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# NAICS code 339920: Sporting and Athletic Goods Manufacturing

The companies classified under NAICS 339920, where they are based, how big they are and how the code maps to SIC.

By Enrich.chat Editorial. Updated October 22, 2026.

**Short answer:** NAICS 339920 is the code for Sporting and Athletic Goods Manufacturing, in sector 31-33: Manufacturing. The companies counted under it are mostly very small: 57% have 50 or fewer employees, and 73% are headquartered in the United States.

## What is NAICS 339920?

NAICS 339920 is the code for Sporting and Athletic Goods Manufacturing. It belongs to sector 31-33: Manufacturing. NAICS, the North American Industry Classification System, is the standard U.S. government agencies use to sort businesses by what they mainly do, and each digit narrows the category. Most of the companies counted also carry SIC 3949, Manufacturing sporting and athletic goods, in the older SIC system (86%). NAICS is a North American system, so companies outside the US, Canada and Mexico are placed in it by classification.

- 57% of the companies counted have 50 or fewer employees, and the middle one is in the 11 to 50 range.
- The largest group is headquartered in the United States (73%). Within the US, California is the biggest state (17%).
- Most were founded in the 2010s (21%), then the 1990s (18%).

**Figure: How NAICS 339920 is built.** The code 339920 split into its parts: sector 33, then subsector, industry group, NAICS industry and U.S. industry.

*The six digits of NAICS 339920. Each digit narrows the category.*

## Which companies are classified under NAICS 339920?

The biggest by headcount range include Amer Sports, Bridgestone Golf, Peloton Interactive, Taylormade Golf and Callaway Golf. Names link to a company profile where we have one.

| Company | Headquarters | Employees |
| --- | --- | --- |
| Amer Sports | Helsinki, Finland | 10,001+ |
| Bridgestone Golf | Covington, GA | 10,001+ |
| Taylormade Golf | Carlsbad, CA | 1,001 to 5,000 |
| Callaway Golf | Carlsbad, CA | 1,001 to 5,000 |
| Wilson Sporting Goods | Chicago, IL | 1,001 to 5,000 |
| Ping | Phoenix, AZ | 1,001 to 5,000 |
| The Coleman | Chicago, IL | 1,001 to 5,000 |
| Playpower | Huntersville, NC | 1,001 to 5,000 |
| Lifetime Products | Clearfield, UT | 1,001 to 5,000 |
| Precor | Woodinville, WA | 501 to 1,000 |
| True Temper Sports | Memphis, TN | 501 to 1,000 |
| Walltopia | Sofia, Bulgaria | 501 to 1,000 |
| Challenger Sports | Lenexa, KS | 501 to 1,000 |
| Everbrite | Greenfield, WI | 501 to 1,000 |
| Blaser Group | Isny Im Allgau, Germany | 501 to 1,000 |
| Storm Products | Brigham City, United States | 501 to 1,000 |
| Forward Sports | Sialkot, India | 501 to 1,000 |
| Mauser | Isny Im Allgau, Germany | 501 to 1,000 |
| Soccer Post | Eatontown, NJ | 501 to 1,000 |
| Black Diamond Equipment | Salt Lake City, UT | 201 to 500 |
| Mizuno Usa | Peachtree Corners, GA | 201 to 500 |
| Bauer Hockey | Exeter, NH | 201 to 500 |
| Warrior Sports | Shelby Township, MI | 201 to 500 |
| Jr286 | Torrance, CA | 201 to 500 |
| Bear Archery | Evansville, IN | 201 to 500 |

The table shows the 25 biggest by headcount range, with ties broken by audience size. The charts and percentages below cover every company counted for this page, not just these 25, and companies with fewer than 11 employees are not counted. Headquarters is the location on each company's public profile.

## Where are NAICS 339920 companies based?

The largest groups are headquartered in the United States (73%), Germany (4%) and the United Kingdom (4%).

**Figure: Where companies in NAICS 339920 are based.** Bars for the share of counted companies in NAICS 339920 headquartered in each country: United States 73%, Germany 4%, United Kingdom 4%, Italy 3%, Canada 3%, India 2%, Australia 2%, Switzerland 2%.

*Share of counted companies in NAICS 339920 by headquarters country.*

Within the United States, California (17%), Texas (6%) and Florida (5%) lead.

**Figure: US headquarters of companies in NAICS 339920, by state.** A tile map of the United States shaded by the share of counted US companies in NAICS 339920 headquartered in each state. The largest are California 17%, Texas 6%, Florida 5%.

*Share of counted US companies in NAICS 339920 by headquarters state. The three largest states are outlined.*

## How big are the companies counted for NAICS 339920?

57% of them have 50 or fewer employees, and the middle one is in the 11 to 50 range. Companies with fewer than 11 employees are not counted.

**Figure: Size of companies in NAICS 339920.** Seven columns for the share of counted companies in NAICS 339920 in each employee range: 11 to 50 57%, 51 to 200 26%, 201 to 500 9%, 501 to 1,000 4%, 1,001 to 5,000 3%, 5,001 to 10,000 0%, 10,001+ 1%.

*Share of counted companies in NAICS 339920 in each employee range.*

## How old are NAICS 339920 companies?

Most were founded in the 2010s (21%), then the 1990s (18%).

