> Enrich.chat gives AI agents verified work emails and mobiles. To use it from an agent, read https://enrich.chat/agents.md . This is the Markdown version of https://enrich.chat/sic/5947/ # SIC code 5947: Retail gifts and novelties The companies classified under SIC 5947, where they are based, how big they are and how the code maps to NAICS. By Enrich.chat Editorial. Updated October 22, 2026. **Short answer:** SIC 5947 is the Standard Industrial Classification code for Retail gifts and novelties, in division G (Retail Trade). The companies counted under it are mostly very small: 74% have 50 or fewer employees. ## What is SIC 5947? SIC 5947 is the Standard Industrial Classification code for Retail gifts and novelties. It sits in division G, Retail Trade. The first two digits name the major group, and the last two narrow it to a single industry. Most of the companies counted also carry NAICS 459420 (97%). - 74% of the companies counted have 50 or fewer employees, and the middle one is in the 11 to 50 range. - The largest group is headquartered in the United States (94%). Within the US, California is the biggest state (11%). - Most were founded in the 2000s (35%), then the 2010s (22%). **Figure: How SIC 5947 is built.** The code 5947 split into its parts: major group 59, then industry group and industry. It sits in division G, Retail Trade. *The four digits of SIC 5947.* ## Which companies are classified under SIC 5947? The biggest by headcount range include Hallmark, Paradies Lagardère, Sendoutcards, Event Network and The Paper Store. Names link to a company profile where we have one. | Company | Headquarters | Employees | | --- | --- | --- | | [Hallmark](https://enrich.chat/company/hallmark/) | Kansas City, MO | 10,001+ | | Paradies Lagardère | Atlanta, GA | 10,001+ | | Sendoutcards | Salt Lake City, UT | 5,001 to 10,000 | | Event Network | San Diego, CA | 1,001 to 5,000 | | The Paper Store | Acton, MA | 1,001 to 5,000 | | Earthbound Trading | Grapevine, TX | 1,001 to 5,000 | | Palmetto Moon | Charleston, SC | 501 to 1,000 | | Hallmark Canada | Markham, Canada | 501 to 1,000 | | Lion's Den | Columbus, OH | 501 to 1,000 | | Italian Centre Shop | Edmonton, Canada | 501 to 1,000 | | Things Engraved | Kitchener, Canada | 501 to 1,000 | | Onecoast | Atlanta, GA | 201 to 500 | | Anagram International | Eden Prairie, MN | 201 to 500 | | Glassybaby | Seattle, WA | 201 to 500 | | Personalizationmall.Com | Burr Ridge, IL | 201 to 500 | | Card Kingdom | Seattle, WA | 201 to 500 | | Peddler's Village | Lahaska, PA | 201 to 500 | | Castle Megastore Group | Phoenix, AZ | 201 to 500 | | Elbenwald | Cottbus, Germany | 201 to 500 | | The Duck Store | Eugene, OR | 201 to 500 | | Swoozie S | Atlanta, GA | 201 to 500 | | Gordon Companies | Cheektowaga, NY | 201 to 500 | | Karma And Luck | Henderson, NV | 51 to 200 | | Giftcraft | Vaughan, Canada | 51 to 200 | | Lovepop | Boston, MA | 51 to 200 | The table shows the 25 biggest by headcount range, with ties broken by audience size. The charts and percentages below cover every company counted for this page, not just these 25, and companies with fewer than 11 employees are not counted. Headquarters is the location on each company's public profile. ## Where are SIC 5947 companies based? Within the United States, California (11%), Texas (8%) and Pennsylvania (5%) lead. **Figure: US headquarters of companies in SIC 5947, by state.** A tile map of the United States shaded by the share of counted US companies in SIC 5947 headquartered in each state. The largest are California 11%, Texas 8%, Pennsylvania 5%. *Share of counted US companies in SIC 5947 by headquarters state. The three largest states are outlined.* ## How big are the companies counted for SIC 5947? 74% of them have 50 or fewer employees, and the middle one is in the 11 to 50 range. Companies with fewer than 11 employees are not counted. **Figure: Size of companies in SIC 5947.** Seven columns for the share of counted companies in SIC 5947 in each employee range: 11 to 50 74%, 51 to 200 15%, 201 to 500 5%, 501 to 1,000 2%, 1,001 to 5,000 2%, 5,001 to 10,000 0%, 10,001+ 1%. *Share of counted companies in SIC 5947 in each employee range.* ## How old are SIC 5947 companies? Most were founded in the 2000s (35%), then the 2010s (22%). **Figure: When companies in SIC 5947 were founded.