> Enrich.chat gives AI agents verified work emails and mobiles. To use it from an agent, read https://enrich.chat/agents.md . This is the Markdown version of https://enrich.chat/pricing/

# Enrich.chat pricing: monthly credit plans, misses are free

Start with 10 free lookups a day from any AI agent, no signup. Then pick a monthly plan from $29. Every plan includes every product, and credits are spent only on matches.

By Enrich.chat Editorial. Updated October 15, 2026.

**Short answer:** Enrich.chat is free for 10 lookups a day per IP, with no signup. After that you pick a monthly credit plan: Growth is $29 for 100,000 credits, Scale is $90 for 500,000 and Pro is $299 for 2,500,000. A work email costs 10 credits, a mobile 250 and a company tech stack 5, and a lookup that finds nothing costs nothing. Enterprise starts at $2,000 a month.

## Monthly plans

- **Growth**: $29 a month for 100,000 credits. 100K credits / month; All products included; Unlimited seats. Enough for any of: 10,000 email finder lookups, 10,000 reverse email lookups, 400 mobile numbers, 20,000 tech lookups.
- **Scale**: $90 a month for 500,000 credits. 500K credits / month; 3x the throughput of Growth; 38% cheaper per credit. Enough for any of: 50,000 email finder lookups, 50,000 reverse email lookups, 2,000 mobile numbers, 100,000 tech lookups.
- **Pro**: $299 a month for 2,500,000 credits. 2M credits / month; 10x the throughput of Growth; 59% cheaper per credit. Enough for any of: 250,000 email finder lookups, 250,000 reverse email lookups, 10,000 mobile numbers, 500,000 tech lookups.

## How credits work

- Email finder lookups: 10 credits per work email found
- Reverse email lookups: 10 credits per person found from a work email
- Mobile numbers: 250 credits per mobile number found
- Tech lookups: 5 credits per company tech stack
- Profile-only lookup: 5 credits (name, title and company are free with any email or mobile match)
- Nothing found: 0 credits

## Other ways to pay

- **Free**: $0 no signup. 10 lookups a day per IP; No signup, card or API key; All endpoints, including search; HTTP 402 with an upgrade link at the limit
- **Enterprise**: $2,000 /month. Custom monthly volume; Bulk files and data licenses; Dedicated rate limits; Talk to sales@enrich.chat

## What counts as a match on Enrich.chat?

A match is a field the API returns. A work email that comes back uses 10 credits, a mobile number uses 250, and a company tech stack or a profile on its own uses 5. If a lookup returns `{"found": false}`, it uses nothing, as the [agents.md instructions](https://enrich.chat/agents.md) state.

You choose which fields to spend credits on. Add `fields=email,mobile,profile` to a call to the [person enrichment API](https://enrich.chat/api/person-enrichment/), or call `/v1/email` or `/v1/mobile` for one field. Ask only for what you need, since mobiles use the most credits. Name, title and company come free with an email or a mobile.

| Product | Credits | Credits are used when | Nothing is used when |
| --- | --- | --- | --- |
| Work email | 10 | A work email is found | No email is found |
| Reverse email lookup | 10 | A person is found from a work email | No person is found |
| Mobile number | 250 | A mobile is found | No mobile is found |
| Company tech stack | 5 | A tech stack is returned | The lookup returns found: false |

Each matched response includes a `credits_used` field, so your agent can report what every call used. The agents.md example asks for `fields=email,mobile`. It returns a work email, a mobile, and the person's name, title and company, with `credits_used: 260`.

**Figure 1: What one Enrich.chat lookup uses.** A matched person lookup returns a work email that uses 10 credits and a mobile that uses 250 credits, shown in the response as credits_used 260. A lookup that returns found false uses 0 credits.

*The agents.md example response, shortened. Each field found uses credits once; a miss uses none. Source: [Enrich.chat agents.md](https://enrich.chat/agents.md).*

## What is free on Enrich.chat?

Three things cost nothing: the daily free tier, the website tools, and every lookup that finds no match.

- **Free API tier.** Every IP address gets 10 lookups a day with no signup and no API key. All endpoints work, including search and company lookups. Your agent only needs to read [agents.md](https://enrich.chat/agents.md), or to add the [MCP server](https://enrich.chat/install/), which has the same free tier.
- **Free website tools.** The [free tools](https://enrich.chat/tools/), such as the [LinkedIn email finder](https://enrich.chat/tools/linkedin-email-finder/) and the [email finder](https://enrich.chat/tools/email-finder/), share 10 lookups per visitor a day, behind a bot check.
- **Misses.** A lookup with no match never uses a credit or a free lookup.

