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# NAICS code 339930: Doll, Toy, and Game Manufacturing

The companies classified under NAICS 339930, where they are based, how big they are and how the code maps to SIC.

By Enrich.chat Editorial. Updated October 22, 2026.

**Short answer:** NAICS 339930 is the code for Doll, Toy, and Game Manufacturing, in sector 31-33: Manufacturing. The companies counted under it are mostly very small: 51% have 50 or fewer employees, and 51% are headquartered in the United States.

## What is NAICS 339930?

NAICS 339930 is the code for Doll, Toy, and Game Manufacturing. It belongs to sector 31-33: Manufacturing. NAICS, the North American Industry Classification System, is the standard U.S. government agencies use to sort businesses by what they mainly do, and each digit narrows the category. Most of the companies counted also carry SIC 3944, Manufacturing games and toys, in the older SIC system (79%). NAICS is a North American system, so companies outside the US, Canada and Mexico are placed in it by classification.

- 51% of the companies counted have 50 or fewer employees, and the middle one is in the 11 to 50 range.
- The largest group is headquartered in the United States (51%). Within the US, California is the biggest state (32%).
- Most were founded in the 2010s (31%), then the 2000s (20%).

**Figure: How NAICS 339930 is built.** The code 339930 split into its parts: sector 33, then subsector, industry group, NAICS industry and U.S. industry.

*The six digits of NAICS 339930. Each digit narrows the category.*

## Which companies are classified under NAICS 339930?

The biggest by headcount range include Gameloft, Konami Digital Entertainment, Jazwares, Cybex and Arrow International. Names link to a company profile where we have one.

| Company | Headquarters | Employees |
| --- | --- | --- |
| Jazwares | Sunrise, FL | 1,001 to 5,000 |
| Cybex | Bayreuth, Germany | 1,001 to 5,000 |
| Arrow International | Cleveland, OH | 1,001 to 5,000 |
| Margarete Steiff | Giengen An Der Brenz, Germany | 1,001 to 5,000 |
| Voodoo | Paris, France | 501 to 1,000 |
| Kids2 | Atlanta, GA | 501 to 1,000 |
| Bandai Namco Toys & Collectibles America | Irvine, CA | 501 to 1,000 |
| Nodor International | Bridgend, United Kingdom | 501 to 1,000 |
| Insomniac Games | Burbank, CA | 201 to 500 |
| Just Play | Boca Raton, FL | 201 to 500 |
| Toy Kingdom | Cape Town, South Africa | 201 to 500 |
| Nrt Technology | Toronto, Canada | 201 to 500 |
| American Plastic Toys | Walled Lake, MI | 201 to 500 |
| Pocket Gems | San Francisco, CA | 51 to 200 |
| Focus Entertainment | Paris, France | 51 to 200 |
| Amplitude Studios | Paris, France | 51 to 200 |
| Basic Fun | Boca Raton, FL | 51 to 200 |
| Lunii | Paris, France | 51 to 200 |
| Radio Flyer | Chicago, IL | 51 to 200 |
| Madbox | Paris, France | 51 to 200 |
| Guidecraft | Tuxedo, NY | 51 to 200 |
| Green Panda Games | Paris, France | 51 to 200 |
| Buffalo Games | Buffalo, NY | 51 to 200 |
| Ultra Pro International | Commerce, CA | 51 to 200 |
| Zephyr Toymakers | E Mumbai, India | 51 to 200 |

The table shows the 25 biggest by headcount range, with ties broken by audience size. The charts and percentages below cover every company counted for this page, not just these 25, and companies with fewer than 11 employees are not counted. Headquarters is the location on each company's public profile.

## Where are NAICS 339930 companies based?

The largest groups are headquartered in the United States (51%), France (18%) and the United Kingdom (8%).

**Figure: Where companies in NAICS 339930 are based.** Bars for the share of counted companies in NAICS 339930 headquartered in each country: United States 51%, France 18%, United Kingdom 8%, Italy 5%, Germany 3%.

*Share of counted companies in NAICS 339930 by headquarters country.*

Within the United States, California (32%), Florida (16%) and New Jersey (6%) lead.

**Figure: US headquarters of companies in NAICS 339930, by state.** A tile map of the United States shaded by the share of counted US companies in NAICS 339930 headquartered in each state. The largest are California 32%, Florida 16%, New Jersey 6%.

*Share of counted US companies in NAICS 339930 by headquarters state. The three largest states are outlined.*

## How big are the companies counted for NAICS 339930?

51% of them have 50 or fewer employees, and the middle one is in the 11 to 50 range. Companies with fewer than 11 employees are not counted.

**Figure: Size of companies in NAICS 339930.** Seven columns for the share of counted companies in NAICS 339930 in each employee range: 11 to 50 51%, 51 to 200 32%, 201 to 500 6%, 501 to 1,000 3%, 1,001 to 5,000 6%, 5,001 to 10,000 1%, 10,001+ 0%.

*Share of counted companies in NAICS 339930 in each employee range.*

## How old are NAICS 339930 companies?

Most were founded in the 2010s (31%), then the 2000s (20%).

**Figure: When companies in NAICS 339930 were founded.** Eight columns for the share of counted companies in NAICS 339930 founded in each era: Before 1960 11%, 1960s 9%, 1970s 1%, 1980s 15%, 1990s 13%, 2000s 20%, 2010s 31%, 2020s 0%.

