> Enrich.chat gives AI agents verified work emails and mobiles. To use it from an agent, read https://enrich.chat/agents.md . This is the Markdown version of https://enrich.chat/compare/zoominfo-vs-lusha/

# ZoomInfo vs Lusha in 2026: price, phone numbers, data and AI access

ZoomInfo sells enterprise data and intent by quote on annual contracts. Lusha sells self-serve credits at published prices. We compared both on their own pages, and show when a credit-plan API fits better.

By Enrich.chat Editorial. Updated October 15, 2026.

**Short answer:** Choose ZoomInfo for enterprise data and buying intent: it sells by quote on annual contracts, and [Vendr's buyer data](https://www.vendr.com/marketplace/zoominfo) puts the median at $33,500 a year. Choose Lusha for self-serve prospecting: [Lusha's plans](https://www.lusha.com/pricing/) start free, then $37.45 a month billed yearly, with 5 credits per phone number. For contact data inside an AI agent, Enrich.chat has credit plans from $29.

## Key takeaways

- ZoomInfo publishes no platform price, and Vendr reports a median contract of $33,500 a year. Lusha publishes plans: Free with 40 credits, then Starter at $49.90 a month, or $37.45 billed yearly.
- Lusha charges 1 credit for an email and 5 for a phone, about $0.44 to $0.62 a phone at plan prices. ZoomInfo charges 1 credit per exported profile and sets the credit price by quote.
- ZoomInfo claims 500M+ profiles, 135M+ direct dials and 4,500+ intent topics. Lusha claims 515M+ contacts and 117M+ direct dials. TrustRadius scores them 8.3 and 8.4 out of 10.
- ZoomInfo's license terms say the agreement is not cancellable. Lusha plans cancel at the end of the billing cycle, and its monthly plans need no annual contract.
- For 1,000 contacts with an email and a mobile, Enrich.chat needs 260,000 credits, which fits the Scale plan at $90 a month, with unlimited seats.

## Quick verdict

Pick **ZoomInfo** for enterprise data and intent, and **Lusha** for self-serve prospecting at published prices. If you only need work emails and mobiles inside an AI agent or app, **Enrich.chat** is the simpler buy: credit plans from $29, unlimited seats, no annual contract.

- Enterprise data and intent: ZoomInfo (4,500+ intent topics, sold by quote)
- Self-serve direct dials: Lusha (Free plan, then from $37.45 a month billed yearly)
- Contact data in an AI agent or app: Enrich.chat (Credit plans from $29, 10 free lookups a day)

## Side by side

- **ZoomInfo** (Best for enterprise data and intent): A large claimed database with 4,500+ intent topics, sold by quote on annual contracts. Vendr's reported median is $33,500 a year.
- **Lusha** (Best for self-serve direct dials): A contact database with a browser extension and published plans: Free with 40 credits, then from $37.45 a month billed yearly. A phone number costs 5 credits.

## ZoomInfo vs Lusha at a glance

|  | ZoomInfo | Lusha | Enrich.chat |
| --- | --- | --- | --- |
| Published prices | Partial: GTM AI credits only | Yes: from $0, then $37.45 a month yearly | Yes: plans from $29 |
| Free tier | Yes: Lite, 10 credits a month | Yes: 40 credits a month | Yes: 10 lookups a day, no signup |
| No annual contract required | No: paid plans are annual | Yes: monthly plans | Yes: billed monthly |
| No seat fees | Partial: GTM AI only | Partial: 1 to 5 seats bundled per plan | Yes: unlimited seats |
| Cost of one phone number | 1 credit per export, price by quote | 5 credits, about $0.44 to $0.62 | 250 credits, about $0.0299 to $0.0725 |
| Buyer intent data | Yes: 4,500+ topics | Partial: 5 to 25 topics by plan | No |
| Chrome extension | Yes | Yes | No |
| Sequences and dialer built in | Partial: Engage add-on | Partial: email sequences, call recordings | No |
| MCP server | Yes: ZoomInfo sign-in | Yes: any plan, credits apply | Yes: no sign-in or key |
| Works in an AI agent with no signup | No: account needed | No: account needed | Yes: MCP server or one prompt |
| Starting price | Quote; $33,500 a year median (Vendr) | Free, then $37.45 a month yearly | Free, then $29 a month |

## What is the difference between ZoomInfo and Lusha?

ZoomInfo is an enterprise data and intent platform, sold by quote on annual contracts. Lusha is a self-serve contact data tool with published credit plans, a free tier and a browser extension. We read both vendors' own pages on October 15, 2026.

