each month |
| Chrome extension | Yes | Yes | No |
| Sequences and dialer built in | Yes: sequences, US dialer | Partial: email sequences, no dialer listed | No |
| Buying intent data | Yes: 1 to 12 topics by plan | Partial: 5 to 25 topics by plan | No |
| MCP server | Yes: sign-in, spends credits | Yes: any plan, spends credits | Yes: no sign-in or key |
| Works in an AI agent with no signup | No: account needed | No: account needed | Yes: MCP server or one prompt |

## What is the difference between Apollo and Lusha?

Apollo is a sales platform with a contact database, sequences and a dialer, priced per seat. Lusha is a contact data tool built around a browser extension, priced as credit plans with seats bundled in. We read both vendors' pages on October 15, 2026.

[Apollo's pricing page](https://www.apollo.io/pricing) lists four self-serve plans and a Chrome extension on every one. [Lusha's pricing page](https://www.lusha.com/pricing/) lists four plans and a custom Scale plan, with its extension on every plan too.

|  | Apollo | Lusha |
| --- | --- | --- |
| How you pay | Per seat, with credits pooled across the team | A credit plan with 1 to 5 seats included |
| List price | $49 to $119 a seat a month, billed annually | $37.45 to $299.95 a month, billed yearly |
| Free plan | 75 credits a seat a month | 40 credits a month |
| Email and phone | 1 credit and 8 credits | 1 credit and 5 credits |
| Built-in outreach | Sequences, US dialer (credits apply) | Email sequences listed; no dialer listed |
| Buying intent | 1 topic on Free, 6 on Basic and Professional, 12 on Organization | 5 topics from Starter, 25 on Scale |
| AI agent access | MCP server and API, both spend credits | MCP server and API on every plan, both spend credits |

If you only need contact data, in an AI agent or your own app, a credit-plan API such as [Enrich.chat](https://enrich.chat/pricing/) is a third option. Our [Apollo alternatives](https://enrich.chat/alternatives/apollo/) and [Lusha alternatives](https://enrich.chat/alternatives/lusha/) lists cover more.

## How much do Apollo and Lusha cost in 2026?

Apollo costs $49, $79 or $119 per seat a month on paid plans billed annually. Lusha costs $37.45, $52.45 or $299.95 a month billed yearly, with 1 to 5 seats bundled in. Both have a free plan. We checked all prices on October 15, 2026, and they exclude tax.

### Apollo's plans

| Apollo plan | Billed annually | Billed monthly | Credits per seat | Seats |
| --- | --- | --- | --- | --- |
| Free | $0 | $0 | 75 a month | Per seat |
| Basic | $49 a month ($588 a year) | $65 a month | 30,000 a year, or 2,500 a month | No minimum |
| Professional | $79 a month ($948 a year) | $99 a month | 48,000 a year, or 4,000 a month | No minimum |
| Organization | $119 a month ($1,428 a year) | Annual only | 72,000 a year | 3 minimum |
| Custom | Quote from sales | Quote from sales | Custom volumes | Set with sales |

[Apollo's pricing page](https://www.apollo.io/pricing) says annual billing saves 24%. Credits are pooled across the team, and every seat must be on the same plan. Organization needs three seats, so the smallest one costs $4,284 a year. Add-on credits renew every cycle and have no price on the page.

### Lusha's plans

| Lusha plan | Billed monthly | Billed yearly | Credits | Seats |
| --- | --- | --- | --- | --- |
| Free | $0 | Not offered | 40 a month | 1 |
| Starter | $49.90 | $37.45 a month ($449.10 a year) | 400 a month, or 4,800 a year | 1 |
| Pro | $69.90 | $52.45 a month ($629.10 a year) | 600 a month, or 7,200 a year | 2 |
| Premium | $399.90 | $299.95 a month ($3,599.10 a year) | 3,400 a month, or 40,800 a year | 5 |
| Scale | Custom | Custom | Custom | Custom |

[Lusha's pricing page](https://www.lusha.com/pricing/) says paying yearly takes 25% off and grants the year's credits upfront. A slider adds credits to Pro and Premium for more money: the plan data on the page prices 6,000 monthly Premium credits at $643.65. Teams of more than five users should contact sales.