## How are catch-all and unknown emails shown?

Enrich.chat shows the status of every email and mobile, so you can decide what to use before you send. Work emails come back as `verified`, `catch_all` or `unknown`. Mobiles come back with a line type of `mobile` or `unknown`.

A catch-all domain accepts mail for any address, so no checker can prove that one inbox exists. The agent instructions tell your agent to flag `catch_all` emails as risky. A `mobile` line type says what kind of number it is, not that it works today or that it belongs to that person. Test a domain with the free [catch-all checker](https://enrich.chat/tools/catch-all-checker/), or a number with the [phone number validator](https://enrich.chat/tools/phone-number-validator/).

To see what any single call used, read its `credits_used` value.

## What happens when your agent runs out of free lookups?

After 10 lookups in a day, the API returns HTTP 402 with an `upgrade_url` and a `resets_at` time. Your agent stops, sends you the link in one short message, and waits.

1. The agent gets `402 free_limit_reached` and notes which rows it finished.
2. You log in at [enrich.chat/account](https://enrich.chat/account/), pick a plan and copy your API key from the account page. Keys start with `pp_`.
3. You paste the key into the chat. The agent sends it as an `Authorization: Bearer` header and resumes at the next row.

If you do nothing, the free tier resets at the time in `resets_at`. A key whose plan has no credits left gets a 402 `credits_exhausted` instead, until the plan renews.

**Figure 2: The 402 upgrade flow for agents.** When the free tier runs out, the Enrich.chat API answers the agent with HTTP 402 and an upgrade_url. The agent passes the link to you, you add credits and get an API key starting with pp_, and the agent resumes with the key as a Bearer token and each match uses plan credits.

*What your agent does when it hits the free limit. It tracks finished rows so it can resume where it stopped. Source: [Enrich.chat agents.md](https://enrich.chat/agents.md).*

## How much does B2B contact data cost in 2026?

Most B2B data tools sell seats, credits or both. A work email usually costs 1 credit and a phone number 5 to 8 credits. What a credit is worth depends on the plan. We checked each vendor's own pricing page on October 15, 2026.

| Tool | Published price (October 15, 2026) | Email and phone | How you are billed |
| --- | --- | --- | --- |
| Apollo | [Basic: $65 a seat a month, or $49 billed annually](https://www.apollo.io/pricing) | 1 credit and 8 credits | Seats plus credits that expire each billing cycle |
| Lusha | [Pro: $69.90 a month for 600 credits; Premium: $399.90 for 3,400](https://www.lusha.com/pricing/) | [1 credit and 5 credits](https://docs.lusha.com/user-guide/usage-analytics/how-credits-are-counted) | Plan credits; an API request with no results costs 1 credit |
| Clay | [Launch: from $185 a month, or $167 billed annually](https://www.clay.com/pricing) | [6 to 20 data credits per fully enriched record](https://university.clay.com/docs/actions-data-credits) | Data credits from $0.05 each, plus Actions; no charge when nothing is found |
| ZoomInfo | [Not published; quotes come from sales](https://www.zoominfo.com/pricing) | 1 credit per exported profile | Licenses plus credits |
| Enrich.chat | Credit plans from $29 a month, 100,000 credits on Growth | 10 credits and 250 credits | Monthly plan with unlimited seats; credits are used only on matches |

Seat plans suit people who work inside one sales app all day. Credit plans suit steady monthly volume. Enrich.chat sells only credit plans, from $29 a month, with unlimited seats and credits that are spent only on matches.

Credit rules differ too. [Apollo's pricing page](https://www.apollo.io/pricing) says unused credits expire at the end of each billing cycle, including add-on credits. [Apollo's help center](https://knowledge.apollo.io/hc/en-us/articles/4738396786701-Request-Contact-Data-in-Apollo) says it charges credits for any phone number it reveals and does not refund credits for mobile numbers. [Lusha's](https://www.lusha.com/pricing/) monthly Pro and Premium credits roll over up to 2x. [Clay's](https://university.clay.com/docs/actions-data-credits) data credits roll over up to 2x on monthly plans, but Actions do not.

## What would 1,000 leads cost on each tool?

For 1,000 leads with a work email and a phone number each, Enrich.chat uses 260,000 credits. That fits the Scale plan, which is $90 a month, and the list uses only part of it: pro-rated at that plan's rate it is $46.80. Every row with no match uses fewer credits. The same list uses about $234 of Apollo Basic credits and $699 of Lusha Pro credits at their monthly rates.