[ZoomInfo's pricing page](https://www.zoominfo.com/pricing) shows no prices, only trial and demo buttons. [Lusha's pricing page](https://www.lusha.com/pricing/) lists dollar prices for four plans, with a custom Scale plan above them.

|  | ZoomInfo | Lusha |
| --- | --- | --- |
| How you pay | Seats, credits, package and term set by quote; paid plans billed annually | Self-serve credit plans, billed monthly or yearly |
| List price | Not published; median contract $33,500 a year, per Vendr | Free, then $37.45 a month billed yearly |
| Free option | ZoomInfo Lite, 10 credits a month | Free plan, 40 credits a month |
| Phone numbers | In paid packages; 1 credit per export | 5 credits each, against 1 credit for an email |
| Buying signals | 4,500+ intent topics, a vendor claim | 26 buying signals; 5 to 25 intent topics by plan |
| AI agent access | MCP server with ZoomInfo sign-in; self-serve GTM AI | MCP server on every plan; API from Pro |

The ZoomInfo cells come from its [pricing guide](https://pipeline.zoominfo.com/sales/how-much-does-zoominfo-cost) and [data page](https://www.zoominfo.com/data), and the Lusha cells from its [help docs](https://docs.lusha.com/user-guide/billing-and-plans). If you only need contact data, in an AI agent or your own app, a credit-plan API such as [Enrich.chat](https://enrich.chat/pricing/) is a third option. Our [ZoomInfo alternatives](https://enrich.chat/alternatives/zoominfo/) and [Lusha alternatives](https://enrich.chat/alternatives/lusha/) lists cover more.

## How much do ZoomInfo and Lusha cost in 2026?

Lusha costs $49.90 a month for 400 credits on Starter, or $37.45 a month if you pay yearly. ZoomInfo publishes no platform price, and [Vendr's buyer data](https://www.vendr.com/marketplace/zoominfo) puts its median contract at $33,500 a year. We checked both on October 15, 2026.

### Lusha's published plans

| Lusha plan | Billed monthly | Billed yearly | Credits | Seats |
| --- | --- | --- | --- | --- |
| Free | $0 | Not offered | 40 a month | 1 |
| Starter | $49.90 | $37.45 a month | 400 a month | 1 |
| Pro | $69.90 | $52.45 a month | 600 a month | 2 |
| Premium | $399.90 | $299.95 a month | 3,400 a month | 5 |
| Scale | Custom | Custom | Custom | Custom |

[Lusha's pricing page](https://www.lusha.com/pricing/) says yearly billing takes 25% off and grants the year's credits upfront. Pro adds the API and webhooks. Premium adds five seats, which at $299.95 a month billed yearly come to about $3,600 a year. Scale is quoted by sales and adds SSO and a lower price per credit. Larger buyers pay more: [Vendr's Lusha data](https://www.vendr.com/marketplace/lusha) shows a median contract of $15,999 a year across 147 purchases. Our [Lusha pricing guide](https://enrich.chat/blog/lusha-pricing/) breaks down each plan.

### ZoomInfo's price points

ZoomInfo's [pricing guide](https://pipeline.zoominfo.com/sales/how-much-does-zoominfo-cost), updated July 7, 2026, says paid plans are not published at a fixed price and are billed annually. So each number below is a reported price, or a list price that ZoomInfo posts somewhere other than its pricing page.

| ZoomInfo price point | Price | Basis |
| --- | --- | --- |
| Median contract | $33,500 a year | Reported, [Vendr](https://www.vendr.com/marketplace/zoominfo), 1,577 purchases |
| Contract range | $7,240 to $156,042 a year | Reported, [Vendr](https://www.vendr.com/marketplace/zoominfo) |
| Sales Basic: 1 user, 2,000 bulk credits | $3,000 for 12 months | List price, [AWS Marketplace](https://aws.amazon.com/marketplace/pp/prodview-ckg6rmyo3zsmw) |
| GTM AI data credits | $0.38 each at the $1,000 tier; top-ups from $20 | Published, [GTM AI](https://gtm.ai/pricing) |
| ZoomInfo Lite | $0, 10 credits a month | Published, [ZoomInfo](https://pipeline.zoominfo.com/sales/how-much-does-zoominfo-cost) |