** Eight columns for the share of counted companies in SIC 5947 founded in each era: Before 1960 6%, 1960s 2%, 1970s 7%, 1980s 9%, 1990s 18%, 2000s 35%, 2010s 22%, 2020s 1%. *Share of counted companies in SIC 5947 by the era they were founded in, for the ones that list a founding year.* ## How SIC 5947 compares - 74% of companies in SIC 5947 have 50 or fewer employees, against 60% across all NAICS codes on this site. ## SIC 5947 and the NAICS system NAICS replaced SIC as the U.S. federal standard in 1997, but the two do not line up one to one. These are the NAICS codes seen most among the companies counted under SIC 5947. | Code | Title | Share of counted | | --- | --- | --- | | NAICS 459420 | Gift, Novelty, and Souvenir Retailers | 97% | ## How do SIC 5947 companies describe themselves? A code is assigned by classification, and a company does not choose its own, so the label a company uses for itself can differ. The most common labels here are Retail (70%), Manufacturing (10%) and Wholesale (4%). **Figure: How companies in SIC 5947 describe themselves.** Bars for the share of counted companies in SIC 5947 that give each industry on their public profile: Retail 70%, Manufacturing 10%, Wholesale 4%. *Share of counted companies in SIC 5947 by the industry they list on their public profile.* ## Where SIC codes come from SIC was created in the 1930s and is now historical: the U.S. government replaced it with NAICS in 1997. It is still widely used, and the SEC still assigns a SIC code to every company that files on EDGAR. The full list is in the [SIC manual](https://www.osha.gov/data/sic-manual) that OSHA hosts, and the Census Bureau's [guide to understanding NAICS](https://www.census.gov/programs-surveys/economic-census/year/2022/guidance/understanding-naics.html) explains how the two relate. ## How do you reach the people at SIC 5947 companies? The people to talk to are usually merchandising, e-commerce and operations leaders. You can build the list in three prompts to your AI agent. ### 1. Count them (free) Counting who matches never uses credits. ```text Use www.enrich.chat to count the companies with SIC code 5947 (Retail gifts and novelties) ``` ### 2. Find the people (5 credits per person) Name the roles you sell to. Each person returned is 5 credits, and name, title and company are included. ```text Use www.enrich.chat to find the merchandising, e-commerce and operations leaders at companies with SIC code 5947, with their titles ``` ### 3. Get their work emails (10 credits each) An email is 10 credits only when one is found. Every email comes with a status: verified, catch-all or unknown. ```text Use www.enrich.chat to find the work emails for these people and tell me which ones are verified ``` ## More to explore Other SIC codes in major group 59: [SIC 5983: Retail fuel oil dealer](https://enrich.chat/sic/5983/)[SIC 5984: Retail liquefied petroleum gas](https://enrich.chat/sic/5984/) ## Frequently asked questions ### What is SIC code 5947? SIC 5947 is the code for Retail gifts and novelties, in division G (Retail Trade). ### What is the NAICS code for SIC 5947 (Retail gifts and novelties)? 97% of the companies counted carry NAICS 459420 (Gift, Novelty, and Souvenir Retailers), but the two systems do not map one to one. ### Which companies are classified under SIC 5947? The biggest by headcount range include Hallmark, Paradies Lagardère, Sendoutcards, Event Network and The Paper Store. The page lists 25 with links to their profiles where we have them. ### How big are the companies in SIC 5947? 74% have 50 or fewer employees, and the middle one is in the 11 to 50 range. Companies with fewer than 11 employees are not counted. ### Is SIC still used? Yes. The U.S. government replaced SIC with NAICS in 1997, but SIC codes are still common in business databases, and the SEC still uses them on EDGAR. ## Try this prompt Find the people at SIC 5947 companies ```text Use www.enrich.chat to find the merchandising, e-commerce and operations leaders at companies with SIC code 5947, with titles and verified work emails ``` ## Related - [Companies using a technology](https://enrich.chat/companies-using/) - [SIC 5983](https://enrich.chat/sic/5983/) - [SIC 5984](https://enrich.chat/sic/5984/) - [Tech stack lookup](https://enrich.chat/tools/tech-stack-lookup/)