### What do buyers report paying?

Negotiated contracts cost more than the plan cards. [Vendr's Apollo data](https://www.vendr.com/marketplace/apollo-io) shows a median of $19,000 a year across 101 purchases, from $4,284 to $45,000. [Vendr's Lusha data](https://www.vendr.com/marketplace/lusha) shows a median of $15,999 across 147 purchases, from $6,000 to $70,403. Our [Apollo pricing guide](https://enrich.chat/blog/apollo-pricing/) and [Lusha pricing guide](https://enrich.chat/blog/lusha-pricing/) break down every plan.

## What does a phone number cost on Apollo and Lusha?

A phone number costs 8 credits on Apollo and 5 on Lusha, yet Apollo is cheaper. If you use every credit, a mobile costs about $0.16 to $0.21 on Apollo and $0.44 to $0.62 on Lusha, because a Lusha credit costs four to five times as much.

[Apollo](https://www.apollo.io/pricing) charges 1 credit for an email and 8 for a phone number. [Lusha](https://www.lusha.com/pricing/) charges 1 and 5. Neither publishes a price per credit, so we divided each plan price by its credits. Figure 1 shows the arithmetic.

**Figure 1: Why a Lusha phone number costs more than an Apollo one.** Three rows multiply credits by price per credit to get the cost of one mobile number if every credit is used. Apollo charges 8 credits at $0.020 to $0.026 a credit, which is $0.16 to $0.21. Lusha charges 5 credits at $0.087 to $0.125 a credit, which is $0.44 to $0.62. Enrich.chat charges 250 credits at $0.00012 to $0.00029 a credit, which is $0.0299 to $0.0725.

*Cost of one mobile number at list prices checked October 15, 2026: credits per mobile times price per credit. The price per credit is each plan price divided by its credits, across paid plans and both billing periods, so it is our arithmetic, not a vendor figure. Sources: [Apollo pricing](https://www.apollo.io/pricing), [Lusha pricing](https://www.lusha.com/pricing/), [Enrich.chat pricing](https://enrich.chat/pricing/).*

| Contact data | Apollo | Lusha | Enrich.chat |
| --- | --- | --- | --- |
| One work email | 1 credit, $0.020 to $0.026 | 1 credit, $0.087 to $0.125 | 10 credits, $0.0012 to $0.0029 |
| One mobile number | 8 credits, $0.16 to $0.21 | 5 credits, $0.44 to $0.62 | 250 credits, $0.0299 to $0.0725 |
| Email and mobile together | 9 credits, $0.18 to $0.23 | Up to 6 credits, $0.52 to $0.75 | 260 credits, $0.08 at the Growth rate |
| A lookup that finds nothing | 0 credits through the API, except some waterfall vendors | 1 credit through the API | 0 credits |

These costs assume you spend every credit. Apollo's credits expire at the end of each billing cycle. Lusha's yearly credits reset at the end of the year, and only monthly Pro and Premium credits roll over, up to twice the monthly amount, per [Lusha's pricing page](https://www.lusha.com/pricing/). Use half your credits and each contact costs twice as much. Lusha's [credit guide](https://docs.lusha.com/user-guide/usage-analytics/how-credits-are-counted) lists email plus phone at up to 6 credits.

Guides disagree on these costs. A [La Growth Machine comparison](https://lagrowthmachine.com/apollo-vs-lusha/) lists Lusha at 10 credits per phone number, but Lusha's pricing page showed 5 on October 15, 2026. Our guides to [direct dials](https://enrich.chat/blog/direct-dials/) and [TCPA rules for calling mobiles](https://enrich.chat/blog/tcpa-b2b-cold-calling/) cover the rest.

## What does a monthly workload cost on Apollo, Lusha and Enrich.chat?

For a solo rep with a light workload, Lusha Starter costs less than Apollo Basic. For a team, or a list with many mobiles, Apollo costs less than Lusha. An Enrich.chat plan costs less than both at these volumes, but it returns data through an API, not an app.

| Monthly workload | Apollo | Lusha | Enrich.chat |
| --- | --- | --- | --- |
| Solo rep: 100 emails and 40 mobiles | 420 credits. One Basic seat: $65 monthly, $49 annual | 300 credits. Starter: $49.90 monthly, $37.45 yearly | 11,000 credits. Growth plan: $29 a month |
| Five reps: 1,000 emails and 250 mobiles in total | 3,000 credits. Five Basic seats: $325 monthly, $245 annual | 2,250 credits. Premium: $399.90 monthly, $299.95 yearly | 72,500 credits. Growth plan: $29 a month, unlimited seats |
| One list: 1,000 contacts, each with email and mobile | 9,000 credits. Four Basic seats: $260 monthly, $196 annual | 6,000 credits. Premium with added credits: $643.65 monthly | 260,000 credits. Scale plan: $90 a month |