ZoomInfo's guide names team size, credit volume, features, integrations and contract length as the price drivers. Vendr's median covers buyers of every size, so it is not like for like with a five-seat Lusha plan: a ZoomInfo contract also buys intent and company-structure data. [GTM AI](https://gtm.ai/pricing) is the exception: a self-serve plan with no contract or seat fees, 1,000 free data credits at signup, then credit top-ups. The AWS listing says ZoomInfo does not support refunds. Our [ZoomInfo pricing guide](https://enrich.chat/blog/zoominfo-pricing/) goes deeper.

## What does a phone number cost on ZoomInfo and Lusha?

On Lusha a phone number costs 5 credits and an email costs 1. At Lusha's published plan prices that is about $0.44 to $0.62 a phone number if you use every credit. ZoomInfo charges 1 credit for each exported profile, and the price of a credit is set in your quote.

Lusha's [credit table](https://www.lusha.com/pricing/) lists a verified email at 1 credit and a phone number at 5. Its [billing docs](https://docs.lusha.com/user-guide/billing-and-plans) say searching and filtering cost nothing, and viewing a contact you already revealed is free. Divide each plan price by its credits and a Lusha credit costs about $0.09 to $0.12, so an email costs the same and a phone $0.44 to $0.62. Figure 1 shows the spread.

**Figure 1: Cost of one phone number if every credit is used.** Bar chart of the price of one phone number if every credit in a plan is used. A Lusha phone number costs 5 credits, about $0.62 on Starter billed monthly and about $0.44 on Pro billed yearly. ZoomInfo has no list price per credit. Enrich.chat costs $0.0725 a mobile on the Growth plan and $0.0299 on the Pro plan.

*Price of one phone number if every credit in the plan is used, at list prices checked October 15, 2026. Lusha charges 5 credits for a phone number and Enrich.chat 250 credits for a mobile, so the products are close but not identical. The plan price is the bill, and unused credits raise the real cost. ZoomInfo sets the price of a credit by quote. Sources: [Lusha pricing](https://www.lusha.com/pricing/), [ZoomInfo pricing](https://www.zoominfo.com/pricing), [Enrich.chat pricing](https://enrich.chat/pricing/).*

ZoomInfo bills another way. Its [pricing FAQ](https://www.zoominfo.com/pricing) says a credit is used each time you export a contact or company profile. ZoomInfo's own [page on Lusha's pricing](https://pipeline.zoominfo.com/sales/lusha-pricing) calls this one credit per export, whatever the data type. That can make a phone cheaper on ZoomInfo, but only your quote shows what a credit costs.

| Option | 1,000 contacts need | Cost at list price |
| --- | --- | --- |
| Lusha Premium, billed yearly | 6,000 credits of 40,800 a year | About $529 of credit value, inside a $299.95 monthly price |
| Lusha Premium, billed monthly | 6,000 credits, 3,400 a month | About $706 of credit value, over two $399.90 months |
| ZoomInfo contract | 1,000 credits from your pool | Set by quote |
| ZoomInfo GTM AI | 1,000 data credits | $380 at $0.38 each, or free signup credits; mobile data is an Enterprise feature |
| Enrich.chat | 260,000 credits | About $46.80 of credit value at the Scale plan rate; the plan is $90 a month |

Each row is for 1,000 contacts with a work email and a phone number. Credit value means price per credit times credits used, and ignores unused credits, so the plan price is what you actually pay. Lusha's Starter and Pro plans hold only 400 and 600 credits a month, so this list needs Premium or several months. Sources: [Lusha pricing](https://www.lusha.com/pricing/), [GTM AI pricing](https://gtm.ai/pricing) and [Enrich.chat agents.md](https://enrich.chat/agents.md).

Enrich.chat uses credits too. A work email uses 10 credits and a mobile 250. On its plans that is about $0.0299 to $0.0725 a mobile if you use every credit, and a lookup that finds nothing uses 0 credits. Our guides to [direct dials](https://enrich.chat/blog/direct-dials/) and the [best direct dial providers](https://enrich.chat/blog/best-direct-dial-providers/) explain how mobiles and direct dials differ.

