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# NAICS code 445291: Baked Goods Retailers

The companies classified under NAICS 445291, where they are based, how big they are and how the code maps to SIC.

By Enrich.chat Editorial. Updated October 22, 2026.

**Short answer:** NAICS 445291 is the code for Baked Goods Retailers, in sector 44-45: Retail Trade. The companies counted under it are mostly very small: 74% have 50 or fewer employees, and 86% are headquartered in the United States.

## What is NAICS 445291?

NAICS 445291 is the code for Baked Goods Retailers. It belongs to sector 44-45: Retail Trade. NAICS, the North American Industry Classification System, is the standard U.S. government agencies use to sort businesses by what they mainly do, and each digit narrows the category. Most of the companies counted also carry SIC 5461, Retail bakery, in the older SIC system (88%).

- 74% of the companies counted have 50 or fewer employees, and the middle one is in the 11 to 50 range.
- The largest group is headquartered in the United States (86%). Within the US, California is the biggest state (11%).
- Most were founded in the 2010s (32%), then the 2000s (25%).

**Figure: How NAICS 445291 is built.** The code 445291 split into its parts: sector 44, then subsector, industry group, NAICS industry and U.S. industry.

*The six digits of NAICS 445291. Each digit narrows the category.*

## Which companies are classified under NAICS 445291?

The biggest by headcount range include Starbucks, Greggs, Kwik Trip, George Weston and Dunkin Donuts. Names link to a company profile where we have one.

| Company | Headquarters | Employees |
| --- | --- | --- |
| [Starbucks](https://enrich.chat/company/starbucks/) | Seattle, WA | 10,001+ |
| [Greggs](https://enrich.chat/company/greggs/) | Newcastle Upon Tyne, United Kingdom | 10,001+ |
| [Kwik Trip](https://enrich.chat/company/kwik-trip/) | La Crosse, WI | 10,001+ |
| George Weston | Toronto, Canada | 10,001+ |
| Barista Coffee | New Delhi, India | 1,001 to 5,000 |
| Hostess Brands | Lenexa, KS | 1,001 to 5,000 |
| National Dcp | Duluth, GA | 1,001 to 5,000 |
| Rise Baking | Minneapolis, MN | 1,001 to 5,000 |
| Crown Bakeries | Nashville, TN | 1,001 to 5,000 |
| Boudin | San Francisco, CA | 1,001 to 5,000 |
| Bruegger's Bagels | Denver, CO | 1,001 to 5,000 |
| Kneaders Bakery And Cafe | Orem, UT | 1,001 to 5,000 |
| Sprinkles | Austin, TX | 501 to 1,000 |
| Turano Baking | Berwyn, IL | 501 to 1,000 |
| Carlo's Bakery | Jersey City, NJ | 501 to 1,000 |
| Ace Bakery | Mississauga, Canada | 501 to 1,000 |
| Heavenly Desserts | Pride Park, United Kingdom | 501 to 1,000 |
| Secret Recipe Cakes & Cafe Sdn Bhd | Petaling Jaya, Malaysia | 501 to 1,000 |
| Europastry Usa | Ronkonkoma, NY | 501 to 1,000 |
| Hemmakväll | Landskrona, Sweden | 501 to 1,000 |
| Eatzi's Market And Bakery | Dallas, TX | 501 to 1,000 |
| Noah's New York Bagels | Denver, CO | 501 to 1,000 |
| Martin Auer | Graz, Austria | 501 to 1,000 |
| Cobs Bread | Vancouver, Canada | 201 to 500 |
| Pecan Deluxe Candy | Dallas, TX | 201 to 500 |

The table shows the 25 biggest by headcount range, with ties broken by audience size. The charts and percentages below cover every company counted for this page, not just these 25, and companies with fewer than 11 employees are not counted. Headquarters is the location on each company's public profile.

## Where are NAICS 445291 companies based?

The largest groups are headquartered in the United States (86%), the United Kingdom (6%) and Canada (3%).

**Figure: Where companies in NAICS 445291 are based.** Bars for the share of counted companies in NAICS 445291 headquartered in each country: United States 86%, United Kingdom 6%, Canada 3%, Germany 2%.

*Share of counted companies in NAICS 445291 by headquarters country.*

Within the United States, California (11%), New York (9%) and Texas (7%) lead.

**Figure: US headquarters of companies in NAICS 445291, by state.** A tile map of the United States shaded by the share of counted US companies in NAICS 445291 headquartered in each state. The largest are California 11%, New York 9%, Texas 7%.

*Share of counted US companies in NAICS 445291 by headquarters state. The three largest states are outlined.*

## How big are the companies counted for NAICS 445291?

74% of them have 50 or fewer employees, and the middle one is in the 11 to 50 range. Companies with fewer than 11 employees are not counted.

**Figure: Size of companies in NAICS 445291.** Seven columns for the share of counted companies in NAICS 445291 in each employee range: 11 to 50 74%, 51 to 200 15%, 201 to 500 5%, 501 to 1,000 3%, 1,001 to 5,000 2%, 5,001 to 10,000 0%, 10,001+ 1%.

*Share of counted companies in NAICS 445291 in each employee range.*

## How old are NAICS 445291 companies?

Most were founded in the 2010s (32%), then the 2000s (25%).