- **Apollo:** each Basic seat adds 2,500 credits a month to a shared pool. The five-rep row assumes every rep needs a login, so it counts five seats. The 1,000-contact list needs 9,000 credits, which takes four seats.
- **Lusha:** Starter holds 400 credits. Past that, Pro costs $69.90 a month for 600 credits, more than Apollo Basic at $65 for 2,500. Premium holds 3,400 credits and five seats. Paid yearly, the 1,000-contact list costs $5,939.10 for 72,000 credits.

Each Enrich.chat row fits inside one plan, and every plan has unlimited seats. Prices come from [Apollo](https://www.apollo.io/pricing), [Lusha](https://www.lusha.com/pricing/) and [Enrich.chat](https://enrich.chat/pricing/), checked October 15, 2026.

**Figure 2: Monthly bill for five reps who need 1,000 emails and 250 mobiles.** Bar chart of the monthly list-price bill for five reps who need 1,000 emails and 250 mobiles a month. Five Apollo Basic seats cost $245 a month billed annually or $325 billed monthly. Lusha Premium costs $299.95 a month billed yearly or $399.90 billed monthly. The Enrich.chat Growth plan costs $29 a month with unlimited seats.

*Monthly bill at list prices checked October 15, 2026 for five reps who each need a login. Apollo counts five Basic seats. Lusha uses Premium, which holds 3,400 credits and five seats. The Enrich.chat bar is the plan that covers the list. The products return different data, so this compares price only. Sources: [Apollo pricing](https://www.apollo.io/pricing), [Lusha pricing](https://www.lusha.com/pricing/), [Enrich.chat pricing](https://enrich.chat/pricing/).*

The Enrich.chat bar is a plan price, so the cost per contact falls as you use more of its credits. Pro-rated at the plan's own rate, the five-rep list is worth $21.02 of credits. These tools return different data, and this page makes no claim about which finds more of your list.

## Which has better data, Apollo or Lusha?

We found no independent test that settles it, and we did not run one. Lusha claims the larger database and publishes a phone accuracy figure. Apollo claims fewer contacts and lists no phone figure. Both claim 98% email accuracy. Every number below is a vendor claim.

| Vendor claim | Apollo | Lusha |
| --- | --- | --- |
| Contacts | 240M+ | 515M+ |
| Companies | 30M+ | 29M+ |
| Verified emails | Not stated | 165M+ |
| Email accuracy | 98%, metric not defined | 98% |
| Phone accuracy | Not published | 85% US, 86% global |
| Where the data comes from | Its contributor network, plus 20+ partners to fill gaps | First-party contributions, community updates and trusted vendors |
| Freshness | "Regularly refreshed", no schedule | Contact fields refresh weekly |

Sources: Apollo's [data page](https://www.apollo.io/product/data) and [credits page](https://www.apollo.io/pricing/about-credits), and Lusha's [data page](https://www.lusha.com/data/), read October 15, 2026. The vendors disagree about each other. [Apollo's own comparison page](https://www.apollo.io/insights/apollo-vs-lusha), dated July 13, 2026, lists Lusha at 300M+ contacts, well below Lusha's 515M+ claim. Check numbers you hold with the free [phone number validator](https://enrich.chat/tools/phone-number-validator/), read about [B2B data decay](https://enrich.chat/blog/b2b-data-decay/), and run 100 of your own contacts through each tool before you commit.

