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# NAICS code 423940: Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers

The companies classified under NAICS 423940, where they are based, how big they are and how the code maps to SIC.

By Enrich.chat Editorial. Updated October 22, 2026.

**Short answer:** NAICS 423940 is the code for Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers, in sector 42: Wholesale Trade. The companies counted under it are mostly very small: 58% have 50 or fewer employees, and 57% are headquartered in the United States.

## What is NAICS 423940?

NAICS 423940 is the code for Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers. It belongs to sector 42: Wholesale Trade. NAICS, the North American Industry Classification System, is the standard U.S. government agencies use to sort businesses by what they mainly do, and each digit narrows the category. Most of the companies counted also carry SIC 5094, Wholesale jewelry and precious stones, in the older SIC system (80%). NAICS is a North American system, so companies outside the US, Canada and Mexico are placed in it by classification.

- 58% of the companies counted have 50 or fewer employees, and the middle one is in the 11 to 50 range.
- The largest group is headquartered in the United States (57%). Within the US, New York is the biggest state (24%).
- Most were founded in the 2000s (22%), then the 1990s (17%).

**Figure: How NAICS 423940 is built.** The code 423940 split into its parts: sector 42, then subsector, industry group, NAICS industry and U.S. industry.

*The six digits of NAICS 423940. Each digit narrows the category.*

## Which companies are classified under NAICS 423940?

The biggest by headcount range include Kalyan Jewellers India, Eta SA Manufacture Horlogère Suisse, Audemars Piguet, Stuller and Georg Jensen. Names link to a company profile where we have one.

| Company | Headquarters | Employees |
| --- | --- | --- |
| [Kalyan Jewellers India](https://enrich.chat/company/kalyan-jewellers-india/) | Punkunnam Thrissur Kerala, India | 10,001+ |
| Eta SA Manufacture Horlogère Suisse | Grenchen, Switzerland | 5,001 to 10,000 |
| Audemars Piguet | Le Brassus, Switzerland | 1,001 to 5,000 |
| Stuller | Lafayette, LA | 1,001 to 5,000 |
| Georg Jensen | Copenhagen, Denmark | 1,001 to 5,000 |
| Orra Fine Jewellery | Mumbai, India | 1,001 to 5,000 |
| Gitanjali Gems | Mumbai, India | 1,001 to 5,000 |
| Asian Star | Mumbai, India | 1,001 to 5,000 |
| Kalamandir Jewellers | Surat, India | 1,001 to 5,000 |
| Tara Jewels | Mumbai 400096, India | 1,001 to 5,000 |
| Breitling | Granges, Switzerland | 501 to 1,000 |
| Limelight Lab Grown Diamonds | Mumbai, India | 501 to 1,000 |
| Bhima Jewels | Kochi, India | 501 to 1,000 |
| Kapu Gems | Mumbai, India | 501 to 1,000 |
| Pt Hartadinata Abadi Tbk | Bandung, Indonesia | 501 to 1,000 |
| Ethereal Green Diamond | Mumbai, India | 501 to 1,000 |
| Bhima Jewellery | Trivandrum, India | 501 to 1,000 |
| Star Rays | Mumbai, India | 501 to 1,000 |
| Pomellato | Milan, Italy | 201 to 500 |
| Manufacture Roger Dubuis | Meyrin, Switzerland | 201 to 500 |
| Tissot | Le Locle, Switzerland | 201 to 500 |
| Parmigiani Fleurier | Fleurier, Switzerland | 201 to 500 |
| Ravissant | New Delhi, India | 201 to 500 |
| E. Gluck | Little Neck, NY | 201 to 500 |
| Vogue Jewellers | Colombo, Sri Lanka | 201 to 500 |

The table shows the 25 biggest by headcount range, with ties broken by audience size. The charts and percentages below cover every company counted for this page, not just these 25, and companies with fewer than 11 employees are not counted. Headquarters is the location on each company's public profile.

## Where are NAICS 423940 companies based?

The largest groups are headquartered in the United States (57%), India (12%) and Switzerland (7%).

**Figure: Where companies in NAICS 423940 are based.** Bars for the share of counted companies in NAICS 423940 headquartered in each country: United States 57%, India 12%, Switzerland 7%, Italy 6%, Hong Kong 4%, France 3%, Germany 2%, Israel 2%.

*Share of counted companies in NAICS 423940 by headquarters country.*

Within the United States, New York (24%), California (19%) and Texas (5%) lead.

**Figure: US headquarters of companies in NAICS 423940, by state.** A tile map of the United States shaded by the share of counted US companies in NAICS 423940 headquartered in each state. The largest are New York 24%, California 19%, Texas 5%.

*Share of counted US companies in NAICS 423940 by headquarters state. The three largest states are outlined.*

## How big are the companies counted for NAICS 423940?

58% of them have 50 or fewer employees, and the middle one is in the 11 to 50 range. Companies with fewer than 11 employees are not counted.

**Figure: Size of companies in NAICS 423940.** Seven columns for the share of counted companies in NAICS 423940 in each employee range: 11 to 50 58%, 51 to 200 24%, 201 to 500 7%, 501 to 1,000 4%, 1,001 to 5,000 5%, 5,001 to 10,000 0%, 10,001+ 0%.

*Share of counted companies in NAICS 423940 in each employee range.*

## How old are NAICS 423940 companies?

Most were founded in the 2000s (22%), then the 1990s (17%).