**Figure 3: Cost of email and phone for 1,000 leads.** Bar chart of the pro-rated cost of a work email and a phone number for 1,000 leads at published monthly rates: Enrich.chat $46.80 of credits on the Scale plan, Apollo Basic about $234, Clay Launch $300 to $1,000, Lusha Pro about $699, and ZoomInfo not published; Vendr's buyer data gives a median ZoomInfo contract of $33,500 a year.

*Pro-rated cost at each vendor's monthly self-serve rate, assuming every row returns an email and a phone. Seat minimums, plan fees and unused credits are not counted: the Enrich.chat plan for this list is $90 a month. Sources: [Apollo](https://www.apollo.io/pricing), [Lusha](https://www.lusha.com/pricing/), [Lusha docs](https://docs.lusha.com/user-guide/usage-analytics/how-credits-are-counted), [Clay](https://www.clay.com/pricing), [Clay docs](https://university.clay.com/docs/actions-data-credits), [Vendr](https://www.vendr.com/marketplace/zoominfo), checked October 15, 2026.*

How each bar is worked out:

- **Apollo:** 1 credit per email plus 8 per phone is 9,000 credits. [Apollo Basic](https://www.apollo.io/pricing) gives 2,500 credits a seat for $65 a month, or $0.026 a credit. Add-on credits are sold in the app, at a price the pricing page does not list.
- **Lusha:** 1 credit per email plus 5 per phone is 6,000 credits. [Lusha Pro](https://www.lusha.com/pricing/) gives 600 credits for $69.90 a month, about $0.117 a credit.
- **Clay:** [Clay's docs](https://university.clay.com/docs/actions-data-credits) say a fully enriched record typically costs 6 to 20 data credits. At [$0.05 a credit](https://www.clay.com/pricing), that is $300 to $1,000, plus one Action per enrichment.
- **ZoomInfo:** no public price, so this list cannot be priced. [Vendr's buyer data](https://www.vendr.com/marketplace/zoominfo) puts the median contract at $33,500 a year, across 1,577 purchases.

Annual plans cut the credit price but bill a year up front. The same list costs about $176 on Apollo Basic billed annually ($49 a seat a month, 30,000 credits a year) and about $525 on Lusha Pro billed annually ($52.45 a month, 7,200 credits a year). Price your own mix with the calculator above, then test it on real rows for free:

```text
Use www.enrich.chat to enrich the first 10 rows of my lead list with work emails and mobiles, mark misses as not found, and tell me how many matched and the total credits_used
```

## When does a higher plan make sense?

Pick the smallest plan that covers a normal month, and move up when you hit its credits. Growth is $29 for 100,000 credits, Scale is $90 for 500,000 and Pro is $299 for 2,500,000. Every plan includes every product, and each step up costs less per credit: a work email is $0.0029 on Growth and $0.0012 on Pro, and a mobile is $0.0725 on Growth and $0.0299 on Pro, if you use every credit. Scale and Pro also allow more requests per second.

## When does Enterprise make sense?

Enterprise makes sense when you run enrichment inside a product, resell data to your own customers or process large files every month. It starts at $2,000 a month, with custom volume, bulk files, data licenses and dedicated rate limits and support. Email sales@enrich.chat with your volume and the fields you need.

## When is a seat plan the better choice?

A seat plan is better when your team wants a full sales app, not an API. [Apollo's plans](https://www.apollo.io/pricing) bundle sequences, a dialer and browser extensions with the data. [Clay](https://www.clay.com/pricing) gives you a visual table with waterfalls across many providers. [ZoomInfo's packages](https://www.zoominfo.com/pricing) add buyer intent, org charts and technographics for large sales teams.

Enrich.chat has two real gaps to weigh:

- **No visual table builder, sequencer or dialer.** You bring your own outreach tool, CRM or spreadsheet.
- **No Chrome extension.** Your agent uses the [MCP server](https://enrich.chat/install/) at enrich.chat/mcp or calls the plain HTTPS API after reading agents.md. SDKs are planned.

If you want contact data inside an [AI agent](https://enrich.chat/agents/) or app, credits that are spent only on matches are simpler and cheaper. Before you choose, read our [Apollo pricing breakdown](https://enrich.chat/blog/apollo-pricing/), the [Clay pricing guide](https://enrich.chat/blog/clay-pricing/), [what ZoomInfo buyers pay](https://enrich.chat/blog/zoominfo-pricing/), or the list of [Apollo alternatives](https://enrich.chat/alternatives/apollo/).