*Share of counted companies in NAICS 339930 by the era they were founded in, for the ones that list a founding year.*

## How NAICS 339930 compares

- 51% of companies in NAICS 339930 have 50 or fewer employees, against 60% across all NAICS codes on this site.
- California holds 32% of the US companies here, against 14% across all NAICS codes on this site.

## How do NAICS 339930 companies describe themselves?

A code is assigned by classification, and a company does not choose its own, so the label a company uses for itself can differ. The most common labels here are Manufacturing (37%), Computer Games (18%) and Consumer Goods (11%).

**Figure: How companies in NAICS 339930 describe themselves.** Bars for the share of counted companies in NAICS 339930 that give each industry on their public profile: Manufacturing 37%, Computer Games 18%, Consumer Goods 11%, Entertainment Providers 8%, Retail 7%, Wholesale 5%.

*Share of counted companies in NAICS 339930 by the industry they list on their public profile.*

## NAICS 339930 and the SIC system

NAICS replaced SIC in 1997, but the two do not line up one to one: companies filed under one NAICS code can carry several SIC codes. These are the ones seen most.

| Code | Title | Share of counted |
| --- | --- | --- |
| SIC 3944 | Manufacturing games and toys | 79% |
| SIC 3942 | Manufacturing dolls and stuffed toys | 6% |
| SIC 5092 | Wholesale toys and hobby goods | 6% |
| SIC 5021 | Wholesale furniture | 3% |

## Where NAICS codes come from

NAICS is maintained by the U.S. Census Bureau with Canada and Mexico and revised every five years; the current edition is NAICS 2022. To check exactly what a code includes, search the [official NAICS index](https://www.census.gov/naics/) or read the Census Bureau's [guide to understanding NAICS](https://www.census.gov/programs-surveys/economic-census/year/2022/guidance/understanding-naics.html). Pick a code by what a company mostly does, not by who it sells to.

## How do you reach the people at NAICS 339930 companies?

The people to talk to are usually operations, supply chain and procurement leaders. You can build the list from this code in three prompts to your AI agent.

### 1. Count them (free)

Counting who matches never uses credits.

```text
Use www.enrich.chat to count the companies with NAICS code 339930 (Doll, Toy, and Game Manufacturing)
```

### 2. Find the people (5 credits per person)

Name the roles you sell to. Each person returned is 5 credits, and name, title and company are included.

```text
Use www.enrich.chat to find the operations, supply chain and procurement leaders at companies with NAICS code 339930, with their titles
```

### 3. Get their work emails (10 credits each)

An email is 10 credits only when one is found. Every email comes with a status: verified, catch-all or unknown.

```text
Use www.enrich.chat to find the work emails for these people and tell me which ones are verified
```

## More to explore

Codes next to it:

[NAICS 339920: Sporting and Athletic Goods Manufacturing](https://enrich.chat/naics/339920/)[NAICS 339950: Sign Manufacturing](https://enrich.chat/naics/339950/)[NAICS 339992: Musical Instrument Manufacturing](https://enrich.chat/naics/339992/)

Others in sector 31-33:

[NAICS 325412: Pharmaceutical Preparation Manufacturing](https://enrich.chat/naics/325412/)[NAICS 326199: All Other Plastics Product Manufacturing](https://enrich.chat/naics/326199/)[NAICS 339112: Surgical and Medical Instrument](https://enrich.chat/naics/339112/)[NAICS 336390: Other Motor Vehicle Parts Manufacturing](https://enrich.chat/naics/336390/)[NAICS 332710: Machine Shops](https://enrich.chat/naics/332710/)[NAICS 312130: Wineries](https://enrich.chat/naics/312130/)[NAICS 333111: Farm Machinery and Equipment Manufacturing](https://enrich.chat/naics/333111/)[NAICS 334413: Semiconductor and Related Device](https://enrich.chat/naics/334413/)

## Frequently asked questions

### What is NAICS code 339930?

NAICS 339930 is the code for Doll, Toy, and Game Manufacturing, in sector 31-33: Manufacturing.

### What is the SIC code for NAICS 339930 (Doll, Toy, and Game Manufacturing)?

79% of the companies counted carry SIC 3944 (Manufacturing games and toys), but the two systems do not map one to one.

### Which companies are classified under NAICS 339930?

The biggest by headcount range include Gameloft, Konami Digital Entertainment, Jazwares, Cybex and Arrow International. The page lists 25 with links to their profiles where we have them.

### Where are NAICS 339930 companies based?

The largest groups are headquartered in the United States (51%), France (18%) and the United Kingdom (8%).

### How big are the companies in NAICS 339930?

51% have 50 or fewer employees, and the middle one is in the 11 to 50 range. Companies with fewer than 11 employees are not counted.

### Is NAICS 339930 the same as a SIC code?

No. NAICS replaced SIC as the U.S. federal standard in 1997, and the two do not map one to one. The SIC code seen most among these companies is 3944.

## Try this prompt

Find the people at NAICS 339930 companies

```text
Use www.enrich.chat to find the operations, supply chain and procurement leaders at companies with NAICS code 339930, with titles and verified work emails
```

## Related

- [Companies using a technology](https://enrich.chat/companies-using/)
- [NAICS 339920](https://enrich.chat/naics/339920/)
- [NAICS 339950](https://enrich.chat/naics/339950/)
- [NAICS 339992](https://enrich.chat/naics/339992/)
- [Tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/)
