> Enrich.chat gives AI agents verified work emails and mobiles. To use it from an agent, read https://enrich.chat/agents.md . This is the Markdown version of https://enrich.chat/naics/459120/ # NAICS code 459120: Hobby, Toy, and Game Retailers The companies classified under NAICS 459120, where they are based, how big they are and how the code maps to SIC. By Enrich.chat Editorial. Updated October 22, 2026. **Short answer:** NAICS 459120 is the code for Hobby, Toy, and Game Retailers, in sector 44-45: Retail Trade. The companies counted under it are mostly very small: 68% have 50 or fewer employees, and 68% are headquartered in the United States. ## What is NAICS 459120? NAICS 459120 is the code for Hobby, Toy, and Game Retailers. It belongs to sector 44-45: Retail Trade. NAICS, the North American Industry Classification System, is the standard U.S. government agencies use to sort businesses by what they mainly do, and each digit narrows the category. Most of the companies counted also carry SIC 5945, Retail hobbies, toys and games, in the older SIC system (70%). NAICS is a North American system, so companies outside the US, Canada and Mexico are placed in it by classification. - 68% of the companies counted have 50 or fewer employees, and the middle one is in the 11 to 50 range. - The largest group is headquartered in the United States (68%). Within the US, California is the biggest state (20%). - Most were founded in the 1990s (23%), then the 2000s (21%). **Figure: How NAICS 459120 is built.** The code 459120 split into its parts: sector 45, then subsector, industry group, NAICS industry and U.S. industry. *The six digits of NAICS 459120. Each digit narrows the category.* ## Which companies are classified under NAICS 459120? The biggest by headcount range include Hobby Lobby, Five Below, Pets At Home, Build-A-Bear Workshop and Jumbo. Names link to a company profile where we have one. | Company | Headquarters | Employees | | --- | --- | --- | | [Hobby Lobby](https://enrich.chat/company/hobby-lobby/) | Oklahoma City, OK | 10,001+ | | [Five Below](https://enrich.chat/company/five-below/) | Philadelphia, PA | 10,001+ | | Pets At Home | Handforth, United Kingdom | 5,001 to 10,000 | | Build-A-Bear Workshop | St. Louis, MO | 5,001 to 10,000 | | Lakeshore Learning Materials | Carson, CA | 1,001 to 5,000 | | Spin Master | Toronto, Canada | 1,001 to 5,000 | | Mastermind Toys | Toronto, Canada | 1,001 to 5,000 | | Renaud-Bray | Montreal, Canada | 1,001 to 5,000 | | American Girl | Middleton, WI | 1,001 to 5,000 | | Intertoys | Amsterdam-Duivendrecht, Netherlands | 1,001 to 5,000 | | Melissa & Doug | Wilton, CT | 501 to 1,000 | | Horizon Hobby | Champaign, IL | 501 to 1,000 | | Deserres | Montreal, Canada | 501 to 1,000 | | Horizon Group Usa | New Providence, NJ | 201 to 500 | | Sideshow | Thousand Oaks, CA | 201 to 500 | | Entertainment Earth | Simi Valley, CA | 201 to 500 | | Mighty Ape | Auckland, New Zealand | 201 to 500 | | Kidstuff | Glebe, Australia | 201 to 500 | | One For Fun | Glasgow, United Kingdom | 201 to 500 | | Fantasy World Toys | Kuwait, Kuwait | 201 to 500 | | Sprell Butikk | Oslo, Norway | 201 to 500 | | Calendar Club Of Canada | Paris, Canada | 201 to 500 | | Ri Happy Brinquedos S A | Sao Paulo, Brazil | 201 to 500 | | Funrise | Sherman Oaks, CA | 51 to 200 | | Playmates Toys | El Segundo, CA | 51 to 200 | The table shows the 25 biggest by headcount range, with ties broken by audience size. The charts and percentages below cover every company counted for this page, not just these 25, and companies with fewer than 11 employees are not counted. Headquarters is the location on each company's public profile. ## Where are NAICS 459120 companies based? The largest groups are headquartered in the United States (68%), the United Kingdom (15%) and Canada (5%). **Figure: Where companies in NAICS 459120 are based.** Bars for the share of counted companies in NAICS 459120 headquartered in each country: United States 68%, United Kingdom 15%, Canada 5%, Australia 3%, Germany 2%. *Share of counted companies in NAICS 459120 by headquarters country.* Within the United States, California (20%), New York (6%) and Florida (5%) lead. **Figure: US headquarters of companies in NAICS 459120, by state.** A tile map of the United States shaded by the share of counted US companies in NAICS 459120 headquartered in each state. The largest are California 20%, New York 6%, Florida 5%. *Share of counted US companies in NAICS 459120 by headquarters state. The three largest states are outlined.* ## How big are the companies counted for NAICS 459120? 68% of them have 50 or fewer employees, and the middle one is in the 11 to 50 range. Companies with fewer than 11 employees are not counted. **Figure: Size of companies in NAICS 459120.** Seven columns for the share of counted companies in NAICS 459120 in each employee range: 11 to 50 68%, 51 to 200 19%, 201 to 500 6%, 501 to 1,000 2%, 1,001 to 5,000 3%, 5,001 to 10,000 1%, 10,001+ 1%. *Share of counted companies in NAICS 459120 in each employee range.* ## How old are NAICS 459120 companies? Most were founded in the 1990s (23%), then the 2000s (21%). **Figure: When companies in NAICS 459120 were founded.** Eight columns for the share of counted companies in NAICS 459120 founded in each era: Before 1960 9%, 1960s 3%, 1970s 9%, 1980s 15%, 1990s 23%, 2000s 21%, 2010s 19%, 2020s 1%. *Share of counted companies in NAICS 459120 by the era they were founded in, for the ones that list a founding year.