## Which has better data, ZoomInfo or Lusha?

ZoomInfo claims the bigger company and intent data. Lusha claims more verified contacts on its homepage and publishes accuracy figures by region. Review sites score the two about equal, and we found no independent head-to-head test. Every number below is a vendor claim or a review score, and we did not test either database.

| Vendor claim | ZoomInfo | Lusha |
| --- | --- | --- |
| Contacts | 500M+ professional profiles | 515M+ verified contacts |
| Companies | 122M+ | 29M+ |
| Verified emails | 300M+ | 165M+ |
| Direct dials | 135M+ | 117M+ |
| Email accuracy | 96% email deliverability | 98% email accuracy |
| Phone accuracy | 87% mobile number accuracy | 85% US, 86% global |
| Signals | 4,500+ intent topics, 85M+ weekly signals | 26 buying signals, refreshed weekly |

Sources: ZoomInfo's [data page](https://www.zoominfo.com/data), and Lusha's [homepage](https://www.lusha.com/) and [data page](https://www.lusha.com/data/), read October 15, 2026. The vendors' own pages disagree with each other: ZoomInfo's [comparison page](https://www.zoominfo.com/compare/lusha-vs-zoominfo) lists Lusha at 280M+ contacts, below Lusha's own figure, and lists ZoomInfo at 100M companies and 200M+ verified emails, below its data page.

### What review sites say

| Review site | ZoomInfo | Lusha |
| --- | --- | --- |
| TrustRadius score | 8.3 of 10, 1,887 reviews and ratings | 8.4 of 10, 362 reviews and ratings |
| TrustRadius, likelihood to recommend | 8.4 of 10, 756 ratings | 8.9 of 10, 135 ratings |
| G2, as quoted by ZoomInfo | 4.5 of 5, 9,177 reviews | 4.3 of 5, 1,492 reviews |

The scores come from [TrustRadius](https://www.trustradius.com/compare-products/gtm-workspace-vs-lusha), which lists ZoomInfo's app as GTM Workspace Powered by ZoomInfo, and from ZoomInfo's [comparison page](https://www.zoominfo.com/compare/lusha-vs-zoominfo), which quotes G2. G2 blocked our reader, so we could not check its scores ourselves. Lusha has far fewer reviews, so treat small gaps as noise.

### What each vendor says about the other

ZoomInfo's comparison page says G2 reviewers name outdated emails and phone numbers as Lusha's top complaint, and that Lusha's coverage drops outside North America and the UK. Lusha's [comparison page](https://www.lusha.com/alternatives/zoominfo/) says its own August 2026 test found about twice as many US contacts with a direct phone on Lusha, and more work emails on ZoomInfo. Lusha adds that the test compared fill rates, not accuracy, and suggests running 100 of your own contacts through both tools. Check numbers you hold with the free [phone number validator](https://enrich.chat/tools/phone-number-validator/), and read about [B2B data decay](https://enrich.chat/blog/b2b-data-decay/).

### What should EU buyers know about Lusha?

Check the regulatory record yourself before you contact people in the EU. In April 2025 Italy's data protection authority, the Garante, sent Lusha Systems Inc. a formal request for information after complaints about unsolicited calls, [its press release](https://www.garanteprivacy.it/home/docweb/-/docweb-display/docweb/10120565) says. We make no claim about any later outcome, so look at the Garante's own site for the current status. Lusha's [homepage](https://www.lusha.com/) says it is GDPR and CCPA compliant and holds SOC 2 Type II and ISO 27701 certifications. We found no comparable inquiry about ZoomInfo, but our search did not cover every regulator. This is not legal advice.

## How do intent data, integrations and outreach tools compare?

ZoomInfo has the deeper intent layer, with 4,500+ topics claimed. Lusha has 26 weekly buying signals and 5 to 25 intent topics, depending on plan. Both have a browser extension and CRM links. Lusha lists email sequences on its Free plan card, while ZoomInfo sells sequencing as an add-on.