### What do reviews say about Apollo and Lusha?

| Where | Apollo | Lusha |
| --- | --- | --- |
| Trustpilot | [3.1 of 5](https://www.trustpilot.com/review/apollo.io), 1,368 reviews | [1.2 of 5](https://www.trustpilot.com/review/lusha.com), 781 reviews |
| Chrome Web Store, the extension | [4.7 of 5](https://chromewebstore.google.com/detail/apolloio-free-b2b-phone-n/alhgpfoeiimagjlnfekdhkjlkiomcapa), 2.2K ratings, 1,000,000 users | [4.1 of 5](https://chromewebstore.google.com/detail/lusha-easily-find-b2b-con/mcebeofpilippmndlpcghpmghcljajna), 1.9K ratings, 400,000 users |
| The vendor's own pricing page | 4.7 of 5 from 9,690 reviews, site not named | 4.3 of 5, site not named |

Trustpilot's summary of recent Apollo reviews cites hard-to-reach support, account lockouts and rigid billing. Its summary of Lusha reviews cites unwanted cold calls, data handling and trouble opting out. Many Lusha reviewers seem to be people who were called, not customers, so read that score as sentiment about the company. G2, Capterra and TrustRadius blocked our reader, so we quote no scores from them.

### What should EU buyers check?

Check the regulatory record yourself before you contact people in the EU. Apollo's pricing page says "GDPR Compliant", and Lusha's lists GDPR, CCPA, SOC 2 and ISO 27701. In April 2025, Italy's data protection authority, the Garante, sent Lusha Systems Inc. a formal request for information after complaints about unsolicited calls, [its press release](https://www.garanteprivacy.it/home/docweb/-/docweb-display/docweb/10120565) says. It asked how Lusha collects data on people in Italy and whether it gets consent for marketing use. We did not search every regulator for either vendor. This is not legal advice.

## How do outreach, intent and integrations compare?

Apollo has more built in: sequences, a dialer and intent topics come with the paid seat. Lusha is lighter: an extension, CRM links and signals around the credits.

### What Apollo includes

- **Sequences.** Free allows 2 sequences. Paid plans allow unlimited sequences, per [Apollo's pricing page](https://www.apollo.io/pricing).
- **Dialer.** Basic and up include a US dialer billed at 1 credit per 30 seconds. An add-on at $119 a team a month billed annually adds parallel and power dialing.
- **Intent and CRM.** 1 topic on Free, 6 on Basic and Professional, 12 on Organization. CRM integrations come with Basic.

### What Lusha includes

- **Extension.** It works on LinkedIn, CRMs, any website and Gmail, on every plan, per [Lusha's pricing page](https://www.lusha.com/pricing/).
- **CRM and outreach.** The Free plan lists CRM integrations, automated email sequences and call recordings. The page lists no dialer.
- **Signals and team.** Starter includes 5 buying intent topics, lookalikes and an AI assistant. Pro adds signals and webhooks, and Premium adds team management. SSO comes only with Scale.

Enrich.chat has no intent data, sequencer, dialer or extension. If you sell on intent, keep your intent source. Our guides to [intent data](https://enrich.chat/blog/intent-data/), the [Apollo Chrome extension](https://enrich.chat/blog/apollo-chrome-extension/) and [sales intelligence tools](https://enrich.chat/blog/best-sales-intelligence-tools/) cover the options.

## Can your AI agent or app use Apollo or Lusha?

Yes. Both run MCP servers for Claude and ChatGPT, and both have APIs. Each needs an account and spends your credits.

- **Apollo MCP.** Per [Apollo's MCP docs](https://docs.apollo.io/docs/apollo-mcp), built-in connectors cover ChatGPT, Claude, Perplexity, Replit and Cursor, with OAuth sign-in. Free accounts registered with a personal email cannot use search or enrichment.
- **Apollo API.** [Apollo's API pricing page](https://docs.apollo.io/docs/api-pricing) charges 1 credit for a person's profile and email, plus 8 if a mobile comes back, and only when data is found. Rate limits vary by plan.
- **Lusha MCP.** Per [Lusha's MCP docs](https://docs.lusha.com/user-guide/mcp/lusha-model-context-protocol-mcp-server), it works on any plan. Claude, ChatGPT and Codex connect with OAuth. VS Code, Cursor, n8n and Gemini CLI use an API key.
- **Lusha API.** [Lusha's API guide](https://docs.lusha.com/user-guide/lushas-api/all-there-is-to-know-about-lushas-api) gives every user a key on every plan, Free included. Free and Starter allow 100 requests a day, Pro 1,500 and Premium 18,000. Each request costs at least 1 credit, even with no result.

Figure 3 shows what one lookup costs through each API.

