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# NAICS code 441222: Boat Dealers

The companies classified under NAICS 441222, where they are based, how big they are and how the code maps to SIC.

By Enrich.chat Editorial. Updated October 22, 2026.

**Short answer:** NAICS 441222 is the code for Boat Dealers, in sector 44-45: Retail Trade. The companies counted under it are mostly very small: 80% have 50 or fewer employees, and 91% are headquartered in the United States.

## What is NAICS 441222?

NAICS 441222 is the code for Boat Dealers. It belongs to sector 44-45: Retail Trade. NAICS, the North American Industry Classification System, is the standard U.S. government agencies use to sort businesses by what they mainly do, and each digit narrows the category. Most of the companies counted also carry SIC 5551, Retail boats, in the older SIC system (93%).

- 80% of the companies counted have 50 or fewer employees, and the middle one is in the 11 to 50 range.
- The largest group is headquartered in the United States (91%). Within the US, Florida is the biggest state (22%).
- Most were founded in the 1980s (23%), then the 2000s (17%).

**Figure: How NAICS 441222 is built.** The code 441222 split into its parts: sector 44, then subsector, industry group, NAICS industry and U.S. industry.

*The six digits of NAICS 441222. Each digit narrows the category.*

## Which companies are classified under NAICS 441222?

The biggest by headcount range include Mercury Marine, Marinemax, Viking Yacht, Onewater Marine and White River Marine Group. Names link to a company profile where we have one.

| Company | Headquarters | Employees |
| --- | --- | --- |
| Mercury Marine | Fond Du Lac, WI | 5,001 to 10,000 |
| Marinemax | Oldsmar, FL | 1,001 to 5,000 |
| Viking Yacht | New Gretna, NJ | 1,001 to 5,000 |
| Onewater Marine | Buford, GA | 1,001 to 5,000 |
| White River Marine Group | Springfield, MO | 1,001 to 5,000 |
| Malibu Boats | Loudon, TN | 501 to 1,000 |
| Cobalt Boats | Neodesha, KS | 501 to 1,000 |
| Beneteau America | Annapolis, MD | 201 to 500 |
| Pop Sells | Sarasota, FL | 201 to 500 |
| Akva Group North America | Campbell River, Canada | 201 to 500 |
| Hmy Yacht Sales | Fort Lauderdale, FL | 51 to 200 |
| Bradford Marine | Ft. Lauderdale, FL | 51 to 200 |
| Legend Boats | Whitefish, Canada | 51 to 200 |
| Jetride | Jupiter, FL | 51 to 200 |
| Bluewater Yacht Sales | Beaufort, NC | 51 to 200 |
| Marine Connection | West Palm Beach, FL | 51 to 200 |
| Mate Usa | Deerfield Beach, FL | 51 to 200 |
| Walstrom Marine | Harbor Springs, MI | 51 to 200 |
| Jupiter Marine International | Palmetto, FL | 51 to 200 |
| Legendary Marine | Destin, FL | 51 to 200 |
| Union Marine | Seattle, WA | 51 to 200 |
| Seattle Boat | Seattle, WA | 51 to 200 |
| Watersports Central | Buford, GA | 51 to 200 |
| Rapid Marine | Ham Lake, MN | 51 to 200 |
| Skiers Marine | Westover, AL | 51 to 200 |

The table shows the 25 biggest by headcount range, with ties broken by audience size. The charts and percentages below cover every company counted for this page, not just these 25, and companies with fewer than 11 employees are not counted. Headquarters is the location on each company's public profile.

## Where are NAICS 441222 companies based?

The largest groups are headquartered in the United States (91%), Canada (4%) and Australia (3%).

**Figure: Where companies in NAICS 441222 are based.** Bars for the share of counted companies in NAICS 441222 headquartered in each country: United States 91%, Canada 4%, Australia 3%.

*Share of counted companies in NAICS 441222 by headquarters country.*

Within the United States, Florida (22%), California (7%) and New York (5%) lead.

**Figure: US headquarters of companies in NAICS 441222, by state.** A tile map of the United States shaded by the share of counted US companies in NAICS 441222 headquartered in each state. The largest are Florida 22%, California 7%, New York 5%.

*Share of counted US companies in NAICS 441222 by headquarters state. The three largest states are outlined.*

## How big are the companies counted for NAICS 441222?

80% of them have 50 or fewer employees, and the middle one is in the 11 to 50 range. Companies with fewer than 11 employees are not counted.

**Figure: Size of companies in NAICS 441222.** Seven columns for the share of counted companies in NAICS 441222 in each employee range: 11 to 50 80%, 51 to 200 14%, 201 to 500 2%, 501 to 1,000 2%, 1,001 to 5,000 2%, 5,001 to 10,000 1%, 10,001+ 0%.

*Share of counted companies in NAICS 441222 in each employee range.*

## How old are NAICS 441222 companies?

Most were founded in the 1980s (23%), then the 2000s (17%).

**Figure: When companies in NAICS 441222 were founded.** Eight columns for the share of counted companies in NAICS 441222 founded in each era: Before 1960 7%, 1960s 9%, 1970s 13%, 1980s 23%, 1990s 13%, 2000s 17%, 2010s 16%, 2020s 3%.