**Figure: When companies in NAICS 339920 were founded.** Eight columns for the share of counted companies in NAICS 339920 founded in each era: Before 1960 16%, 1960s 6%, 1970s 9%, 1980s 15%, 1990s 18%, 2000s 15%, 2010s 21%, 2020s 1%.

*Share of counted companies in NAICS 339920 by the era they were founded in, for the ones that list a founding year.*

## How do NAICS 339920 companies describe themselves?

A code is assigned by classification, and a company does not choose its own, so the label a company uses for itself can differ. The most common labels here are Sporting Goods Manufacturing (38%), Wellness and Fitness Services (12%) and Manufacturing (9%).

**Figure: How companies in NAICS 339920 describe themselves.** Bars for the share of counted companies in NAICS 339920 that give each industry on their public profile: Sporting Goods Manufacturing 38%, Wellness and Fitness Services 12%, Manufacturing 9%, Spectator Sports 9%, Retail 7%, Sporting Goods 6%.

*Share of counted companies in NAICS 339920 by the industry they list on their public profile.*

## NAICS 339920 and the SIC system

NAICS replaced SIC in 1997, but the two do not line up one to one: companies filed under one NAICS code can carry several SIC codes. These are the ones seen most.

| Code | Title | Share of counted |
| --- | --- | --- |
| SIC 3949 | Manufacturing sporting and athletic goods | 86% |
| SIC 5091 | Wholesale sporting and recreational goods | 3% |

## Where NAICS codes come from

NAICS is maintained by the U.S. Census Bureau with Canada and Mexico and revised every five years; the current edition is NAICS 2022. To check exactly what a code includes, search the [official NAICS index](https://www.census.gov/naics/) or read the Census Bureau's [guide to understanding NAICS](https://www.census.gov/programs-surveys/economic-census/year/2022/guidance/understanding-naics.html). Pick a code by what a company mostly does, not by who it sells to.

## How do you reach the people at NAICS 339920 companies?

The people to talk to are usually operations, supply chain and procurement leaders. You can build the list from this code in three prompts to your AI agent.

### 1. Count them (free)

Counting who matches never uses credits.

```text
Use www.enrich.chat to count the companies with NAICS code 339920 (Sporting and Athletic Goods Manufacturing)
```

### 2. Find the people (5 credits per person)

Name the roles you sell to. Each person returned is 5 credits, and name, title and company are included.

```text
Use www.enrich.chat to find the operations, supply chain and procurement leaders at companies with NAICS code 339920, with their titles
```

### 3. Get their work emails (10 credits each)

An email is 10 credits only when one is found. Every email comes with a status: verified, catch-all or unknown.

```text
Use www.enrich.chat to find the work emails for these people and tell me which ones are verified
```

## More to explore

Codes next to it:

[NAICS 339930: Doll, Toy, and Game Manufacturing](https://enrich.chat/naics/339930/)[NAICS 339950: Sign Manufacturing](https://enrich.chat/naics/339950/)[NAICS 339992: Musical Instrument Manufacturing](https://enrich.chat/naics/339992/)

Others in sector 31-33:

[NAICS 325412: Pharmaceutical Preparation Manufacturing](https://enrich.chat/naics/325412/)[NAICS 326199: All Other Plastics Product Manufacturing](https://enrich.chat/naics/326199/)[NAICS 339112: Surgical and Medical Instrument](https://enrich.chat/naics/339112/)[NAICS 336390: Other Motor Vehicle Parts Manufacturing](https://enrich.chat/naics/336390/)[NAICS 332710: Machine Shops](https://enrich.chat/naics/332710/)[NAICS 312130: Wineries](https://enrich.chat/naics/312130/)[NAICS 333111: Farm Machinery and Equipment Manufacturing](https://enrich.chat/naics/333111/)[NAICS 334413: Semiconductor and Related Device](https://enrich.chat/naics/334413/)

## Frequently asked questions

### What is NAICS code 339920?

NAICS 339920 is the code for Sporting and Athletic Goods Manufacturing, in sector 31-33: Manufacturing.

### What is the SIC code for NAICS 339920 (Sporting and Athletic Goods Manufacturing)?

86% of the companies counted carry SIC 3949 (Manufacturing sporting and athletic goods), but the two systems do not map one to one.

### Which companies are classified under NAICS 339920?

The biggest by headcount range include Amer Sports, Bridgestone Golf, Peloton Interactive, Taylormade Golf and Callaway Golf. The page lists 25 with links to their profiles where we have them.

### Where are NAICS 339920 companies based?

The largest groups are headquartered in the United States (73%), Germany (4%) and the United Kingdom (4%).

### How big are the companies in NAICS 339920?

57% have 50 or fewer employees, and the middle one is in the 11 to 50 range. Companies with fewer than 11 employees are not counted.

### How do I find a company's NAICS code?

Search the official NAICS index at the U.S. Census Bureau for the code that matches what the company mostly does. Public companies in the US also list a SIC code in their SEC EDGAR profile.

## Try this prompt

Find the people at NAICS 339920 companies

```text
Use www.enrich.chat to find the operations, supply chain and procurement leaders at companies with NAICS code 339920, with titles and verified work emails
```

## Related

- [Companies using a technology](https://enrich.chat/companies-using/)
- [NAICS 339930](https://enrich.chat/naics/339930/)
- [NAICS 339950](https://enrich.chat/naics/339950/)
- [NAICS 339992](https://enrich.chat/naics/339992/)
- [Tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/)