### ZoomInfo's signals and workflow tools

- Copilot Advanced adds buyer intent signals, website visitors and workflows. Copilot Enterprise adds real-time and custom intent signals, per [ZoomInfo's pricing page](https://www.zoominfo.com/pricing).
- The [data page](https://www.zoominfo.com/data) claims 85M+ weekly intent signals. The [pricing guide](https://pipeline.zoominfo.com/sales/how-much-does-zoominfo-cost) lists Streaming Intent and Engage, for sales engagement and dialing, as add-ons.
- The free Lite tier includes the Chrome extension and a mobile app, per the same guide.

### Lusha's signals and workflow tools

- Starter includes 5 buying intent topics, Premium 5 topics with unlimited results, and Scale 25, per [Lusha's pricing page](https://www.lusha.com/pricing/). Its [homepage](https://www.lusha.com/) describes 26 signals, such as job changes and hiring surges, as dated events on named companies.
- The Free plan includes the browser extension and CRM integrations, and its card lists automated email sequences and call recordings. The homepage lists native Salesforce and HubSpot apps.

Enrich.chat has no intent data, sequencer, dialer or Chrome extension. If you sell on intent, keep your intent source and have an agent fetch contacts for the accounts that surge. Our guides to [intent data](https://enrich.chat/blog/intent-data/) and [sales intelligence tools](https://enrich.chat/blog/best-sales-intelligence-tools/) cover the options.

## Can your AI agent or app use ZoomInfo or Lusha?

Yes. Both run MCP servers that connect to Claude and ChatGPT after you sign in, and both have APIs. Lusha's MCP works on any plan and spends your credits. ZoomInfo's self-serve route is GTM AI, and its license terms limit how you can use its API inside other apps.

- **Lusha MCP.** Per [Lusha's MCP docs](https://docs.lusha.com/user-guide/mcp/lusha-model-context-protocol-mcp-server), it works on any plan and uses credits from your pool. Claude, ChatGPT and Codex connect with OAuth. VS Code, Cursor, n8n and Gemini CLI use an API key.
- **Lusha API.** [Lusha's API docs](https://docs.lusha.com/api-reference/overview) say every call needs an API key, and rate limits vary by plan. The [pricing page](https://www.lusha.com/pricing/) lists the API from Pro. A lookup takes an email, a LinkedIn URL, or a name with a company, per [Lusha's tutorial](https://docs.lusha.com/tutorials/pipedream).
- **ZoomInfo MCP.** The [ZoomInfo MCP server](https://www.zoominfo.com/solutions/zoominfo-mcp) works in Claude, ChatGPT, Perplexity and Replit after you sign in with ZoomInfo credentials.
- **ZoomInfo GTM AI.** [GTM AI](https://gtm.ai/pricing) gives API, MCP and CLI access at 5 requests a second, with 1,000 free data credits at signup. Its pricing page lists mobile phone data under Enterprise packages.
- **ZoomInfo's license terms.** Section 2.3 of the [license terms](https://www.zoominfo.com/legal/ltc) bars you from putting ZoomInfo API credentials into third-party applications unless ZoomInfo permits it.

Enrich.chat takes a shorter path. Add its MCP server at `enrich.chat/mcp`, with no sign-in and no key (the [install page](https://enrich.chat/install/) has one-click links). Or have your agent read [agents.md](https://enrich.chat/agents.md) once, then call a plain HTTPS API. It works in ChatGPT, Claude, Cursor, Codex, n8n and your own code, with 10 free lookups a day and no signup. A LinkedIn URL works as a lookup key, and Enrich.chat never logs in to LinkedIn.

```
GET https://enrich.chat/v1/person
    ?linkedin_url=linkedin.com/in/jane-doe-ops
    &fields=email,mobile

{"found": true,
 "work_email": {"status": "verified"},
 "mobile": {"line": "mobile"},
 "credits_used": 260,
 "free_lookups_remaining": 9}
```

For setup details, read our guides to [ZoomInfo MCP](https://enrich.chat/blog/zoominfo-mcp/) and [ZoomInfo API pricing](https://enrich.chat/blog/zoominfo-api-pricing/), and see [Enrich.chat for AI agents](https://enrich.chat/agents/).

## What contract and cancellation terms should you check?

ZoomInfo's standard license terms say the agreement is not cancellable. Lusha's plans cancel at the end of the billing cycle. Read the renewal clause before you sign either one.