**Figure 3: How one API lookup is billed.** Three columns compare the credits for one person with a work email and a mobile. Apollo charges 9 credits, about $0.18 to $0.23, when data is found and 0 credits when nothing is found, though some waterfall vendors bill. Lusha charges 7 credits, about $0.61 to $0.87, and 1 credit for a request with no result. Enrich.chat charges 260 credits, about $0.08 at the Growth rate, and 0 credits when nothing is found.

*Credits for one person with a work email and a mobile, from each vendor's docs: [Apollo API pricing](https://docs.apollo.io/docs/api-pricing), [Lusha API guide](https://docs.lusha.com/user-guide/lushas-api/all-there-is-to-know-about-lushas-api) and [Enrich.chat agents.md](https://enrich.chat/agents.md). Dollar figures are our arithmetic from list prices checked October 15, 2026: Apollo at $0.0196 to $0.026 a credit, Lusha at $0.087 to $0.125, and the Enrich.chat Growth rate. A credit is not the same unit across vendors.*

Read the usage terms before you wire either one to an agent. [Apollo's pricing FAQ](https://www.apollo.io/pricing) says powering an external product, sharing data with customers or reselling needs a separate agreement. [Lusha's Terms](https://www.lusha.com/legal/terms_and_conditions-2/) bar putting its data into an external AI system that may train on it. This is not legal advice, so have a lawyer read both.

Enrich.chat takes a shorter path. Add its MCP server at `enrich.chat/mcp`, with no sign-in and no key (the [install page](https://enrich.chat/install/) has one-click links). Or have your agent read [agents.md](https://enrich.chat/agents.md) once and call a plain HTTPS API. It works in ChatGPT, Claude, Cursor, Codex, n8n and your own code, with 10 free lookups a day and no signup. A LinkedIn URL works as a lookup key, and Enrich.chat never logs in to LinkedIn.

```
GET https://enrich.chat/v1/person
    ?linkedin_url=linkedin.com/in/jane-doe-ops
    &fields=email,mobile

{"found": true,
 "work_email": {"status": "verified"},
 "mobile": {"line": "mobile"},
 "credits_used": 260,
 "free_lookups_remaining": 9}
```

For more, read our guides to the [Apollo API](https://enrich.chat/blog/apollo-api/), [Apollo MCP](https://enrich.chat/blog/apollo-mcp-alternative/) and [MCP servers for sales](https://enrich.chat/blog/best-mcp-servers-for-sales/), and see [Enrich.chat for AI agents](https://enrich.chat/agents/).

## What contract and cancellation terms should you check?

Apollo and Lusha both sell monthly plans you can cancel and yearly plans that commit you for a year. Read the renewal clause before you pay for a year.

### Apollo's terms

- Per [Apollo's pricing FAQ](https://www.apollo.io/pricing), monthly billing is month to month and cancels anytime. Annual billing commits you to 12 months, and cancellations take effect at the end of the term.
- You can switch from monthly to annual at any time. Going back means canceling and waiting for the annual plan to expire.
- Downgrades take effect at once, with no refund for unused time. Unused credits, add-on credits included, expire at the end of each cycle.
- [Vendr](https://www.vendr.com/marketplace/apollo-io) reports auto-renewal with 60 to 90 day notice and yearly increases of 5% to 10% in Apollo contracts.

### Lusha's terms

- Per [Lusha's billing FAQ](https://docs.lusha.com/user-guide/billing-and-payments/billing-faq), paid plans renew automatically. You cancel in settings and keep access to the end of the cycle.
- Lusha's [Terms](https://www.lusha.com/legal/terms_and_conditions-2/) ask you to cancel at least 14 days before the term ends, and say all payments are non-refundable.
- Yearly credits reset at the end of the cycle, even if you renew.
- [Vendr](https://www.vendr.com/marketplace/lusha) says Lusha contracts often auto-renew with price increases of 5% to 10% a year.

Enrich.chat plans are billed monthly with unlimited seats, and you cancel anytime. Credits renew with each monthly payment, and unused credits do not roll over. See the [pricing page](https://enrich.chat/pricing/) and the [terms](https://enrich.chat/terms/).

## When is Apollo, Lusha or Enrich.chat the better choice?

Pick Apollo to find, email and call prospects in one app. Pick Lusha for light lookups from a browser extension. Pick Enrich.chat when the data goes into an AI agent, a sheet or your own app. That is the short answer to Lusha vs Apollo.

