> Enrich.chat gives AI agents verified work emails and mobiles. To use it from an agent, read https://enrich.chat/agents.md . This is the Markdown version of https://enrich.chat/naics/541910/ # NAICS code 541910: Marketing Research and Public Opinion Polling The companies classified under NAICS 541910, where they are based, how big they are and how the code maps to SIC. By Enrich.chat Editorial. Updated October 22, 2026. **Short answer:** NAICS 541910 is the code for Marketing Research and Public Opinion Polling, in sector 54: Professional, Scientific, and Technical Services. The companies counted under it are mostly very small: 61% have 50 or fewer employees, and 50% are headquartered in the United States. ## What is NAICS 541910? NAICS 541910 is the code for Marketing Research and Public Opinion Polling. It belongs to sector 54: Professional, Scientific, and Technical Services. NAICS, the North American Industry Classification System, is the standard U.S. government agencies use to sort businesses by what they mainly do, and each digit narrows the category. Most of the companies counted also carry SIC 8732, Commercial nonphysical research, in the older SIC system (90%). NAICS is a North American system, so companies outside the US, Canada and Mexico are placed in it by classification. - 61% of the companies counted have 50 or fewer employees, and the middle one is in the 11 to 50 range. - The largest group is headquartered in the United States (50%). Within the US, California is the biggest state (20%). - Most were founded in the 2010s (33%), then the 2000s (31%). **Figure: How NAICS 541910 is built.** The code 541910 split into its parts: sector 54, then subsector, industry group, NAICS industry and U.S. industry. *The six digits of NAICS 541910. Each digit narrows the category.* ## Which companies are classified under NAICS 541910? The biggest by headcount range include Dynata, Circana, Tredence, Gallup and Mintel. Names link to a company profile where we have one. | Company | Headquarters | Employees | | --- | --- | --- | | Dynata | Shelton, CT | 5,001 to 10,000 | | Circana | Chicago, IL | 5,001 to 10,000 | | Tredence | San Jose, CA | 1,001 to 5,000 | | Gallup | Washington, DC | 1,001 to 5,000 | | Mathematica | Princeton, NJ | 1,001 to 5,000 | | Ipsos Interactive Services | Bucharest, Romania | 1,001 to 5,000 | | Azure Knowledge | Palo Alto, CA | 1,001 to 5,000 | | Kronans Apotek | Stockholm, Sweden | 1,001 to 5,000 | | Hansa Research Group | Mumbai, India | 501 to 1,000 | | Allied Market Research | Wilmington, DE | 501 to 1,000 | | Grand View Research | San Francisco, CA | 501 to 1,000 | | Marketcast | Culver City, CA | 501 to 1,000 | | CNA | Arlington, VA | 501 to 1,000 | | Fieldwork | Chicago, IL | 501 to 1,000 | | Addsecure Smart Transport | Molndal, Sweden | 501 to 1,000 | | Precision Opinion | Las Vegas, NV | 501 to 1,000 | | Mitacs | Vancouver, Canada | 201 to 500 | | Transparency Market Research | Wilmington, DE | 201 to 500 | | Eton Solutions | Morrisville, NC | 201 to 500 | | Generate Biomedicines | Somerville, MA | 201 to 500 | | Marketone International | Waltham, MA | 201 to 500 | | Pivot Bio | Berkeley, CA | 201 to 500 | | Campden Bri | Chipping Campden, United Kingdom | 201 to 500 | | Disqo | Glendale, CA | 201 to 500 | | Global Market Insights | Selbyville, DE | 201 to 500 | The table shows the 25 biggest by headcount range, with ties broken by audience size. The charts and percentages below cover every company counted for this page, not just these 25, and companies with fewer than 11 employees are not counted. Headquarters is the location on each company's public profile. ## Where are NAICS 541910 companies based? The largest groups are headquartered in the United States (50%), the United Kingdom (15%) and Canada (10%). **Figure: Where companies in NAICS 541910 are based.** Bars for the share of counted companies in NAICS 541910 headquartered in each country: United States 50%, United Kingdom 15%, Canada 10%, India 5%, France 3%, Netherlands 3%, Sweden 3%, Germany 3%. *Share of counted companies in NAICS 541910 by headquarters country.* Within the United States, California (20%), New York (11%) and New Jersey (6%) lead. **Figure: US headquarters of companies in NAICS 541910, by state.** A tile map of the United States shaded by the share of counted US companies in NAICS 541910 headquartered in each state. The largest are California 20%, New York 11%, New Jersey 6%. *Share of counted US companies in NAICS 541910 by headquarters state. The three largest states are outlined.* ## How big are the companies counted for NAICS 541910? 61% of them have 50 or fewer employees, and the middle one is in the 11 to 50 range. Companies with fewer than 11 employees are not counted. **Figure: Size of companies in NAICS 541910.** Seven columns for the share of counted companies in NAICS 541910 in each employee range: 11 to 50 61%, 51 to 200 27%, 201 to 500 7%, 501 to 1,000 3%, 1,001 to 5,000 2%, 5,001 to 10,000 0%, 10,001+ 0%. *Share of counted companies in NAICS 541910 in each employee range.* ## How old are NAICS 541910 companies? Most were founded in the 2010s (33%), then the 2000s (31%). **Figure: When companies in NAICS 541910 were founded.** Eight columns for the share of counted companies in NAICS 541910 founded in each era: Before 1960 2%, 1960s 2%, 1970s 3%, 1980s 11%, 1990s 15%, 2000s 31%, 2010s 33%, 2020s 3%. *Share of counted companies in NAICS 541910 by the era they were founded in, for the ones that list a founding year.