**Figure: When companies in NAICS 445291 were founded.** Eight columns for the share of counted companies in NAICS 445291 founded in each era: Before 1960 11%, 1960s 2%, 1970s 2%, 1980s 10%, 1990s 17%, 2000s 25%, 2010s 32%, 2020s 1%.

*Share of counted companies in NAICS 445291 by the era they were founded in, for the ones that list a founding year.*

## How NAICS 445291 compares

- 74% of companies in NAICS 445291 have 50 or fewer employees, against 60% across all NAICS codes on this site.
- New York holds 9% of the US companies here, against 6% across all NAICS codes on this site.

## How do NAICS 445291 companies describe themselves?

A code is assigned by classification, and a company does not choose its own, so the label a company uses for itself can differ. The most common labels here are Food and Beverage Manufacturing (39%), Food and Beverage Services (21%) and Restaurants (18%).

**Figure: How companies in NAICS 445291 describe themselves.** Bars for the share of counted companies in NAICS 445291 that give each industry on their public profile: Food and Beverage Manufacturing 39%, Food and Beverage Services 21%, Restaurants 18%, Food Production 13%, Retail 5%, Food and Beverages 5%.

*Share of counted companies in NAICS 445291 by the industry they list on their public profile.*

## NAICS 445291 and the SIC system

NAICS replaced SIC in 1997, but the two do not line up one to one: companies filed under one NAICS code can carry several SIC codes. These are the ones seen most.

| Code | Title | Share of counted |
| --- | --- | --- |
| SIC 5461 | Retail bakery | 88% |
| SIC 2051 | Manufacturing bread and related products | 4% |
| [SIC 5812](https://enrich.chat/sic/5812/) | Eating place | 4% |

## Where NAICS codes come from

NAICS is maintained by the U.S. Census Bureau with Canada and Mexico and revised every five years; the current edition is NAICS 2022. To check exactly what a code includes, search the [official NAICS index](https://www.census.gov/naics/) or read the Census Bureau's [guide to understanding NAICS](https://www.census.gov/programs-surveys/economic-census/year/2022/guidance/understanding-naics.html). Pick a code by what a company mostly does, not by who it sells to.

## How do you reach the people at NAICS 445291 companies?

The people to talk to are usually merchandising, e-commerce and operations leaders. You can build the list from this code in three prompts to your AI agent.

### 1. Count them (free)

Counting who matches never uses credits.

```text
Use www.enrich.chat to count the companies with NAICS code 445291 (Baked Goods Retailers)
```

### 2. Find the people (5 credits per person)

Name the roles you sell to. Each person returned is 5 credits, and name, title and company are included.

```text
Use www.enrich.chat to find the merchandising, e-commerce and operations leaders at companies with NAICS code 445291, with their titles
```

### 3. Get their work emails (10 credits each)

An email is 10 credits only when one is found. Every email comes with a status: verified, catch-all or unknown.

```text
Use www.enrich.chat to find the work emails for these people and tell me which ones are verified
```

## More to explore

Codes next to it:

[NAICS 445240: Meat Retailers](https://enrich.chat/naics/445240/)[NAICS 445292: Confectionery and Nut Retailers](https://enrich.chat/naics/445292/)

Others in sector 44-45:

[NAICS 441110: New Car Dealers](https://enrich.chat/naics/441110/)[NAICS 449110: Furniture Retailers](https://enrich.chat/naics/449110/)[NAICS 458310: Jewelry Retailers](https://enrich.chat/naics/458310/)[NAICS 456110: Pharmacies and Drug Retailers](https://enrich.chat/naics/456110/)[NAICS 449121: Floor Covering Retailers](https://enrich.chat/naics/449121/)[NAICS 444180: Other Building Material Dealers](https://enrich.chat/naics/444180/)[NAICS 445110: Supermarkets and Other Grocery Retailers](https://enrich.chat/naics/445110/)[NAICS 441120: Used Car Dealers](https://enrich.chat/naics/441120/)

## Frequently asked questions

### What is NAICS code 445291?

NAICS 445291 is the code for Baked Goods Retailers, in sector 44-45: Retail Trade.

### What is the SIC code for NAICS 445291 (Baked Goods Retailers)?

88% of the companies counted carry SIC 5461 (Retail bakery), but the two systems do not map one to one.

### Which companies are classified under NAICS 445291?

The biggest by headcount range include Starbucks, Greggs, Kwik Trip, George Weston and Dunkin Donuts. The page lists 25 with links to their profiles where we have them.

### Where are NAICS 445291 companies based?

The largest groups are headquartered in the United States (86%), the United Kingdom (6%) and Canada (3%).

### How big are the companies in NAICS 445291?

74% have 50 or fewer employees, and the middle one is in the 11 to 50 range. Companies with fewer than 11 employees are not counted.

### How do I find a company's NAICS code?

Search the official NAICS index at the U.S. Census Bureau for the code that matches what the company mostly does. Public companies in the US also list a SIC code in their SEC EDGAR profile.

## Try this prompt

Find the people at NAICS 445291 companies

```text
Use www.enrich.chat to find the merchandising, e-commerce and operations leaders at companies with NAICS code 445291, with titles and verified work emails
```

## Related

- [Companies using a technology](https://enrich.chat/companies-using/)
- [NAICS 445240](https://enrich.chat/naics/445240/)
- [NAICS 445292](https://enrich.chat/naics/445292/)
- [Tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/)