### When Apollo is the better choice

- Your reps prospect, sequence and call in one place. The seat includes sequences, a dialer and a Chrome extension.
- You call a lot. A mobile costs about $0.16 to $0.21 on Apollo against $0.44 to $0.62 on Lusha.
- You want deeper intent data, with up to 12 topics on Organization.

### When Lusha is the better choice

- One rep or a small team needs a few hundred lookups a month from a browser extension. Starter costs $49.90 monthly or $37.45 yearly for 400 credits.
- You want five seats in one plan: Premium includes five.
- You want lookalikes, signals and an AI assistant from Starter up, with MCP on any plan.

### When Enrich.chat is the better choice

Enrich.chat fits when you need work emails and mobiles inside an agent, a sheet or your own app, not a sales workspace. Plans start at $29 a month for 100,000 credits, with unlimited seats and no annual contract. Every email comes back marked verified, catch_all or unknown, and each matched response shows `credits_used`. Start with 10 free lookups a day and no signup, or try one profile in the free [LinkedIn email finder](https://enrich.chat/tools/linkedin-email-finder/). For more, log in on the [account page](https://enrich.chat/account/), pick a plan and pay at checkout.

Enrich.chat has two honest gaps next to Apollo and Lusha:

- **No Chrome extension, sequencer, dialer or visual list builder.** You bring your own outreach tool.
- **No intent data or native CRM app, and SDKs are planned, not available.** You call the plain HTTPS API or the MCP server.

```text
Use www.enrich.chat to find a work email and a mobile for each person on this list. Mark misses as not found, flag catch_all emails as risky, and give me the total credits_used so I can set the cost against an Apollo seat or a Lusha plan: [paste name and company, or a LinkedIn URL, per row]
```

For more options, see how [ZoomInfo compares with Lusha](https://enrich.chat/compare/zoominfo-vs-lusha/), [Apollo with ZoomInfo](https://enrich.chat/compare/apollo-vs-zoominfo/) and [Clay with Apollo](https://enrich.chat/compare/clay-vs-apollo/). Full Enrich.chat rates are on the [pricing page](https://enrich.chat/pricing/).

## Frequently asked questions

### Is Apollo cheaper than Lusha?

Mostly yes, once you need more than a few hundred credits a month. [Apollo's pricing page](https://www.apollo.io/pricing) lists $49, $79 and $119 per seat a month billed annually, with 30,000 to 72,000 credits a seat a year. [Lusha's pricing page](https://www.lusha.com/pricing/) lists $37.45, $52.45 and $299.95 a month billed yearly for 4,800 to 40,800 credits a year. A Lusha credit costs four to five times an Apollo credit. Lusha Starter wins only below about 400 credits a month. Checked October 15, 2026.

### Which has better phone numbers, Apollo or Lusha?

No independent test settles it, and we did not run one. Lusha's [data page](https://www.lusha.com/data/) claims 85% phone accuracy in the US and 86% worldwide. Apollo's [data page](https://www.apollo.io/product/data) lists no phone accuracy figure. A phone number costs 5 credits on Lusha and 8 on Apollo, which works out to about $0.44 to $0.62 on Lusha and $0.16 to $0.21 on Apollo if you use every credit. Test both on 100 of your own contacts.

### Do Apollo and Lusha work in ChatGPT and Claude?

Yes. [Apollo MCP](https://docs.apollo.io/docs/apollo-mcp) connects to ChatGPT, Claude, Perplexity, Replit and Cursor, and [Lusha MCP](https://docs.lusha.com/user-guide/mcp/lusha-model-context-protocol-mcp-server) connects to Claude, ChatGPT and Codex with OAuth. Both need an account and spend your credits. Enrich.chat has an MCP server at enrich.chat/mcp that needs no key, with 10 free lookups a day and no signup. Your agent can also read [agents.md](https://enrich.chat/agents.md) and call the API.

### Do Apollo and Lusha have free plans?

Yes. [Apollo's Free plan](https://www.apollo.io/pricing) costs $0 and gives each seat 75 credits a month, enough for 75 emails or 9 phone numbers. [Lusha's Free plan](https://www.lusha.com/pricing/) costs $0 and gives 40 credits a month, enough for 40 emails or 8 phone numbers, with no credit card. Both include the browser extension. Enrich.chat gives 10 free lookups a day per IP address with no signup, and credit plans start at $29 a month.