*Share of counted companies in NAICS 441222 by the era they were founded in, for the ones that list a founding year.*

## How NAICS 441222 compares

- 80% of companies in NAICS 441222 have 50 or fewer employees, against 60% across all NAICS codes on this site.
- 18% were founded in 2010 or later, against 30% across all NAICS codes on this site.
- Florida holds 22% of the US companies here, against 7% across all NAICS codes on this site.

## How do NAICS 441222 companies describe themselves?

A code is assigned by classification, and a company does not choose its own, so the label a company uses for itself can differ. The most common labels here are Maritime Transportation (34%), Retail (32%) and Maritime (8%).

**Figure: How companies in NAICS 441222 describe themselves.** Bars for the share of counted companies in NAICS 441222 that give each industry on their public profile: Maritime Transportation 34%, Retail 32%, Maritime 8%, Shipbuilding 7%, Recreational Facilities 6%, Manufacturing 4%.

*Share of counted companies in NAICS 441222 by the industry they list on their public profile.*

## NAICS 441222 and the SIC system

NAICS replaced SIC in 1997, but the two do not line up one to one: companies filed under one NAICS code can carry several SIC codes. These are the ones seen most.

| Code | Title | Share of counted |
| --- | --- | --- |
| SIC 5551 | Retail boats | 93% |
| [SIC 4493](https://enrich.chat/sic/4493/) | Marina operation | 3% |

## Where NAICS codes come from

NAICS is maintained by the U.S. Census Bureau with Canada and Mexico and revised every five years; the current edition is NAICS 2022. To check exactly what a code includes, search the [official NAICS index](https://www.census.gov/naics/) or read the Census Bureau's [guide to understanding NAICS](https://www.census.gov/programs-surveys/economic-census/year/2022/guidance/understanding-naics.html). Pick a code by what a company mostly does, not by who it sells to.

## How do you reach the people at NAICS 441222 companies?

The people to talk to are usually merchandising, e-commerce and operations leaders. You can build the list from this code in three prompts to your AI agent.

### 1. Count them (free)

Counting who matches never uses credits.

```text
Use www.enrich.chat to count the companies with NAICS code 441222 (Boat Dealers)
```

### 2. Find the people (5 credits per person)

Name the roles you sell to. Each person returned is 5 credits, and name, title and company are included.

```text
Use www.enrich.chat to find the merchandising, e-commerce and operations leaders at companies with NAICS code 441222, with their titles
```

### 3. Get their work emails (10 credits each)

An email is 10 credits only when one is found. Every email comes with a status: verified, catch-all or unknown.

```text
Use www.enrich.chat to find the work emails for these people and tell me which ones are verified
```

## More to explore

Codes next to it:

[NAICS 441210: Recreational Vehicle Dealers](https://enrich.chat/naics/441210/)

Others in sector 44-45:

[NAICS 441110: New Car Dealers](https://enrich.chat/naics/441110/)[NAICS 449110: Furniture Retailers](https://enrich.chat/naics/449110/)[NAICS 458310: Jewelry Retailers](https://enrich.chat/naics/458310/)[NAICS 456110: Pharmacies and Drug Retailers](https://enrich.chat/naics/456110/)[NAICS 449121: Floor Covering Retailers](https://enrich.chat/naics/449121/)[NAICS 445291: Baked Goods Retailers](https://enrich.chat/naics/445291/)[NAICS 444180: Other Building Material Dealers](https://enrich.chat/naics/444180/)[NAICS 445110: Supermarkets and Other Grocery Retailers](https://enrich.chat/naics/445110/)

## Frequently asked questions

### What is NAICS code 441222?

NAICS 441222 is the code for Boat Dealers, in sector 44-45: Retail Trade.

### What is the SIC code for NAICS 441222 (Boat Dealers)?

93% of the companies counted carry SIC 5551 (Retail boats), but the two systems do not map one to one.

### Which companies are classified under NAICS 441222?

The biggest by headcount range include Mercury Marine, Marinemax, Viking Yacht, Onewater Marine and White River Marine Group. The page lists 25 with links to their profiles where we have them.

### Where are NAICS 441222 companies based?

The largest groups are headquartered in the United States (91%), Canada (4%) and Australia (3%).

### How big are the companies in NAICS 441222?

80% have 50 or fewer employees, and the middle one is in the 11 to 50 range. Companies with fewer than 11 employees are not counted.

### How do I find a company's NAICS code?

Search the official NAICS index at the U.S. Census Bureau for the code that matches what the company mostly does. Public companies in the US also list a SIC code in their SEC EDGAR profile.

## Try this prompt

Find the people at NAICS 441222 companies

```text
Use www.enrich.chat to find the merchandising, e-commerce and operations leaders at companies with NAICS code 441222, with titles and verified work emails
```

## Related

- [Companies using a technology](https://enrich.chat/companies-using/)
- [NAICS 441210](https://enrich.chat/naics/441210/)
- [Tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/)