* ## How NAICS 541910 compares - New Jersey holds 6% of the US companies here, against 3% across all NAICS codes on this site. ## How do NAICS 541910 companies describe themselves? A code is assigned by classification, and a company does not choose its own, so the label a company uses for itself can differ. The most common labels here are Market Research (40%), Advertising Services (13%) and Research Services (11%). **Figure: How companies in NAICS 541910 describe themselves.** Bars for the share of counted companies in NAICS 541910 that give each industry on their public profile: Market Research 40%, Advertising Services 13%, Research Services 11%, Business Consulting and Services 9%, Biotechnology Research 7%, Marketing Services 5%. *Share of counted companies in NAICS 541910 by the industry they list on their public profile.* ## NAICS 541910 and the SIC system NAICS replaced SIC in 1997, but the two do not line up one to one: companies filed under one NAICS code can carry several SIC codes. These are the ones seen most. | Code | Title | Share of counted | | --- | --- | --- | | SIC 8732 | Commercial nonphysical research | 90% | | SIC 8731 | Commercial physical research | 6% | ## Where NAICS codes come from NAICS is maintained by the U.S. Census Bureau with Canada and Mexico and revised every five years; the current edition is NAICS 2022. To check exactly what a code includes, search the [official NAICS index](https://www.census.gov/naics/) or read the Census Bureau's [guide to understanding NAICS](https://www.census.gov/programs-surveys/economic-census/year/2022/guidance/understanding-naics.html). Pick a code by what a company mostly does, not by who it sells to. ## How do you reach the people at NAICS 541910 companies? The people to talk to are usually partners, practice leaders and heads of operations. You can build the list from this code in three prompts to your AI agent. ### 1. Count them (free) Counting who matches never uses credits. ```text Use www.enrich.chat to count the companies with NAICS code 541910 (Marketing Research and Public Opinion Polling) ``` ### 2. Find the people (5 credits per person) Name the roles you sell to. Each person returned is 5 credits, and name, title and company are included. ```text Use www.enrich.chat to find the partners, practice leaders and heads of operations at companies with NAICS code 541910, with their titles ``` ### 3. Get their work emails (10 credits each) An email is 10 credits only when one is found. Every email comes with a status: verified, catch-all or unknown. ```text Use www.enrich.chat to find the work emails for these people and tell me which ones are verified ``` ## More to explore Codes next to it: [NAICS 541921: Photography Studios, Portrait](https://enrich.chat/naics/541921/)[NAICS 541922: Commercial Photography](https://enrich.chat/naics/541922/)[NAICS 541930: Translation and Interpretation Services](https://enrich.chat/naics/541930/)[NAICS 541940: Veterinary Services](https://enrich.chat/naics/541940/) Others in sector 54: [NAICS 541512: Computer Systems Design Services](https://enrich.chat/naics/541512/)[NAICS 541511: Custom Computer Programming Services](https://enrich.chat/naics/541511/)[NAICS 541110: Offices of Lawyers](https://enrich.chat/naics/541110/)[NAICS 541613: Marketing Consulting Services](https://enrich.chat/naics/541613/)[NAICS 541810: Advertising Agencies](https://enrich.chat/naics/541810/)[NAICS 541820: Public Relations Agencies](https://enrich.chat/naics/541820/)[NAICS 541310: Architectural Services](https://enrich.chat/naics/541310/)[NAICS 541219: Other Accounting Services](https://enrich.chat/naics/541219/) ## Frequently asked questions ### What is NAICS code 541910? NAICS 541910 is the code for Marketing Research and Public Opinion Polling, in sector 54: Professional, Scientific, and Technical Services. ### What is the SIC code for NAICS 541910 (Marketing Research and Public Opinion Polling)? 90% of the companies counted carry SIC 8732 (Commercial nonphysical research), but the two systems do not map one to one. ### Which companies are classified under NAICS 541910? The biggest by headcount range include Dynata, Circana, Tredence, Gallup and Mintel. The page lists 25 with links to their profiles where we have them. ### Where are NAICS 541910 companies based? The largest groups are headquartered in the United States (50%), the United Kingdom (15%) and Canada (10%). ### How big are the companies in NAICS 541910? 61% have 50 or fewer employees, and the middle one is in the 11 to 50 range. Companies with fewer than 11 employees are not counted. ### Is NAICS 541910 the same as a SIC code? No. NAICS replaced SIC as the U.S. federal standard in 1997, and the two do not map one to one. The SIC code seen most among these companies is 8732. ## Try this prompt Find the people at NAICS 541910 companies ```text Use www.enrich.chat to find the partners, practice leaders and heads of operations at companies with NAICS code 541910, with titles and verified work emails ``` ## Related - [Companies using a technology](https://enrich.chat/companies-using/) - [NAICS 541921](https://enrich.chat/naics/541921/) - [NAICS 541922](https://enrich.chat/naics/541922/) - [NAICS 541930](https://enrich.chat/naics/541930/) - [NAICS 541940](https://enrich.chat/naics/541940/) - [Tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/)