**Figure 2: Minimum commitment in months.** Bar chart of the minimum commitment on each plan, in months. ZoomInfo paid plans are billed annually, so the minimum is 12 months and contracts can run to 36 months. A Lusha plan billed yearly commits you for 12 months. A Lusha plan billed monthly and an Enrich.chat plan commit you for 1 month. ZoomInfo's self-serve GTM AI plan has no contract.

*The shortest term each plan allows, checked October 15, 2026. ZoomInfo's 12 to 36 months follows its pricing guide and Vendr's reported terms of 1 to 3 years. Lusha's yearly credits are granted upfront. Sources: [ZoomInfo pricing guide](https://pipeline.zoominfo.com/sales/how-much-does-zoominfo-cost), [Vendr](https://www.vendr.com/marketplace/zoominfo), [Lusha pricing](https://www.lusha.com/pricing/), [GTM AI pricing](https://gtm.ai/pricing), [Enrich.chat pricing](https://enrich.chat/pricing/).*

### ZoomInfo's terms

- Section 3.1 of the [license terms](https://www.zoominfo.com/legal/ltc) says the agreement is not cancellable and runs until it expires or ends under its terms. Either side can end it for a breach not fixed within 21 days of written notice.
- The [pricing guide](https://pipeline.zoominfo.com/sales/how-much-does-zoominfo-cost) says paid plans are annual subscriptions, and monthly billing is not standard. It tells buyers to confirm the notice period before auto-renewal and ask for a cap on renewal increases.
- [Vendr](https://www.vendr.com/marketplace/zoominfo) reports contracts of 1 to 3 years, auto-renewal with 5% to 10% yearly price increases, and notice periods of 30 to 90 days.
- Section 1.5 is a data promise: if over 5% of your licensed contacts have left the listed company, ZoomInfo gets 30 days to fix it, or you may end the agreement for a prorated refund.

### Lusha's terms

- Per [Lusha's billing FAQ](https://docs.lusha.com/user-guide/billing-and-payments/billing-faq), paid plans renew automatically. You cancel in settings, and access continues to the end of the billing cycle.
- On monthly plans, unused credits roll over up to twice your monthly allowance. On yearly plans, all credits arrive upfront and expire at the end of the cycle.
- Per [Lusha's cancellation page](https://docs.lusha.com/user-guide/plans-and-upgrades/account-cancellation-what-happens-to-your-credits-and-data), remaining credits are lost when you cancel, and refunds for unused credits are not guaranteed.

Enrich.chat plans are billed monthly with unlimited seats, and you cancel anytime. Credits renew with each monthly payment, and unused credits do not roll over. See the [pricing page](https://enrich.chat/pricing/). If a ZoomInfo renewal is coming, our [ZoomInfo pricing guide](https://enrich.chat/blog/zoominfo-pricing/) lists negotiation steps.

## When is ZoomInfo, Lusha or Enrich.chat the better choice?

Pick ZoomInfo for enterprise data and intent, Lusha for self-serve prospecting at published prices, and Enrich.chat when the contact data goes into an AI agent, a sheet or your own app.

**Figure 3: Which one fits, in three questions.** A decision tree with three questions. If you need intent data or org charts and can sign an annual contract, choose ZoomInfo, sold by quote. If you want reps prospecting in a browser extension at published prices, choose Lusha, from $37.45 a month billed yearly. If you need contact data inside an AI agent or app with no seats, choose Enrich.chat, from $29 a month. If you are still unsure, test two tools on 20 of your own contacts.

*A starting point by need, based on each vendor's published plans on October 15, 2026. Sources: [ZoomInfo pricing](https://www.zoominfo.com/pricing), [Lusha pricing](https://www.lusha.com/pricing/), [Enrich.chat pricing](https://enrich.chat/pricing/).*

### When ZoomInfo is the better choice

- You sell on intent, website visitors and company structure. Even Lusha's own [comparison page](https://www.lusha.com/alternatives/zoominfo/) says ZoomInfo is the larger platform for enterprise teams.
- You run a large team and can budget for an annual contract near Vendr's $33,500 median.
- You already hold a ZoomInfo contract with spare credits.

### When Lusha is the better choice

- One rep or a small team wants emails and phone numbers from a browser extension, at prices you can read.
- You want to start free and pay monthly, with up to five seats included in one plan.
- You want some intent data and email sequences without a sales call.