## Frequently asked questions

### Does Enrich.chat charge when it finds nothing?

No. If a lookup finds no match, the API returns {"found": false} and uses no credits and no free lookup. Credits are spent per match: 10 per work email, 250 per mobile and 5 per company tech stack. Each matched response includes a credits_used field, so your agent can report what every call used and the total for a list, as described in [agents.md](https://enrich.chat/agents.md).

### How do I get an Enrich.chat API key?

Log in at [enrich.chat/account](https://enrich.chat/account/) with your email (we send a 6-digit code, no password), pick a plan and pay through checkout. Your API key appears on the account page and starts with pp_. Give the key to your agent, which sends it as an Authorization: Bearer header or as a key= parameter on each request. Usage is then counted against your plan's credits, which renew with each monthly payment. Unused credits do not roll over.

### How do Enrich.chat credits work?

A credit is the unit your monthly plan is measured in. A work email found costs 10 credits, a reverse email lookup 10, a mobile number 250, a company tech stack 5 and a profile on its own 5. A lookup that finds nothing costs 0 credits. Growth gives you 100,000 credits a month for $29, Scale 500,000 for $90 and Pro 2,500,000 for $299. On Growth that is $0.0029 per work email and $0.0725 per mobile if you use every credit; on Pro it falls to $0.0012 and $0.0299. Pick the smallest plan that covers a normal month: Growth fits about 10,000 emails or 400 mobiles, Scale about 50,000 or 2,000, Pro about 250,000 or 10,000. The calculator above turns your expected volume into a plan.

### Do I need a monthly plan?

Not to start. Every IP address gets 10 free API lookups a day with no signup, no card and no API key, and every endpoint works. The [free website tools](https://enrich.chat/tools/) share 10 lookups per visitor. When the daily limit runs out, the API returns HTTP 402 with a link to pick a plan. To go past the free tier you need a plan, starting at $29 a month for 100,000 credits.

### Does Enrich.chat have seats or annual contracts?

No. Every monthly plan includes unlimited seats and is billed month to month, so a new teammate or a second agent adds no fixed cost, and you can cancel anytime. Platforms that need custom volume, bulk files or data licenses can ask about Enterprise, which starts at $2,000 a month. Email sales@enrich.chat with your expected volume and the fields you need.

### Is Enrich.chat cheaper than Apollo?

At published rates, per match, yes. [Apollo's Basic plan](https://www.apollo.io/pricing) costs $65 a seat a month for 2,500 credits, so a phone number at 8 credits is about $0.21 and an email at 1 credit about $0.026. On Enrich.chat's Growth plan a mobile is $0.0725 and a work email $0.0029 if you use every credit, with unlimited seats. Apollo does include sequences, a dialer and a Chrome extension, which Enrich.chat does not.

## Sources

1. [Apollo pricing](https://www.apollo.io/pricing)
2. [Request Contact Data in Apollo](https://knowledge.apollo.io/hc/en-us/articles/4738396786701-Request-Contact-Data-in-Apollo)
3. [Lusha pricing](https://www.lusha.com/pricing/)
4. [How credits are counted](https://docs.lusha.com/user-guide/usage-analytics/how-credits-are-counted)
5. [Clay pricing](https://www.clay.com/pricing)
6. [Actions and Data Credits](https://university.clay.com/docs/actions-data-credits)
7. [ZoomInfo pricing](https://www.zoominfo.com/pricing)
8. [ZoomInfo Software Pricing and Plans 2026](https://www.vendr.com/marketplace/zoominfo)

## Prices

| What you get | Credits |
| --- | --- |
| Work email found | 10 |
| Mobile number found | 250 |
| Company tech stack or profile found | 5 |

10 free lookups a day for every IP address, no signup. Nothing is charged when nothing is found. Monthly plans start at $29 for 100,000 credits.

## Try this prompt

Price a list before you run it

```text
Use www.enrich.chat to enrich the first 10 rows of my lead list with work emails and mobiles, mark misses as not found, and tell me how many matched and the total credits_used
```

## Related

- [Apollo pricing explained: plans, credits and cost per contact](https://enrich.chat/blog/apollo-pricing/)
- [Clay pricing](https://enrich.chat/blog/clay-pricing/)
- [ZoomInfo pricing: what buyers actually pay](https://enrich.chat/blog/zoominfo-pricing/)