**Figure: When companies in NAICS 423940 were founded.** Eight columns for the share of counted companies in NAICS 423940 founded in each era: Before 1960 13%, 1960s 7%, 1970s 10%, 1980s 15%, 1990s 17%, 2000s 22%, 2010s 15%, 2020s 0%.

*Share of counted companies in NAICS 423940 by the era they were founded in, for the ones that list a founding year.*

## How NAICS 423940 compares

- 15% were founded in 2010 or later, against 30% across all NAICS codes on this site.
- New York holds 24% of the US companies here, against 6% across all NAICS codes on this site.

## How do NAICS 423940 companies describe themselves?

A code is assigned by classification, and a company does not choose its own, so the label a company uses for itself can differ. The most common labels here are Retail Luxury Goods and Jewelry (48%), Luxury Goods and Jewelry (15%) and Retail (12%).

**Figure: How companies in NAICS 423940 describe themselves.** Bars for the share of counted companies in NAICS 423940 that give each industry on their public profile: Retail Luxury Goods and Jewelry 48%, Luxury Goods and Jewelry 15%, Retail 12%, Wholesale 8%, Wholesale Luxury Goods and Jewelry 7%.

*Share of counted companies in NAICS 423940 by the industry they list on their public profile.*

## NAICS 423940 and the SIC system

NAICS replaced SIC in 1997, but the two do not line up one to one: companies filed under one NAICS code can carry several SIC codes. These are the ones seen most.

| Code | Title | Share of counted |
| --- | --- | --- |
| [SIC 5094](https://enrich.chat/sic/5094/) | Wholesale jewelry and precious stones | 80% |
| SIC 3911 | Manufacturing precious metal jewelry | 9% |
| SIC 3873 | Manufacturing watches, clocks and parts | 6% |
| SIC 3915 | Manufacturing jewelers' materials | 3% |

## Where NAICS codes come from

NAICS is maintained by the U.S. Census Bureau with Canada and Mexico and revised every five years; the current edition is NAICS 2022. To check exactly what a code includes, search the [official NAICS index](https://www.census.gov/naics/) or read the Census Bureau's [guide to understanding NAICS](https://www.census.gov/programs-surveys/economic-census/year/2022/guidance/understanding-naics.html). Pick a code by what a company mostly does, not by who it sells to.

## How do you reach the people at NAICS 423940 companies?

The people to talk to are usually sales, supply chain and procurement leaders. You can build the list from this code in three prompts to your AI agent.

### 1. Count them (free)

Counting who matches never uses credits.

```text
Use www.enrich.chat to count the companies with NAICS code 423940 (Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers)
```

### 2. Find the people (5 credits per person)

Name the roles you sell to. Each person returned is 5 credits, and name, title and company are included.

```text
Use www.enrich.chat to find the sales, supply chain and procurement leaders at companies with NAICS code 423940, with their titles
```

### 3. Get their work emails (10 credits each)

An email is 10 credits only when one is found. Every email comes with a status: verified, catch-all or unknown.

```text
Use www.enrich.chat to find the work emails for these people and tell me which ones are verified
```

## More to explore

Others in sector 42:

[NAICS 423450: Medical, Dental, and Hospital Equipment](https://enrich.chat/naics/423450/)[NAICS 423430: Computer and Computer Peripheral Equipment](https://enrich.chat/naics/423430/)[NAICS 423610: Electrical Apparatus and Equipment, Wiring](https://enrich.chat/naics/423610/)[NAICS 424690: Other Chemical and Allied Products Merchant](https://enrich.chat/naics/424690/)[NAICS 423810: Construction and Mining Machinery](https://enrich.chat/naics/423810/)[NAICS 423120: Motor Vehicle Supplies and New Parts](https://enrich.chat/naics/423120/)[NAICS 423310: Lumber, Plywood, Millwork, and Wood Panel](https://enrich.chat/naics/423310/)[NAICS 423420: Office Equipment Merchant Wholesalers](https://enrich.chat/naics/423420/)

## Frequently asked questions

### What is NAICS code 423940?

NAICS 423940 is the code for Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers, in sector 42: Wholesale Trade.

### What is the SIC code for NAICS 423940 (Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers)?

80% of the companies counted carry SIC 5094 (Wholesale jewelry and precious stones), but the two systems do not map one to one.

### Which companies are classified under NAICS 423940?

The biggest by headcount range include Kalyan Jewellers India, Eta SA Manufacture Horlogère Suisse, Audemars Piguet, Stuller and Georg Jensen. The page lists 25 with links to their profiles where we have them.

### Where are NAICS 423940 companies based?

The largest groups are headquartered in the United States (57%), India (12%) and Switzerland (7%).

### How big are the companies in NAICS 423940?

58% have 50 or fewer employees, and the middle one is in the 11 to 50 range. Companies with fewer than 11 employees are not counted.

### How do I find a company's NAICS code?

Search the official NAICS index at the U.S. Census Bureau for the code that matches what the company mostly does. Public companies in the US also list a SIC code in their SEC EDGAR profile.

## Try this prompt

Find the people at NAICS 423940 companies

```text
Use www.enrich.chat to find the sales, supply chain and procurement leaders at companies with NAICS code 423940, with titles and verified work emails
```

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- [Companies using a technology](https://enrich.chat/companies-using/)
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