* ## How NAICS 459120 compares - 68% of companies in NAICS 459120 have 50 or fewer employees, against 60% across all NAICS codes on this site. - 20% were founded in 2010 or later, against 30% across all NAICS codes on this site. - California holds 20% of the US companies here, against 14% across all NAICS codes on this site. ## How do NAICS 459120 companies describe themselves? A code is assigned by classification, and a company does not choose its own, so the label a company uses for itself can differ. The most common labels here are Retail (46%), Manufacturing (22%) and Consumer Goods (7%). **Figure: How companies in NAICS 459120 describe themselves.** Bars for the share of counted companies in NAICS 459120 that give each industry on their public profile: Retail 46%, Manufacturing 22%, Consumer Goods 7%, Wholesale 6%, Retail Art Supplies 5%, Entertainment Providers 5%. *Share of counted companies in NAICS 459120 by the industry they list on their public profile.* ## NAICS 459120 and the SIC system NAICS replaced SIC in 1997, but the two do not line up one to one: companies filed under one NAICS code can carry several SIC codes. These are the ones seen most. | Code | Title | Share of counted | | --- | --- | --- | | SIC 5945 | Retail hobbies, toys and games | 70% | | SIC 5961 | Retail mail-order house | 7% | | SIC 5092 | Wholesale toys and hobby goods | 4% | | [SIC 3944](https://enrich.chat/naics/339930/) | Manufacturing games and toys | 3% | | SIC 5999 | Retail miscellaneous merchandise | 2% | ## Where NAICS codes come from NAICS is maintained by the U.S. Census Bureau with Canada and Mexico and revised every five years; the current edition is NAICS 2022. To check exactly what a code includes, search the [official NAICS index](https://www.census.gov/naics/) or read the Census Bureau's [guide to understanding NAICS](https://www.census.gov/programs-surveys/economic-census/year/2022/guidance/understanding-naics.html). Pick a code by what a company mostly does, not by who it sells to. ## How do you reach the people at NAICS 459120 companies? The people to talk to are usually merchandising, e-commerce and operations leaders. You can build the list from this code in three prompts to your AI agent. ### 1. Count them (free) Counting who matches never uses credits. ```text Use www.enrich.chat to count the companies with NAICS code 459120 (Hobby, Toy, and Game Retailers) ``` ### 2. Find the people (5 credits per person) Name the roles you sell to. Each person returned is 5 credits, and name, title and company are included. ```text Use www.enrich.chat to find the merchandising, e-commerce and operations leaders at companies with NAICS code 459120, with their titles ``` ### 3. Get their work emails (10 credits each) An email is 10 credits only when one is found. Every email comes with a status: verified, catch-all or unknown. ```text Use www.enrich.chat to find the work emails for these people and tell me which ones are verified ``` ## More to explore Codes next to it: [NAICS 459130: Sewing, Needlework, and Piece Goods](https://enrich.chat/naics/459130/)[NAICS 459140: Musical Instrument and Supplies Retailers](https://enrich.chat/naics/459140/) Others in sector 44-45: [NAICS 441110: New Car Dealers](https://enrich.chat/naics/441110/)[NAICS 449110: Furniture Retailers](https://enrich.chat/naics/449110/)[NAICS 458310: Jewelry Retailers](https://enrich.chat/naics/458310/)[NAICS 456110: Pharmacies and Drug Retailers](https://enrich.chat/naics/456110/)[NAICS 449121: Floor Covering Retailers](https://enrich.chat/naics/449121/)[NAICS 445291: Baked Goods Retailers](https://enrich.chat/naics/445291/)[NAICS 444180: Other Building Material Dealers](https://enrich.chat/naics/444180/)[NAICS 445110: Supermarkets and Other Grocery Retailers](https://enrich.chat/naics/445110/) ## Frequently asked questions ### What is NAICS code 459120? NAICS 459120 is the code for Hobby, Toy, and Game Retailers, in sector 44-45: Retail Trade. ### What is the SIC code for NAICS 459120 (Hobby, Toy, and Game Retailers)? 70% of the companies counted carry SIC 5945 (Retail hobbies, toys and games), but the two systems do not map one to one. ### Which companies are classified under NAICS 459120? The biggest by headcount range include Hobby Lobby, Five Below, Pets At Home, Build-A-Bear Workshop and Jumbo. The page lists 25 with links to their profiles where we have them. ### Where are NAICS 459120 companies based? The largest groups are headquartered in the United States (68%), the United Kingdom (15%) and Canada (5%). ### How big are the companies in NAICS 459120? 68% have 50 or fewer employees, and the middle one is in the 11 to 50 range. Companies with fewer than 11 employees are not counted. ### How do I find a company's NAICS code? Search the official NAICS index at the U.S. Census Bureau for the code that matches what the company mostly does. Public companies in the US also list a SIC code in their SEC EDGAR profile. ## Try this prompt Find the people at NAICS 459120 companies ```text Use www.enrich.chat to find the merchandising, e-commerce and operations leaders at companies with NAICS code 459120, with titles and verified work emails ``` ## Related - [Companies using a technology](https://enrich.chat/companies-using/) - [NAICS 459130](https://enrich.chat/naics/459130/) - [NAICS 459140](https://enrich.chat/naics/459140/) - [Tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/)