### When Enrich.chat is the better choice

Enrich.chat fits when you need work emails and mobiles inside an agent, a sheet or your own app, not a sales workspace. Plans start at $29 a month for 100,000 credits, with unlimited seats and no annual contract. Every email comes back as verified, catch_all or unknown, and each matched response shows `credits_used`. Start with 10 free lookups a day and no signup, or try one profile in the free [LinkedIn email finder](https://enrich.chat/tools/linkedin-email-finder/). For more, log in on the [account page](https://enrich.chat/account/), pick a plan and pay at checkout, and your API key appears there.

Enrich.chat has two honest gaps next to ZoomInfo and Lusha:

- **No Chrome extension, sequences, dialer or visual list builder.** You bring your own outreach tool.
- **No intent data or org charts, and no SDKs yet.** You call the plain HTTPS API or the MCP server. SDKs are planned.

```text
Use www.enrich.chat to find the work email and mobile for each person on this list. Mark misses as not found, flag catch_all emails as risky, and tell me how many matched and the total credits_used so I can compare the cost with a ZoomInfo or Lusha plan: [paste name and company, or a LinkedIn URL, per row]
```

For more options, see how [Apollo compares with ZoomInfo](https://enrich.chat/compare/apollo-vs-zoominfo/), [Apollo with Lusha](https://enrich.chat/compare/apollo-vs-lusha/) and [ZoomInfo with Cognism](https://enrich.chat/compare/zoominfo-vs-cognism/). Full Enrich.chat rates are on the [pricing page](https://enrich.chat/pricing/).

## Frequently asked questions

### Is Lusha cheaper than ZoomInfo?

At list prices, yes. [Lusha's pricing page](https://www.lusha.com/pricing/) shows Starter at $49.90 a month for 400 credits, or $37.45 a month billed yearly, and Premium at $399.90 a month with five seats. ZoomInfo publishes no platform price, and [Vendr's buyer data](https://www.vendr.com/marketplace/zoominfo) puts its median contract at $33,500 a year, as of October 15, 2026. ZoomInfo's self-serve [GTM AI plan](https://gtm.ai/pricing) has no seat fees, but its mobile data sits in Enterprise packages.

### How much is Lusha per month?

Lusha's Free plan costs $0 and gives 40 credits a month. Billed monthly, Starter costs $49.90, Pro $69.90 and Premium $399.90. Billing yearly takes 25% off, so those plans cost $37.45, $52.45 and $299.95 a month. Scale is quoted by sales. A phone number costs 5 credits and an email 1 credit, per [Lusha's pricing page](https://www.lusha.com/pricing/), checked October 15, 2026.

### Is ZoomInfo or Lusha more accurate?

We found no independent test that settles it, and we did not run one. ZoomInfo's [data page](https://www.zoominfo.com/data) claims 96% email deliverability and 87% mobile number accuracy. Lusha's [data page](https://www.lusha.com/data/) claims 98% email accuracy and 86% global phone accuracy. On [TrustRadius](https://www.trustradius.com/compare-products/gtm-workspace-vs-lusha), ZoomInfo scores 8.3 out of 10 and Lusha 8.4. Both are vendor figures, so test each tool on 100 of your own contacts.

### Can you cancel ZoomInfo or Lusha at any time?

Lusha, yes: you cancel in settings, and access continues to the end of the billing cycle, per [Lusha's billing FAQ](https://docs.lusha.com/user-guide/billing-and-payments/billing-faq). ZoomInfo, usually not: its [license terms](https://www.zoominfo.com/legal/ltc) say the agreement is not cancellable and runs to the end of its term, unless a breach or its data guarantee applies. ZoomInfo's [pricing guide](https://pipeline.zoominfo.com/sales/how-much-does-zoominfo-cost) says paid plans are billed annually. Check the renewal notice period in your order form.