### Can you cancel Apollo or Lusha at any time?

Cancelling is easy on monthly plans, and yearly plans lock you in for the term. [Apollo's pricing FAQ](https://www.apollo.io/pricing) says monthly billing cancels anytime, annual billing commits you for 12 months, and downgrades are not refunded. [Lusha's billing FAQ](https://docs.lusha.com/user-guide/billing-and-payments/billing-faq) says a cancellation takes effect at the end of the billing cycle, while its [Terms](https://www.lusha.com/legal/terms_and_conditions-2/) ask for 14 days' notice and call payments non-refundable.

### What is a cheaper alternative to Apollo and Lusha?

For contact data alone, a credit-plan API usually costs less than either. Enrich.chat sells monthly plans, Growth $29 for 100,000 credits, Scale $90 for 500,000 credits, Pro $299 for 2,500,000 credits, with unlimited seats and no annual contract. A work email uses 10 credits, a mobile 250, and a lookup that finds nothing uses 0 credits. It has no extension, sequencer or dialer. See our [Apollo alternatives](https://enrich.chat/alternatives/apollo/) and [Lusha alternatives](https://enrich.chat/alternatives/lusha/).

## Sources

1. [Apollo.io pricing plans (annual and monthly views)](https://www.apollo.io/pricing)
2. [What are Apollo Credits?](https://www.apollo.io/pricing/about-credits)
3. [Apollo Data](https://www.apollo.io/product/data)
4. [API Pricing and Credits](https://docs.apollo.io/docs/api-pricing)
5. [Apollo MCP](https://docs.apollo.io/docs/apollo-mcp)
6. [Apollo vs. Lusha: Features, Pricing and Which Platform Wins](https://www.apollo.io/insights/apollo-vs-lusha)
7. [Lusha Pricing: Plans, Credits and Costs](https://www.lusha.com/pricing/)
8. [Lusha data](https://www.lusha.com/data/)
9. [How credits are counted](https://docs.lusha.com/user-guide/usage-analytics/how-credits-are-counted)
10. [All there is to know about Lusha's API](https://docs.lusha.com/user-guide/lushas-api/all-there-is-to-know-about-lushas-api)
11. [Lusha Model Context Protocol (MCP) server](https://docs.lusha.com/user-guide/mcp/lusha-model-context-protocol-mcp-server)
12. [Billing FAQ](https://docs.lusha.com/user-guide/billing-and-payments/billing-faq)
13. [Lusha Terms and Conditions](https://www.lusha.com/legal/terms_and_conditions-2/)
14. [Apollo software pricing and negotiation data](https://www.vendr.com/marketplace/apollo-io)
15. [Lusha software pricing and negotiation data](https://www.vendr.com/marketplace/lusha)
16. [Apollo reviews](https://www.trustpilot.com/review/apollo.io)
17. [Lusha reviews](https://www.trustpilot.com/review/lusha.com)
18. [Apollo.io: Free B2B Phone Number & Email Finder](https://chromewebstore.google.com/detail/apolloio-free-b2b-phone-n/alhgpfoeiimagjlnfekdhkjlkiomcapa)
19. [Lusha: Easily find B2B contact information](https://chromewebstore.google.com/detail/lusha-easily-find-b2b-con/mcebeofpilippmndlpcghpmghcljajna)
20. [Il Garante privacy apre una istruttoria nei confronti di Lusha](https://www.garanteprivacy.it/home/docweb/-/docweb-display/docweb/10120565)
21. [Apollo vs Lusha: which one should you choose?](https://lagrowthmachine.com/apollo-vs-lusha/)

## Try this prompt

Price your own list before you pick Apollo or Lusha

```text
Use www.enrich.chat to find a work email and a mobile for each person on this list. Mark misses as not found, flag catch_all emails as risky, and give me the total credits_used so I can set the cost against an Apollo seat or a Lusha plan: [paste name and company, or a LinkedIn URL, per row]
```

## Related

- [Apollo pricing explained: plans, credits and cost per contact](https://enrich.chat/blog/apollo-pricing/)
- [Lusha pricing: plans and credits explained](https://enrich.chat/blog/lusha-pricing/)
- [ZoomInfo vs Lusha: price, phones, data and AI access](https://enrich.chat/compare/zoominfo-vs-lusha/)