### Do ZoomInfo and Lusha work in ChatGPT and Claude?

Yes. [Lusha MCP](https://docs.lusha.com/user-guide/mcp/lusha-model-context-protocol-mcp-server) works on any Lusha plan, connects to Claude, ChatGPT and Codex with OAuth, and spends your Lusha credits. [ZoomInfo MCP](https://www.zoominfo.com/solutions/zoominfo-mcp) works in Claude, ChatGPT, Perplexity and Replit after you sign in with ZoomInfo credentials. Enrich.chat has an MCP server at enrich.chat/mcp that needs no signup or key, with 10 free lookups a day, and your agent can also read [agents.md](https://enrich.chat/agents.md) and call the API.

### What is a cheaper alternative to ZoomInfo and Lusha?

For contact data alone, a credit-plan API usually costs less than either. Enrich.chat sells monthly plans, Growth $29 for 100,000 credits, Scale $90 for 500,000 credits, Pro $299 for 2,500,000 credits, with unlimited seats and no annual contract. A work email uses 10 credits, a mobile 250, and a lookup that finds nothing uses 0 credits. Each IP gets 10 free lookups a day without signup. See more options in our [ZoomInfo alternatives](https://enrich.chat/alternatives/zoominfo/) and [Lusha alternatives](https://enrich.chat/alternatives/lusha/).

## Sources

1. [Lusha Pricing: Plans, Credits and Costs](https://www.lusha.com/pricing/)
2. [Billing and Plans](https://docs.lusha.com/user-guide/billing-and-plans)
3. [Billing FAQ](https://docs.lusha.com/user-guide/billing-and-payments/billing-faq)
4. [Account cancellation: what happens to your credits and data](https://docs.lusha.com/user-guide/plans-and-upgrades/account-cancellation-what-happens-to-your-credits-and-data)
5. [Lusha Model Context Protocol (MCP) server](https://docs.lusha.com/user-guide/mcp/lusha-model-context-protocol-mcp-server)
6. [Lusha API overview](https://docs.lusha.com/api-reference/overview)
7. [Lusha with Pipedream](https://docs.lusha.com/tutorials/pipedream)
8. [Lusha: B2B Data and AI Prospecting](https://www.lusha.com/)
9. [Lusha data](https://www.lusha.com/data/)
10. [Lusha alternatives to ZoomInfo](https://www.lusha.com/alternatives/zoominfo/)
11. [Pricing and Plans](https://www.zoominfo.com/pricing)
12. [How Much Does ZoomInfo Cost?](https://pipeline.zoominfo.com/sales/how-much-does-zoominfo-cost)
13. [Our Data](https://www.zoominfo.com/data)
14. [ZoomInfo License Terms and Conditions](https://www.zoominfo.com/legal/ltc)
15. [ZoomInfo MCP](https://www.zoominfo.com/solutions/zoominfo-mcp)
16. [GTM AI pricing](https://gtm.ai/pricing)
17. [Lusha vs. ZoomInfo](https://www.zoominfo.com/compare/lusha-vs-zoominfo)
18. [Lusha Pricing: Plans and Costs for 2026](https://pipeline.zoominfo.com/sales/lusha-pricing)
19. [ZoomInfo Software Pricing and Plans 2026](https://www.vendr.com/marketplace/zoominfo)
20. [Lusha Software Pricing and Plans 2026](https://www.vendr.com/marketplace/lusha)
21. [ZoomInfo Sales Basic](https://aws.amazon.com/marketplace/pp/prodview-ckg6rmyo3zsmw)
22. [GTM Workspace Powered by ZoomInfo vs. Lusha](https://www.trustradius.com/compare-products/gtm-workspace-vs-lusha)
23. [Il Garante privacy apre una istruttoria nei confronti di Lusha](https://www.garanteprivacy.it/home/docweb/-/docweb-display/docweb/10120565)

## Try this prompt

Price your own list before you pick ZoomInfo or Lusha

```text
Use www.enrich.chat to find the work email and mobile for each person on this list. Mark misses as not found, flag catch_all emails as risky, and tell me how many matched and the total credits_used so I can compare the cost with a ZoomInfo or Lusha plan: [paste name and company, or a LinkedIn URL, per row]
```

## Related

- [Lusha pricing: plans and credits explained](https://enrich.chat/blog/lusha-pricing/)
- [ZoomInfo alternatives (2026): cheaper options with mobile numbers](https://enrich.chat/alternatives/zoominfo/)
- [Apollo vs Lusha: price, phone numbers, data and AI access](https://enrich.chat/compare/apollo-vs-lusha/)